WPBakery
- Company typePrivate
- Founded2008
- HeadquartersNot disclosed, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WPBakery does
WPBakery (operated by Rain-Task Limited, headquartered in the United Kingdom) is a privately held vendor of a WordPress page builder plugin. Founded in 2008 and rebranded from Visual Composer to WPBakery Page Builder in October 2017, the company ships a drag-and-drop plugin built on Bootstrap, Less, and Grunt with object-oriented code architecture and an extendable developer API. The core product provides both a frontend WYSIWYG editor and a backend schematic editor, ships with 50+ built-in content elements, 100+ templates, a weekly-updated Template Library, and an Advanced Grid Builder, and is compatible with any WordPress theme. WPBakery claims to power 5.8–6M+ websites and serves a horizontal mix of web agencies, freelancers, solo site owners, and WordPress developers, with named showcase users spanning Best Buy, The Kresge Foundation, ABC Banking, TA Instruments, and others.
The company's revenue model is primarily one-time lifetime licenses tiered by site count (1 site at $82, 5 sites at $299, 10 sites at $592), augmented by an optional Support Plus subscription ($28 first year, $59/year renewal) that includes priority support and the Templatera and Easy Tables addons, plus a separate Theme Integration license for theme developers ($82). Distribution is product-led and self-serve through wpbakery.com with Stripe handling payments, complemented by an OEM/theme-integration channel, an Agency Program for 20+ license bulk purchases, and a CodeCanyon-anchored third-party addon ecosystem of 250+ extensions. Recent platform investment includes the September 2023 launch of WPBakery AI (generative text and code), the January 2024 launch of the WPBakery SEO Toolkit, and a WPBakery 9.0 Beta release in 2025. WPBakery is bootstrapped with no disclosed funding, operates with a 1–10 person team, and reports no revenue figures publicly.
WPBakery firmographics
Firmographics- Name
- WPBakery
- Legal name
- Rain-Task Limited
- Website
- https://wpbakery.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
WPBakery industry classification
Industry- Product category
- WordPress Page Builder Plugin
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Integration Builders (BPAMAOAL)
Keywords
Where WPBakery is headquartered
LocationHeadquarters
- HQ city
- Not disclosed
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WPBakery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Lifetime License Sales: One-time payment lifetime licenses for the WPBakery Page Builder plugin. Licenses are tiered by number of sites (1, 5, or 10 sites). Includes one year of support and exclusive features.
- Support Subscription Renewals: Optional annual support subscriptions (Support Plus) with auto-renewal option. Includes priority support, Templatera and Easy Tables addons, and loyalty discounts up to 50% for consecutive years.
- Third-party Addon Sales: Ecosystem of 250+ third-party addons sold through CodeCanyon and other marketplaces. Developers can create and sell addons for WPBakery.
- Templatera Addon: Native template manager addon available for $15 standalone or included free with Support Plus subscription.
- Theme Integration License: Specialized license for theme developers to include WPBakery in their WordPress themes, includes 1 year of use and premium support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Regular - 1 site license at $82 |
| One time/ perpetual license | Multi-year contract | 5 Sites - $299 lifetime (regular $410) |
| One time/ perpetual license | Multi-year contract | 10 Sites - $592 lifetime (regular $820) |
| Subscription | Annual | Support Plus - $28 first year, $59/year renewal |
| One time/ perpetual license | Multi-year contract | Theme Integration - $82 for theme developers |
| One time/ perpetual license | Multi-year contract | Templatera addon - $15 standalone |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
WPBakery product offering
Product offeringCore offering
WPBakery sells a drag-and-drop WordPress page builder plugin (WPBakery Page Builder) with frontend and backend editors, 50+ content elements, templates, grid builder, and skin builder, plus an integrated AI assistant and SEO toolkit. The product is offered under a lifetime one-time license model (1, 5, or 10 site tiers) with an optional annual Support Plus subscription, an Agency Program for bulk licensing, and a separate Theme Integration license for developers.
Product overview
WPBakery is a unified page builder plugin for WordPress consisting of a core product (WPBakery Page Builder) with integrated features including WPBakery AI for content/code generation, WPBakery SEO toolkit, Template Library, Skin Builder, Grid Builder, Role Manager, and Shortcode Mapper. The product portfolio is extended through premium addons including Templatera (template management) and Easy Tables (table management). WPBakery Page Builder is the primary platform offering drag-and-drop frontend and backend editors for WordPress, compatible with any WordPress theme, and powers over 6 million websites globally. The product follows a one-time payment model with lifetime licenses and optional support subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Templatera: Template manager add-on for WPBakery Page Builder that allows creating, managing, and setting control access to templates based on user roles or page post types.
- Easy Tables
- WPBakery AI
- WPBakery SEO
- Grid Builder
Products and services
- WPBakery Page Builder Core drag-and-drop page builder plugin for WordPress offering both frontend (WYSIWYG inline) and backend editors, 50+ built-in content elements, responsive design, theme-agnostic compatibility, and 100+ templates. Sold under lifetime licenses tiered by site count (1, 5, or 10 sites).
- WPBakery AI AI-powered content and code generation assistant integrated into WPBakery Page Builder. Generates and improves text content (product descriptions, blog posts), auto-generates custom CSS and JS code, and translates website content. Available from version 7.2 onwards.
- WPBakery SEO Built-in SEO toolkit for optimizing website SEO performance directly within the WPBakery editor. Includes focus keyword targeting, featured snippet creation, social media sharing previews, SEO insights analyzer, and SEO health indicator. Available from version 7.4 onwards.
- Templatera Template management addon that allows users to create, manage, and control access to reusable template blocks by user role or post type. Templates update across all pages automatically when edited. Sold standalone for $15 or included with Support Plus subscription.
- Easy Tables Table manager addon for WPBakery Page Builder that lets users create and manage tables with a drag-and-drop interface. Included with Support Plus subscription.
- Template Library Online repository of 100+ premium layout templates downloadable directly within the WPBakery Page Builder, free to access with a direct license. Templates are added weekly and include stock images.
- Skin Builder Built-in design options panel that lets users customize WPBakery Page Builder elements (colors, padding, styling) with global and local CSS controls to match corporate and brand identity.
- Advanced Grid Builder Advanced grid builder bundled with WPBakery Page Builder for displaying posts, portfolios, media, and custom post types in grid or masonry layouts. Includes 40+ predefined grid element styles.
- WPBakery Agency Program Multi-site bulk license program offering volume discounts (20+ licenses) and priority agency support for web agencies managing multiple WordPress client installations.
- Support Plus Subscription Annual support subscription providing priority dedicated support (Monday-Saturday), auto-updates, Templatera and Easy Tables addons included, and loyalty discounts up to 50% for consecutive years of renewal.
Quantifiable outcome
- 6,000,000+ websites built with WPBakery Page Builder
- +3 more outcomes
Companies that use WPBakery
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
WPBakery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature10 records
WPBakery partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- StripecoreStripe, Inc. serves as the third-party payment service provider for processing payments made through WPBakery services. Stripe acts as a data processor for payment-related personal data and handles credit card processing, fraud prevention, and compliance with SCA and 3D Secure requirements. WPBakery receives limited transaction information (name, email, billing country, payment status) without storing full card details.
- WooCommercecore100% WooCommerce compatibility with ready-to-use shortcodes as content elements. Full compatibility with the most popular e-commerce plugin for WordPress, allowing users to edit shop pages and display products.
- Yoast SEOcoreFull compatibility with Yoast SEO plugin following best SEO practices to ensure content is fully indexed. WPBakery follows native WordPress way ensuring alignment with WordPress ecosystem.
- WPMLcoreFull compatibility with WPML plugin for creating multilingual websites. Supports qTranslate and other translation plugins.
- BootstrapcoreBuilt on Bootstrap technology stack, ensuring responsive design standards and compatibility.
- CodeCanyoncoreThird-party developers sell WPBakery addons through CodeCanyon marketplace. Developers are encouraged to create and sell addons following WPBakery API guidelines.
- Agency PartnersminorAgency partners including FRIENDS, GWS Technologies, JM Online, MiWebb, Res Media, and others build websites for clients using WPBakery.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
WPBakery competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WPBakery social profiles
Digital presenceWPBakery compliance and trust
Trust signalCompliance3 records
WPBakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPBakery leadership team
Management profileNumber of profiles
WPBakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPBakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPBakery
What does WPBakery do?
WPBakery sells a drag-and-drop WordPress page builder plugin (WPBakery Page Builder) with frontend and backend editors, 50+ content elements, templates, grid builder, and skin builder, plus an integrated AI assistant and SEO toolkit. The product is offered under a lifetime one-time license model (1, 5, or 10 site tiers) with an optional annual Support Plus subscription, an Agency Program for bulk licensing, and a separate Theme Integration license for developers.
Is WPBakery a public or private company?
WPBakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPBakery founded?
WPBakery was founded in 2008. It employs 1 to 10 people.
Where is WPBakery based?
WPBakery is headquartered in Not disclosed, United Kingdom, in the Europe region.
How does WPBakery make money?
Five revenue lines are on record. Lifetime License Sales are the primary driver. The others are support Subscription Renewals, third-party Addon Sales, templatera Addon and theme Integration License.
Does WPBakery have an API?
No public API is recorded for WPBakery.
What industry is WPBakery in?
WPBakery's product category is WordPress Page Builder Plugin. Its primary akta.pro industry code is BPAMAOAL, Low-Code/No-Code Integration Builders. Its NAICS code is 5132 and its SIC code is 7372.