Simpson Electric Company
- Company typePrivate
- Founded1927
- HeadquartersLac Du Flambeau, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simpson Electric Company does
Simpson Electric Company, Inc., founded in 1927 by Ray Simpson and headquartered in Lac du Flambeau, Wisconsin, manufactures analog and digital panel meters, volt-ohm-milliammeters (VOMs), digital clamp meters, insulation testers, micro-ohmmeters, current transformers, counters, and specialized test equipment. The company's product portfolio spans legacy analog instruments (Wide-Vue, Century, Round, Rugged Seal controllers), the iconic 260 Series VOM family, and programmable digital meters (Bear Series, Eagle Series, Hawk 3, MiniMax M235/M245) that support custom scales, configurable alarms, control relays, and USB programming. Hardware is supported by factory calibration (with optional NIST certification), repair services, and contract manufacturing capabilities (circuit board assembly, cable assembly, shunt assembly, sand blasting, screen printing).
Simpson has been owned by the Lac du Flambeau Band of Lake Superior Chippewa Indians since 1985 and operates as a Native American-owned HUBZone-certified manufacturer with all operations consolidated in Wisconsin since 2006. The company sells exclusively through authorized distributors — national resellers including Grainger, Graybar, Mouser, MSC, Newark, Transcat, and Cole-Parmer, plus an international distributor network spanning approximately 50 countries — with direct factory sales available to government agencies. Pricing is quote-based, with no published list prices, and a $50 repair evaluation fee applies to service work.
The customer base spans industrial panel builders and engineers (the primary segment), electricians and field technicians, outdoor/harsh-environment operators in agriculture, utilities, and quarries, aerospace and government customers, railroad signaling technicians, marine users, and education/training programs. Simpson's brand carries unusual heritage value: the Model 260 VOM was used widely during World War II, and the company supplied cross-pointer instruments for NASA's Apollo program. Today the business is steady and product-active, with new launches in programmable digital metering and power quality clamps indicating ongoing portfolio refresh, but no public revenue disclosure and no venture or private equity backing.
Simpson Electric Company firmographics
Firmographics- Name
- Simpson Electric Company
- Legal name
- Simpson Electric Company, Inc.
- Website
- https://simpsonelectric.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Simpson Electric Company industry classification
Industry- Product category
- Electrical Test and Measurement Instruments
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
- akta.pro secondary industry
- Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)
Keywords
Where Simpson Electric Company is headquartered
LocationHeadquarters
- HQ city
- Lac Du Flambeau
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simpson Electric Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware product sales: Simpson Electric generates revenue primarily from the manufacture and sale of physical instruments — analog and digital panel meters, VOM multimeters, clamp meters, insulation testers, micro-ohmmeters, sound level meters/dosimeters, current transformers, counters/encoders, and accessories. Products range from standard catalog items to custom-engineered configurations. The company sells through authorized distributors and directly to government buyers.
- Calibration and repair services: Simpson offers factory calibration services (with optional NIST certification) and repair services for Simpson instruments. Repair has a $50 evaluation fee applicable to repair costs. Calibration and repair fees are published on the company's website. Calibration is included in repair costs when repair work is needed. Certificate of Conformance is available upon request at no charge.
- Contract manufacturing: The company offers contract manufacturing services leveraging its manufacturing capabilities including circuit board assembly, cable assembly, lead assembly, shunt assembly, sand blasting, and screen printing. This represents an additional revenue stream utilizing the company's manufacturing infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard catalog products — quote-based pricing |
| Other | Pay-as-you-go | Calibration and repair services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Simpson Electric Company product offering
Product offeringCore offering
Simpson Electric Company manufactures analog and digital panel meters, VOM multimeters, clamp meters, insulation testers, micro-ohmmeters, sound level instruments, current transformers, counters, encoders, and specialized test equipment. Products are manufactured in the USA at the company's Lac du Flambeau, Wisconsin facility and are sold globally through a network of authorized industrial distributors, with direct purchasing available for government agencies.
Product overview
Simpson Electric Company manufactures analog and digital panel meters and test instruments for industrial applications. The product portfolio centers on panel meters (digital and analog), VOM multimeters, and special test equipment. Digital panel meters include the Bear Series and Eagle Series (programmable smart meters), Hawk 3, MiniMax M235/M245, GIMA three-phase meters, S660 Counters, and SE Encoders. Analog panel meters include Wide-Vue, Century, Round, and Rugged Seal Controllers. Test equipment includes the 260 Series VOM multimeters (260-8, 260-8P LED, 260-9, 260-8MCS), Digital Power Clamp meters, insulation testers (505), leakage current testers, ohmmeters, and micro-ohmmeters. Accessories include current transformers, shunts, test leads, and carrying cases. Products are supported by calibration and repair services. The company operates as a Native American-owned HUB Zone certified manufacturer.
Differentiator
Problem solved
Functional benefit
Products and services
- Bear Series Programmable Advanced Digital Panel Meter Programmable advanced digital panel meter for industrial panel builders, engineers, and designers requiring precise measurement and display of voltage, current, frequency, rate, flow, velocity, and process variables with customizable alarms and messaging.
- Eagle Series Smart Meter Rugged programmable digital meter with reinforced fiberglass enclosure for outdoor and harsh environment operators including farmers, rock quarries, solar arrays, electric utilities, and grain bin operators requiring weather-resistant monitoring.
- Hawk 3 Advanced Digital Panel Meter Advanced digital panel meter with front panel programming, optional 5 amp relays (1, 2, or 4), 4-1/2 or 3-1/2 digit LED display, 16 point scaling linearization, and NEMA 4X rated front panel for industrial control applications.
- MiniMax M235 & M245 Digital Panel Meters 3/64 DIN digital panel meters with 3-1/2 or 4-1/2 digit display options in LCD or LED variants, featuring unique stacking bracket for multiple unit installation and screw terminal connectors.
- Wide-Vue Analog Panel Meter Analog panel meter with clear acrylic window for wide viewing area and black spade pointer for easy distant viewing.
- Century Style Analog Panel Meter Analog panel meter with rugged black phenolic case and glass window for optimum viewing in industrial panel applications.
Quantifiable outcome
- Bear programmable digital panel meter achieves accuracy of 0.1% or better through input signal optimization technology.
- +3 more outcomes
Companies that use Simpson Electric Company
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Simpson Electric Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Simpson Electric Company partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Simpson Electric Company competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Simpson Electric Company social profiles
Digital presenceSimpson Electric Company compliance and trust
Trust signalCompliance10 records
Simpson Electric Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpson Electric Company leadership team
Management profileNumber of profiles
Profiles1 record
Simpson Electric Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpson Electric Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpson Electric Company
What does Simpson Electric Company do?
Simpson Electric Company manufactures analog and digital panel meters, VOM multimeters, clamp meters, insulation testers, micro-ohmmeters, sound level instruments, current transformers, counters, encoders, and specialized test equipment. Products are manufactured in the USA at the company's Lac du Flambeau, Wisconsin facility and are sold globally through a network of authorized industrial distributors, with direct purchasing available for government agencies.
Is Simpson Electric Company a public or private company?
Simpson Electric Company is a private company. It is classified as state government owned and is currently operating.
When was Simpson Electric Company founded?
Simpson Electric Company was founded in 1927. It employs 101 to 250 people.
Where is Simpson Electric Company based?
Simpson Electric Company is headquartered in Lac Du Flambeau, United States, in the North America region.
How does Simpson Electric Company make money?
Three revenue lines are on record. Hardware product sales are the primary driver. The others are calibration and repair services and contract manufacturing.
Does Simpson Electric Company have an API?
No public API is recorded for Simpson Electric Company.
What industry is Simpson Electric Company in?
Simpson Electric Company's product category is Electrical Test and Measurement Instruments. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches), with a secondary code of IMAGAGAH, Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics). Its NAICS code is 334515 and its SIC code is 3825.