Nybolig

What Nybolig does

Nybolig is a Danish residential real estate brokerage chain founded in 1965 and owned by Nykredit Mægler A/S, a subsidiary of Nykredit which is itself majority-owned by the customer association Forenet Kredit. The chain operates a franchise model with over 200 independently owned broker offices across Denmark, each functioning as a separate legal entity with its own CVR number. Nybolig's customer base is exclusively Danish households seeking to buy or sell residential property — houses, apartments (ejerlejligheder), cooperative apartments (andelsboliger), villa apartments, summer houses, and row houses — and the chain topped Danish residential sales statistics in 2025. Sub-brands extend the proposition into real estate development (Nybolig Development), agricultural real estate (Nybolig Landbrug), staging and visual services (SalesStyling, Nybolig Visual), managed sales (SmartSalg), and buyer matching (Nybolig Match).

The technology platform is the nybolig.dk portal and the Mit Nybolig customer portal. It integrates an ML-based Intelligent Boligprisberegner for property price estimation, a Boligskatteberegner that aggregates data from seven Danish public authorities (OIS, BBR, Tinglysningsretten, Slots- og Kulturstyrelsen, Geodatastyrelsen, Vurderingsstyrelsen, Skatteforvaltningen) to estimate property taxes under the new Danish regime, and an Energiberegner for energy improvement recommendations. The platform supports top-of-funnel lead capture, køberkartotek buyer registration, and direct routing to local franchise brokers.

Revenue is generated primarily through transaction commissions on completed residential sales and fees for buyer representation (køberrådgivning) services. Go-to-market is sales-led, combining physical franchise offices with content marketing, digital valuation tools, podcast/multimedia, and reciprocal referrals with Nykredit Bank and Totalkredit. Pricing is quote-based and not publicly disclosed; free property valuations function as a freemium lead-generation tool feeding paid sales mandates. The Codan Insurance partnership provides supplementary commission income and the Dansk Ejendomsmæglerforening Tryghedsmærke trust mark supports conversion.

Name

Nybolig

Legal name

Nybolig

Website

https://nybolig.dk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nybolig is a Danish residential real estate brokerage chain founded in 1965, owned by Nykredit Mægler A/S, operating 200+ independently owned franchise offices nationwide. It serves Danish households buying and selling homes, monetising transaction commissions, buyer-representation fees, and Nykredit/Totalkredit mortgage-referral integrations.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Property sales services
• Buyer representation
• Property valuation
• Danish housing market

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Nybolig brokers earn commissions on completed property sales transactions. The chain operates through independent franchisee offices that earn revenue from real estate transaction fees.
2. Buyer Representation Services: Nybolig provides buyer representation services (køberrådgivning) including contract review, deed preparation, settlement calculations, and legal consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nybolig is a Danish residential real estate brokerage chain operating through a franchise model with more than 200 independent broker offices across Denmark. The company provides buying, selling, and rental services for residential properties including houses, apartments, cooperative apartments, villa apartments, summer houses, and row houses. Services include free property valuations, buyer representation, sales mandates, and complementary digital tools such as property price, tax, and energy calculators.

Product overview

Nybolig is a Danish residential real estate brokerage chain with over 200 independently owned branches across Denmark, owned by Nykredit Mægler A/S. The company operates a franchise model where individual brokerages are independent legal entities. Nybolig provides comprehensive services for buying, selling, and renting residential properties including houses, apartments (ejerlejligheder), cooperative apartments (andelsboliger), villa apartments (villalejlighed), summer houses, and row houses. The company offers various digital tools and services including property valuation, property price calculators, property tax calculators, energy calculators, buyer matching services, and buyer advisory services. Their digital ecosystem includes Mit Nybolig (customer portal), a property search app, and various online calculators for property valuation and tax planning.

Differentiator

Problem solved

Functional benefit

Brands

• Nybolig Development: Real estate development services under the Nybolig brand.
• Nybolig Landbrug
• Nybolig Visual
• SmartSalg
• SalesStyling
• Nybolig Match

Products and services

• Residential Property Sales Brokerage
• Residential Property Buying Services
• Buyer Representation (Køberrådgivning)
• Free Sales Valuation (Salgsvurdering)
• Project Sales (Projektsalg)
• Residential Rental Services
• Buyer Registry (Køberkartotek)
• Nybolig Match
• Nybolig Visual
• SmartSalg
• SalesStyling
• Nybolig Development
• Nybolig Landbrug
• Boligsøger App

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TotalkreditcoreStrategic or Co-development PartnerTotalkredit provides mortgage loans to homeowners across Denmark. Nybolig brokers work with Totalkredit for property valuations and mortgage referrals, and some brokers serve as vurderingskonsulent (valuation consultants) for Totalkredit.
• Codan InsuranceminorOthersNybolig offers insurance products through Codan. When customers purchase insurance through Nybolig, the company receives commission which is used for statistics and internal performance optimization.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Nybolig

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nybolig