Breakthru Fitness

What Breakthru Fitness does

Breakthru Fitness Inc. is a privately held, founder-operated longevity fitness and lifestyle coaching company headquartered in Pasadena, California, and led by Phil Dozois and Michelle Dozois. The company targets adults aged 40+ — particularly busy professionals and midlife women — who struggle with fitness consistency, declining energy, and burnout, offering an integrated portfolio of five coaching products: the Breakthru Training Studio (small-group in-person training), the Studio Experience with Michelle Dozois (music-driven group fitness in Pasadena), the Online Studio Experience (global livestream and on-demand membership), The P.L.A.N. (a 60-day signature transformation program on a waitlist model), and High Performance Coaching, a premium 90-day 1-on-1 executive program capped at five concurrent clients. The company also distributes a free lead-magnet resource, 'Unlocking Your Energy,' targeted at the executive segment.

The underlying technology stack is deliberately lean: a Kajabi-hosted platform for course and membership delivery, Zoom for livestream classes, a proprietary bYOU mobile app for online and P.L.A.N. members, and a separate private app for High Performance Coaching clients to track daily core practices. The company has built a content library of 400-500+ on-demand workouts and runs 10-12 livestream classes weekly, with no disclosed AI/ML components, no patents, and no third-party technology partnerships. Customer support is delivered by a small internal team across named contacts spanning email and phone channels.

The business model is subscription-based across all five tiers, with revenue streams including a $197/month Studio Experience membership, recurring Online Studio subscriptions (entered via a 10-day welcome experience), The P.L.A.N. 60-day program (currently waitlist-only), and High Performance Coaching (premium, undisclosed pricing, sold via strategy sessions). Customer acquisition combines a consultative sales motion (free Calendly strategy sessions with the founders) with content marketing (newsletter, blog, podcast/video), organic social media, and community-driven word-of-mouth. The company is bootstrapped with no external funding, employs 1-10 people, and operates with intentional capacity caps across its premium tiers.

Name

Breakthru Fitness

Legal name

Breakthru Fitness Inc.

Website

https://breakthrufitness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Breakthru Fitness is a Pasadena-based, founder-operated longevity fitness and lifestyle coaching company serving adults 40+ and high-performing leaders through five subscription programs spanning in-person Pasadena studios, a global online platform, and premium 1-on-1 executive coaching, distributed via Kajabi, Zoom, and the bYOU app.

Ownership category

akta.pro rank

Product category

Boutique Fitness Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Senior & Active Aging Personal Training (HSADAAAI), Functional Fitness & Mobility Training (HSADAAAD), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Longevity fitness training
• Group fitness coaching
• Online fitness membership
• Executive wellness coaching
• Boutique fitness studio

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Studio Membership: Bi-weekly group training sessions for adults 40+ with coaching, accountability, custom nutrition plans, and full virtual access. Revenue is generated through monthly subscription fees for small-group training programs.
2. Studio Experience with Michelle: High-energy in-person group fitness classes (3x/week plus Saturday livestream) with personalized onboarding, coaching, nutrition guide, and full virtual access. Priced at $197/month with limited availability (4 spots).
3. Online Studio Membership: Virtual membership providing 10+ livestream classes weekly, 400+ on-demand workouts, nutrition hub, and private community. Entry through 10-day welcome experience, then recurring monthly subscription.
4. The P.L.A.N. Program: 60-day transformation program combining daily action blueprint, personalized nutrition targets, 9 group coaching sessions, mindset strategies, accountability circle, workout library access, and The P.L.A.N. Journal. Currently on waitlist enrollment model.
5. High Performance Coaching (YOU Rebuilt): 90-day exclusive 1-on-1 coaching program for high-performers including strategic coaching calls, access to The P.L.A.N., recovery optimization, and ongoing accountability. Limited to 5 spots, positioned as premium offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Breakthru Fitness delivers longevity-focused fitness training, coaching, and lifestyle transformation programs for adults 40+ and high-performing leaders. Offerings combine movement programming, nutrition guidance, mindset work, and habit accountability, delivered through in-person small-group studios in Pasadena, CA, a virtual platform with livestream and on-demand classes, and exclusive 1-on-1 high performance coaching.

Product overview

Breakthru Fitness operates as a multi-program longevity fitness platform offering five distinct coaching and training products. The core portfolio includes The P.L.A.N. (a 60-day signature transformation program), High Performance Coaching (a 90-day executive coaching experience), the Online Studio Experience (virtual livestream and on-demand workouts), the Studio Experience with Michelle Dozois (in-person training in Pasadena), and the Breakthru Training Studio (group training for adults 40+). Additionally, free resources like the Unlocking Your Energy guide support lead generation. All programs emphasize accountability, mindset work, and sustainable habit formation rather than quick fixes.

Differentiator

Problem solved

Functional benefit

Brands

• The P.L.A.N. A 60-day signature transformation program combining training, nutrition, mindset work, and habit tracking for physical and mental transformation.
• Breakthru Training Studio
• The Studio Experience with Michelle Dozois
• Online Studio Experience
• High Performance Coaching

Products and services

• The P.L.A.N. A 60-day signature transformation program combining smart training, simple nutrition, daily mindset work, and habit tracking with group coaching sessions and community accountability to help motivated individuals build sustainable fitness habits and shift their mindset.
• High Performance Coaching (YOU Rebuilt) A 90-day exclusive 1-on-1 coaching experience for high-achieving leaders featuring strategic coaching calls, access to The P.L.A.N. blueprint, recovery optimization, and personalized blueprints for sustainable energy, mindset, and leadership performance.
• Online Studio Experience A coaching-driven virtual fitness program offering 12+ weekly livestream workouts, 500+ on-demand workouts, nutrition resources, and a private community accessible via web or bYOU APP, with a 10-day welcome experience as entry point.
• Studio Experience with Michelle Dozois In-person high-energy music-driven fitness program in Pasadena, CA featuring small-group training sessions three times per week plus live online Saturday sessions, with full virtual access, personalized onboarding, and a Custom Nutrition Guide included at $197/month.
• Breakthru Training Studio Longevity-focused group fitness training for adults 40+ in Pasadena, CA at 2700 E Foothill Blvd #106, offering structured bi-weekly workouts, personalized nutrition plans, custom accountability, and virtual access with on-demand workouts for busy professionals.

Quantifiable outcome

• 95% program completion rate
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StretchLab: Assisted-stretching and mobility franchise targeting adults 40+ with 1-on-1 sessions. Aligns tightly with Breakthru's mobility/functional training focus and active-aging customer base, and uses a similar boutique-fitness membership model with high-touch coaching.
• F45 Training: Global functional training franchise using short, coach-led group sessions with a membership subscription model. Like Breakthru, F45 targets adults seeking time-efficient, coach-led training with a community element, and prices at premium monthly rates. Most comparable on business model, delivery format, and target buyer segment.
• Barry's Bootcamp: Premium boutique fitness brand combining coached group classes with a high-energy, music-fueled environment, sold via class packs and recurring memberships. Closely comparable to Breakthru's Studio Experience with Michelle Dozois on positioning, price band, and customer experience.
• CrossFit (Affiliates): Coach-led, group-based functional fitness delivered through affiliated gyms with monthly membership model. Similar functional-training methodology and small-group community dynamics as Breakthru's Training Studio, though typically targets a younger demographic.
• Orangetheory Fitness: Boutique fitness chain offering coach-led group workouts with a monthly subscription model, focused on adults seeking structured training with heart-rate-based programming. Operates in a similar price band as Breakthru's Studio Experience ($150-$200+/mo) and competes for the same busy-professional demographic.

Emerging players

• Future: App-based personal training platform pairing users with remote coaches, sold as a premium subscription. Directly competitive with Breakthru's HPC offering on 1:1 coaching-as-service delivery model; both target busy professionals who want accountability and personalization from anywhere.
• InsideTracker: Personalized healthspan and longevity platform combining biomarker testing with nutrition and fitness recommendations. Closely comparable to Breakthru's longevity framing and 40+ target buyer, but operates in a more diagnostics-led model rather than fitness/coaching.
• Function Health: Longevity-focused health platform offering diagnostics and personalized protocols for healthspan. Targets the same longevity-curious 40+ affluent demographic and represents an adjacent player in the broader "healthspan-as-a-service" category Breakthru operates in.

Broad incumbents

• Peloton: Connected fitness platform offering livestream and on-demand classes with a subscription model. Overlaps directly with Breakthru's Online Studio Experience in product format (livestream + on-demand + community) but is significantly broader in scope and lacks the longevity/longevity or 1-on-1 coaching specialization.
• Equinox: Premium fitness club chain with longevity and high-performance group training offerings (e.g., Precision Run Lab, Healthspan). Competes for the same affluent, results-oriented customer segment but operates at much broader scale; serves as a market signal on the viability of premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/breakthrufit
• Facebookfacebook.com/breakthrufitness
• LinkedInlinkedin.com/company/breakthru-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakthru Fitness