DialAFlight
DialAFlight is a UK-based traditional travel agency operated by Lotus Group Ltd, selling flights, accommodation, and holiday packages across 155+ countries via phone-based personal travel managers, serving both leisure travelers and corporate clients.
- Company typePrivate
- Founded1980
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What DialAFlight does
DialAFlight, operated by Lotus Group Ltd, is a UK-based traditional travel agency selling flights, accommodation, villas, resorts, and curated holiday packages to destinations across 155+ countries. The product portfolio includes bundled flight-plus-hotel packages ranging from approximately £769 (7-night Morocco) to over £15,000 (luxury Japan cruises), dedicated Safari Holidays across seven African countries, a Corporate Travel sub-brand, and ancillary services (airport lounges from £25, Meet & Greet, business and first class fares, car rental, travel insurance, visa services, and gift vouchers from £50). Target customers are individual leisure travelers seeking concierge-style service as the primary segment, plus corporate clients including TV production companies, space agencies, investment banks, international recruitment firms, and wildlife/humanitarian NGOs.
The business runs on a phone-based, sales-led model rather than a proprietary technology platform. Customers call a UK call center (020·7962·9933, answered live within five rings) and are assigned a dedicated personal travel manager who handles bookings end-to-end and remains available via a 24/7 worldwide helpline. The dialaflight.com website and DAF mobile app support destination browsing and itinerary management, but the core value proposition is human expertise and access to "offline" airline fares spanning 24 fare classes not displayed on the internet, marketed as delivering up to 50% savings versus direct booking. Revenue is generated through transaction fees — commissions and wholesale-to-retail markup on every booking — with no subscription, SaaS, or platform layer.
DialAFlight is ABTA- and ATOL-protected, holds a Client Trust Account, and carries a Trustpilot "Top travel company" badge with 98% of reviewers stating they would book again. There is no disclosed revenue, no external funding, no M&A activity, and no public listing in the provided data; ownership is private under Lotus Group Ltd.
DialAFlight firmographics
Firmographics- Name
- DialAFlight
- Legal name
- Lotus Group Ltd
- Website
- https://dialaflight.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DialAFlight is a UK-based traditional travel agency operated by Lotus Group Ltd, selling flights, accommodation, and holiday packages across 155+ countries via phone-based personal travel managers, serving both leisure travelers and corporate clients.
- Ownership category
- akta.pro rank
DialAFlight industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Travel Agencies (56151)
- akta.pro primary industry
- Leisure & Generalist Retail Travel Agencies (THAKABAA)
- akta.pro secondary industries
- Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Retail/Leisure Air Ticketing Agencies (Walk-in & Phone Booking) (THAKALAA)
Keywords
Where DialAFlight is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
DialAFlight business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Travel Package Sales: DialAFlight earns revenue through commissions and margins on flight and hotel package holidays. They offer bundled packages combining flights, hotels, and sometimes tours, with pricing presented as 'per person' (pp). Revenue is derived from the markup between negotiated wholesale rates and retail prices offered to customers.
- Business Class and Premium Cabins: The company offers premium business class and first class flight bookings as an additional revenue stream, providing personalized service extended into air travel with perks including priority check-in, lounge access, and chauffeur service.
- Ancillary Services: Additional revenue streams include airport lounge access (from £25), meet and greet services, car rental, travel insurance, visa services, and gift vouchers starting at £50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Package holidays with flights and accommodation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
DialAFlight product offering
Product offeringCore offering
DialAFlight is a UK-based travel agency selling flights, hotel, villa and resort accommodations, and packaged holidays to 155+ countries. Customers typically book by phone with a dedicated travel manager, supported by an online booking website and mobile app. Revenue is generated through commissions and margins on the bundled travel components, including premium cabin fares, safari packages, and ancillary services such as airport lounges and meet-and-greet transfers.
Product overview
DialAFlight operates as a traditional travel agency providing a comprehensive portfolio of travel services primarily through phone-based expert consultation and online booking. The core offering includes flight booking, hotel reservations, villa and resort accommodations, and package holidays. The product portfolio comprises the main DialAFlight brand, specialized Safari Holidays for African destinations, Airport Lounges and Meet & Greet add-on services for enhanced travel convenience, Corporate Travel for business clients, Business Class Flights for premium cabin upgrades, and Gift of Travel vouchers. The company emphasizes personalized service with dedicated travel managers, 24-hour helplines, and exclusive fares not available online.
Differentiator
Problem solved
Functional benefit
Products and services
- DialAFlight Holidays and Flights Core travel agency offering covering flight bookings, hotel reservations, villa and resort accommodations, and package holidays to 155+ countries, delivered primarily by phone through dedicated travel managers and supported by online booking and the DAF mobile app.
- Safari Holidays Specialized safari holiday packages to Africa including Botswana, Kenya, Tanzania, South Africa, Namibia, Rwanda, and Zimbabwe, bundled with lodge and camp accommodations.
- Airport Lounge Access Pre-bookable airport lounge access at various locations with food, drinks, WiFi, newspapers and in some cases Fastrack through security, priced from £25.
- Meet & Greet Service Private transfer service with a driver meeting passengers in the arrivals hall, monitoring flight times, assisting with luggage and providing direct transfers to hotels.
- Corporate Travel Management Business travel management service for corporate clients including TV companies, space agencies, investment banks and international recruitment firms, providing personalized travel solutions.
- Business Class Flights Discounted business and first class airfares offering perks including priority check-in, premium lounge access, chauffeur service and enhanced in-flight dining.
- Gift of Travel Vouchers Travel gift vouchers available from £50 with no maximum value, providing a personalized travel gift option for any occasion.
Quantifiable outcome
- 98% of customers would book again
- +1 more outcomes
Companies that use DialAFlight
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
DialAFlight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DialAFlight partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
DialAFlight competitors and assessment
Company assessmentDirect peers
- Trailfinders: UK-based high-end travel agency operating a near-identical phone-led, concierge model with dedicated travel consultants, exclusive fares, and global destination coverage. Trailfinders is the closest direct competitor in positioning and customer segment.
- Kuoni (DER Touristik): Long-established UK luxury and long-haul travel specialist offering curated holidays, premium packages, and personal service. Closely comparable to DialAFlight in customer profile (luxury leisure travelers) and curated-package product mix.
- Hays Travel: Largest UK retail travel agency chain with high-street branches and a substantial package holiday, cruise, and flight business. Comparable as a UK-domiciled agency selling third-party travel inventory with personal service, though skews more mass-market than DialAFlight.
- Scott Dunn: Luxury tour operator specialising in tailor-made holidays, safaris, and family travel with personal consultants. Comparable to DialAFlight's premium leisure positioning and dedicated travel-manager service model, particularly in safari and experiential travel.
- Audley Travel: UK-based tailor-made travel specialist offering long-haul, experiential holidays through a network of country specialists. Overlaps DialAFlight on curated itineraries, dedicated expert service, and high-end leisure travelers.
Emerging players
- Loveholidays: UK online travel agency focused on packaged holidays with strong direct-to-consumer digital marketing. Represents the digitally-native, self-service counterpoint that competes for the same UK package-holiday demand as DialAFlight.
- Travel Republic: UK online travel agency selling package holidays, flights, and hotels with a digital-first model. Competes with DialAFlight for UK leisure package demand but lacks the high-touch concierge layer.
Broad incumbents
- Booking.com: Global OTA leader across lodging, flights, and packages with massive scale and direct contracts with hotels and airlines. Competes broadly with DialAFlight for hotel and flight bookings, especially in self-serve channels.
- Expedia: Global OTA offering flights, hotels, packages, and car hire through consumer brands including Expedia, Hotels.com, and Vrbo. Direct competitor to DialAFlight in UK package and flight booking.
Regional players
- Corporate Traveller: Corporate travel management brand (part of Flight Centre Travel Group) serving SMEs with managed business travel, similar to DialAFlight's Corporate Travel vertical but with dedicated tech platform and global backing.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DialAFlight social profiles
Digital presenceDialAFlight compliance and trust
Trust signalCompliance2 records
DialAFlight financial estimates
Financial estimateRevenue estimate
Valuation estimate
DialAFlight leadership team
Management profileNumber of profiles
DialAFlight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DialAFlight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DialAFlight
What does DialAFlight do?
DialAFlight is a UK-based travel agency selling flights, hotel, villa and resort accommodations, and packaged holidays to 155+ countries. Customers typically book by phone with a dedicated travel manager, supported by an online booking website and mobile app. Revenue is generated through commissions and margins on the bundled travel components, including premium cabin fares, safari packages, and ancillary services such as airport lounges and meet-and-greet transfers.
Is DialAFlight a public or private company?
DialAFlight is a private company. It is classified as unknown and is currently operating.
When was DialAFlight founded?
DialAFlight was founded in 1980. It employs 251 to 500 people.
Where is DialAFlight based?
DialAFlight is headquartered in London, United Kingdom, in the Europe region.
How does DialAFlight make money?
Three revenue lines are on record. Travel Package Sales are the primary driver. The others are business Class and Premium Cabins and ancillary Services.
Who are DialAFlight's main competitors?
Direct peers on record are Trailfinders, Kuoni (DER Touristik), Hays Travel, Scott Dunn and Audley Travel. Emerging players are Loveholidays and Travel Republic. Broad incumbents are Booking.com and Expedia. Corporate Traveller is listed as a regional player.
Does DialAFlight have an API?
No public API is recorded for DialAFlight.
What industry is DialAFlight in?
DialAFlight's product category is Travel Agency Services. Its primary akta.pro industry code is THAKABAA, Leisure & Generalist Retail Travel Agencies, with a secondary code of BPAMAIAC, Lodging & Vacation Rental Booking Platforms. Its NAICS code is 561510.