Tiger-Rock Martial Arts

What Tiger-Rock Martial Arts does

Tiger-Rock Martial Arts, operated through the legal entity BP Systemss LLC headquartered in Lenexa, Kansas, is a U.S. martial arts franchisor that has been in operation for over 40 years. The company licenses its proprietary curriculum, brand, and operational systems to independently owned and operated Academy Certified Managers running nearly 100 franchise locations across 15+ states. Its programs are organized into four age-segmented tiers: Tiger Cubs (ages 4-5), Juniors (6-11), Teens (12-15), and Adults (16+), built on a science-based curriculum that fuses multiple martial arts styles rooted in Ho-Am Taekwondo with modern sports science and the proprietary 3A-Defense self-defense methodology, which uses scenario role play and a 7-station simulated survival track.

The technology layer is modest but functional: the Tiger-Rock App, developed and supported by Matrix Software Solutions, provides cloud-based student profile management, membership tracking, and franchise operations tools accessible only to franchise owners. Franchisees complete an 8-week online certification course plus a 2-week on-site bootcamp before operating their academies, ensuring standardized curriculum delivery.

Tiger-Rock makes money primarily through two channels: recurring monthly membership fees paid by individual students and families at each franchise location (starting at $139/month for individuals and $80/month per additional family member), and franchise licensing/royalty streams flowing back to the corporate entity. The customer base is fully B2C, distributed across thousands of individual students and families rather than concentrated in any enterprise accounts. Recent strategic emphasis has shifted toward formal U.S. expansion, evidenced by the December 2025 appointment of a dedicated VP of Growth.

Name

Tiger-Rock Martial Arts

Legal name

BP Systemss LLC

Website

https://tigerrockmartialarts.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiger-Rock Martial Arts is a U.S. martial arts franchisor operating nearly 100 academies across 15+ states, serving children, teens, and adults through age-segmented programs built on its proprietary curriculum and 3A-Defense self-defense system.

Ownership category

akta.pro rank

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Membership Fees: Recurring membership fees charged to students at franchise locations, with franchise owners managing student enrollments and collecting payments
2. Franchise Licensing: Franchise owners pay for the right to operate Tiger-Rock academies using the proprietary curriculum, brand, and systems

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tiger-Rock Martial Arts delivers age-segmented martial arts instruction (Tiger Cubs, Juniors, Teens, Adults) through its franchise academy network, built on a proprietary curriculum that fuses multiple martial arts styles with modern sports science and the 3A-Defense self-defense methodology. The company monetizes through individual and family memberships at franchised academies and through franchise licensing fees paid by Academy Certified Managers who complete its 8-week online certification and 2-week on-site bootcamp.

Product overview

Tiger-Rock Martial Arts is a martial arts training franchise organization operating nearly 100 franchise locations across the United States. The company offers age-specific martial arts programs: Tiger Cubs (ages 4-5), Juniors (ages 6-11), Teens (ages 12-15), and Adults (ages 16+). These programs are built around the company's proprietary Tiger-Rock Martial Arts style (rooted in Ho-Am Taekwondo) and the 3A-Defense self-defense system. The company also provides a Tiger-Rock App for membership management and student data, and operates a franchise model with certified manager training programs. Over 40 years, Tiger-Rock has trained approximately 900,000 students across its franchise network.

Differentiator

Problem solved

Functional benefit

Brands

• Tiger-Rock App: Mobile application for student profiles, membership management, and franchise owner operations.

Products and services

• Tiger Cubs Program Martial arts introduction program for children ages 4-5 that turns listening, obeying, and sharing into a fun, game-based experience while developing motor skills, coordination, and self-discipline. Delivered at franchised Tiger-Rock academies.
• Juniors Program Martial arts program for children ages 6-11 that develops self-esteem, personal safety awareness, goal-setting, discipline, focus, respect, and confidence through partner-based classes, with an emphasis on building lasting friendships. Delivered at franchised Tiger-Rock academies.
• Teens Program Martial arts program for teens ages 12-15 focused on mental and physical strength, cardio fitness, self-defense training, and strengthening discipline and perseverance to prepare for advanced classes. Delivered at franchised Tiger-Rock academies.
• Adults Program Martial arts program for adults ages 16+ delivering high-energy, full-body training designed to build strength, confidence, resilience, agility, endurance, and situational awareness. Delivered at franchised Tiger-Rock academies.
• Tiger-Rock Martial Arts Franchise Turn-key franchise opportunity that licenses the proprietary Tiger-Rock curriculum and brand to Academy Certified Managers, including an 8-week online certification course and a 2-week on-site bootcamp at an existing Tiger-Rock Academy. For prospective franchise operators from backgrounds including martial arts enthusiasts, ex-military, recent graduates, and business professionals.

Quantifiable outcome

• Flexible scheduling with two training sessions per week recommended
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Matrix Software SolutionscoreTechnology or IntegrationMatrix Software Solutions develops and supports the Tiger-Rock App website and mobile application used by franchise owners to manage student memberships. The app stores student data in a secured cloud environment accessible only to franchise owners for membership management purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tigerrockmartialarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiger-Rock Martial Arts