Hue Lens
Hue Lens (Colorboost, Inc.) designs and sells AI-engineered optical lenses under the Colorboost brand, enhancing color vision and visual performance for sports, driving, and lifestyle use, sold DTC online and through Eye Care Professionals.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hue Lens does
Hue Lens, legally Colorboost, Inc., is a privately held optical products company headquartered in Austin, Texas with a secondary office in München, Germany. Founded in 2016, the company designs and sells the Hue Lens Colorboost line of AI-engineered lenses that enhance color saturation, contrast, depth perception, and visual clarity for sports, driving, and lifestyle use. Core technology combines patented generative AI modeling with optical science to optimize lens properties; differentiated technical features include a proprietary 99% efficient polarizer, full UV protection up to 400 nanometers, and a multi-coat suite (anti-reflective, mirror, anti-fog, hydrophobic, oleophobic, anti-scratch, saltwater protection). The product is offered in plano, semi-finished, and prescription formats across sunglasses, wraparound shields, and goggles, with polarized, semi-polarized, and ballistic polycarbonate variants.
The company operates a dual go-to-market: direct-to-consumer e-commerce through huelenscolorboost.co (featuring a Lens Recommendation Tool, comparison tool, and use-case-specific landing pages across ten sport and lifestyle verticals) and an Eye Care Professionals (ECP) channel of optical retailers, optometrists and practitioners supported by a dedicated ECP marketing portal and catalog. Revenue is generated from one-time eyewear and lens sales rather than subscriptions or licensing. No management team, institutional funding rounds, revenue figures, or certifications are disclosed in the available data, and the company remains small at 11–50 employees with no public listing.
Hue Lens firmographics
Firmographics- Name
- Hue Lens
- Legal name
- Colorboost, Inc.
- Website
- https://huelens.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hue Lens (Colorboost, Inc.) designs and sells AI-engineered optical lenses under the Colorboost brand, enhancing color vision and visual performance for sports, driving, and lifestyle use, sold DTC online and through Eye Care Professionals.
- Ownership category
- akta.pro rank
Hue Lens industry classification
Industry- Product category
- Performance Optical Lenses
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Sport & Performance Eyewear (CRAAAKAC)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Hue Lens is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hue Lens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Eyewear and Lens Product Sales: Revenue generated from direct sales of Hue Lens Colorboost optical lenses and eyewear products. Products are sold as plano (non-prescription) and prescription lenses across multiple frame styles including sunglasses, shields, and goggles. Additional revenue from premium coatings and customization options.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Hue Lens product offering
Product offeringCore offering
Hue Lens designs and sells AI-engineered optical lenses under the Hue Lens Colorboost brand that enhance color saturation, contrast, depth perception, and reaction time. The lenses are offered in plano, semi-finished, and prescription formats across sunglasses, shield, and goggle form factors with polarized and ballistic-rated options, plus a multi-coat technology suite (anti-reflective, mirror, anti-fog, hydrophobic, oleophobic, anti-scratch, saltwater, 100% UV protection up to 400nm). Distribution is direct-to-consumer via the company's e-commerce site and through Eye Care Professional partners.
Product overview
Hue Lens Colorboost is a unified product line of AI-designed color vision enhancement lenses produced by Colorboost, Inc. The core product is the Hue Lens Colorboost lens technology, which is engineered through patented generative AI modeling and offered in multiple form factors including standard sunglasses, shield-style sunglasses, and goggles. Lenses are available in plano, semi-finished standard, and prescription formats, with options for polarized, semi-polarized, or non-polarized variants. The technology portfolio includes various lens material options (polycarbonate, polyamide/nylon), multiple coatings (anti-reflective, mirror, anti-fog, hydrophobic, oleophobic, anti-scratch, saltwater protection), and UV protection up to 400 nanometers. Use cases span sports and activities including racquet and paddle sports, cycling, watersports, snow and alpine sports, trail and outdoors, golf, motorsports, gaming, and target and shooting sports.
Differentiator
Problem solved
Functional benefit
Products and services
- Hue Lens Colorboost Flagship AI-designed color-enhancement lens product line from Colorboost, Inc. targeting sports, motorsports, outdoor, gaming, and lifestyle use cases, sold through company e-commerce and Eye Care Professional partners.
- Colorboost Sunglasses Lenses Standard-frame sunglasses-format lenses integrating Colorboost AI-designed color-enhancement technology for general sports, outdoor, and lifestyle use.
- Colorboost Shield Lenses Wraparound shield-format lenses integrating Colorboost color-enhancement technology, designed specifically for motorsports and driving applications requiring wider peripheral coverage.
- Colorboost Goggle Lenses Goggle-format lenses integrating Colorboost color-enhancement technology, designed for snow sports, watersports, and cycling applications.
Quantifiable outcome
- 99% polarizer efficiency for enhanced visual clarity
- +1 more outcomes
Companies that use Hue Lens
Customer profileSegments4 records
Ideal customer profiles3 records
Hue Lens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Hue Lens partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Hue Lens competitors and assessment
Company assessmentDirect peers
- Julbo: Julbo is a French performance eyewear brand specializing in sunglasses, shields, and goggles for trail running, mountaineering, and cycling. It overlaps with Hue Lens across multiple sport verticals and sells photochromic and specialty lens technologies.
- Roka: Roka is a direct-to-consumer performance sport eyewear brand selling sunglasses and shields for cycling, triathlon, and running. It competes with Hue Lens for the same digitally native, performance-oriented consumer and uses premium lens tech as a key differentiator.
- EnChroma: EnChroma makes color vision enhancement glasses for color blindness and general color perception. It is the closest direct competitor to Hue Lens, addressing the same core value proposition of AI/optically engineered color enhancement through eyewear.
- Smith Optics: Smith makes performance sunglasses, snow goggles, and cycling eyewear with proprietary lens technologies (e.g., ChromaPop color enhancement). Its ChromaPop line is a direct functional analog to Hue Lens Colorboost for sport-specific color tuning.
- Bollé: Bollé makes sport and protective eyewear including sunglasses, goggles, and ballistic-rated lenses. It overlaps with Hue Lens across cycling, watersports, snow, and shooting/tactical product lines.
- Goodr: Goodr is a digitally native running and active-lifestyle sunglasses brand selling polarized lenses at accessible prices. It competes with Hue Lens for the same running and cycling consumer via DTC e-commerce.
- Zeal Optics: Zeal Optics makes performance sport sunglasses and goggles with proprietary lens tints (e.g., CPG, Skylestone) for skiing, snowboarding, and outdoor use. It competes with Hue Lens on snow and alpine sport verticals and on color/contrast enhancement.
Broad incumbents
- Nike Vision: Nike Vision is the eyewear arm of Nike, producing sport sunglasses and goggles distributed through Nike stores and optical retail. It competes with Hue Lens across running, training, and lifestyle sport verticals with unmatched brand and marketing scale.
- Oakley: Oakley is the dominant brand in sport/performance sunglasses, shields, and goggles with deep ECP and sporting-goods retail distribution. It competes with Hue Lens across every sport vertical the company targets and has vastly greater brand and channel resources.
Emerging players
- Pit Viper: Pit Viper is a DTC sport sunglasses brand with strong lifestyle branding targeting outdoor, motorsports, and shooting communities. It overlaps with Hue Lens on motorsports, shooting, and outdoor use cases at a lower price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hue Lens social profiles
Digital presenceHue Lens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hue Lens leadership team
Management profileNumber of profiles
Hue Lens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hue Lens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hue Lens
What does Hue Lens do?
Hue Lens designs and sells AI-engineered optical lenses under the Hue Lens Colorboost brand that enhance color saturation, contrast, depth perception, and reaction time. The lenses are offered in plano, semi-finished, and prescription formats across sunglasses, shield, and goggle form factors with polarized and ballistic-rated options, plus a multi-coat technology suite (anti-reflective, mirror, anti-fog, hydrophobic, oleophobic, anti-scratch, saltwater, 100% UV protection up to 400nm). Distribution is direct-to-consumer via the company's e-commerce site and through Eye Care Professional partners.
Is Hue Lens a public or private company?
Hue Lens is a private company. It is classified as unknown and is currently operating.
When was Hue Lens founded?
Hue Lens was founded in 2016. It employs 11 to 50 people.
Where is Hue Lens based?
Hue Lens is headquartered in Austin, United States, in the North America region.
How does Hue Lens make money?
One revenue line is on record: eyewear and Lens Product Sales.
Who are Hue Lens's main competitors?
Direct peers on record are Julbo, Roka, EnChroma, Smith Optics, Bollé, Goodr and Zeal Optics. Broad incumbents are Nike Vision and Oakley. Pit Viper is listed as an emerging player.
Does Hue Lens have an API?
No public API is recorded for Hue Lens.
What industry is Hue Lens in?
Hue Lens's product category is Performance Optical Lenses. Its primary akta.pro industry code is CRAAAKAC, Sport & Performance Eyewear, with a secondary code of HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 339115 and its SIC code is 3851.