Jovia

What Jovia does

Jovia Financial Credit Union is a member-owned, not-for-profit credit union headquartered in Westbury, New York, providing retail and commercial banking services to individuals, students, small-to-mid-sized businesses, and members seeking growth and financial planning services. The institution operates as an NCUA-insured cooperative with 13 physical branches and a multi-channel distribution model that includes an ATM network, an online banking platform, mobile applications on iOS and Android, and a 'Virtual Branch' digital channel featuring an AI-powered virtual assistant called 'Via'. Institutional heritage dates to 1938, with the current Jovia brand and operating entity established in 2019.

The platform delivers a comprehensive product suite across two divisions. Personal Banking includes deposit products (checking, savings, money markets, certificates, IRAs, HSAs, youth accounts, and an online-exclusive high-yield savings account), Visa credit cards (low-rate, rewards, and secured), lending products (mortgages, HELOC with promotional 5.24% APR, auto, personal, secured, and student loans), and third-party investment and insurance services accessed via referral to financial advisors. Business Banking offers commercial checking, savings, money markets, certificates, professional service accounts, a Platinum Visa Business card, term loans, lines of credit, commercial real estate financing, and an integrated money management stack including cash management, remote deposit, payroll, merchant services, and an Autobooks accounting integration.

Revenue is generated primarily through net interest income from the lending portfolio (mortgages, HELOC, auto, personal, business), deposit account fees and interest spreads, credit card transaction fees and interest, business banking service fees, and referral fees from investment and insurance partners. The credit union pursues a direct-to-consumer, membership-based acquisition motion driven by community eligibility, supported by a multi-channel marketing strategy spanning Facebook, Instagram, LinkedIn, YouTube, TikTok, the corporate website, and community outreach programs including Jovia@School financial literacy, Thrive Financial Empowerment, and member scholarships. Leadership includes Renu Dalessandro as Chief Marketing Officer; the broader management team was not disclosed in the input.

Name

Jovia

Legal name

Jovia Financial Credit Union

Website

https://joviafinancial.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Jovia Financial Credit Union is a member-owned NCUA-insured credit union in New York offering comprehensive personal and business banking services through 13 branches and a digital platform with an AI assistant, serving consumers, students, and small-to-mid-sized businesses.

Ownership category

akta.pro rank

Product category

Credit Union Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Depository Credit Intermediation (5221), Commercial Banking (522110), Credit Card Issuing (52221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

General SME & Middle-Market Commercial Banking (FSABABAA)

akta.pro secondary industries

SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB), Credit Cards & Revolving Credit (FSABAAAC), SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

Keywords

• Retail banking services
• Consumer lending products
• Business banking solutions
• Mortgage and auto loans
• Credit union services

Headquarters

HQ city

Westbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Interest Income from Lending: Primary revenue stream generated from interest charged on loan products including mortgages, home equity lines of credit, auto loans, personal loans, and business loans. Interest rates vary by product with promotional rates such as 5.24% APR intro rate for HELOC first 12 months.
2. Deposit Account Fees and Interest: Revenue from checking, savings, money market, and certificate accounts through interest spread and fee structures including monthly maintenance fees and transaction fees
3. Credit Card Revenue: Transaction fees and interest from Visa credit card products including Low Rate, Rewards, and Secured cards
4. Business Banking Services: Fees from business deposit accounts, cash management, payroll services, merchant services, and business lending products
5. Investment and Insurance Services: Third-party investment services and insurance products offered through referral arrangements with financial advisors

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Jovia Financial Credit Union is a member-owned, not-for-profit credit union providing a comprehensive suite of personal and business banking products. Personal offerings include deposit accounts (checking, savings, money market, certificates, IRAs, HSAs), credit cards (Visa Advantage, Visa Signature, Secured), and lending products (mortgages, HELOC, auto, personal, secured, and student loans), plus investment and insurance services. Business banking covers commercial checking/savings, term loans, lines of credit, commercial real estate financing, and cash management tools such as remote deposit, payroll, and merchant services, delivered through branch, online, mobile, and Virtual Branch channels.

Product overview

Jovia is a credit union offering a comprehensive suite of banking products organized into Personal Banking and Business Banking divisions. Personal Banking includes core deposit products (Checking, Savings, Money Markets, Certificates, IRAs, Health Savings Accounts, Youth Accounts, and Online Savings), credit cards (Visa Advantage low-rate, Visa Signature rewards, and Secured credit cards), lending (Mortgages, Home Equity Line of Credit, Auto Loans, Personal Loans, Secured Loans, and Student Lending), and Investment and Insurance Services. Business Banking encompasses Commercial Checking and Savings, Money Markets, Certificates, Professional Service Accounts, Platinum Visa Business Card, Term Loans, Business Line of Credit, and Commercial Real Estate financing. Both segments include integrated money management tools such as Cash Management, Remote Deposit, Payroll Services, Merchant Services, and Autobooks for business operations, while Virtual Branch provides digital banking with AI-powered virtual assistant Via. The platform also includes educational resources through Thrive Financial Empowerment Program and various student and youth banking resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts Personal checking accounts with fee-free banking and rewards for maintaining higher balances. Designed for individual consumers seeking everyday transaction accounts.
• Savings Accounts Personal savings accounts designed to help members grow their balance while earning competitive rates. Targeted at individual consumers building savings.
• Money Market Accounts Money market deposit accounts offering higher yields with the flexibility of limited check-writing privileges. For individual consumers seeking yield with transactional access.
• Certificate of Deposit Accounts Certificate of deposit accounts with fixed terms and guaranteed returns for members who can lock in funds. For individual consumers seeking fixed-rate savings.
• Youth Accounts Banking accounts designed for young members including Curio, a youth-focused financial education and savings tool. Targeted at children, teens, and young adults.
• Individual Retirement Accounts (IRAs) Individual Retirement Accounts including Traditional, Roth, and Coverdell options for long-term retirement savings. For individual consumers planning for retirement.
• Health Savings Accounts (HSAs) Tax-advantaged accounts for individuals with high-deductible health plans to save and pay for qualified medical expenses. For individual consumers with HDHP coverage.
• Online Exclusive Savings Account High-yield online-exclusive savings account available only through digital channels with competitive interest rates. For individual consumers preferring digital-first banking.
• Visa Advantage Credit Card Low-rate Visa credit card offering competitive APR for balance transfers and purchases. Targeted at cost-conscious individual borrowers.
• Visa Signature Credit Card Rewards Visa credit card offering cash back and travel rewards on eligible purchases with premium cardholder benefits. For individual consumers seeking card rewards.
• Secured Visa Advantage Credit Card Secured Visa credit card designed for members building or rebuilding credit, requiring a refundable security deposit. For individual consumers with limited or damaged credit history.
• Mortgages Home purchase loans including conventional, FHA, and VA mortgages with various term options and competitive rates. For individual consumers purchasing or refinancing a home.
• Home Equity Line of Credit (HELOC)

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VisacoreTechnology or IntegrationJovia issues Visa-branded credit card products including Visa Advantage (Low Rate), Visa Signature (Rewards), and Secured Visa Advantage cards. The partnership enables Jovia to offer secure, widely-accepted payment card products to its members.
• ZellecoreTechnology or IntegrationJovia offers Zelle peer-to-peer payment integration allowing members to send and receive money quickly and securely directly from their accounts.
• Home DepotminorGTM or Marketing PartnerHome Depot gift card promotion tied to HELOC product launch. Members who open a Home Equity Line of Credit are entered for a chance to win a $250 Home Depot gift card.
• NCUA (National Credit Union Administration)coreOthersFederal regulatory agency that insures Jovia member deposits and provides oversight of credit union operations. NCUA insurance protects member deposits up to applicable limits.
• U.S. Department of Housing and Urban Development (HUD)coreOthersFederal department providing equal housing opportunity oversight. Jovia displays HUD equal opportunity lender badges indicating compliance with fair housing laws.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Capital One Bank: Large US bank with national branch, digital, and credit card presence including a strong Long Island / NY metro branch network and Visa credit-card lineup. Competes broadly with Jovia in deposits, credit cards, and small-business banking.
• TD Bank: Major US retail bank with dense Long Island and NY metro branch network offering checking, credit cards, mortgages, and small-business banking. A direct incumbent competitor for the same consumer and SMB customers Jovia serves.

Emerging players

• Alliant Credit Union: Large digital-first US credit union with nationwide membership and online-only savings/checking. Comparable in operating without geographic branches; competes for digital members Jovia may try to attract online.
• Connexus Credit Union: Nationwide digital credit union with comprehensive personal/business products and strong virtual branch capabilities. Mirrors Jovia's digital strategy but with cross-state membership eligibility.
• Digital Federal Credit Union (DCU): Technology-forward US credit union offering full personal and business banking via digital channels. Comparable in product breadth and digital member experience to Jovia's online operations.

Direct peers

• Bethpage Federal Credit Union: Long Island-based federal credit union offering a comparable full-suite of personal and business banking products (deposits, mortgages, credit cards, business lending). Directly competes with Jovia for members in the same geographic footprint.
• Island Federal Credit Union: Suffolk County, NY community credit union providing checking, savings, mortgages, HELOC, credit cards, and business banking. Same Long Island service area as Jovia with near-identical product set and member-eligibility model.
• Teachers Federal Credit Union: Long Island-headquartered credit union with branch network and full deposit/lending/business banking suite. Targets educational and local community members across the same NY metro region as Jovia.
• Suffolk Federal Credit Union: Suffolk County-based community credit union offering deposit accounts, lending, and wealth services to local residents. Overlaps directly with Jovia's membership eligibility and Long Island branch geography.

Regional players

• Hudson Valley Credit Union: New York State community credit union offering personal and business banking with similar full-service platform and member-owned model. Adjacent regional overlap rather than direct branch competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYAf0Afffx_FMouSW667XjA
• Facebookfacebook.com/JoviaFinancialCreditUnion
• LinkedInlinkedin.com/company/jovia-financial-credit-union
• Instagraminstagram.com/joviafinancial
• TikToktiktok.com/@joviafinancial
• Xx.com/joviafinancial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jovia