LVMH Fragrance Brands

What LVMH Fragrance Brands does

LVMH Fragrance Brands is the fragrance-focused brand portfolio operating within LVMH's Perfumes & Cosmetics division. It encompasses luxury houses including Parfums Christian Dior, Guerlain, Givenchy Parfums, Kenzo Parfums, Acqua di Parma, Maison Francis Kurkdjian, Loewe Perfumes, and Officine Universelle Buly, alongside cosmetics brands (Benefit, Fresh, Make Up For Ever, OLE HENRIKSEN) and the celebrity brand incubator Kendo, which holds Fenty Beauty. The portfolio is currently managed under a centralized Fragrance Group structure (LVMH Beauty), presided over by Romain Spitzer since October 2025, with Véronique Courtois as Chairman and CEO of Parfums Christian Dior and the broader beauty division.

Name

LVMH Fragrance Brands

Legal name

LVMH Moët Hennessy Louis Vuitton SE

Website

https://lvmh.fr

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LVMH Fragrance Brands is the fragrance-focused brand portfolio within LVMH's Perfumes & Cosmetics division, comprising luxury houses such as Parfums Christian Dior, Guerlain, Givenchy Parfums, Kenzo Parfums, Acqua di Parma, and Maison Francis Kurkdjian, serving global luxury consumers through selective retail, owned boutiques, Sephora, and travel retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Luxury Fragrance and Cosmetic Product Sales: LVMH's Perfumes & Cosmetics division generates revenue through the sale of luxury fragrance and cosmetic products under multiple prestigious house brands. The division generated €8.17 billion in sales in 2025, representing a 3% decline year-over-year. Revenue is derived from retail sales through owned boutiques, department store counters, and selective retail partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LVMH Fragrance Brands brings together the savoir-faire of two iconic Maisons — Parfums Givenchy and Kenzo Parfums — within LVMH's broader Perfumes & Cosmetics division. It develops, manufactures, and sells luxury fragrances, cosmetics, and skincare products under prestigious Maisons, distributed globally through owned boutiques, selective department store counters, and prestige perfumeries.

Product overview

LVMH's Fragrance Brands operate within the broader LVMH group, which is a family-founded global luxury goods leader with €80.8 billion in revenue in 2025. The perfumes and cosmetics portfolio includes over 13 distinct brands spanning luxury fragrances (Guerlain, Parfums Christian Dior, Acqua di Parma, Givenchy Parfums, Kenzo Parfums, Loewe Perfumes, Maison Francis Kurkdjian, Officine Universelle Buly), beauty (Benefit Cosmetics, Fenty Beauty by Rihanna, Fresh, Make Up For Ever, OLE HENRIKSEN), and selective distribution (Sephora). Leadership includes Véronique Courtois as Chairman and CEO of Parfums Christian Dior and LVMH's beauty division, and Romain Spitzer as President and CEO of Fragrance Group LVMH Beauty. The division reported €8.17 billion in sales in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Parfums Christian Dior: Luxury fragrances and cosmetics flagship brand under LVMH
• Guerlain
• Acqua di Parma
• Givenchy Parfums
• Kenzo Parfums
• Loewe Perfumes
• Maison Francis Kurkdjian

Products and services

• Parfums Givenchy Luxury fragrance line from the Givenchy fashion house, offering high-end perfumes and scented products for individual luxury consumers.
• Kenzo Parfums Luxury fragrance brand from the Kenzo fashion house, known for innovative and artistic perfume creations targeting individual luxury consumers.
• Parfums Christian Dior Flagship luxury perfume and cosmetics brand of LVMH, offering premium fragrances and beauty products for individual luxury consumers.
• Guerlain Prestigious French luxury perfume house within LVMH's Perfumes & Cosmetics division, known for high-end perfumes and beauty products with deep heritage (established 1828).
• Acqua di Parma Italian luxury fragrance brand known for its signature Colonia fragrance and premium skincare products for individual luxury consumers.
• Loewe Perfumes Luxury fragrance line from the Loewe fashion house, representing Spanish artisanal perfumery traditions for individual luxury consumers.
• Maison Francis Kurkdjian Prestigious niche fragrance house founded by master perfumer Francis Kurkdjian, known for haute couture perfumery targeting individual luxury consumers.
• Officine Universelle Buly Historic Parisian fragrance and beauty house revived by LVMH, specializing in perfumes, toiletries, and scented accessories for individual luxury consumers.
• Benefit Cosmetics San Francisco-based beauty brand specializing in brow products, mascaras, and complexion products targeting individual consumers.
• Make Up For Ever Professional-grade cosmetics and makeup artistry brand serving professional makeup artists and individual consumers.
• Fresh Skincare and cosmetics brand focused on natural ingredients and minimalist beauty formulations for individual consumers.
• OLE HENRIKSEN Danish skincare brand known for its brightening and toning skincare products, including the Truth Collagen-Boosted Crème, for individual consumers.
• Fenty Beauty by Rihanna Inclusive beauty brand created by Rihanna, known for its extensive shade range in foundation and complexion products for individual consumers. LVMH has explored the sale of its 50% stake.

Quantifiable outcome

• LVMH Perfumes and Cosmetics division generated €8.17 billion in sales in 2025.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fenty BeautyminorOthersLVMH holds a 50% stake in Fenty Beauty (co-founded by Rihanna). LVMH has been exploring the sale of this stake, raising industry questions about the future of other brands under its Kendo incubator. Fenty Beauty operates under LVMH's beauty division incubator Kendo.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Shiseido: Japanese global beauty group with prestige fragrance offerings (Issey Miyake, Narciso Rodriguez) and a strong Asia Pacific footprint. Comparable as a broad incumbent beauty operator with luxury fragrance exposure and significant China and APAC distribution, overlapping with LVMH's APAC growth ambitions.
• L'Oréal: World's largest beauty company with a Luxe division housing Lancôme, YSL Beauté, Giorgio Armani Beauty, and Mugler. Comparable as a broad incumbent with a major luxury fragrance portfolio competing for the same prestige consumer via department-store counters and selective distribution.
• Kering Beauté: Luxury conglomerate's newly formed beauty division housing fragrances from Bottega Veneta, Balenciaga, and Creed (acquired 2023). Comparable as a luxury group reorganizing to extract more value from fragrance across its fashion maisons, directly competing with LVMH's fashion-house fragrance strategy.
• Hermès: French luxury conglomerate whose fragrance and beauty division (including Hermès Perfumes and Twilly) is a smaller but prestigious segment within a broader luxury portfolio. Comparable as a luxury heritage maison with selective distribution and artisan-led fragrance offerings.

Direct peers

• Puig: Spanish luxury fragrance and fashion house owner of Carolina Herrera, Jean Paul Gaultier, Paco Rabanne, and Byredo. A direct peer as a family-controlled, multi-brand luxury fragrance operator with comparable maison structure and selective distribution strategy.
• Chanel: Privately held luxury house with iconic fragrances (Chanel No. 5, Coco Mademoiselle, Chance) representing one of the most valuable fragrance brands globally. Directly comparable as a luxury heritage maison competing in the same premium fragrance space with similar selective retail presence.
• Coty Inc. Global beauty company with a significant prestige fragrance portfolio (Burberry, Gucci, Hugo Boss, Calvin Klein) through its luxury division. Directly comparable as a multi-brand fragrance operator with both designer licensed and proprietary luxury fragrance maisons.
• Estée Lauder Companies: Global prestige beauty conglomerate with a major luxury and artisanal fragrance portfolio (Tom Ford, Jo Malone, Le Labo, Maison Margiela, Kilian). Directly comparable as a multi-brand luxury fragrance and cosmetics operator with selective distribution and shared department-store counters.
• Inter Parfums: US-listed fragrance company holding exclusive worldwide licenses for designer fragrance brands including Coach, Jimmy Choo, and Montblanc. Comparable as a fragrance-focused operator monetizing luxury fashion-house brand equity through licensed and owned prestige fragrance portfolios.

Others

• Givaudan: World's largest fragrance and flavor manufacturer supplying compositions to LVMH and other luxury houses. Comparable as an enabling supplier whose perfumery capabilities and ingredient innovation directly support the kind of luxury fragrance brands housed within LVMH Fragrance Brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LVMH
• YouTubeyoutube.com/user/GroupeLVMH
• Facebookfacebook.com/lvmh
• LinkedInlinkedin.com/company/lvmh
• Instagraminstagram.com/lvmh
• TikToktiktok.com/@lvmh
• Pinterestpinterest.fr/lvmhofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LVMH Fragrance Brands