Regensburg Tourism

What Regensburg Tourism does

Regensburg Tourismus GmbH is the official municipal Destination Marketing Organization (DMO) for the City of Regensburg, Germany, wholly owned by Stadt Regensburg and operating under a supervisory board chaired by Mayor Gertrud Maltz-Schwarzfischer with Jakob E. Reitinger serving as Managing Director (Geschäftsführer). The company promotes Regensburg as a tourist destination centered on its medieval old town and two UNESCO World Heritage titles (Old Town with Stadtamhof since 2006; Danube Limes since 2021), operating a bilingual German/English website (tourismus.regensburg.de), a physical Tourist Information office at Rathausplatz 4 (open seven days a week), and the World Heritage Visitor Center at the historic Salzstadl with over 60 interactive exhibits spanning roughly 2,000 years of city history.

The technology platform is built on TYPO3 CMS with third-party integrations for booking (Regiondo iframe, feratel Deskline API), digital accessibility (Eye-Able), AI-powered visitor support (moin.ai and branchly.io chatbots), consent management (Cookiebot), analytics (Google Analytics, etracker), and advertising (Google Ads). Key digital products include the Lauschtour GPS-triggered audio guide app for self-guided old-town walks and downloadable brochures/maps (Highlights, Museum Walk, Music Walk, Craft Walk, Art Walk, Alleenspaziergang). The World Heritage Visitor Center operates as a physical attraction within the company's portfolio.

The business model combines free information services with monetized ticketing, booking commissions, and guided tour revenue. Distribution channels span a walk-in retail office, an e-commerce booking storefront (hotel finder for Regensburg, surrounding area, and camping), and regional third-party marketplaces (Regiondo, feratel Deskline). Marketing is delivered through content marketing, an email newsletter, press/media relations, and event presence. Pricing is hybrid: complimentary information and brochures paired with pay-as-you-go paid experiences and accommodation referrals; specific pricing is not publicly disclosed. The primary customer segment is individual leisure and cultural tourists, both domestic and international, with no named enterprise customers and a horizontal segmentation approach.

Name

Regensburg Tourism

Legal name

Regensburg Tourismus GmbH

Website

https://tourismus.regensburg.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Regensburg Tourismus GmbH is the official municipal tourism organization for the City of Regensburg, Germany, operating a bilingual website, Tourist Information office, and World Heritage Visitor Center to promote the city's two UNESCO sites and provide booking, ticketing, and guided tour services to individual domestic and international tourists.

Ownership category

akta.pro rank

Product category

Tourism and Destination Marketing Services

NAICS

Tour Operators (56152), Tour Operators (561520), Historical Sites (712120), Historical Sites (71212)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Cultural/Heritage Multi-Day Tour Operators (THAKADAF)

Keywords

• Destination marketing organization
• Tourist information services
• Guided city tours
• Heritage tourism
• Visitor center services

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourist Information Services: Providing visitor information, tickets, and booking services for Regensburg attractions, accommodations, and experiences. Services include event ticketing, guided tour bookings, and accommodation referrals through their booking portals.
2. Booking Portal Commissions: Operating booking portals for accommodations in Regensburg and surrounding areas, generating referral commissions from hotel and lodging bookings.
3. Event Management Services: Managing event listings and ticket distribution for Regensburg events including the Regensburger Dult festival, with commissions from ticket sales through partners like Regiondo.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Regensburg Tourismus GmbH is the official Destination Marketing Organization (DMO) for the City of Regensburg, Germany. It sells and delivers tourist information services, guided city tours, museum admission at the World Heritage Visitor Center (Bridge Tower Museum), event tickets and tour bookings (via Regiondo), accommodation referrals, and a self-guided audio tour (Lauschtour) to individual visitors and tourists.

Product overview

Regensburg Tourismus GmbH operates a digital tourism platform for the city of Regensburg, Germany, offering information and booking services for UNESCO World Heritage sites, cultural attractions, guided tours, and events. The core product is a bilingual website (German and English) that serves as an online hub for tourist information. Key digital offerings include the Regensburg City Tour audio guide via the Lauschtour app, online booking through Regiondo and feratel Deskline integrations, and downloadable brochures and walking guides. Physical services include the Tourist Information office, the World Heritage Visitor Center with Bridge Tower Museum, and various themed city tours. The platform also promotes major events like the annual Regensburger Dult fair and cultural exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• Lauschtour: Audio guide tour application for exploring Regensburg's old town, available as a mobile app for self-guided walking tours.

Products and services

• Tourist Information Service (on-site and online)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Regiondo GmbHcoreTechnology or IntegrationRegiondo provides the booking system infrastructure for guided tours and tourist experiences on the Regensburg Tourism website. Tourists can book tickets directly through embedded Regiondo iframe components for various city tours and experiences.
• Feratel Media Technologies AGcoreTechnology or IntegrationFeratel provides the Deskline booking system API for event calendars and tourism booking functionality. The system enables event listing integration and accommodation booking features on the website.
• Web Inclusion GmbH (Eye-Able)coreTechnology or IntegrationEye-Able software provides digital accessibility features for the tourism website, enabling barrier-reduced access for people with disabilities. The technology includes visual customization options and keyboard navigation support.
• Cybot A/S (Cookiebot)coreTechnology or IntegrationCookiebot provides consent management technology for GDPR compliance, collecting and managing user consent for cookies and tracking technologies on the website.
• Avevita Internet ServicecoreTechnology or IntegrationExternal hosting provider for website content, storing personal data on servers with data processing agreements in place.
• InterNetX GmbHcoreTechnology or IntegrationExternal hosting provider for domain and server infrastructure services.
• Bauer.com Communication & Marketing GmbHminorStrategic or Co-development PartnerResponsible for website design and layout, working on project conception and content management for Regensburg Tourism.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Munich Tourism (München Tourismus): Official municipal DMO for Munich operating a tourist information office, bilingual booking platforms, and guided tour programs. Comparable as a German city-level destination marketing organization with similar service stack (info, booking, ticketing).
• Nuremberg Tourism (Nürnberg Tourismus): Municipal tourism organization for Nuremberg, also in Bavaria, providing tourist information, accommodation booking, guided tours, and event marketing. Direct regional DMO peer with analogous municipal ownership and service offerings.
• Bamberg Tourismus: Official DMO for Bamberg, another UNESCO-listed Bavarian medieval city. Highly comparable as a small-city German DMO promoting a UNESCO heritage site with guided tours and accommodation booking.
• Visit Berlin: Berlin's official tourism marketing organization operating a much larger-scale version of the same model: tourist info, accommodation booking, attraction ticketing, and event promotion. Comparable in function though materially larger in scope and budget.
• Heidelberg Marketing: Official tourism and city marketing organization for Heidelberg, a German heritage city. Comparable as a municipal GmbH offering tourist information, guided tours, accommodation referrals, and event marketing.
• Lübeck und Travemünde Marketing: Municipal tourism organization for Lübeck, a UNESCO-listed Hanseatic city. Direct German DMO peer with similar reliance on heritage assets and the same booking/information service model.

Regional players

• Salzburg Tourismus: Official DMO for Salzburg, Austria — comparable mid-sized historic/UNESCO city destination with multilingual content, audio guides, and event ticketing. Regional (DACH) rather than direct German competitor but operates the same DMO model.

Broad incumbents

• GetYourGuide: Global marketplace for tours, attractions, and experiences. Comparable because Regensburg's guided tours are also bookable via GetYourGuide, making it both a distribution partner and a competitive threat to the DMO's own Regiondo-powered booking funnel.
• Tiqets: Online platform for tickets to museums and attractions. Comparable to the Regensburg DMO's attraction ticketing function (e.g., World Heritage Visitor Center) and competes for the same ticket-selling relationship with local attractions.

Others

• Regiondo: Booking platform provider for tours and experiences — directly integrated with the Regensburg DMO website via iframe. Comparable as a technology enabler/supplier rather than a direct competitor, but its marketplace dynamics affect the DMO's booking economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/regensburg_trip
• Facebookfacebook.com/regensburg.unesco.welterbe

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regensburg Tourism