GMP Performance
GMP Performance is a privately held, founder-owned automotive parts retailer and service center founded in 1999, specializing in aftermarket parts, professional installation, alignment, and track support for European performance vehicles (Audi, BMW, Mercedes, Porsche, VW) across three Southeast US locations.
- Company typePrivate
- Founded1999
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GMP Performance does
GMP Performance is a privately held automotive performance parts retailer and service center founded in 1999 and headquartered in Charlotte, North Carolina. The company specializes exclusively in European performance vehicles — Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen — and operates three physical retail/service locations across the Southeast United States (Charlotte NC, Lake Norman/Mooresville NC, and South Atlanta/Peachtree City GA) alongside an e-commerce catalog filtered by vehicle make, model, and year. Its core product surface combines third-party performance parts (H&R springs, Integrated Engineering intakes, Air Lift air management, AWE exhausts, Eventuri intakes, Carbahn/AWE/APR ECU and exhaust upgrades, and others) with GMP's own professional installation, alignment, balancing, track-prep, wheel rebuilding, detailing, and vehicle transportation services. Revenue is generated through unit-priced parts sales, installation labor, alignment and balancing services, track-day support packages ($75 daily hospitality up to $3,600 corporate events), and vehicle storage or consignment.
The company's service capability is anchored in a small number of high-end capital tools: the Hunter HawkEye Elite alignment system with patented QuickGrip adaptors that grip tire tread instead of rim edges (protecting expensive aftermarket wheels during alignment), the Hunter GSP9700 Road Force Measurement wheel balancer for solving vibration and tire-pull issues beyond the reach of conventional balancers, and Branick 7200 wall-mount and on-car spring compression systems for safe suspension work. Pricing is largely opaque — most parts require direct contact for a quote, supported by a 105% Price Match Guarantee — while service line items are individually priced (e.g., $580 for a VW/Audi MK5/MK6 lowering-spring install special with alignment). The go-to-market is hybrid: e-commerce for parts discovery and purchase, physical shops for installation and service, and event-driven engagement through the Fast Fridays Track Day Series at Carolina Motorsports Park, GMP Open House events, and a $3,600 Track Day Corporate Event offering. Marketing runs through the company website, Facebook, Instagram, YouTube, a Constant Contact email newsletter, and aggregated reviews on Google, Facebook, BBB, and Yelp.
GMP Performance operates as a founder-owned private business with no disclosed external funding, no parent company, and no institutional ownership. Headcount sits in the 11–50 employee range across three locations. Revenue is not publicly disclosed. The customer base is fragmented across individual European-performance enthusiasts, corporate track-event clients, and car dealerships using GMP for aftermarket alignment referrals. Leadership is anchored by President and General Manager Stephen Klitzsch.
GMP Performance firmographics
Firmographics- Name
- GMP Performance
- Legal name
- GMP Performance
- Website
- https://gmpperformance.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GMP Performance is a privately held, founder-owned automotive parts retailer and service center founded in 1999, specializing in aftermarket parts, professional installation, alignment, and track support for European performance vehicles (Audi, BMW, Mercedes, Porsche, VW) across three Southeast US locations.
- Ownership category
- akta.pro rank
GMP Performance industry classification
Industry- Product category
- Automotive Performance Parts and Services
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Performance, racing & tuning parts distribution (CRAOANAH)
- akta.pro secondary industries
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
Keywords
Where GMP Performance is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GMP Performance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Performance Parts Sales: Sale of aftermarket performance parts including suspension components, exhaust systems, engine upgrades, brake kits, wheels, and exterior modifications for Audi, BMW, Mercedes, Porsche, and VW vehicles. Revenue generated through e-commerce and in-person sales at shop locations.
- Installation Services: Professional installation services for purchased parts including suspension installations, exhaust installation, ECU programming, engine component installations, clutch installations, electronic component installation, interior component installation, and paint/install/repair services.
- Maintenance and Track Services: Vehicle maintenance services including oil changes, alignments, detailing, brake services, track prep, and track support packages. Also includes vehicle storage and consignment services.
- Vehicle Transportation: Pickup and delivery services for vehicles including multi-car transport using GMP hauler or wedge trailer, and private enclosed trailer transportation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parts catalog with vehicle-specific pricing |
| Unit Pricing | Pay-as-you-go | VW Golf/Jetta/Passat/Eos Lowering Spring Install Special |
| Unit Pricing | Pay-as-you-go | Track Support Services |
| Unit Pricing | Pay-as-you-go | Vehicle Transportation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
GMP Performance product offering
Product offeringCore offering
GMP Performance retails aftermarket performance parts — including suspension components, exhaust systems, engine upgrades, brake kits, wheels, and exterior modifications — for European performance vehicles (Audi, BMW, Mercedes-Benz, Porsche, Volkswagen). It complements this parts business with professional installation, wheel alignment, tire balancing, track preparation, wheel rebuilding, vehicle transport, and storage/consignment services delivered through three physical shops in North Carolina and Georgia and an integrated e-commerce storefront.
Product overview
GMP Performance is a specialized automotive performance parts retailer and service center offering a comprehensive parts catalog alongside professional installation and maintenance services. The company focuses on European performance vehicles (Audi, BMW, Mercedes, Porsche, Volkswagen) and provides products including wheels, suspension components, exhaust systems, engine upgrades, brake systems, and interior accessories. Their service offerings complement the parts business with alignment services using Hunter Hawk-Eye Elite equipment, track preparation and support services, suspension and spring installations, wheel rebuilding/repainting, tire mounting and balancing, and vehicle transportation. The portfolio combines physical products from third-party manufacturers (H&R springs, Integrated Engineering intakes, Air Lift suspension) with GMP's own installation and service expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Aftermarket Performance Parts Catalog Online browsable catalog of aftermarket performance parts — including wheels, suspension, exhausts, engine upgrades, brake systems, and interior components — filterable by European vehicle make, model, and year. Targeted at owners of Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen performance vehicles shopping for upgrades.
- Wheel Rebuild / Repaint / Repair Service Restoration service for aftermarket and OEM wheels including powder coating, painting, curb rash removal, and full wheel rebuilding. Targeted at owners of expensive European aftermarket wheels seeking cosmetic refresh and structural repair.
- Alignment Service Precision wheel alignment for European performance vehicles using the Hunter HawkEye Elite system with patented QuickGrip adaptors that grip tire tread instead of the wheel rim. Sold for vehicles with standard or custom camber adjustments; targeted at performance owners and dealerships needing wheel-safe, high-precision alignment.
- Track Prep / Track Support Service Track day support services including daily track hospitality, nut and bolt track prep, trackside support with hauler, and corporate track day events. Targeted at track day enthusiasts and corporate clients participating in HPDE events at Carolina Motorsports Park.
- Suspension Installation Service Professional suspension installation including coilovers, lowering springs, fender rolling, and performance suspension overhauls. Targeted at European performance vehicle owners installing aftermarket suspension components.
- Transmission Service Transmission maintenance and software services including Zero Point TCU recalibration for performance vehicles. Targeted at European performance owners needing transmission tuning and software updates.
- Vehicle Pickup & Delivery Transport Service Vehicle transportation services including multi-car transport in the GMP hauler, enclosed trailer transport, and parts pickup/delivery. Targeted at European performance vehicle owners needing safe, enclosed transport to/from the shop.
- Spring Installation Service Lowering spring installation using the Branick 7200 wall-mount and on-car spring compressor systems for safe removal and installation without impact-tool damage. Targeted at European performance owners fitting lowering springs.
- Expert Tire Balancing Service Advanced wheel balancing using the Hunter GSP9700 Road Force Measurement system, which measures radial and lateral tire forces and provides solutions for vibration and tire pull problems that traditional balancers cannot fix. Targeted at performance owners chasing precise ride quality.
- H&R Sport Springs (Retail Product) H&R performance lowering springs sold through the GMP Performance catalog, reducing fender well gap, lowering the vehicle's center of gravity, and reducing body roll while maintaining ride comfort. Targeted at European performance vehicle owners seeking improved handling and stance.
- Integrated Engineering Cold Air Intake System (Retail Product) Performance cold air intake system for VW Tiguan 2.0T with motorsport racing design featuring full-width ram air scoop and velocity stack for increased airflow. Targeted at VW performance owners seeking measurable engine intake gains.
- Air Lift Performance 3H/3P Air Management Systems (Retail Product) Air suspension management systems with various compressor and tank configurations for adjustable ride height control. Targeted at European performance vehicle owners wanting show-and-go adjustable air suspension.
- VW Lowering Spring Install Special Bundled installation special for MK5 and MK6 chassis VW models (Golf, GTI, Rabbit, Jetta, Beetle, Eos, Passat/CC, Audi A3, and second generation TT) priced at $580, including four lowering springs and a no-touch alignment to factory specifications. Targeted at VW/Audi owners wanting a turnkey lowering spring upgrade.
Quantifiable outcome
- 8% improved fuel mileage according to Eibach Springs test on GTI with Pro-Kit lowering springs
Companies that use GMP Performance
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
GMP Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GMP Performance partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
GMP Performance competitors and assessment
Company assessmentDirect peers
- BimmerWorld: BimmerWorld is a BMW performance parts retailer, service shop, and racing team — a strong analog for GMP's blended parts + install + track support model, also concentrated on BMW performance enthusiasts.
- FCP Euro: FCP Euro is a leading online retailer and distributor of European OEM and aftermarket parts, serving Audi, BMW, Mercedes, VW, Volvo, and Porsche owners with a lifetime replacement guarantee — a direct competitor in the European parts distribution space.
- Turner Motorsport: Turner Motorsport is a BMW performance specialist combining parts retail, tuning services, and racing — directly comparable to GMP's combined parts-plus-installation business model, though with a single-brand (BMW) focus.
- ECS Tuning: ECS Tuning is a large direct-to-consumer retailer of OEM and aftermarket parts for VW, Audi, BMW, and Mercedes — directly overlapping with GMP's European performance specialization and parts catalog model.
- AWE Tuning: AWE Tuning designs, manufactures, and distributes performance exhausts and intakes for VW, Audi, BMW, and Mercedes — GMP carries AWE products, making AWE both a supplier and a competitor in installation and brand-led retail.
- APR LLC: APR is a leading Volkswagen and Audi performance tuner offering ECU software, exhausts, and superchargers — APR products appear in GMP's catalog, positioning APR as both a key supplier and a comparable performance brand retailing through specialty channels.
Broad incumbents
- Tire Rack: Tire Rack is a national tire, wheel, and suspension retailer with installation network — a much larger incumbent that competes with GMP on tire sales, wheel packages, and suspension installs at scale.
- Turn5: Turn5 is a PE-backed operator of performance aftermarket e-commerce brands including Extreme Online Store, RealTruck, and others — a scaled platform that consolidates specialty retailers, representing both competitive pressure and a potential exit/rollup path for GMP.
Regional players
- TAG Motorsports: TAG Motorsports is a California-based European performance parts retailer and installer for Audi, BMW, Mercedes, Porsche, and VW — comparable operating model to GMP but serving a West Coast enthusiast base, illustrating the regional replication playbook.
- Solo Motorsports: Solo Motorsports is a Southeast US-based European performance parts and service shop — same regional competitive set as GMP's Charlotte/Lake Norman footprint, providing direct head-to-head comparison for service quality and pricing.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GMP Performance social profiles
Digital presenceGMP Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
GMP Performance leadership team
Management profileNumber of profiles
Profiles1 record
GMP Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GMP Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GMP Performance
What does GMP Performance do?
GMP Performance retails aftermarket performance parts — including suspension components, exhaust systems, engine upgrades, brake kits, wheels, and exterior modifications — for European performance vehicles (Audi, BMW, Mercedes-Benz, Porsche, Volkswagen). It complements this parts business with professional installation, wheel alignment, tire balancing, track preparation, wheel rebuilding, vehicle transport, and storage/consignment services delivered through three physical shops in North Carolina and Georgia and an integrated e-commerce storefront.
Is GMP Performance a public or private company?
GMP Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GMP Performance founded?
GMP Performance was founded in 1999. It employs 11 to 50 people.
Where is GMP Performance based?
GMP Performance is headquartered in Charlotte, United States, in the North America region.
How does GMP Performance make money?
Four revenue lines are on record. Performance Parts Sales are the primary driver. The others are installation Services, maintenance and Track Services and vehicle Transportation.
Who are GMP Performance's main competitors?
Direct peers on record are BimmerWorld, FCP Euro, Turner Motorsport, ECS Tuning, AWE Tuning and APR LLC. Broad incumbents are Tire Rack and Turn5. Regional players are TAG Motorsports and Solo Motorsports.
Does GMP Performance have an API?
No public API is recorded for GMP Performance.
What industry is GMP Performance in?
GMP Performance's product category is Automotive Performance Parts and Services. Its primary akta.pro industry code is CRAOANAH, Performance, racing & tuning parts distribution, with a secondary code of TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty). Its NAICS code is 4413 and its SIC code is 5013.