Lake Lawn Resort

What Lake Lawn Resort does

Lake Lawn Resort is a privately held, vertically integrated hospitality company operating a single 250-acre resort campus at 2400 E. Geneva St., Delavan, Wisconsin, on two miles of Delavan Lake shoreline. Founded in 1878 as Pickard's Pavilion and held under DLLM LLC, the company runs 271 guest rooms, suites, and lake house rentals; four on-site dining venues (1878 on the Lake, The Lookout Bar & Eatery, Isle of Capri Café, and the Clubhouse Bar & Grill); the 18-hole Majestic Oaks Golf Course designed by Dick Nugent; the Calladora Spa; a full marina with watersports; and an on-site private airport (Lake Lawn Airport, C59) that makes it the only fly-in resort in the greater Lake Geneva area. The technology stack is largely third-party, comprising the Sceptre Hospitality Resources booking engine under SSL, CaptureWerkx for visitor analytics, and Amadeus Meeting Broker for corporate event RFP intake.

The business model is multi-stream and transaction-based, with revenue generated from lodging, food and beverage, golf green fees and memberships, spa services, water sports and marina rentals, and meetings/events (weddings, corporate retreats, association meetings). Distribution is direct-to-consumer, with bookings taken through the resort's own reservation site (res.lakelawnresort.com) and phone sales (800.338.LAKE), supplemented by walk-in day visitors, private-aviation fly-in guests via the on-site runway, and dedicated wedding and corporate RFP processes. Pricing is quote-based across most categories; publicly disclosed package pricing (e.g., Family Fall Fest two-night packages at $650) is value-tier for the segment. Target customer segments span multigenerational families, wedding couples, corporate groups, golf and spa enthusiasts, and a local community of day visitors within the Wisconsin, Illinois, and broader Midwest drive market.

Operationally the resort is actively investing in its physical product, including a Main Lodge renovation announced in November 2023, expanded experiential offerings such as lakeside Igloo Experiences, and a growing content-marketing and sponsorship presence. Distribution relies on the website, phone, social media (Facebook, Instagram, YouTube, LinkedIn, TripAdvisor), email, a branded podcast, and community event sponsorships including the Phoenix Park Bandshell and the Cars Time Forgot Car Show. The resort has been recognized in 2024 regional awards for hospitality, spa, banquets, workplace culture, and golf, but generates no disclosed revenue figures and has not raised institutional funding, indicating a stable, cash-funded regional operator rather than a high-growth category.

Name

Lake Lawn Resort

Legal name

DLLM LLC

Website

https://lakelawnresort.com

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

101–250 employees

Short description

Lake Lawn Resort is a historic, privately held Wisconsin lakeside resort (est. 1878) operating a 250-acre campus on Delavan Lake with 271 guest rooms, four dining venues, an 18-hole golf course, a full-service spa, a marina, and an on-site private airport, serving families, wedding couples, corporate groups, and leisure travelers from the Midwest market.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391), Marinas (713930)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Marina & Waterfront Full-Service Hotels (THAGAAAK), Destination Spa Resorts (THAGAMAA), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Lakefront resort hospitality
• Resort lodging accommodations
• Golf spa recreation
• Wedding event venues
• Conference meeting spaces

Headquarters

HQ city

Delavan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lodging/Accommodations: Revenue from 271 guest rooms, suites, and lake house rentals across multiple room types including resort rooms, suites, and cottages. Accommodations range from standard resort rooms to luxury lakeside villas and cottages for extended stays.
2. Food & Beverage: On-site dining across multiple venues: 1878 on the Lake (signature fine dining), The Lookout Bar & Eatery (casual lakeside), Isle of Capri Café (casual cafe with Starbucks), Clubhouse Bar & Grill, and private dining options. Includes catering for events and weddings.
3. Golf Operations: Majestic Oaks Golf Course revenue from green fees, cart rentals, equipment rentals, pro shop sales, and golf memberships. The 18-hole championship course designed by Dick Nugent serves as a key recreational amenity.
4. Spa & Wellness: Calladora Spa services including massage therapy, facials, body treatments, manicures/pedicures, salon services, and spa packages. Award-winning full-service spa generating revenue from individual treatments and bundled packages.
5. Meetings & Events: Venue rentals and event services for corporate meetings, conferences, weddings, celebrations, and group retreats. Includes meeting spaces, wedding venues, banquet facilities, and team building activities.
6. Water Sports & Recreation: Marina services, boat rentals, watersports equipment, fishing, kayak/paddleboard rentals, pontoon boat tours, and scenic boat cruises on Delavan Lake. Also includes recreational activities and arcade.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lake Lawn Resort is a historic (Est. 1878) lakefront resort operating on a 250-acre Delavan Lake campus with 271 guest rooms, suites, and lake house rentals. It sells lodging paired with on-site amenities including four dining venues (1878 on the Lake, The Lookout Bar & Eatery, Isle of Capri Café, Clubhouse Bar & Grill), an 18-hole championship golf course (Majestic Oaks), Calladora Spa, a marina with watersports, meeting and event spaces, wedding venues, and an on-site private airport (C59) — packaged as weekend getaways, family vacations, weddings, corporate retreats, and golf or spa experiences.

Product overview

Lake Lawn Resort is a historic Wisconsin lakeside resort (established 1878) offering a comprehensive hospitality portfolio spanning lodging (271 guest rooms, suites, and lake house rentals), dining (four distinct venues including signature 1878 on the Lake, The Lookout Bar & Eatery, Isle of Capri Café, and Clubhouse Bar & Grill), recreation (Majestic Oaks Golf Course, marina with watersports, boat tours), Calladora Spa wellness services, and extensive event venues for weddings, corporate meetings, and celebrations. The 250-acre resort features two miles of Delavan Lake shoreline and a private airport (C59), positioning it as the only fly-in resort in the Lake Geneva area. Accommodations, dining, and activities are sold both individually and as part of vacation packages.

Differentiator

Problem solved

Functional benefit

Brands

• 1878 on the Lake: Signature dining destination restaurant at Lake Lawn Resort offering upscale lakeside dining with panoramic waterfront views.
• The Lookout Bar & Eatery
• Isle of Capri Café
• Calladora Spa
• Majestic Oaks Golf Course
• Lake Lawn Airport (C59)

Products and services

• Resort Accommodations (Guest Rooms & Suites) 271 spacious guest rooms and suites across multiple layouts including Resort Rooms, Resort Suites, and Lake House Rentals for individual travelers, families, and groups.
• Lake House Rentals Spacious standalone lakeside rental accommodations on Delavan Lake designed for families and groups seeking extended-stay lodging options.
• 1878 on the Lake (Signature Restaurant) Signature fine-dining restaurant offering upscale lakeside cuisine inspired by Midwestern roots with panoramic Delavan Lake views and outdoor patio seating, available to overnight guests and outside visitors.
• The Lookout Bar & Eatery Lakeside pub-style restaurant offering craft beer, signature cocktails, casual fare, and live music with an outdoor patio overlooking the pool and Delavan Lake.
• Isle of Capri Café Casual on-site café serving Starbucks coffee, ice cream, and handmade pizzas for guests and walk-in visitors.
• The Clubhouse Bar & Grill Restaurant at Majestic Oaks Golf Course open during golf season to resort guests, golf members, and outside visitors.
• Calladora Spa Full-service lakeside spa offering massage therapy, facials, body treatments, manicures, pedicures, salon services, makeup, and waxing, available to resort guests and outside visitors.
• Majestic Oaks Golf Course 18-hole championship golf course designed by Dick Nugent, situated along Delavan Lake, offering green fees, cart rentals, equipment rentals, pro shop sales, and golf memberships.
• Marina & Watersports Full-service marina on Delavan Lake offering boat rentals, pontoon boats, jet skiing, kayaking, paddleboarding, and fishing for guests and outside visitors.
• Delavan Lake Boat Tours Scenic boat tours and cruises on Delavan Lake, including sunset cruises, available to resort guests and outside visitors.
• Meeting & Event Spaces Versatile on-site meeting facilities including the Great Room and multiple smaller rooms for corporate meetings, conferences, association events, and retreats, paired with full event planning, RFP intake via Amadeus, and group accommodations.
• Wedding Venues & Services Full-service destination wedding venues including lakefront ceremony sites (Enchanted Shore, Promise Point), ballrooms, and outdoor spaces, with on-site wedding planning, catering, and customizable packages, plus guest lodging in resort rooms.
• Igloo Dining Experiences Private seasonal igloo dining experiences on the lakefront offering unique enclosed lakeside dining for small groups.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Folds of HonorminorGTM or Marketing Partner · 1 July 2026Lake Lawn Resort hosts Folds of Honor Golf Tournament at Majestic Oaks Golf Course, supporting educational scholarships for spouses and children of fallen and disabled service members.
• Phoenix Park BandshellcoreGTM or Marketing Partner · 12 July 2025Lake Lawn Resort serves as lead sponsor for Phoenix Park Bandshell summer music series. The resort is the featured event sponsor for Icons of Country tribute concert on July 12, 2025, supporting community cultural events in Delavan.
• Delavan-Delavan Lake Area Chamber of CommercecoreGTM or Marketing Partner · 12 July 2024Official site sponsor for the Cars Time Forgot Car Show for the past decade. Hosted the 19th Annual event at Lake Lawn Airport, supporting regional automotive enthusiast community and tourism.
• Sceptre Hospitality Resources, LLCcoreTechnology or IntegrationThird-party booking engine vendor providing online reservation system. The booking engine operates under Sceptre's privacy practices while appearing integrated with the resort website.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grand Hotel (Mackinac Island): Iconic historic lakefront resort with deep multi-generational heritage, full dining program, weddings, and group events. Directly comparable to Lake Lawn's heritage branding, lake setting, and multi-generation family positioning.
• Grand Geneva Resort & Spa: Full-service resort in Lake Geneva, WI offering lodging, golf, spa, dining, and meeting/wedding venues. Closest direct competitor to Lake Lawn in the same regional market and same multi-amenity resort model.
• Destination Kohler (The American Club): Luxury Wisconsin resort with championship golf (Whistling Straits), full-service spa, multiple dining venues, and extensive meeting/event facilities. Comparable premium multi-amenity resort positioning within the Wisconsin market.
• Inn at Bay Harbor (Autograph Collection): Lakefront luxury resort in northern Michigan offering golf, spa, dining, weddings, and corporate events. Comparable heritage-driven lakeside resort model with multi-amenity monetization at premium price points.
• Geneva National Resort & Club: Resort community near Lake Geneva featuring multiple golf courses, lodging, dining, and event venues. Competitor in same regional catchment with comparable golf-anchored leisure offering.
• The Abbey Resort: Lakeside full-service resort on Lake Geneva featuring spa, dining, marina, and event space. Comparable scale and amenity mix targeting similar family, wedding, and corporate segments.
• Eagle Ridge Resort and Spa: Full-service resort in Galena, IL offering lodging, championship golf, spa, dining, weddings, and corporate events. Comparable Midwest leisure-resort model with multi-amenity structure similar to Lake Lawn.

Regional players

• Chula Vista Resort (Wisconsin Dells): Wisconsin Dells full-service resort with golf, spa, dining, waterpark, and meeting space. Comparable amenity breadth though operating in a separate tourism geography within Wisconsin.

Broad incumbents

• Kalahari Resorts & Conventions (Wisconsin Dells): Larger Wisconsin destination resort with extensive meeting, convention, and indoor waterpark facilities. Overlaps with Lake Lawn in meetings/events and family leisure segments but operates at significantly larger scale with year-round indoor demand.
• Marcus Hotels & Resorts: Regional multi-property operator of full-service hotels, resorts, and meeting venues in the Midwest, including comparable historic resorts. Broader incumbent in the same operating geography and segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DLLMLLC
• Facebookfacebook.com/lakelawn
• LinkedInlinkedin.com/company/lake-lawn-resort
• Instagraminstagram.com/LakeLawnResort
• Xx.com/lakelawnresort

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Lawn Resort