What FireBoard does

FireBoard Labs, LLC is a Kansas City-based designer and manufacturer of smart temperature monitoring and control systems for grilling, smoking, and commercial cold storage applications. Founded in 2015 and operating from a consolidated 501 Charlotte Street headquarters that houses in-house SMT assembly, injection molding, and packaging, the company sells a portfolio of hardware products — including the FireBoard 2, 2 Drive, and 2 Pro thermometers, the dual-band S1G/Bluetooth FireBoard Pulse wireless probe, the NSF-certified FireBoard Spark instant-read, and the FireBoard Beacon commercial cold storage sensor — all priced as one-time hardware purchases with no subscription fees for core monitoring.

The company's technology differentiator is its proprietary Sub-1 GHz (S1G) wireless protocol, which enables long-range connectivity through dense building materials and supports commercial cold storage use cases. An integrated Drive fan-control system combines temperature sensing with variable-speed blower automation, and FireBoard Analyze™ provides predictive temperature-trend analytics. All products connect to a cloud platform accessible via iPhone, Android, and web browser, with a dedicated mobile app for real-time monitoring, alarms, and data logging.

FireBoard serves three primary customer segments: home cooking enthusiasts (the largest, served via direct e-commerce, Amazon, and a 100+ dealer network), professional chefs and competition pitmasters (served through specialized BBQ retailers and influencer endorsements from figures such as Meathead Goldwyn and Tuffy Stone), and commercial cold storage operators (served via the Beacon product line and trade-show channels such as the National Restaurant Association Show). The company is privately held and founder-led by CEO Ted Conrad, with no disclosed external funding, and operates distribution partnerships covering the US, Canada, Europe/UK, Australia, and New Zealand, plus an OEM embedded channel through Yoder Smokers.

Name

FireBoard

Legal name

FireBoard Labs, LLC

Website

https://fireboard.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

FireBoard Labs designs and manufactures smart WiFi and Bluetooth thermometers with proprietary S1G wireless technology for grilling, smoking, and commercial cold storage, serving home cooking enthusiasts, professional pitmasters, and foodservice operators through direct e-commerce, 100+ US dealers, and international distributors.

Ownership category

akta.pro rank

Product category

Smart Kitchen Thermometers

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Thermometers & Temperature Monitoring (Smart Thermometers) (CRACAQAG)

akta.pro secondary industries

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Cold storage facility environmental sensing (rooms, freezers, blast chillers) (TLAEALAL)

Keywords

• Smart meat thermometers
• Wireless temperature monitoring
• BBQ grill controllers
• Commercial cold storage sensors
• S1G wireless thermometers

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Product Sales: Primary revenue stream from selling smart thermometers (FireBoard 2, 2 Drive, 2 Pro), wireless probes (Pulse), instant-read thermometers (Spark), blower accessories, temperature probes, and bundled packages. Products range from $19 accessories to $359 complete bundles. All products are designed and assembled in-house in Kansas City, MO.
2. Commercial Cold Storage Monitoring (No Subscription): FireBoard Beacon and related commercial products for temperature and humidity monitoring in commercial coolers, freezers, and cold storage. At NRA 2026, the company emphasized its no-subscription-fee model as a competitive differentiator in cold storage monitoring. Hardware sales with no recurring fees.
3. Apparel and Accessories: Secondary revenue stream from branded merchandise including t-shirts, trucker hats, and specialty books on BBQ and grilling. Pocket tees from $42-$48, hats at $25, books from $18.99-$35.
4. Affiliated Products (Sauces, Rubs): Third-party BBQ sauces and rubs from Burnt Finger BBQ sold through FireBoard's e-commerce store. Includes Spicy KC Barbecue Sauce ($7), Smokey KC Barbecue Sauce, and various seasoning rubs ($13).

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

FireBoard Labs designs, manufactures, and sells smart WiFi/Bluetooth digital meat thermometers and wireless temperature probes for grilling, smoking, and commercial cold storage applications. Its product line includes the FireBoard 2 series thermometers, Drive fan-control systems, the Pulse wireless probe (with proprietary S1G plus Bluetooth dual-band connectivity), the Spark instant-read thermometer, and the Beacon commercial cold storage sensor. All products are designed and assembled in-house in Kansas City, MO, with no subscription fees on core monitoring features.

Product overview

FireBoard Labs offers a portfolio of smart temperature monitoring and control products designed for grilling, smoking, and commercial temperature management. The core product line centers on the FireBoard 2 series (FireBoard 2, FireBoard 2 Drive, FireBoard 2 Pro), which are smart WiFi/Bluetooth meat thermometers supporting multiple temperature probes. The Drive products (FireBoard 2 Drive, Pellet Drive, DC Drive) add fan control capabilities for automated temperature regulation. The FireBoard Pulse is a wireless probe with dual-band S1G and Bluetooth connectivity, while the FireBoard Beacon provides long-range wireless monitoring for commercial cold storage. Accessories include the Drive Blower G3, S1G Antenna for extended range, and Competition Series probes. The ecosystem is unified through the FireBoard mobile app and cloud services, with FireBoard Analyze™ providing predictive analytics for temperature trends.

Differentiator

Problem solved

Functional benefit

Products and services

• FireBoard 2 Next-generation smart WiFi meat thermometer that tracks up to six temperature probes in real time via the FireBoard mobile app (iPhone/Android) or web browser, with cloud-based monitoring and adjustable alarm notifications.
• FireBoard 2 Drive Flagship all-in-one WiFi temperature monitoring and control system for grills, smokers, and ovens; integrated Drive technology automatically controls grill temperatures and fan speeds with customizable data logging and adjustable alarm notifications via the FireBoard mobile app.
• FireBoard 2 Pro Professional-grade thermometer with 3 ports for Type K thermocouples that measures fast and accurately across a wide temperature range (capable of registering 1000+°F) and includes integrated Drive fan-control technology.
• FireBoard 2 Drive Bundle Complete bundle combining the FireBoard 2 Drive thermometer with Drive Blower G3, one 1" competition-grade food probe, one 3" competition-grade food probe, and protective probe pouches for ready-to-use precise low-and-slow or hot-and-fast temperature control.
• FireBoard Spark Smart instant-read thermometer combining a highly accurate thermistor probe (-58°F to 572°F) with Bluetooth connectivity, waterproof design, and superior battery life for quick temperature checks; NSF certified for commercial food safety equipment use.
• FireBoard Pulse World's first dual-band wireless temperature probe capable of S1G and Bluetooth connectivity that measures food and ambient grill temperatures and streams data to the FireBoard cloud via the mobile app; supports Drive fan control.
• FireBoard Beacon Long-range wireless sensor for commercial temperature and humidity monitoring in coolers, freezers, and harsh environments, using low-frequency S1G technology with cloud connectivity to transmit through dense building materials; sold with no subscription fees.
• FireBoard Pellet Drive Plug-and-play replacement controller that brings FireBoard precision and connectivity (Wi-Fi, S1G, and Bluetooth) to existing pellet grills for remote cook management and real-time temperature tracking.
• FireBoard DC Drive Direct-fit controller upgrade for Char-Broil Gravity Series charcoal grills, adding Wi-Fi, S1G, and Bluetooth control with remote cook management and real-time temperature tracking.
• Drive Blower G3 Variable-speed 20 CFM blower used with the FireBoard 2 Drive for precise temperature control in grills and smokers, with upgraded design and functionality over previous Drive Blower models.

Quantifiable outcome

• FireBoard 2 Pro can register temperatures over 1000°F for high-temperature cooking demonstrations
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BBQ EuropecoreChannel Partner/ Reseller/ DistributorEuropean and UK distributor for FireBoard products. Enables faster delivery and local support for European customers. Referenced on FireBoard's shipping information page as the preferred contact for Europe/UK orders.
• Smoker Broker (Canada)coreChannel Partner/ Reseller/ DistributorCanadian distributor for FireBoard products. Enables faster delivery and local support for Canadian customers. Referenced on FireBoard's shipping information page as the preferred contact for Canadian orders.
• BBQ Pro NZ (New Zealand)minorChannel Partner/ Reseller/ DistributorNew Zealand distributor for FireBoard products. Enables faster delivery and local support for NZ customers.
• Hark Industries (Australia)minorChannel Partner/ Reseller/ DistributorAustralian distributor for FireBoard products. Enables faster delivery and local support for Australian customers.
• Yoder SmokerscoreTechnology or IntegrationYoder Smokers pellet cookers come with FireBoard technology built directly into the grill. This OEM/embedded integration makes FireBoard the default temperature monitoring solution for Yoder customers, providing an ongoing product integration partnership.
• Burnt Finger BBQcoreStrategic or Co-development PartnerKansas City-based award-winning BBQ restaurant and sauce/rub company. Products sold through FireBoard's e-commerce store. Burnt Finger provides live cooking demonstrations at FireBoard trade show booths (HPB Expo, American Royal). FireBoard products are used in Burnt Finger's competition and restaurant operations. Co-developed content and events together.
• Smokin' Deal BBQ (Jeff Silvers)coreChannel Partner/ Reseller/ DistributorOne of FireBoard's first dealers, operating a specialty BBQ store in Vernon Hills, IL (northern Chicagoland). Offers the full line of FireBoard products along with Yoder Smokers and outdoor kitchen cabinetry. Serves as a key reference dealer and community advocate for FireBoard.
• AmazingRibs.com / Meathead GoldwyncoreGTM or Marketing PartnerFireBoard founder Ted Conrad has a long-standing relationship with Meathead Goldwyn (founder of AmazingRibs.com, 2005). Meathead has been instrumental in promoting FireBoard products since the company's founding. His book 'The Science of Great Barbecue and Grilling' recommends FireBoard. AmazingRibs.com is a go-to resource for outdoor cooking enthusiasts.
• Max Good (AmazingRibs.com)minorGTM or Marketing PartnerVP of Product Reviews at AmazingRibs.com. Relies on FireBoard 2 Pro as part of his equipment testing process for new grills and smokers. Provides product validation through professional review work.
• HewnminorStrategic or Co-development PartnerKansas City-based domestic apparel manufacturer producing FireBoard-branded pocket t-shirts. Hewn uses 100% U.S.-grown cotton (from Alabama, milled in the Carolinas) with cut-and-sewn production in their 9400 sq ft KC facility. FireBoard purchases custom-branded apparel from Hewn for its e-commerce store, supporting local manufacturing.
• Greg Rempe / The BBQ Central ShowminorGTM or Marketing PartnerHost of The BBQ Central Show podcast (explores BBQ grilling and smoking). CEO Ted Conrad has been a guest multiple times. Met face-to-face at HPB Expo 2023. Podcast serves as a marketing platform for FireBoard products.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fireboardlabs
• Facebookfacebook.com/fireboardlabs
• LinkedInlinkedin.com/company/fireboard-labs-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FireBoard