Grundy

What Grundy does

Grundy Insurance (legal entity: The James A. Grundy Agency, Inc.) is a privately-held, family-owned specialty insurance agency founded in 1947 in Horsham, Pennsylvania by James A. Grundy Sr., who invented the Agreed Value insurance methodology specifically for collector vehicles. The company operates as a managing general agent/broker that distributes specialty insurance products through a network of licensed agents and internal sales staff, with underwriting capacity sourced from A++ rated carrier partners including Philadelphia Insurance Companies (Tokio Marine Group), Chubb, and AIG Private Client Group. Grundy holds the unique designation of being the only broker in the country with personal valuation and underwriting authority extended by AIG.

The product portfolio centers on the flagship Collector Vehicle Program (active since 1947) and the recently expanded Motor Vehicle Program (MVP), which extends the agreed value methodology to daily drivers, trucks, RVs, electric vehicles, and motorcycles under a single multi-vehicle policy. Adjacent offerings include the Private Client Program (homeowners, personal excess liability, special collections covering fine art, jewelry, watches, firearms, and wine), Classic Boat Insurance for vintage watercraft, and commercial programs for Classic Car Dealers, Museums, and Restoration Shops. Distribution combines direct phone sales (866-338-4006), online self-service quoting portals, a preferred agent network, and referral partnerships with collector car clubs including the Antique Automobile Club of America and Classic Car Club of America. Grundy is currently led by third-generation family members Jim Grundy (President/CEO), Sam Grundy (VP Personal Lines), and Josh Grundy (VP Operations/Marketing), alongside specialty division presidents for Marine and Utility lines.

The business model is recurring premium-based: policies are billed annually with credit card, ACH, and check options, and Grundy earns commission on premiums placed with carrier partners. The company protects over one million vehicles and operates with 51–100 employees across all 50 US states plus international coverage capability, with 24/7 claims support and a stated target of claims resolution within 14 days or less. No external funding, private equity investment, or public market activity is indicated; the company has remained family-controlled since founding.

Name

Grundy

Legal name

The James A. Grundy Agency, Inc.

Website

https://grundy.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Grundy Insurance is a family-owned specialty insurance agency founded in 1947 that invented Agreed Value coverage for collector vehicles. It distributes niche personal and commercial policies — collector cars, multi-vehicle, HNW private client, classic boats, dealers and museums — through carrier partners and a licensed agent network.

Ownership category

akta.pro rank

Product category

Specialty Collector Vehicle Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industry

Fine Art, Jewelry & Specie (FSAJAGAL)

Keywords

• Collector vehicle insurance
• Classic car insurance
• Agreed value insurance
• Specialty auto insurance
• Private client insurance

Headquarters

HQ city

Horsham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Premium Revenue: Grundy generates revenue through insurance premiums collected from policyholders across multiple product lines including Collector Vehicle, Motor Vehicle Program (MVP), Private Client Services, Classic Boat Insurance, and Commercial programs. Premiums are collected through multiple billing options including credit card, ACH, and check payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Grundy Insurance is a specialty insurance agency that underwrites and distributes agreed-value insurance policies for collector, classic, exotic, vintage, and high-value vehicles, along with related personal lines (homeowners, excess liability, special collections) and commercial coverages for classic car dealers, museums, and restoration shops. Policies are issued through a network of carrier partners including AIG Private Client Group, Chubb, Philadelphia Insurance Companies, Pure Insurance, Liberty Mutual, and Travelers.

Product overview

Grundy Insurance is a specialized insurance company founded in 1947, offering a portfolio of insurance products primarily focused on collector vehicles and high-value assets. The core offerings consist of the Collector Vehicle Program (flagship offering for classic cars with agreed value protection since 1947) and the Motor Vehicle Program (MVP) which extends agreed value coverage to daily drivers and all vehicle types. The Private Client Program provides comprehensive personal insurance including auto collections, homeowners, personal excess liability, and special collections (fine art, jewelry, wine, firearms, rare books, musical instruments, photography). Specialty products include Classic Boat Insurance for vintage watercraft. Commercial offerings encompass Classic Car Dealer Insurance, Classic Car Museum Insurance, and Restoration Shop Insurance. The company operates as an insurance agency distributing products through multiple carrier partners including AIG Private Client Group, Chubb, Philadelphia Insurance Companies, Pure Insurance, Liberty Mutual, and Travelers, all rated A or better by AM Best.

Differentiator

Problem solved

Functional benefit

Products and services

• Collector Vehicle Program Specialized agreed-value insurance coverage for classic, vintage, and collector vehicles, including unlimited mileage for pleasure driving, no depreciation, choice of repair shop, OEM parts guarantee, and a deductible reduction program. Designed for owners of pre-war and post-war classics, vintage motorcycles, and historic racing cars.
• Motor Vehicle Program (MVP) Multi-vehicle agreed-value insurance program that combines collector cars, daily drivers, exotics, trucks, trailers, RVs, electric vehicles, and motorcycles under one consolidated policy with consistent liability limits, agreed value protection, and a 150% Replacement Value Clause. Designed for multi-vehicle households and enthusiasts with mixed-use vehicle portfolios.
• Private Client Program Comprehensive suite of personal insurance solutions for high-net-worth individuals, bundling auto collections, homeowners, personal excess liability, car collections, and special collections coverage. Delivered through carrier partners including AIG Private Client Group, Chubb, Pure Insurance, Travelers, and others.
• Auto Collection Insurance Insurance for automotive collections of classic cars (25+ years), exotic sports cars, muscle cars, and special interest vehicles, offering agreed value, unlimited mileage, and zero deductible. Targeted at collectors with multiple personal-use automobiles.
• Homeowners Insurance High-value homeowners coverage with guaranteed replacement cost, special collections protection, and risk management services for primary residences, secondary homes, and historic properties. Delivered to Private Client customers through A-rated carrier partners.
• Personal Excess Liability Insurance Additional liability coverage above standard home and auto limits, including bodily injury, property damage, personal injury, legal defense costs, and excess uninsured/underinsured motorist coverage. Designed for high-net-worth individuals seeking worldwide asset protection.
• Special Collections Insurance Coverage for diverse collectibles including fine art, jewelry, watches, firearms, rare books, musical instruments, wine, and photography, with predetermined value and no deductible. Offered under the Private Client program.
• Classic Boat Insurance Specialized coverage for antique sailboats, classic runabouts, and vintage yachts with agreed value protection, original parts coverage, and flexible navigation limits. Targeted at maritime collectors and classic boat owners.
• Classic Car Dealer Insurance Commercial coverage for classic and antique car dealerships, including inventory protection at pre-agreed values, all-risk property coverage, crime protection, dealer plate liability, and garagekeepers coverage. Designed for businesses buying, selling, and consigning collector vehicles.
• Classic Car Museum Insurance Specialized protection for automotive museums, including agreed value collection coverage, directors and officers liability, building and contents replacement, visitor injury protection, and special event coverage. Designed for cultural institutions displaying historically significant automobiles.
• Restoration Shop Insurance Insurance for car restoration businesses and custom builders, including garagekeepers coverage for customer vehicles, property protection for tools and equipment at replacement cost, liability coverage, and business interruption protection. Designed for professional restoration shops.
• Car Collection Insurance Insurance for extraordinary vehicle collections including classic collections, exotic and performance vehicles, and curated collections, with agreed value protection, industry-best rates, and collection valuation services. Designed for high-end Private Client collectors with large multi-vehicle holdings.

Quantifiable outcome

• Claims resolution within 14 days or less
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core, secondary and minor.

• Philadelphia Insurance CompaniescoreOthersPrimary underwriter for Grundy's Collector Vehicle Program. An A++ rated carrier specializing in specialty insurance solutions. Part of Tokio Marine Group. Agent login and claims processing handled through phly.com portals.
• ChubbcoreOthersA++ rated insurance carrier partnered with Grundy known for exceptional claims service. Provides coverage options for high-value personal insurance including special collections.
• AIG Private Client GroupcoreOthersA rated carrier focused on high-net-worth insurance solutions. Grundy holds personal valuation and underwriting authority extended by AIG.
• Pure InsurancesecondaryOthersPartner insurance carrier providing coverage options for personal excess liability and special collections through Grundy's Private Client program.
• Liberty MutualsecondaryOthersInsurance partner providing additional coverage options for personal insurance products distributed through Grundy.
• TravelerssecondaryOthersInsurance partner providing specialty coverage options for classic yachts and special collections through Grundy's Private Client program.
• Treadwell InsuranceminorOthersInsurance partner in Grundy's network providing additional coverage options.
• Cincinnati InsuranceminorOthersInsurance partner in Grundy's network providing additional coverage options for personal and commercial insurance products.
• Berkley OneminorOthersInsurance partner providing coverage options for high-value personal insurance through Grundy's distribution network.
• Antique Automobile Club of America (AACA)coreGTM or Marketing PartnerAmerica's premier resource for the collectible vehicle community. Club Partner providing referral channel and marketing reach to collector vehicle enthusiasts.
• Classic Car Club of AmericacoreGTM or Marketing PartnerOrganization dedicated to the preservation and understanding of Classic cars. Club Partner for community outreach and referrals.
• Vintage Motor Car Club of AmericacoreGTM or Marketing PartnerSupporting the collector car hobby since 1938. Club Partner providing community connections and referral opportunities.
• Classic Car Restoration NetworksecondaryStrategic or Co-development PartnerNetwork of certified restoration specialists trusted with Grundy client vehicles during repair and restoration processes.
• Heritage Vehicle ServicessecondaryStrategic or Co-development PartnerService partner specializing in European classic restoration. Referenced for trusted vehicle care recommendations.
• Vintage Auto SpecialistssecondaryStrategic or Co-development PartnerExpert restoration service partner specializing in American classics. Trusted referral for Grundy client restoration needs.
• Don Huges Insurance AgencysecondaryChannel Partner/ Reseller/ DistributorPreferred insurance agent in Grundy's network serving classic vehicle collectors.
• Turn Key InsurancesecondaryChannel Partner/ Reseller/ DistributorPreferred insurance agent (TKI LLC) in Grundy's distribution network.
• Roy Redman Farmers InsuranceminorChannel Partner/ Reseller/ DistributorPreferred agent through Farmers Insurance offering Grundy products to customers.
• Farris Insurance AgencyminorChannel Partner/ Reseller/ DistributorPreferred independent insurance agency in Grundy's agent network.
• Northwest Classic InsuranceminorChannel Partner/ Reseller/ DistributorPreferred agent specializing in classic vehicle insurance in the Pacific Northwest region.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• American Collectors Insurance: Specialty collector car and motorcycle insurer offering agreed value coverage to enthusiasts. Directly comparable in target market, product structure, and distribution through agents and clubs.
• Hagerty: Largest direct competitor in collector vehicle insurance with an integrated media, valuation, and drivers-club platform. Both firms underwrite agreed value collector policies through carrier partners and target the same enthusiast customer base.
• Condon Skelly: Niche collector and classic car insurance agency with agreed value offerings, serving a similar enthusiast base. Operates on a similar broker/agency model distributing through carrier partners.
• J.C. Taylor: Specialty insurer focused on antique, classic, and collector vehicles, as well as modified/hot rod coverage. Closely comparable product set and target customer, with similar specialty distribution approach.
• Heacock Classic: Collector and classic car insurance specialist offering agreed value coverage for enthusiasts, exotics, and modified vehicles. Direct competitor in the agreed value collector niche.
• Leland-West: Specialty collector and antique vehicle insurer offering agreed value coverage to enthusiasts. Direct comparable in target market and product structure, though smaller in scale.

Broad incumbents

• Chubb: A++ rated global P&C and personal lines incumbent; Chubb is also a Grundy carrier partner for HNW and special collections. Comparable through its high-net-worth Masterpiece and collector auto offerings, though it is a broad-line carrier rather than a specialist.
• AIG Private Client Group: AIG's HNW insurance division is both a Grundy carrier partner (with personal underwriting authority extended to Grundy) and a competitor for high-net-worth personal lines and collector assets. Comparable via its broad private client insurance suite.
• PURE Group (Privilege Underwriters Reciprocal Exchange): High-net-worth personal lines insurer offering collectors, agreed value auto, and special collections coverage. Direct overlap in HNW and collector auto, though PURE is a member-owned reciprocal rather than a specialist agency.
• Foremost Insurance Group (Berkshire Hathaway): Offers specialty collector vehicle policies within Berkshire Hathaway's broader P&C footprint. Competes for the same enthusiast customer but as part of a much wider carrier portfolio rather than as a specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdoGv2eQD5zfvtxsm8MUG8g
• Facebookfacebook.com/GrundyInsurance
• Instagraminstagram.com/grundyinsurance/?hl=en
• Xx.com/grundyinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grundy