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Living With

Full company profile

uuid000eqn1

Namestring
Living With
Legal namestring
Living With Ltd
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Living With is a UK-based digital health company that operates a unified condition-management platform used by NHS Trusts, Integrated Care Systems, and private clinics to remotely assess, manage, and rehabilitate patients with chronic conditions. The platform is built around a single patient-facing mobile app (iOS/Android) and a clinician web portal, supporting more than 100 tools and programmes across 20+ clinical conditions spanning pelvic health, rheumatology, respiratory, oncology, MSK, maternity, and rare diseases. Its flagship product, Squeezy, is the UK's leading paid medical app for pelvic floor muscle exercise adherence and is offered in consumer, maternity service, and clinician-connected variants (Squeezy Connect), with published NHS service evaluations citing over 50% improvement in PFME adherence and £50,000-£75,000 annual cost savings per clinic.

The company monetises primarily through enterprise SaaS subscriptions to NHS Trusts on quote-based annual contracts, with some condition modules offered free to NHS clinics as part of its public-health partnership strategy. Documented enterprise outcomes include a 10x efficiency gain in post-Covid rehabilitation management (Barts Health, 2021), reduction of rheumatology virtual review time to 15 minutes from 40+ minutes, and £70,000 annual savings per rheumatology clinic (North Bristol Trust). Distribution is concentrated in the UK through direct enterprise sales into NHS procurement, complemented by consumer app store distribution and channel support from the DigitalHealth.London Accelerator, AHSN Network, and Innovate UK. In September 2025, Living With was acquired by Agentis Health Group (originating from Ashtons), joining a diversified UK healthcare portfolio that spans medicines management, diagnostics, and clinical services. Living With is MHRA-regulated, DTAC-registered, UKCA-marked as a Class I medical device, and certified to ISO 27001 and Cyber Essentials Plus.

Short descriptiontext

Living With is a UK digital health company operating a multi-condition remote patient monitoring and rehabilitation platform used by 40+ NHS Trusts, Integrated Care Systems, and private clinics across 20+ clinical conditions.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
remote patient monitoring, digital health platform, chronic condition management, clinical assessment software, digital therapeutics
Industry3 codes
1Oncology Remote Symptom Monitoring & Care Navigation
CodeHLALAFADPrimaryYes
2Primary Care & General Medicine Virtual Care
CodeHLALAAAAPrimaryNo
3Adherence, Reminders & Engagement Automation (Medication/Follow-up)
CodeHLACAEAJPrimaryNo
NAICS code2 codes
  • Home Health Care Services62161
  • Home Health Care Services621610
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Health Services8000
Product category
Digital Health Platform / Remote Patient Monitoring
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1SaaS Platform Subscription
TypeSubscription Recurring
Description

Subscription-based SaaS model providing NHS trusts and private clinics with access to the Living With digital health platform. Pricing likely varies by trust size and condition modules deployed.

2NHS Free Tier
TypeFreemium
Description

Some products offered free to NHS clinics as part of public health mission and NHS partnership strategy.

Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Pricing details2 tiers
1NHS/Public Health - Free tier
ModelFreemiumBilling cadenceOthers
Notes

Free access for NHS clinics as part of public health partnership strategy

2Enterprise/Private - Quote-based pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Custom enterprise pricing for NHS Trusts and private healthcare providers based on deployment scale

GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 record
1Squeezy
Description

Pelvic floor exercise app for women's health

Core offering1 text field

Living With provides a unified digital health SaaS platform comprising a patient mobile app (iOS/Android) and clinician web portal that enables healthcare providers to remotely assess, manage and rehabilitate patients across 20+ clinical conditions using 100+ tools and programmes. Core offerings include condition-specific digital therapeutics covering rheumatology, respiratory, pelvic health, oncology, MSK, pregnancy, and Long Covid, plus the flagship Squeezy pelvic floor exercise app. The platform is UKCA-marked as a Class I medical device and is sold via subscription to NHS Trusts, Integrated Care Systems, private clinics, and through consumer app stores.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Remote monitoring reduces unnecessary outpatient appointments
+2 more records
Product overview1 text field

Living With is a digital health company offering a unified condition management platform with a modular architecture. The core Living With Platform serves as the foundation, providing over 100 different tools and programmes across 20+ clinical conditions. The platform consists of a patient mobile app and clinician web portal. Key products include Squeezy (UK's leading paid medical app for pelvic floor exercises), Living With Covid Recovery (digital rehabilitation for Long Covid), Living With Pelvic Health (clinician-connected pelvic care), Living With Rheumatoid Arthritis (with AI-powered flare detection), and Living With Pulmonary Rehab (with foundation product Living With Breathing and condition-specific add-ons for asthma, COPD, ILD, and breathlessness). Additional products cover oncology (oesophageal, prostate, lung cancer), maternity (pregnancy pain), bladder & bowel conditions, MSK, respiratory (asthma, sputum clearance, breathing pattern disorder), rheumatology (ankylosing spondylitis, early inflammatory arthritis), and rare conditions (hypophosphatasia, ME/CFS). Used in 40+ NHS Trusts and multiple ICS organisations.

Product and service3 records
1Living With Platform
CategoryDigital Health Platform
Description

A unified SaaS platform enabling healthcare providers to remotely assess, manage and rehabilitate patients across 20+ clinical conditions through a single patient app and clinician portal, supporting over 100 different tools and programmes. Sold via subscription to NHS Trusts, ICS organisations and private clinics.

2Squeezy
CategoryDigital Therapeutic - Pelvic Health
Description

The UK's leading paid medical app for pelvic floor muscle exercise (PFME) adherence. Available as a consumer app, Squeezy Maternity Service, and Squeezy Connect (clinician-connected version driving over 50% increase in adherence to PFME programmes).

3Living With Covid Recovery
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2021-01-01
Description

Academic partnership with UCL for development of oesophageal cancer management app. Joint research collaboration combining clinical expertise with digital health technology development.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

AI and biologic optimization partnership for developing intelligent digital health solutions.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

CAMRA research partnership for Innovate UK grant, focusing on clinical applications and validation.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Accelerator programme providing market access, mentorship, and credibility for NHS market entry and adoption.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Selected for HealthHub 21 Challenge, providing innovation ecosystem access and potential pharma partnerships.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Strategic partnership for digital health implementation in community healthcare settings.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Parent company providing strategic direction and integration with broader health tech portfolio including Ashtons brand.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability7 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Living With

Digital Health Platform / Remote Patient Monitoringlivingwith.health

Living With is a UK digital health company operating a multi-condition remote patient monitoring and rehabilitation platform used by 40+ NHS Trusts, Integrated Care Systems, and private clinics across 20+ clinical conditions.

What Living With does

Living With is a UK-based digital health company that operates a unified condition-management platform used by NHS Trusts, Integrated Care Systems, and private clinics to remotely assess, manage, and rehabilitate patients with chronic conditions. The platform is built around a single patient-facing mobile app (iOS/Android) and a clinician web portal, supporting more than 100 tools and programmes across 20+ clinical conditions spanning pelvic health, rheumatology, respiratory, oncology, MSK, maternity, and rare diseases. Its flagship product, Squeezy, is the UK's leading paid medical app for pelvic floor muscle exercise adherence and is offered in consumer, maternity service, and clinician-connected variants (Squeezy Connect), with published NHS service evaluations citing over 50% improvement in PFME adherence and £50,000-£75,000 annual cost savings per clinic.

The company monetises primarily through enterprise SaaS subscriptions to NHS Trusts on quote-based annual contracts, with some condition modules offered free to NHS clinics as part of its public-health partnership strategy. Documented enterprise outcomes include a 10x efficiency gain in post-Covid rehabilitation management (Barts Health, 2021), reduction of rheumatology virtual review time to 15 minutes from 40+ minutes, and £70,000 annual savings per rheumatology clinic (North Bristol Trust). Distribution is concentrated in the UK through direct enterprise sales into NHS procurement, complemented by consumer app store distribution and channel support from the DigitalHealth.London Accelerator, AHSN Network, and Innovate UK. In September 2025, Living With was acquired by Agentis Health Group (originating from Ashtons), joining a diversified UK healthcare portfolio that spans medicines management, diagnostics, and clinical services. Living With is MHRA-regulated, DTAC-registered, UKCA-marked as a Class I medical device, and certified to ISO 27001 and Cyber Essentials Plus.

Living With firmographics

Firmographics
Name
Living With
Legal name
Living With Ltd
Website
https://livingwith.health
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
Living With is a UK digital health company operating a multi-condition remote patient monitoring and rehabilitation platform used by 40+ NHS Trusts, Integrated Care Systems, and private clinics across 20+ clinical conditions.
Ownership category
akta.pro rank

Living With industry classification

Industry
Product category
Digital Health Platform / Remote Patient Monitoring
NAICS
Home Health Care Services (62161), Home Health Care Services (621610)
SIC
Services-Prepackaged Software (7372), Services-Health Services (8000)
akta.pro primary industry
Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD)
akta.pro secondary industries
Primary Care & General Medicine Virtual Care (HLALAAAA), Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

  • Remote patient monitoring
  • Digital health platform
  • Chronic condition management
  • Clinical assessment software
  • Digital therapeutics

Where Living With is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices3 records

Markets served

Living With business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. SaaS Platform Subscription: Subscription-based SaaS model providing NHS trusts and private clinics with access to the Living With digital health platform. Pricing likely varies by trust size and condition modules deployed.
  2. NHS Free Tier: Some products offered free to NHS clinics as part of public health mission and NHS partnership strategy.

Pricing tiers

ModelBillingPrice
FreemiumOthersNHS/Public Health - Free tier
SubscriptionAnnualEnterprise/Private - Quote-based pricing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Living With product offering

Product offering

Core offering

Living With provides a unified digital health SaaS platform comprising a patient mobile app (iOS/Android) and clinician web portal that enables healthcare providers to remotely assess, manage and rehabilitate patients across 20+ clinical conditions using 100+ tools and programmes. Core offerings include condition-specific digital therapeutics covering rheumatology, respiratory, pelvic health, oncology, MSK, pregnancy, and Long Covid, plus the flagship Squeezy pelvic floor exercise app. The platform is UKCA-marked as a Class I medical device and is sold via subscription to NHS Trusts, Integrated Care Systems, private clinics, and through consumer app stores.

Product overview

Living With is a digital health company offering a unified condition management platform with a modular architecture. The core Living With Platform serves as the foundation, providing over 100 different tools and programmes across 20+ clinical conditions. The platform consists of a patient mobile app and clinician web portal. Key products include Squeezy (UK's leading paid medical app for pelvic floor exercises), Living With Covid Recovery (digital rehabilitation for Long Covid), Living With Pelvic Health (clinician-connected pelvic care), Living With Rheumatoid Arthritis (with AI-powered flare detection), and Living With Pulmonary Rehab (with foundation product Living With Breathing and condition-specific add-ons for asthma, COPD, ILD, and breathlessness). Additional products cover oncology (oesophageal, prostate, lung cancer), maternity (pregnancy pain), bladder & bowel conditions, MSK, respiratory (asthma, sputum clearance, breathing pattern disorder), rheumatology (ankylosing spondylitis, early inflammatory arthritis), and rare conditions (hypophosphatasia, ME/CFS). Used in 40+ NHS Trusts and multiple ICS organisations.

Differentiator

Problem solved

Functional benefit

Brands

  • Squeezy: Pelvic floor exercise app for women's health

Products and services

  • Living With Platform A unified SaaS platform enabling healthcare providers to remotely assess, manage and rehabilitate patients across 20+ clinical conditions through a single patient app and clinician portal, supporting over 100 different tools and programmes. Sold via subscription to NHS Trusts, ICS organisations and private clinics.
  • Squeezy The UK's leading paid medical app for pelvic floor muscle exercise (PFME) adherence. Available as a consumer app, Squeezy Maternity Service, and Squeezy Connect (clinician-connected version driving over 50% increase in adherence to PFME programmes).
  • Living With Covid Recovery

Quantifiable outcome

  • Remote monitoring reduces unnecessary outpatient appointments
  • +2 more outcomes

Companies that use Living With

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Living With technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Living With partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • UCL (University College London)coreStrategic or Co-development Partner · 1 January 2021Academic partnership with UCL for development of oesophageal cancer management app. Joint research collaboration combining clinical expertise with digital health technology development.
  • Queen Mary University of LondoncoreStrategic or Co-development PartnerAI and biologic optimization partnership for developing intelligent digital health solutions.
  • University of BathcoreStrategic or Co-development PartnerCAMRA research partnership for Innovate UK grant, focusing on clinical applications and validation.
  • DigitalHealth.London AcceleratorcoreGTM or Marketing PartnerAccelerator programme providing market access, mentorship, and credibility for NHS market entry and adoption.
  • Novartis BIOME UK - HealthHub 21 ChallengeminorGTM or Marketing PartnerSelected for HealthHub 21 Challenge, providing innovation ecosystem access and potential pharma partnerships.
  • ECCH (East Coast Community Healthcare)coreStrategic or Co-development PartnerStrategic partnership for digital health implementation in community healthcare settings.
  • Agentis Health GroupcoreStrategic or Co-development PartnerParent company providing strategic direction and integration with broader health tech portfolio including Ashtons brand.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Living With competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Living With social profiles

Digital presence

Living With compliance and trust

Trust signal

Compliance4 records

Living With financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Living With leadership team

Management profile

Number of profiles

Profiles2 records

Living With funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Living With M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living With

What does Living With do?

Living With provides a unified digital health SaaS platform comprising a patient mobile app (iOS/Android) and clinician web portal that enables healthcare providers to remotely assess, manage and rehabilitate patients across 20+ clinical conditions using 100+ tools and programmes. Core offerings include condition-specific digital therapeutics covering rheumatology, respiratory, pelvic health, oncology, MSK, pregnancy, and Long Covid, plus the flagship Squeezy pelvic floor exercise app. The platform is UKCA-marked as a Class I medical device and is sold via subscription to NHS Trusts, Integrated Care Systems, private clinics, and through consumer app stores.

Is Living With a public or private company?

Living With is a private company. It is classified as corporate owned and is currently operating.

When was Living With founded?

Living With was founded in 2017. It employs 11 to 50 people.

Where is Living With based?

Living With is headquartered in London, United Kingdom, in the Europe region.

How does Living With make money?

Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are NHS Free Tier.

Does Living With have an API?

No public API is recorded for Living With.

What industry is Living With in?

Living With's product category is Digital Health Platform / Remote Patient Monitoring. Its primary akta.pro industry code is HLALAFAD, Oncology Remote Symptom Monitoring & Care Navigation, with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 62161 and its SIC code is 7372.

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