Name

Google Skillshop

Website

https://skillshop.accredible.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Google Skillshop issues verifiable digital credentials for Google products including Ads and Analytics, serving individual professionals seeking Google-branded skill validation. The platform operates entirely on third-party credential management (Accredible) and learning management (Exceed LMS) infrastructure.

Ownership category

akta.pro rank

Product category

Online Professional Certification

NAICS

Computer Training (61142), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Certification & Licensing Exam Management Platforms (EDAFADAG)

akta.pro secondary industries

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Certification & Exam Prep Course Marketplaces (EDAFAIAJ)

Keywords

• Online certification
• Digital credentials
• Professional training
• Skills validation
• Credential management

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Google Skillshop is a free online certification and training platform for Google products, operating the Google Mastery program that issues verifiable digital credentials to individuals who pass Google product certification exams. The platform includes a searchable Credential Holder Directory where certified professionals are listed for employers and recruiters.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Mastery Credentials

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• HubSpot Academy: HubSpot's free certification program for inbound marketing, sales, and CRM skills. Directly comparable as a vendor-backed, free, digital-credential program targeting marketing and sales professionals seeking verifiable certifications.
• Meta Blueprint: Meta's official training and certification platform for Facebook, Instagram, and WhatsApp marketing. Direct competitor in vendor-authorized digital advertising certifications aimed at the same marketing professional audience.
• AWS Training and Certification: Amazon's cloud certification and training program covering AWS services. Comparable as a hyperscaler-backed authorized certification program that issues verifiable digital credentials for high-demand technology skills.
• Microsoft Learn: Microsoft's official learning and certification platform covering Azure, M365, Power Platform, and developer tools. Closely comparable vendor-authorized certification program with free training paths and paid proctored credentials.
• Salesforce Trailhead: Salesforce's gamified learning and certification platform for CRM and cloud skills. Direct peer as a vendor-issued free credential program with a public directory of certified professionals and employer recognition.
• Credly: Pearson-owned digital credentialing platform that issues and manages verifiable badges for organizations. Comparable as the credential infrastructure layer powering many enterprise and vendor certification programs.

Broad incumbents

• Coursera: Large online learning marketplace offering professional certificates, certifications, and degree programs from universities and companies. Broader incumbent with overlapping certification and credential offerings across many domains.
• LinkedIn Learning: LinkedIn's professional learning platform with certificates of completion. Overlaps in skill certification for business and technology professionals and benefits from a built-in employer-recognition layer via LinkedIn profiles.
• Udemy: Global online course marketplace covering technical, creative, and business skills. Broader incumbent in professional upskilling with certificates of completion, though less focused on vendor-authorized certifications than Skillshop.

Others

• Accredible: Digital credential infrastructure provider that hosts Google Skillshop's Credential Holder Directory. Adjacent ecosystem participant and technology enabler for verifiable digital credentials.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Google Skillshop