Nybolig
Nybolig is a Danish residential real estate brokerage chain founded in 1965, owned by Nykredit Mægler A/S, operating 200+ independently owned franchise offices nationwide. It serves Danish households buying and selling homes, monetising transaction commissions, buyer-representation fees, and Nykredit/Totalkredit mortgage-referral integrations.
- Company typePrivate
- Founded1965
- HeadquartersCopenhagen, Denmark
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Nybolig does
Nybolig is a Danish residential real estate brokerage chain founded in 1965 and owned by Nykredit Mægler A/S, a subsidiary of Nykredit which is itself majority-owned by the customer association Forenet Kredit. The chain operates a franchise model with over 200 independently owned broker offices across Denmark, each functioning as a separate legal entity with its own CVR number. Nybolig's customer base is exclusively Danish households seeking to buy or sell residential property — houses, apartments (ejerlejligheder), cooperative apartments (andelsboliger), villa apartments, summer houses, and row houses — and the chain topped Danish residential sales statistics in 2025. Sub-brands extend the proposition into real estate development (Nybolig Development), agricultural real estate (Nybolig Landbrug), staging and visual services (SalesStyling, Nybolig Visual), managed sales (SmartSalg), and buyer matching (Nybolig Match).
The technology platform is the nybolig.dk portal and the Mit Nybolig customer portal. It integrates an ML-based Intelligent Boligprisberegner for property price estimation, a Boligskatteberegner that aggregates data from seven Danish public authorities (OIS, BBR, Tinglysningsretten, Slots- og Kulturstyrelsen, Geodatastyrelsen, Vurderingsstyrelsen, Skatteforvaltningen) to estimate property taxes under the new Danish regime, and an Energiberegner for energy improvement recommendations. The platform supports top-of-funnel lead capture, køberkartotek buyer registration, and direct routing to local franchise brokers.
Revenue is generated primarily through transaction commissions on completed residential sales and fees for buyer representation (køberrådgivning) services. Go-to-market is sales-led, combining physical franchise offices with content marketing, digital valuation tools, podcast/multimedia, and reciprocal referrals with Nykredit Bank and Totalkredit. Pricing is quote-based and not publicly disclosed; free property valuations function as a freemium lead-generation tool feeding paid sales mandates. The Codan Insurance partnership provides supplementary commission income and the Dansk Ejendomsmæglerforening Tryghedsmærke trust mark supports conversion.
Nybolig firmographics
Firmographics- Name
- Nybolig
- Legal name
- Nybolig
- Website
- https://nybolig.dk
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nybolig is a Danish residential real estate brokerage chain founded in 1965, owned by Nykredit Mægler A/S, operating 200+ independently owned franchise offices nationwide. It serves Danish households buying and selling homes, monetising transaction commissions, buyer-representation fees, and Nykredit/Totalkredit mortgage-referral integrations.
- Ownership category
- akta.pro rank
Nybolig industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Nybolig is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices9 records
Markets served
Nybolig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Sales Commission: Nybolig brokers earn commissions on completed property sales transactions. The chain operates through independent franchisee offices that earn revenue from real estate transaction fees.
- Buyer Representation Services: Nybolig provides buyer representation services (køberrådgivning) including contract review, deed preparation, settlement calculations, and legal consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Free property valuation for sellers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Nybolig product offering
Product offeringCore offering
Nybolig is a Danish residential real estate brokerage chain operating through a franchise model with more than 200 independent broker offices across Denmark. The company provides buying, selling, and rental services for residential properties including houses, apartments, cooperative apartments, villa apartments, summer houses, and row houses. Services include free property valuations, buyer representation, sales mandates, and complementary digital tools such as property price, tax, and energy calculators.
Product overview
Nybolig is a Danish residential real estate brokerage chain with over 200 independently owned branches across Denmark, owned by Nykredit Mægler A/S. The company operates a franchise model where individual brokerages are independent legal entities. Nybolig provides comprehensive services for buying, selling, and renting residential properties including houses, apartments (ejerlejligheder), cooperative apartments (andelsboliger), villa apartments (villalejlighed), summer houses, and row houses. The company offers various digital tools and services including property valuation, property price calculators, property tax calculators, energy calculators, buyer matching services, and buyer advisory services. Their digital ecosystem includes Mit Nybolig (customer portal), a property search app, and various online calculators for property valuation and tax planning.
Differentiator
Problem solved
Functional benefit
Brands
- Nybolig Development: Real estate development services under the Nybolig brand.
- Nybolig Landbrug
- Nybolig Visual
- SmartSalg
- SalesStyling
- Nybolig Match
Products and services
- Residential Property Sales Brokerage
- Residential Property Buying Services
- Buyer Representation (Køberrådgivning)
- Free Sales Valuation (Salgsvurdering)
- Project Sales (Projektsalg)
- Residential Rental Services
- Buyer Registry (Køberkartotek)
- Nybolig Match
- Nybolig Visual
- SmartSalg
- SalesStyling
- Nybolig Development
- Nybolig Landbrug
- Boligsøger App
Companies that use Nybolig
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Nybolig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nybolig partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- TotalkreditcoreTotalkredit provides mortgage loans to homeowners across Denmark. Nybolig brokers work with Totalkredit for property valuations and mortgage referrals, and some brokers serve as vurderingskonsulent (valuation consultants) for Totalkredit.
- Codan InsuranceminorNybolig offers insurance products through Codan. When customers purchase insurance through Nybolig, the company receives commission which is used for statistics and internal performance optimization.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Nybolig competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nybolig social profiles
Digital presenceNybolig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nybolig leadership team
Management profileNumber of profiles
Profiles1 record
Nybolig subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nybolig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nybolig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nybolig
What does Nybolig do?
Nybolig is a Danish residential real estate brokerage chain operating through a franchise model with more than 200 independent broker offices across Denmark. The company provides buying, selling, and rental services for residential properties including houses, apartments, cooperative apartments, villa apartments, summer houses, and row houses. Services include free property valuations, buyer representation, sales mandates, and complementary digital tools such as property price, tax, and energy calculators.
Is Nybolig a public or private company?
Nybolig is a private company. It is classified as corporate owned and is currently operating.
When was Nybolig founded?
Nybolig was founded in 1965. It employs 1,001 to 5,000 people.
Where is Nybolig based?
Nybolig is headquartered in Copenhagen, Denmark, in the Europe region.
How does Nybolig make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are buyer Representation Services.
Does Nybolig have an API?
No public API is recorded for Nybolig.
What industry is Nybolig in?
Nybolig's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.