West Barn Co
West Barn Co (WBCo) is a UK-based beauty brand sold direct-to-consumer and through global stockists, specializing in brow styling products (claiming origin of the Soap Brows trend) and skin preparation formulations for consumers and professional makeup artists across 35+ countries.
- Company typePrivate
- Founded2017
- HeadquartersDurham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What West Barn Co does
West Barn Co (WBCo) is a UK-based, privately-held beauty brand operated by SB1 Group Ltd (Companies House registration 14677948), headquartered in Durham, England. The company specializes in two interconnected product categories: brow styling products — for which it claims original-creator status of the "Soap Brows" trend — and skin preparation formulations designed to improve makeup application, longevity, and finish. The core product portfolio includes the Soap Brows franchise (Original and Extra Strong variants), a trademarked dual-ended Brow Brush, Brow Pomade, Brow Pen, Brow Pencil, and a Brow Toolbox. The skincare line centers on a Prebiotic Cleansing Balm (inulin, squalane, vitamin E), the Bog Myrtle and Lime Balancing Cleanser (featured in Vogue), Glow Oil, multi-scent Prep Mists, and an Awakening Eye Gel with Gua Sha tool. Pricing spans $8.50 for accessories to $96 for the Cleanse & Glow set, with curated bundles between $36 and $96.
Revenue is generated through direct-to-consumer e-commerce powered by Shopify, with international shipping and US orders inclusive of duties and taxes. A secondary wholesale channel distributes products through professional beauty retailers, department stores, and pro distributors across 35+ countries, including UK, Ireland, US, Australia, Canada, multiple European markets, and the Middle East (Kuwait, Lebanon, Qatar). Named customers include Fenwick and Austins department stores, Camera Ready Cosmetics (US), and Nouveau HD Beauty Group. The target customer spans beauty enthusiasts seeking at-home brow styling, professional makeup artists, and skincare-focused consumers. The business operates with a lean customer support team (Mon–Fri 8am–4pm GMT), is bootstrapped with no disclosed institutional funding, and carries no disclosed revenue, headcount, or leadership team information.
West Barn Co firmographics
Firmographics- Name
- West Barn Co
- Legal name
- SB1 Group Ltd
- Website
- https://westbarnco.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- West Barn Co (WBCo) is a UK-based beauty brand sold direct-to-consumer and through global stockists, specializing in brow styling products (claiming origin of the Soap Brows trend) and skin preparation formulations for consumers and professional makeup artists across 35+ countries.
- Ownership category
- akta.pro rank
West Barn Co industry classification
Industry- Product category
- Beauty & Personal Care - Cosmetics and Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Bar Soap & Syndet Bars (CRABAEAA)
Keywords
Where West Barn Co is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
West Barn Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time and bundle product sales through e-commerce and professional stockists. Revenue generated from individual products, curated bundles, and professional kit configurations. Products include brow styling (Soap Brows, Brow Pen, Brow Pencil, Brow Pomade), skin preparation (Prep Mists, Cleansers), tools (Brow Brush, Spoolies, Gua Sha), and sets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual brow products from $8.50 to $29.00 |
| Unit Pricing | Pay-as-you-go | Skincare products from $30.00 to $96.00 |
| Unit Pricing | Pay-as-you-go | Bundles and sets from $36.00 to $96.00 |
| Unit Pricing | Pay-as-you-go | Eco-friendly refills and accessories |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
West Barn Co product offering
Product offeringCore offering
West Barn Co (WBCo) is a UK-based beauty brand that designs, brands and sells a curated range of brow styling and skin preparation products directly to consumers worldwide via its own Shopify storefront and through professional beauty stockists. Its hero offering is the original Soap Brows brow-styling soap (in Original and Extra Strong variants), supported by complementary brow cosmetics (Brow Pomade, Brow Pen, Brow Pencil, Brow Brush™), skincare (Prep Mists, Bog Myrtle and Lime Balancing Cleanser, Prebiotic Cleansing Balm, Glow Oil, Awakening Eye Gel), tools and curated bundles.
Product overview
West Barn Co (WBCo) is a UK-based beauty brand specializing in skin preparation for makeup application, with particular expertise in brow styling products. The product portfolio centers on the original Soap Brows franchise (Original and Extra Strong variants) and a comprehensive range of brow styling tools and cosmetics including The Brow Brush, Brow Pomade, Brow Pen, and Brow Pencil. Complementary skincare offerings include the Bog Myrtle and Lime Balancing Cleanser, Prebiotic Cleansing Balm, Glow Oil, Prep Mists in multiple scents, and Awakening Eye Gel. The brand also offers curated bundles (Soap Brows Essentials, Double Cleanse Set, Cleanse & Glow Set, The Glow Up) that combine core products with accessories. All products are available directly through their e-commerce platform with international shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Soap Brows Original
Quantifiable outcome
- Bog Myrtle and Lime Balancing Cleanser tested to be better and cheaper than Elemis Pro-Collagen Cleansing Balm
- +1 more outcomes
Companies that use West Barn Co
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
West Barn Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
West Barn Co partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Fenwick Department StorescoreUK department store chain stocking WBCo products in their beauty departments. Represents established retail presence in premium department store environment.
- Camera Ready CosmeticscoreUS professional makeup distributor serving makeup artists and beauty professionals with WBCo products.
- Novo HD Beauty GroupcoreProfessional beauty group with multiple stockists across the UK market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
West Barn Co competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
West Barn Co social profiles
Digital presenceWest Barn Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
West Barn Co leadership team
Management profileNumber of profiles
West Barn Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West Barn Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West Barn Co
What does West Barn Co do?
West Barn Co (WBCo) is a UK-based beauty brand that designs, brands and sells a curated range of brow styling and skin preparation products directly to consumers worldwide via its own Shopify storefront and through professional beauty stockists. Its hero offering is the original Soap Brows brow-styling soap (in Original and Extra Strong variants), supported by complementary brow cosmetics (Brow Pomade, Brow Pen, Brow Pencil, Brow Brush™), skincare (Prep Mists, Bog Myrtle and Lime Balancing Cleanser, Prebiotic Cleansing Balm, Glow Oil, Awakening Eye Gel), tools and curated bundles.
Is West Barn Co a public or private company?
West Barn Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was West Barn Co founded?
West Barn Co was founded in 2017. It employs 11 to 50 people.
Where is West Barn Co based?
West Barn Co is headquartered in Durham, United Kingdom, in the Europe region.
How does West Barn Co make money?
One revenue line is on record: direct Product Sales.
Does West Barn Co have an API?
No public API is recorded for West Barn Co.
What industry is West Barn Co in?
West Barn Co's product category is Beauty & Personal Care - Cosmetics and Skincare. Its primary akta.pro industry code is CRABAEAA, Bar Soap & Syndet Bars. Its NAICS code is 456120 and its SIC code is 2844.