Moray Council

What Moray Council does

Moray Council is the unitary local government authority for the Moray region of north-east Scotland, established in 1996 following the reorganization that replaced the former Grampian Regional Council and Moray District Council. Headquartered at High Street, Elgin, the council employs approximately 4,500 staff and delivers statutory public services to roughly 95,510 residents across 8 electoral wards. Its service portfolio spans education (44 primary and 8 secondary schools), housing and homelessness, waste management and recycling (9 staffed recycling centres), planning and building standards, licensing (liquor, gambling, taxi, animal, business), roads and transport, benefits and grants, social care and health, and environmental and community services.

Operationally, the council has pursued digital transformation through the Moray Connected initiative — a multi-year program building customer-facing online tools — anchored by the myaccount portal (launched March 2017) providing 24/7 access to rent payments, benefit applications, service requests, and form submissions. The broader digital estate includes interactive mapping tools (Bin Day Finder, School Catchment Maps, Find a Play Park, live road gritting map), the Moray Engage consultation platform, council-meeting webcasting, an Open Data portal published under the Open Government Licence, and an online e-shop. Services run across multiple subdomains (moray.gov.uk, online.moray.gov.uk, engage.moray.gov.uk, secure.moray.gov.uk).

As a public sector body, the council is not a commercial enterprise: it is funded primarily through council tax and Scottish Government grant funding (both recurring), supplemented by cost-recovery licensing fees, service fees (planning, building warrants), and modest e-shop sales. It is publicly owned, accountable to the local electorate and the Scottish Government, has no parent company, subsidiaries, or private investors, and is led by Chief Executive Roddy Burns.

Name

Moray Council

Legal name

The Moray Council

Website

https://moray.gov.uk

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Moray Council is the unitary local government authority for the Moray region of north-east Scotland, employing around 4,500 staff to deliver statutory public services — education, housing, waste, planning, licensing, roads, and social care — to approximately 95,510 residents.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Public Administration (92), Executive, Legislative, and Other General Government Support (921), Administration of Housing Programs (92511), Administration of Urban Planning and Community and Rural Development (92512)

SIC

Services-Social Services (8300), Refuse Systems (4953), Sanitary Services (4950)

akta.pro industry

PRIMARYBPAIACAC

Municipal Finance, Treasury, Budget & Procurement

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYEDADABAD

Local Education Authorities & Municipal Education Offices

Education/Education Administration, Accreditation & Policy/School Districts, Local Education Authorities & Boards

SECONDARYBPAIANAH

Land Administration & Cadastral Services (Public Land Records, Parcel Management)

Business & Public Services/Public Sector & Government Administration/Housing, Urban Planning & Community Development

SECONDARYBPAGALAC

Affordable Housing & Community Development (Housing, Community Land Trusts)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYTLAAAAAN

Government & Public Service Mail (Official Communications, Elections)

Transportation & Logistics/Courier, Express & Parcel (CEP) / Last-Mile Delivery/National Postal Operators (Letters & Parcels)

Keywords

• Local government services
• Public administration
• Waste recycling services
• Education services
• Licensing and permits

Headquarters

HQ city

Snodland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Council Tax: Primary funding source from local residents and property owners in Moray
2. Scottish Government Funding: Central government funding for various public services and initiatives
3. Licensing Fees: Fees for liquor licenses, gambling licenses, animal licenses, business licenses, property/HMO licenses, taxi/private hire licenses. Calculated on cost recovery basis only.
4. Service Fees: Various fees including planning fees, building warrant fees, licensing fees for various permits and permissions
5. Online Shop Sales: Sales of books, heritage items, permits, and various council services through the online e-shop platform

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Moray Council is the unitary local government authority for the Moray region in north-east Scotland, delivering statutory public services to approximately 95,510 residents. Its core offerings include education across 52 schools, social care, housing and homelessness support, waste collection and recycling at 9 centres, planning and building standards, licensing (liquor, gambling, taxi, animal, business), roads and transport, benefits administration, and community and leisure services. Service delivery increasingly runs through the Moray Connected digital platform and the myaccount portal, providing 24/7 online access to transactions, reporting, payments, and applications.

Product overview

Moray Council provides digital public services through a unified myaccount portal integrated with the broader Moray Connected digital services platform. The offering comprises customer-facing online services (including rent payments, benefit applications, and service requests), interactive mapping tools (Bin Day Finder, School Catchment Maps, Find a Play Park, recycling centers, gritting routes), the Moray Engage digital consultation platform, Webcasting for council meetings, an Open Data portal with downloadable datasets, and an Online Shop for council products. The m.connect service provides bus information as part of the Moray Growth Deal. These services operate across multiple subdomains including moray.gov.uk (main website), online.moray.gov.uk (myaccount portal), engage.moray.gov.uk (consultations), and secure.moray.gov.uk (e-shop).

Differentiator

Problem solved

Functional benefit

Products and services

• myaccount Unified online customer account portal providing 24/7 access to council services including housing account management, rent payments, benefit applications, service requests, and form submissions with auto-populate functionality.
• Moray Connected Three-year digital services initiative enabling 24/7 online access to council services including reporting faults, requesting collections, applying for housing, and processing payments digitally without office hour restrictions.
• m.connect bus service Bus service information and digital engagement platform, part of the Scottish Government's £4m Bus Revolution investment through the Moray Growth Deal.
• Bin Day Finder Interactive map tool allowing residents to find their specific bin collection day by entering their address or postcode.
• School Catchment Maps Interactive mapping tools for finding primary, secondary, and denominational school catchment areas, allowing postcode search to identify catchment schools.
• Find a Play Park Interactive map showing play parks across Moray with equipment details, allowing users to locate parks and report faults with play equipment or park furniture.
• Webcasting Live and on-demand video streaming of council meetings using internet broadcasting technology, available for viewing up to twelve months after broadcast and viewable on mobile devices.
• Moray Engage Digital engagement platform for consultations and community engagement, hosting current consultations, upcoming projects, and previous engagement activities, as well as a citizens panel.
• Open Data Portal Public datasets including car parks, cemeteries, play parks, recycling centres and points, election polling places, and school catchment areas, available for viewing and CSV download under Open Government Licence.
• Online Shop E-commerce platform selling local interest books, family history search services, newspaper articles, obituaries, and various council-related products including harbour fees and school items.
• Live Interactive Road Gritting Map Live interactive map providing scheduled winter treatment information for priority routes, updated twice daily at midnight and after midday, with downloadable PDF documents.

Quantifiable outcome

• Top local authority in Scotland for recycling
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aberdeen City CouncilcoreStrategic or Co-development PartnerJoint partnership with Aberdeen City and Aberdeenshire councils for the NESS (North East Sustainable Solutions) energy from waste facility located in East Tullos. The facility processes non-recyclable waste from all three councils and produces electricity for the national grid.
• Aberdeenshire CouncilcoreStrategic or Co-development PartnerJoint partnership with Aberdeen City and Aberdeenshire councils for the NESS energy from waste facility. Waste from Aberdeenshire and Moray is delivered via the AWPR to the facility.
• IndaverminorImplementation/ SI/ Consulting PartnerThe NESS energy from waste facility is operated by Indaver on behalf of the three councils (Moray, Aberdeen City, Aberdeenshire).
• NESS EnergycoreStrategic or Co-development PartnerNESS (North East Sustainable Solutions) energy from waste facility processes non-recyclable waste from Moray, Aberdeen City and Aberdeenshire councils, produces electricity for the national grid, and provides heat for a local district heating network. Aligns with Scotland's zero waste society vision.
• UHI MorayminorImplementation/ SI/ Consulting PartnerUHI Moray runs personal licence holder training courses for liquor licensing when they have enough participants for a class.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Highland Council: The most directly comparable Scottish local authority: similarly large geographic footprint, rural and coastal population, broad statutory service portfolio including education, housing, waste, roads, and planning. Serves a comparable scale of dispersed residents and faces the same fiscal pressures from council tax and Scottish Government grants.
• Aberdeenshire Council: Joint NESS energy-from-waste partner and immediate north-east neighbour. Delivers the same portfolio of statutory services to a similar mix of rural towns, coastal communities, and agricultural areas; provides a natural benchmark for service delivery cost and digital transformation maturity.
• Aberdeen City Council: Joint NESS partner and the urban counterpart to Moray in the same region. Performs the same statutory functions (education, housing, waste, licensing, planning) but at greater scale and density, offering a comparison point for service efficiency per resident and digital platform maturity.
• Argyll and Bute Council: Scottish rural council with comparable geographic dispersion challenges (including island communities), similar council tax base size, and equivalent breadth of statutory service obligations. Useful peer for benchmarking service delivery cost in low-density geographies.
• Perth and Kinross Council: Mid-sized Scottish local authority serving a similar mixed rural and urban population (~150k) with comparable council structure and statutory responsibilities. Provides benchmark for council tax yield, schools portfolio management, and digital service adoption.
• Scottish Borders Council: Rural Scottish council serving a comparable-sized population (~115k) across a dispersed geography. Closely comparable in scale of operations, recycling infrastructure, and dependence on central government funding streams.
• Angus Council: Northeast Scotland neighbour serving a similar-sized population (~116k) with broadly comparable mix of urban centres (Forfar, Arbroath), rural hinterland, and coastal communities. Operates a similar statutory service portfolio under the same Scottish local government framework.
• Fife Council: Larger Scottish local authority serving ~370k residents with a comparable mix of urban, rural, and coastal communities. Performs identical statutory functions and offers a useful benchmark for scaled-up digital service delivery and education portfolio management.
• Stirling Council: Scottish local authority serving a comparable-sized population (~94k) with similar urban-rural mix around Stirling city. Operates the same statutory portfolio under identical Scottish Government funding constraints, making it a tight size-and-structure peer.
• East Ayrshire Council: Scottish local authority serving a similar-sized population (~122k) with comparable rural/urban mix and statutory service obligations. Useful peer for benchmarking recycling performance, education outcomes, and digital service adoption in a council of equivalent scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/MorayCouncil
• YouTubeyoutube.com/user/TheMorayCouncil
• Facebookfacebook.com/MorayCouncil
• LinkedInlinkedin.com/company/the-moray-council

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moray Council