What Oriental Motor USA does

Oriental Motor U.S.A. Corp., headquartered at 570 Alaska Avenue, Torrance, California, is the wholly-owned US subsidiary of Oriental Motor Japan, Ltd. (Japanese parent founded 1885; US sub established 1978). The company designs, manufactures, and sells fractional-horsepower motion-control products spanning stepper motors (including the proprietary αSTEP AZ Series hybrid step-servo system), servo motors, brushless DC motors (60W–750W, including washdown-rated stainless steel versions), AC motors and gearmotors, linear and rotary actuators, small industrial robots (OVR SCARA, articulated, cartesian) with integrated MRCU controllers, and EC/AC axial cooling fans. Differentiated technology layers include the battery-free mechanical absolute encoder, αSTEP closed-loop control that switches between open- and closed-loop depending on load, and FLEX network products supporting EtherCAT, EtherNet/IP, PROFINET, Modbus RTU, and RS-485 communications with validated ABB, Siemens, and Allen-Bradley inverter compatibility plus Universal Robots and Fanuc cobot integrations.

The business operates a hybrid direct/channel model: seven US regional field-sales offices (California, Illinois, Massachusetts, New York, North Carolina, Tampa, Philadelphia) and three phone-based sales/technical-support lines serve enterprise and mid-market accounts, while an authorized distributor network with a 24/7 distributor portal handles broader volume. Quote-based pricing (no public list price), customization engineering services for application-specific products, and Just-in-Time / One-Piece-Flow manufacturing at Torrance, Chicago, and six Japanese plants (Tsuruoka, Tsuchiura, Takamatsu, Soma, Kashiwa, Tsukuba) underpin a fast-delivery promise: 1,200+ products ship within 3–9 business days, backed by a 2-year warranty and 15-hour daily technical support.

Verticals served are medical equipment, food and packaging, semiconductor manufacturing, factory automation, industrial robotics, AGVs/AMRs, and environmental/green technology. The company holds ISO 9001:2015 across all plants and ISO 14001 at Japanese facilities, plus UL, CSA, CE, CCC, PSE, RoHS, and REACH certifications supporting cross-border sale of motion and thermal-management products.

Name

Oriental Motor USA

Legal name

Oriental Motor U.S.A. Corp.

Website

https://orientalmotor.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Oriental Motor U.S.A. Corp. is a wholly-owned US subsidiary of Oriental Motor Japan that designs, manufactures, and sells fractional-horsepower motion-control products — stepper, servo, brushless DC, and AC motors, linear and rotary actuators, small industrial robots, and cooling fans — serving medical, semiconductor, food and packaging, factory automation, robotics, and AGV customers through direct field sales and authorized distributors.

Ownership category

akta.pro rank

Product category

Industrial Motion Control & Automation

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

akta.pro secondary industries

AC Motors (Induction, Synchronous) (IMAGACAA), Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ), Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ)

Keywords

• Electric motion control
• Stepper motor manufacturing
• Servo motor systems
• Brushless DC motors
• Industrial automation products

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Motion Control Products: Sale of fractional horsepower electric motors, drivers, and motion control products including stepper motors, servo motors, AC motors, brushless DC motors, linear actuators, rotary actuators, industrial robots, and cooling fans. Products sold directly and through distribution channel.
2. Custom Product Orders: Special product engineering services for customized products based on specific application requirements with quick turnaround for prototypes.
3. Accessories and Peripherals: Sale of motor accessories, encoders, network products, and related peripherals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Oriental Motor USA designs, manufactures, and sells a broad portfolio of fractional-horsepower motion control products—stepper motors, servo motors, brushless DC motors, AC motors, linear and rotary actuators, small industrial robots, drivers, encoders, and cooling fans—built around proprietary αSTEP closed-loop technology and battery-free absolute encoders, sold directly and via authorized distributors to industrial OEMs and automation integrators across North America.

Product overview

Oriental Motor USA offers a comprehensive portfolio of motion control products and solutions spanning over 50,000 products. The core offerings include αSTEP AZ Series hybrid step-servo motors with closed-loop positioning control and absolute encoder technology; PKP Series high-torque stepper motors in 2-phase and 5-phase configurations; AZX Series servo motors with battery-free absolute encoders; BMU/BLE2/BLH/BLV/BLS/BL Series brushless DC motors ranging from 60W to 750W for speed control and inverter applications, including stainless steel washdown models; KII/KIIS and DSC/US2 Series AC motors and speed control systems; EZS/EAC/DRS/DR Series linear actuators and compact linear slides including cleanroom ISO Class 3 versions; DGII/DH Series hollow rotary actuators and gearheads; OVR Series small industrial robots (SCARA, articulated, cartesian) with MRC01/MRCU controllers; EMR/EMU/MRS/MDP Series cooling fans including EC axial fans up to 60,000 hours service life; CVD and AZ Series drivers with comprehensive network protocol support (EtherCAT, PROFINET, EtherNet/IP, Modbus RTU); FLEX network products for factory automation integration; rotary encoders; and EH Series electric grippers. The portfolio is supported by MEXE02 software for configuration and free online motor sizing tools. Partnerships include Fuji Electric inverters, THK linear actuators, Neugart gearheads, and collaborative robot compatibility with Universal Robots and Fanuc.

Differentiator

Problem solved

Functional benefit

Brands

• αSTEP: Closed loop stepper motor control system combining open loop and closed loop control benefits for precise positioning.
• OVR Series
• AZ Series
• BLE2 Series
• DGII Series
• DR Series
• EZS Series
• MRCU Series
• EMR Series

Products and services

• αSTEP AZ Series Hybrid Step-Servo Motors Closed-loop stepper motor system combining open-loop and closed-loop control with battery-free mechanical absolute encoder for accurate positioning in factory automation, medical, semiconductor, and robotic applications.
• PKP Series Stepper Motors High-torque 2-phase and 5-phase stepper motors in frame sizes from 13mm to 85mm with various gearhead and encoder options for industrial motion applications.
• AZX Series Servo Motors Servo motors with battery-free mechanical absolute encoder technology, available in multiple frame sizes and power ratings including 600W variants for precision automation.
• Brushless DC Motor Family (BMU, BLE2, BLH, BLV, BLS Series) Brushless DC motors and gear motors from 60W to 400W with IP66/IP67 ratings, RS-485 communication drivers, electromagnetic brake options, and compact drivers for AGV/AMR and industrial applications.
• BL Series Brushless Motors for Inverters Brushless motors from 120W to 750W compatible with third-party inverters, verified with ABB, Siemens, and Allen-Bradley inverters for industrial speed-control and energy-saving applications.
• Stainless Steel BLDC Motors 200W stainless steel brushless DC motors with IP67/IP69K protection, IE5 equivalent efficiency, and hygienic laser-printed labels for washdown and food-contact applications.
• KII and KIIS Series Constant-Speed AC Motors Single-phase and three-phase constant-speed AC motors and gear motors with various power ratings, available with terminal boxes, stainless steel shafts, and IP66 ratings for industrial applications.
• DSC/US2 Series AC Speed Control Motors AC speed control motors with inverter-driven variable speed capability, available with various gearhead options for industrial speed-control applications.
• EZS Series Electric Linear Slides (including Cleanroom) Electric linear slides powered by αSTEP step-servo motors, including versions meeting ISO Class 3 cleanroom standards with low-dust-generating roller structure and clean grease.
• EAC Series Electric Cylinders and DRS/DR Compact Linear Actuators Electric cylinder actuators and compact linear actuators with AZ Series or PKP Series stepper motors, available with rolled ball screw mechanisms, for linear motion applications.
• L Series Rack and Pinion Linear Actuators Rack and pinion linear actuators equipped with AZ Series step-servo motors for high-load and long-stroke applications.
• DGII and DH Series Hollow Rotary Actuators High-rigidity hollow rotary tables combined with closed-loop stepper motors, including compact DH Series and DGII Series with cobot compatibility (Universal Robots, Fanuc) for large-inertia drive applications.
• OVR Series Small Industrial Robots (SCARA, Articulated, Cartesian) Small industrial robots including SCARA, articulated, and Cartesian (gantry) configurations utilizing αSTEP hybrid AZ Series motors for cost-effective in-house production and automation.
• MRC01 and MRCU Series Robot Controllers and Drivers Integrated robot controllers and drivers for controlling OVR Series small industrial robots, with enhanced performance and expanded axis support for SCARA, articulated, and Cartesian configurations.
• EMR and EMU Series EC Axial Cooling Fans High-efficiency EC axial fans in 92mm, 120mm, 180mm, and 200mm frame sizes with up to 60,000 hours service life, variable speed operation, predictive maintenance, and 50/60Hz compatibility for industrial cooling.
• MRS and MDP Series AC Axial Cooling Fans AC axial fans including 300mm frame sizes for large-scale equipment with high pressure loss, plus IP68-rated axial fans for demanding environmental conditions.
• CVD and AZ Series Motor Drivers (Multi-Axis, EtherCAT, Closed-Loop) Multi-axis EtherCAT compatible drivers, 5-phase fully closed-loop drivers, RS-485 communication drivers, and single-axis stored-data drivers with EtherCAT, EtherNet/IP, PROFINET, and Modbus TCP/UDP support.
• FLEX Network Communication Products Factory automation network communication products supporting I/O control, Modbus RTU (RS-485), and network converter applications for PLC and HMI integration.
• Rotary Encoders (Incremental, including IP65-rated) Incremental rotary encoders in 30mm and 40mm sizes with up to 2000 pulses per revolution, including IP65-rated options for washdown or dusty environments.
• EH/EH3/EH4 Series Electric Grippers Electric grippers powered by AZ Series motors, available in 3-finger type and various gripping forces for pick-and-place, grasping, and material-handling applications.
• Custom Product Engineering Services Special product engineering services for customized products based on specific application requirements, with quick turnaround for prototypes.

Quantifiable outcome

• Over 1,200 products available to ship in 3 to 9 business days (before 12pm PST)
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FAULHABER: Specialty manufacturer of small precision DC, BLDC, and stepper motors for medical, robotics, and laboratory automation — same fractional-HP product space and end-market overlap as Oriental Motor's specialty motor lines.
• Beckhoff Automation: PC-based control and motion specialist offering EtherCAT-compatible drives, servo motors, and stepper systems; competes for the same EtherCAT-architecture customers where Oriental Motor's FLEX/CVD products are positioned.
• Maxon Motor: Swiss precision motor and drive manufacturer focusing on small DC, BLDC, and gearmotors for medical, robotics, and industrial applications — closely comparable in size, niche, and customer base to Oriental Motor's specialty motor business.
• Yaskawa America: Direct competitor in servo motors, AC drives, and motion controllers; both firms sell fractional-to-mid-range motors through industrial distribution in North America and compete head-to-head on factory automation opportunities.
• Kollmorgen (Regal Rexnord): Motion control specialist within Regal Rexnord focused on servo motors, drives, and direct-drive linear/rotary actuators — direct overlap with Oriental Motor's servo and rotary actuator portfolio for similar machine-builder applications.

Broad incumbents

• Mitsubishi Electric Automation: Broad industrial automation incumbent offering servo and stepper motors, motion controllers, and PLCs to overlapping manufacturing customers; competes with Oriental Motor's full motion control stack and bundles motors with controllers and software.
• Rockwell Automation: Full-stack industrial automation incumbent offering Allen-Bradley motion control, drives, and motors; competes with Oriental Motor across discrete-manufacturing customers and bundles motion with PLC and software stacks.
• Siemens Industry (Motion Control): Global automation incumbent whose SIMOTION and SINAMICS motion control lines plus extensive inverter portfolio (with which Oriental Motor BL Series is verified) compete at the upper end of the same factory automation accounts.
• Parker Hannifin Motion & Control: Diversified motion and control supplier with electromechanical and servo motor lines used in similar machine-builder and industrial automation applications to Oriental Motor's gearmotor and servo portfolio.

Emerging players

• Anaheim Automation: Smaller US-based motion control specialist offering stepper motors, servo motors, drivers, and linear actuators — competes for the same fractional-HP, small-batch North American customers that Oriental Motor serves through its distribution network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orientalmotor
• YouTubeyoutube.com/user/OrientalMotorUSA
• Facebookfacebook.com/oriental.motor
• LinkedInlinkedin.com/company/oriental-motor

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriental Motor USA