Moray Council
Moray Council is the unitary local government authority for the Moray region of north-east Scotland, employing around 4,500 staff to deliver statutory public services — education, housing, waste, planning, licensing, roads, and social care — to approximately 95,510 residents.
- Company typePrivate
- Founded-
- HeadquartersSnodland, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Moray Council does
Moray Council is the unitary local government authority for the Moray region of north-east Scotland, established in 1996 following the reorganization that replaced the former Grampian Regional Council and Moray District Council. Headquartered at High Street, Elgin, the council employs approximately 4,500 staff and delivers statutory public services to roughly 95,510 residents across 8 electoral wards. Its service portfolio spans education (44 primary and 8 secondary schools), housing and homelessness, waste management and recycling (9 staffed recycling centres), planning and building standards, licensing (liquor, gambling, taxi, animal, business), roads and transport, benefits and grants, social care and health, and environmental and community services.
Operationally, the council has pursued digital transformation through the Moray Connected initiative — a multi-year program building customer-facing online tools — anchored by the myaccount portal (launched March 2017) providing 24/7 access to rent payments, benefit applications, service requests, and form submissions. The broader digital estate includes interactive mapping tools (Bin Day Finder, School Catchment Maps, Find a Play Park, live road gritting map), the Moray Engage consultation platform, council-meeting webcasting, an Open Data portal published under the Open Government Licence, and an online e-shop. Services run across multiple subdomains (moray.gov.uk, online.moray.gov.uk, engage.moray.gov.uk, secure.moray.gov.uk).
As a public sector body, the council is not a commercial enterprise: it is funded primarily through council tax and Scottish Government grant funding (both recurring), supplemented by cost-recovery licensing fees, service fees (planning, building warrants), and modest e-shop sales. It is publicly owned, accountable to the local electorate and the Scottish Government, has no parent company, subsidiaries, or private investors, and is led by Chief Executive Roddy Burns.
Moray Council firmographics
Firmographics- Name
- Moray Council
- Legal name
- The Moray Council
- Website
- https://moray.gov.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Moray Council is the unitary local government authority for the Moray region of north-east Scotland, employing around 4,500 staff to deliver statutory public services — education, housing, waste, planning, licensing, roads, and social care — to approximately 95,510 residents.
- Ownership category
- akta.pro rank
Moray Council industry classification
Industry- Product category
- Local Government Services
- NAICS
- Public Administration (92), Executive, Legislative, and Other General Government Support (921), Administration of Housing Programs (92511), Administration of Urban Planning and Community and Rural Development (92512)
- SIC
- Services-Social Services (8300), Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Municipal Finance, Treasury, Budget & Procurement (BPAIACAC)
- akta.pro secondary industries
- Local Education Authorities & Municipal Education Offices (EDADABAD), Land Administration & Cadastral Services (Public Land Records, Parcel Management) (BPAIANAH), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Government & Public Service Mail (Official Communications, Elections) (TLAAAAAN)
Keywords
Where Moray Council is headquartered
LocationHeadquarters
- HQ city
- Snodland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Moray Council business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Council Tax: Primary funding source from local residents and property owners in Moray
- Scottish Government Funding: Central government funding for various public services and initiatives
- Licensing Fees: Fees for liquor licenses, gambling licenses, animal licenses, business licenses, property/HMO licenses, taxi/private hire licenses. Calculated on cost recovery basis only.
- Service Fees: Various fees including planning fees, building warrant fees, licensing fees for various permits and permissions
- Online Shop Sales: Sales of books, heritage items, permits, and various council services through the online e-shop platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cost Recovery Licensing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Moray Council product offering
Product offeringCore offering
Moray Council is the unitary local government authority for the Moray region in north-east Scotland, delivering statutory public services to approximately 95,510 residents. Its core offerings include education across 52 schools, social care, housing and homelessness support, waste collection and recycling at 9 centres, planning and building standards, licensing (liquor, gambling, taxi, animal, business), roads and transport, benefits administration, and community and leisure services. Service delivery increasingly runs through the Moray Connected digital platform and the myaccount portal, providing 24/7 online access to transactions, reporting, payments, and applications.
Product overview
Moray Council provides digital public services through a unified myaccount portal integrated with the broader Moray Connected digital services platform. The offering comprises customer-facing online services (including rent payments, benefit applications, and service requests), interactive mapping tools (Bin Day Finder, School Catchment Maps, Find a Play Park, recycling centers, gritting routes), the Moray Engage digital consultation platform, Webcasting for council meetings, an Open Data portal with downloadable datasets, and an Online Shop for council products. The m.connect service provides bus information as part of the Moray Growth Deal. These services operate across multiple subdomains including moray.gov.uk (main website), online.moray.gov.uk (myaccount portal), engage.moray.gov.uk (consultations), and secure.moray.gov.uk (e-shop).
Differentiator
Problem solved
Functional benefit
Products and services
- myaccount Unified online customer account portal providing 24/7 access to council services including housing account management, rent payments, benefit applications, service requests, and form submissions with auto-populate functionality.
- Moray Connected Three-year digital services initiative enabling 24/7 online access to council services including reporting faults, requesting collections, applying for housing, and processing payments digitally without office hour restrictions.
- m.connect bus service Bus service information and digital engagement platform, part of the Scottish Government's £4m Bus Revolution investment through the Moray Growth Deal.
- Bin Day Finder Interactive map tool allowing residents to find their specific bin collection day by entering their address or postcode.
- School Catchment Maps Interactive mapping tools for finding primary, secondary, and denominational school catchment areas, allowing postcode search to identify catchment schools.
- Find a Play Park Interactive map showing play parks across Moray with equipment details, allowing users to locate parks and report faults with play equipment or park furniture.
- Webcasting Live and on-demand video streaming of council meetings using internet broadcasting technology, available for viewing up to twelve months after broadcast and viewable on mobile devices.
- Moray Engage Digital engagement platform for consultations and community engagement, hosting current consultations, upcoming projects, and previous engagement activities, as well as a citizens panel.
- Open Data Portal Public datasets including car parks, cemeteries, play parks, recycling centres and points, election polling places, and school catchment areas, available for viewing and CSV download under Open Government Licence.
- Online Shop E-commerce platform selling local interest books, family history search services, newspaper articles, obituaries, and various council-related products including harbour fees and school items.
- Live Interactive Road Gritting Map Live interactive map providing scheduled winter treatment information for priority routes, updated twice daily at midnight and after midday, with downloadable PDF documents.
Quantifiable outcome
- Top local authority in Scotland for recycling
- +1 more outcomes
Companies that use Moray Council
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Moray Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moray Council partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Aberdeen City CouncilcoreJoint partnership with Aberdeen City and Aberdeenshire councils for the NESS (North East Sustainable Solutions) energy from waste facility located in East Tullos. The facility processes non-recyclable waste from all three councils and produces electricity for the national grid.
- Aberdeenshire CouncilcoreJoint partnership with Aberdeen City and Aberdeenshire councils for the NESS energy from waste facility. Waste from Aberdeenshire and Moray is delivered via the AWPR to the facility.
- IndaverminorThe NESS energy from waste facility is operated by Indaver on behalf of the three councils (Moray, Aberdeen City, Aberdeenshire).
- NESS EnergycoreNESS (North East Sustainable Solutions) energy from waste facility processes non-recyclable waste from Moray, Aberdeen City and Aberdeenshire councils, produces electricity for the national grid, and provides heat for a local district heating network. Aligns with Scotland's zero waste society vision.
- UHI MorayminorUHI Moray runs personal licence holder training courses for liquor licensing when they have enough participants for a class.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Moray Council competitors and assessment
Company assessmentDirect peers
- Highland Council: The most directly comparable Scottish local authority: similarly large geographic footprint, rural and coastal population, broad statutory service portfolio including education, housing, waste, roads, and planning. Serves a comparable scale of dispersed residents and faces the same fiscal pressures from council tax and Scottish Government grants.
- Aberdeenshire Council: Joint NESS energy-from-waste partner and immediate north-east neighbour. Delivers the same portfolio of statutory services to a similar mix of rural towns, coastal communities, and agricultural areas; provides a natural benchmark for service delivery cost and digital transformation maturity.
- Aberdeen City Council: Joint NESS partner and the urban counterpart to Moray in the same region. Performs the same statutory functions (education, housing, waste, licensing, planning) but at greater scale and density, offering a comparison point for service efficiency per resident and digital platform maturity.
- Argyll and Bute Council: Scottish rural council with comparable geographic dispersion challenges (including island communities), similar council tax base size, and equivalent breadth of statutory service obligations. Useful peer for benchmarking service delivery cost in low-density geographies.
- Perth and Kinross Council: Mid-sized Scottish local authority serving a similar mixed rural and urban population (~150k) with comparable council structure and statutory responsibilities. Provides benchmark for council tax yield, schools portfolio management, and digital service adoption.
- Scottish Borders Council: Rural Scottish council serving a comparable-sized population (~115k) across a dispersed geography. Closely comparable in scale of operations, recycling infrastructure, and dependence on central government funding streams.
- Angus Council: Northeast Scotland neighbour serving a similar-sized population (~116k) with broadly comparable mix of urban centres (Forfar, Arbroath), rural hinterland, and coastal communities. Operates a similar statutory service portfolio under the same Scottish local government framework.
- Fife Council: Larger Scottish local authority serving ~370k residents with a comparable mix of urban, rural, and coastal communities. Performs identical statutory functions and offers a useful benchmark for scaled-up digital service delivery and education portfolio management.
- Stirling Council: Scottish local authority serving a comparable-sized population (~94k) with similar urban-rural mix around Stirling city. Operates the same statutory portfolio under identical Scottish Government funding constraints, making it a tight size-and-structure peer.
- East Ayrshire Council: Scottish local authority serving a similar-sized population (~122k) with comparable rural/urban mix and statutory service obligations. Useful peer for benchmarking recycling performance, education outcomes, and digital service adoption in a council of equivalent scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Moray Council social profiles
Digital presenceMoray Council compliance and trust
Trust signalCompliance2 records
Moray Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moray Council leadership team
Management profileNumber of profiles
Profiles1 record
Moray Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moray Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moray Council
What does Moray Council do?
Moray Council is the unitary local government authority for the Moray region in north-east Scotland, delivering statutory public services to approximately 95,510 residents. Its core offerings include education across 52 schools, social care, housing and homelessness support, waste collection and recycling at 9 centres, planning and building standards, licensing (liquor, gambling, taxi, animal, business), roads and transport, benefits administration, and community and leisure services. Service delivery increasingly runs through the Moray Connected digital platform and the myaccount portal, providing 24/7 online access to transactions, reporting, payments, and applications.
Is Moray Council a public or private company?
Moray Council is a private company. It is classified as state government owned and is currently operating.
When was Moray Council founded?
Moray Council was founded in -1. It employs 5,001 to 10,000 people.
Where is Moray Council based?
Moray Council is headquartered in Snodland, United Kingdom, in the Europe region.
How does Moray Council make money?
Five revenue lines are on record. Council Tax is the primary driver. The others are scottish Government Funding, licensing Fees, service Fees and online Shop Sales.
Who are Moray Council's main competitors?
Direct peers on record are Highland Council, Aberdeenshire Council, Aberdeen City Council, Argyll and Bute Council, Perth and Kinross Council, Scottish Borders Council, Angus Council, Fife Council, Stirling Council and East Ayrshire Council.
Does Moray Council have an API?
No public API is recorded for Moray Council.
What industry is Moray Council in?
Moray Council's product category is Local Government Services. Its primary akta.pro industry code is BPAIACAC, Municipal Finance, Treasury, Budget & Procurement, with a secondary code of EDADABAD, Local Education Authorities & Municipal Education Offices. Its NAICS code is 92 and its SIC code is 8300.