Segno

What Segno does

Segno, operating commercially as SEGNO ADV, is an Italian creative and advertising agency founded circa 1980 and headquartered at via Romana Ovest 80, Porcari, in the province of Lucca, Tuscany. The firm is structured as a società in accomandita semplice under the legal name SEGNO ADV di Guido Bartalesi & C. sas, with Guido Bartalesi listed as owner and sole principal contact. After 45+ years of operation, the agency celebrated its 40th anniversary in 2020 with a refreshed logo and visual identity.

The agency's offering is organized around five core service pillars: (1) Progetti Packaging (packaging design), (2) Brand Identity (visual identity and logo creation), (3) Campagne Pubblicitarie (advertising campaigns), (4) Web Agency & Social (websites, e-commerce, landing pages, social media management), and (5) Stampa (professional printing execution). These are delivered as project-based professional services rather than software or platform products; the firm has no proprietary technology stack, no API, no disclosed mobile applications, and no AI/ML capabilities in evidence.

Commercially, Segno operates a direct-to-consumer GTM in which prospects typically initiate via the website or direct contact (phone/WhatsApp/email), receive a free initial consultation, and then a custom project-based quote before execution. Customers span SMEs and a smaller set of mid-market accounts in and around Tuscany, with disclosed engagements including Lucca Serramenti (catalogs and brochures), Nobel Sport Italia (multi-language website and packaging), ECO Trattamento Acque (catalogs since 1995), DaVero, La Cranceria, Liceo Linguistico Byron, OPI Lucca, and Depur Sistem Italia, across industries such as manufacturing, food and beverage, water treatment, sports, healthcare, and education. Pricing is non-public and bespoke, with revenue generated entirely through custom project fees.

Name

Segno

Legal name

SEGNO ADV di Guido Bartalesi & C. sas

Website

https://segnoadv.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Segno (SEGNO ADV) is a long-standing Italian creative and advertising agency based in Porcari, Lucca, providing packaging, brand identity, advertising campaigns, web/digital, and print services primarily to SMEs and select mid-market manufacturers across Tuscany.

Ownership category

akta.pro rank

Product category

Advertising & Design Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Advertising agency services
• Brand identity design
• Packaging design services
• Graphic design solutions
• Professional print services

Headquarters

HQ city

Porcari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Creative Design Services: SEGNO ADV generates revenue through project-based creative services including brand identity design, packaging projects, advertising campaigns, web development and e-commerce, and professional print services. The agency works on a quote-basis for custom projects, with free initial consultations to scope requirements before providing detailed estimates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SEGNO ADV is a full-service creative and advertising agency that designs and produces packaging, brand identities, advertising campaigns, websites, e-commerce, social media content, and professional print materials for regional Italian businesses. Services are sold directly to clients on a project basis through a structured three-step engagement (free consultation, transparent quote, project delivery) and are executed in-house without third-party resellers.

Product overview

Segno ADV is an advertising agency headquartered in Lucca, Italy, offering a comprehensive suite of communication and design services. The core portfolio consists of five interconnected service pillars: (1) Progetti Packaging – packaging design and development; (2) Brand Identity – visual identity and logo creation; (3) Campagne Pubblicitarie – advertising campaign planning and execution across multiple media; (4) Web Agency & Social – digital solutions including websites, e-commerce, and social media management; and (5) Stampa – professional printing services from design through final production. These services work together to provide integrated communication strategies for businesses seeking effective brand positioning and market differentiation.

Differentiator

Problem solved

Functional benefit

Products and services

• Progetti Packaging (Packaging Design) Packaging design and development services that create the first point of contact between a product and its customer, intended to make products unique, memorable, and to influence purchase decisions. Offered to regional Italian businesses and manufacturers.
• Brand Identity Visual identity creation services that develop an unmistakable brand style communicating who the company is and what it offers, delivered with consistency and impact. Includes logo design and overall brand system creation for regional SMEs.
• Campagne Pubblicitarie (Advertising Campaigns) Advertising campaign design and execution services that create creative, strategic, and targeted campaigns generating measurable results, delivered across billboards, print materials, social media posts, flyers, and other channels. Sold as integrated campaign projects to local and regional Italian businesses.
• Web Agency & Social Digital solutions including website design and development, e-commerce sites, newsletters, landing pages, and animated banners, together with social media management and content creation. Targeted at businesses seeking an online presence and active social media engagement.
• Stampa (Professional Print Services) Professional printing services from design to execution, covering catalogs, brochures, flyers, business cards, posters, banners, roll-ups, and point-of-sale materials with high-quality production and attention to detail. Sold as standalone print jobs or as part of integrated brand and packaging projects.

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Armando Testa: Italy's largest independent creative/advertising agency, headquartered in Turin. Provides full-service advertising, brand identity, and packaging — directly overlapping SEGNO ADV's service pillars and serving as a benchmark Italian agency.

Broad incumbents

• TBWA\Italia: Italian office of the TBWA global advertising network. Offers campaign strategy, brand design and digital services in the same market SEGNO ADV competes in, but at much greater scale and with multinational clients.
• DLV BBDO: BBDO's Italian creative agency, one of Italy's leading full-service agencies. Competes on the same creative advertising and brand work SEGNO ADV performs, with substantially larger client rosters and resources.
• Ogilvy Italia: Italian branch of Ogilvy (WPP). Delivers integrated advertising, branding and digital services across Italian markets — overlapping with SEGNO ADV's full-service creative and campaign offerings at an enterprise scale.
• Publicis Italy: Italian office of Publicis Groupe, one of the largest global agency networks. Operates across advertising, branding, content and digital — directly comparable service breadth but at multinational-network scale.
• Havas Italy (Havas Milan): Italian operation of Havas, a global creative, media and communications network. Competes for the same Italian brand and advertising mandates with deeper media buying capabilities.
• VMLY&R Italy: Italian presence of VMLY&R, a global creative and customer experience agency. Overlaps with SEGNO ADV on brand identity, advertising campaigns and digital/marketing services, especially for mid-market clients.
• Saatchi & Saatchi Italy: Italian office of Saatchi & Saatchi (Publicis), providing advertising, branding and integrated communications. Operates in the same Italian market with overlapping service pillars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/segnoadv
• LinkedInlinkedin.com/company/segnoadv
• Instagraminstagram.com/segnoadv
• Xx.com/Segno_Adv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segno