Advance Plumbing and Heating Supply

What Advance Plumbing and Heating Supply does

Advance Plumbing and Heating Supply Company is a fourth-generation, family-owned plumbing fixture and heating supply distributor founded in 1920 and headquartered in Detroit, Michigan. The company operates two physical showroom locations — a Detroit Midtown facility at 150 Parsons Street (relocated there in October 2016) and a Walled Lake facility at 1977 E. West Maple Road (opened 1990, featuring a 5,000-square-foot decorative plumbing showroom and parts counter) — serving trade professionals (plumbers, builders, contractors), interior designers, kitchen and bath dealers, and general consumers across the Detroit metropolitan area. It stocks over 13,000 inventory items spanning bathroom and kitchen fixtures (faucets, sinks, vanities, bathtubs, showers, toilets, bidets, lighting), water heaters, and commercial plumbing products, carrying premium brands including TOTO, Delta, Moen, Grohe, Hansgrohe, Kohler, Dornbracht, and Bain Ultra.

The business generates revenue primarily through hardware sales of plumbing fixtures and parts, supplemented by design consultation services. Distribution is omnichannel in form but showroom-led in practice: customers can browse and build wishlists on the login-gated e-commerce website (with full pricing and ordering behind authentication), while sales conversion is driven by in-person showroom visits, working bathroom displays (whirlpool tubs, shower heads, steamers, kitchen faucets), a 360° virtual tour, and free design consultation. A weekly product knowledge program with manufacturer representatives keeps sales staff current on specifications across hundreds of SKUs. The Detroit showroom, opened in winter 2018 as the City of Detroit's first decorative plumbing showroom, was recognized by the Decorative Plumbing & Hardware Association with its Showroom of the Year award in 2018.

The Moss family has owned and operated the company continuously since its founding; current leadership includes Jeffrey Moss as President (grandson of founder Harry Chernick), with sons Josh Moss (Vice President), Justin Moss (Operations Manager), and Andrew Moss (Marketing Consultant) and Wendy Moss (HR) actively involved in operations. No institutional investment, external capital, or M&A activity is indicated. The company has expanded its digital surface (e-commerce site, 360° virtual tour, multi-platform social presence) over time but remains a single-region, family-operated specialty distributor.

Name

Advance Plumbing and Heating Supply

Legal name

Advance Plumbing and Heating Supply Company

Website

https://advanceplumbing.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Advance Plumbing and Heating Supply is a fourth-generation, family-owned distributor of plumbing fixtures and heating equipment, founded in 1920 and operating two showroom locations in the Detroit metro area to serve trade professionals, designers, and consumers.

Ownership category

akta.pro rank

Product category

Plumbing Supply Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Plumbing supply distribution
• Decorative plumbing showroom
• Kitchen bath fixtures
• Heating equipment supply
• Design consultation services

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Plumbing fixtures and supplies sales: The company generates revenue primarily through the sale of plumbing fixtures including faucets, sinks, showers, toilets, bathtubs, vanities, and accessories. Products range from budget-friendly options to high-end luxury brands.
2. Design consultation services: Revenue generated from providing professional design consultation services to help customers plan kitchen and bathroom projects.
3. Heating equipment and parts: Sale of water heaters, plumbing parts, valves, fittings, and related heating equipment from their warehouse inventory of over 13,000 items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Advance Plumbing and Heating Supply is a fourth-generation family-owned distributor (founded 1920) operating two physical showrooms in the Detroit metro area that sell decorative and functional plumbing fixtures and heating equipment — including faucets, sinks, showers, bathtubs, toilets, vanities, lighting, and water heaters. The company stocks 13,000+ items from brands such as TOTO, Delta, Moen, Grohe, Hansgrohe, Kohler, Dornbracht, and Bain Ultra. It complements product sales with in-showroom design consultation services and a 360° virtual tour, serving trade professionals (plumbers, builders) and design professionals (interior designers, kitchen & bath dealers) as well as general consumers.

Product overview

Advance Plumbing and Heating Supply Company is a fourth-generation family-owned business (since 1920) operating as a single-source plumbing distributor and decorative showroom. The company offers a unified portfolio of plumbing products centered around two showrooms in Detroit and Walled Lake, Michigan. Core product categories include Bathroom Fixtures (faucets, sinks, vanities, tubs, showers, toilets, bidets, accessories, lighting), Kitchen Fixtures (faucets, sinks, accessories), and general Plumbing Parts (water heaters, commercial products). The company differentiates through its state-of-the-art Decorative Plumbing Showroom experience featuring working displays, professional Design Consultation services, and a 360° Virtual Tour. They carry hundreds of manufacturer brands including TOTO, Delta, Moen, Grohe, Hansgrohe, Kohler, Dornbracht, and Bain Ultra. The company stocks over 13,000 inventory items and offers product knowledge meetings with manufacturers weekly.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Fixtures Complete range of bathroom fixtures including accessories, fans, faucets, lighting, sinks, vanities, bathtubs, bidets, showers, shower doors, toilet accessories, and mirrors for residential and commercial bathroom projects.
• Kitchen Fixtures Kitchen plumbing and decorative products including bar sink faucets, kitchen faucets, kitchen sinks, pot fillers, kitchen accessories, and kitchen lighting for residential and light commercial kitchens.
• Faucets Comprehensive faucet assortment covering bathroom sink faucets (centerset, widespread, single hole, vessel, wall mount), kitchen sink faucets (bar, bridge, deck mount, pot filler, single hole, wall mount), commercial faucets, bidet faucets, drinking fountains, laundry/utility faucets, tub fillers, and shower faucets.
• Sinks Bathroom sinks (drop-in, pedestal, undermount, vessel, wall mount, vanity top), kitchen sinks (bar, drop-in, farmhouse, undermount), laundry/utility sinks, commercial sinks, and garbage disposals.
• Showers and Bathtubs Shower products (heads, faucets, arms, hand showers, bases, steam showers, and parts) and bathtubs (soaking tubs, air tubs, whirlpool tubs, and bathtub parts) for residential and commercial projects.
• Toilets One-piece toilets, two-piece toilets, toilet seats, urinals, and toilet parts for residential and commercial restrooms.
• Vanities Bathroom vanities including console, floor-mount, wall-mount, and vanity top configurations for residential bath projects.
• Lighting Indoor lighting, wall lighting, and parts and glass for kitchen and bath projects.
• Water Heaters Water heater products and related heating equipment for residential and commercial hot water supply.
• Commercial Products Commercial-grade plumbing products for commercial applications including commercial faucets, sinks, and fixtures.
• Decorative Plumbing Showroom Experience State-of-the-art showroom experience where customers can see, feel, and touch working displays of plumbing fixtures including whirlpool tubs, shower heads, steamers, toilets, and kitchen faucets across the Detroit and Walled Lake locations.
• Design Consultation Professional design consultation service where expert product specialists help customers develop creative and distinctive looks for their kitchen and bathroom projects, supporting both trade professionals and homeowners.
• 360° Virtual Showroom Tour Virtual showroom tour on the company website allowing customers to remotely explore the decorative plumbing showroom and product displays before visiting in person.

Quantifiable outcome

• Stocks over 13,000 items to serve customers in a timely manner
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdvancePlumbing
• LinkedInlinkedin.com/company/advanceplumbing
• Instagraminstagram.com/advance_plumbing/?hl=en
• Pinterestpinterest.com/advanceplumbing/?etslf=6616&eq=advance%20plumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Plumbing and Heating Supply