What Carestino does

Carestino is an Argentine privately-held baby-products retailer founded around 2014 and headquartered in Buenos Aires, serving parents and expecting parents across the country. The company sells a broad catalog of nursery and infant gear — strollers (cochecitos), I-Size car seats (butacas), cribs including Moses baskets and evolving wooden models (cunas), 4-in-1 high chairs (sillas), rockers (mecedoras), baby carriers (porteo), diaper bags and backpacks, bath and care items, toys, safety products, and feeding/lactation accessories — alongside complementary services such as digital gift cards and a birth registry (lista de nacimiento). Pricing is set in Argentine pesos with products ranging from roughly $44,999 ARS for accessories to $499,999 ARS for premium items, supported by 6 interest-free installments (6 cuotas sin interés) and free shipping above a ~$44,000 ARS threshold.

The company operates a dual-channel distribution model combining a direct-to-consumer e-commerce storefront (carestino.com) with company-owned physical Tiendas Oficiales across Argentina, and layers on a content/podcast sub-brand called Life by Carestino (life.carestino.com) that publishes expert-authored articles and interviews on pregnancy, parenting, and child development. Customer acquisition runs through the e-commerce site, social media (Facebook, Twitter), email newsletter, and a 24/7 WhatsApp support line, with installment financing serving as the primary conversion lever. Reported headcount is 101–250 and the leadership team includes co-founders Andres Mertens and Vanina Bianchi as co-CEOs; no institutional funding, parent company, M&A activity, international expansion, or disclosed revenue/ARR figures are present in the source material.

Name

Carestino

Legal name

Carestino

Website

https://carestino.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Carestino is an Argentine omnichannel baby-products retailer (e-commerce plus Tiendas Oficiales) selling strollers, car seats, cribs, high chairs, and related infant gear to parents nationwide, supplemented by a parenting content platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Baby Product Sales: Direct retail sales of baby products including strollers, car seats, cribs, high chairs, and accessories through e-commerce and physical stores. Revenue generated from one-time product purchases with installment payment options (6 cuotas sin interés).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Carestino is an Argentine retailer of baby and infant care products, selling its own branded items (e.g., Carestino thermos) alongside category items such as strollers (cochecitos), car seats (butacas), cribs (cunas), high chairs (sillas), rockers (mecedoras), baby carriers (porteo), diaper bags and backpacks, bath and care products, toys, safety items, and feeding/lactation products. Sales occur through the carestino.com e-commerce site and Tiendas Oficiales physical stores, with six interest-free installments and nationwide free shipping above ARS 44,000.

Product overview

Carestino is a comprehensive baby products retailer offering a diverse portfolio of nursery and parenting essentials. The core product line includes strollers (cochecitos), car seats (butacas), cribs (cunas), high chairs (sillas), rockers (mecedoras), baby carriers (porteo), diaper bags (bolsos y mochilas), bath and care products, toys (diversión), safety items, and feeding/lactation products. The company also offers complementary services including gift cards and birth registries (listas de nacimiento). Their content platform, Life by Carestino, provides podcasts and articles on parenting topics. Carestino operates in Argentina with physical stores and online presence, offering products with installment payment options and free shipping within the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Cochecitos (Strollers) Strollers and prams for infants and toddlers, including the EASY model with accessories, sold to parents in Argentina via e-commerce and physical stores.
• Butacas (Car Seats) I-Size compliant car seats for children, including the DUBLIN model covering the 76–150cm height range, sold to parents in Argentina.
• Cunas (Cribs) Cribs and beds including electronic rocking Moses baskets and wooden evolving cribs such as the Vigo model, sold to parents setting up nurseries in Argentina.
• Sillas (High Chairs) High chairs and feeding chairs including 4-in-1 convertible chairs such as the Malta model and the Baku high chair, sold to parents in Argentina.
• Mecedoras (Rockers) Rocking chairs and bouncers for babies, sold to parents in Argentina through the Carestino e-commerce and physical stores.
• Porteo (Baby Carriers) Baby carriers and slings for hands-free carrying of infants, sold to parents in Argentina.
• Bolsos y Mochilas (Diaper Bags and Backpacks) Diaper bags and backpacks designed for parents to carry baby essentials, sold in Argentina via Carestino.
• Baño y Cuidado (Bath and Care) Bath products and baby care essentials, sold to parents in Argentina.
• Diversión (Toys and Play) Play and entertainment products for babies and young children, including the SAFARI tricycle, sold to parents in Argentina.
• Seguridad (Safety) Baby safety products and monitors, sold to parents in Argentina.
• Alimentación y Lactancia (Feeding and Lactation) Baby feeding products, bottles, and lactation support items including the Carestino 1200ml cold/hot thermos, sold to parents in Argentina.
• Giftcard Digital gift cards redeemable at Carestino's physical Tiendas Oficiales and online store, targeted at gift-givers for parents and expecting parents in Argentina.
• Lista de Nacimiento (Birth Registry) Baby registry service allowing expecting parents and gift-givers to create and manage wish lists of Carestino baby products, targeted at expecting parents in Argentina.
• Life by Carestino Editorial content platform with a blog and podcast covering motherhood, pregnancy, parenting, and personal development, featuring expert contributors (gynecologists, pediatricians, nutritionists, psychologists), targeted at parents and caregivers in Argentina.

Quantifiable outcome

• Free shipping to all of Argentina for orders over $44,000 ARS
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mothercare: UK-origin global specialty retailer of baby and maternity products offering strollers, car seats, nursery, clothing, and toys. Comparable as a multi-category baby specialist with a similar omnichannel specialty-retail DNA.
• Evenflo: US-based baby gear manufacturer offering strollers, car seats, high chairs, and play yards. Comparable as a competing branded assortment sold alongside and against Carestino's private-label and third-party offering.
• Fisher-Price (Mattel): Global toy and baby products brand owned by Mattel, with overlap in toys, rockers, and play products. Comparable as a brand that competes for shelf space and parental wallet share in the broader baby and infant category.
• Graco (Newell Brands): Global leader in baby gear (strollers, car seats, high chairs) sold through multi-brand retailers like Carestino and via its own D2C channels. Comparable as a category-defining brand across the same baby gear verticals Carestino retails.

Regional players

• FirstCry (Brainbees Solutions): India's largest online baby and kids products retailer, operating an integrated e-commerce and offline store model. Comparable as a category-specialist omnichannel retailer, though operating in a different geography with structurally different unit economics.
• BabyShop (Alhokair): Middle East-based specialty baby retailer with stores across the GCC and online channels, offering strollers, car seats, nursery, and apparel. Comparable as a regional multi-brand baby specialist with omnichannel retail and category focus similar to Carestino's model.

Direct peers

• Chicco (Artsana): Global Italian baby brand sold across Argentina through its own storefront and retailers, including strollers, car seats, feeding, and nursery products. Closely comparable assortment to Carestino's core categories and a key competing brand in the local market.
• Bebesit: Long-standing Argentine baby products brand and retailer offering strollers, car seats, cribs, and high chairs. Comparable to Carestino as a domestic Argentine baby-specialty retailer serving the same parental demographic with overlapping category mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/carestino

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carestino