What Sound Talent Group does

Sound Talent Group is an independent music talent agency founded in 2018 and headquartered in El Cajon, California, with additional offices in New York City, Nashville, and San Diego. The company represents more than 400 artists spanning rock, metal, metalcore, alternative, pop, pop-punk, country, and other genres, including Pierce The Veil, Lamb of God, I Prevail, Sum 41, Hanson, Steve Vai, Killswitch Engage, Motionless In White, Parkway Drive, and Alexandra Kay. Its stated mandate is to provide career-long representation covering live bookings across clubs, theaters, festivals, and stadiums, supplemented by streaming playlist and Billboard chart positioning support.

The agency is co-founded and operated by three veteran talent agents, Tim Borror, Dave Shapiro, and Matt Andersen, who collectively bring more than a century of experience from large-scale talent firms, record labels, and management companies. Distribution is handled through a direct, agent-led sales motion in which individual agents carry specific artist books (for example, Tim Borror covers Steve Vai, Lamb of God, and Trivium, while Matt Andersen covers Motionless In White and The Devil Wears Prada), and the firm markets primarily through organic channels, principally its Instagram presence, rather than paid acquisition.

Revenue is generated on a commission basis from talent representation services, with rates and booking fees negotiated individually and not publicly disclosed. There is no disclosed software product, proprietary technology platform, AI/ML capability, patents, or external capital; the company is privately held by its co-founders with no parent company, private equity, or institutional investor ownership indicated in the source material. Operating geographies are claimed globally, with the public roster filter exposing artist territories across North America, South America, Asia, Africa, Australia, the UK, and Europe, though the agency remains fundamentally a US-headquartered boutique competing against larger incumbents.

Name

Sound Talent Group

Legal name

Sound Talent Group

Website

https://soundtalentgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sound Talent Group is an independent music talent agency founded in 2018, representing 400+ artists across genres including rock, metal, alternative, pop, and country for live bookings at clubs, theaters, festivals, and stadiums, with offices in New York City, Nashville, and San Diego.

Ownership category

akta.pro rank

Product category

Music Talent Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Musical Groups and Artists (71113)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Talent Agency & Representation Services (HSACAHAK), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

Keywords

• Music talent agency
• Artist representation
• Live event booking
• Talent management
• Music booking services

Headquarters

HQ city

El Cajon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Representation Services: Sound Talent Group generates revenue as a talent agency by representing artists for bookings, tours, festivals, and entertainment engagements. The agency earns commissions from these representation services. Revenue is generated through commission-based arrangements with artists on their roster, facilitated by their extensive network of relationships with venues, promoters, and event organizers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sound Talent Group is an independent music talent agency that represents over 400 artists for live performances, tours, festivals, and venue bookings. The agency books artists across clubs, theaters, festivals, and stadiums worldwide, and provides career management including streaming playlist promotion and Billboard chart positioning. Revenue is generated through commission-based representation services for artists on its roster.

Product overview

Sound Talent Group is an independent talent agency that provides artist representation, booking, and management services. The company's service offering centers on representing musicians and bands for live performances, tours, and career development. The roster comprises over 400 artists spanning diverse genres including rock, metal, alternative, and pop. The agency operates from three offices (New York City, Nashville, and San Diego) and employs more than three dozen people. The core service offering is talent representation rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Creative Artists Agency (CAA): CAA is one of the world's largest talent and entertainment agencies with a major music touring and festivals division. It competes with STG for the same festival headliner and venue bookings but at vastly greater scale and with integrated marketing, sports, and brand capabilities.
• United Talent Agency (UTA): UTA is a major global agency with a sizable music division representing recording artists for touring, festivals, and brand deals. It competes directly with STG in the live booking market and overlaps significantly on rock, alternative, and pop roster categories.
• WME (William Morris Endeavor): WME is a dominant global talent agency with a large music touring practice serving arenas, theaters, and festivals worldwide. STG's agents compete with WME for many of the same rock, metal, and alternative bookings, but WME operates across broader entertainment verticals.

Direct peers

• Agency for the Performing Arts (APA): APA is an independent talent agency with a long-standing music department representing artists for concerts, tours, and personal appearances. It is among the closest direct competitors to STG for indie and rock bookings across U.S. venues and festivals.
• Wasserman Music: Wasserman (formerly Paradigm's music division post-restructuring discussions) operates as a major music booking agency representing artists across rock, pop, and alternative genres for tours and festivals — directly overlapping with STG's core roster profile.
• Paradigm Talent Agency: Paradigm is a large independent talent agency with strong music touring and festival booking operations and offices across multiple U.S. cities — a closer structural parallel to STG than the mega-agencies, particularly for indie and rock-adjacent rosters.
• K2 Agency: K2 Agency is a music talent booking agency representing rock, metal, indie, and alternative artists for tours, festivals, and one-off performances — directly comparable in service offering and roster genres to STG's core business.

Emerging players

• Monolith Touring: Monolith Touring is an independent artist booking and management agency serving rock, metal, and alternative touring clients. It is a smaller-scale, genre-overlapping competitor providing a relevant benchmark for boutique music talent representation.
• Outerloop Management: Outerloop Management is a Los Angeles-based artist management and booking agency representing rock, metal, and alternative touring acts. It overlaps meaningfully with STG's genre mix and offers a useful comparable for boutique-scale operations.
• Wavelength Talent Agency: Wavelength Talent Agency is a smaller independent music booking agency representing rock, punk, and alternative touring acts. It is comparable to STG in scale and target roster (subcultural rock and metal acts), making it a relevant emerging competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/soundtalentgroup
• Xx.com/soundtalentca
• Facebookfacebook.com/soundtalentgroup
• LinkedInlinkedin.com/company/soundtalentgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Talent Group