c/o GERD

What c/o GERD does

Care of Gerd (c/o GERD) is a privately held Swedish personal-care brand founded in 2008 and headquartered in Swedish Lapland (Luleå/Jokkmokk region). The company manufactures and sells natural, eco-positioned skincare, haircare, body care, and hand care products formulated with Nordic berries (blueberry, cloudberry, lingonberry) and other botanical ingredients, organized into pre-configured concern-based routines such as rosacea, perioral dermatitis, sensitive/reactive, oily, and acne-prone variants. The product line spans Blueberry Queen Cream, hyaluronic and bio-retinol serums, shampoos (Moisture, Volume, Balance), conditioners, deodorants, body washes, and styling products, available in multiple size variants from 30ml to 1000ml across separate D2C, B2B, and retailer channels.

The business operates a direct-to-consumer-led model on Shopify, supported by Club Gerd (loyalty/rewards), a content platform called c/o Gerd Magazine, an affiliate program (Bli Affiliate), an Återförsäljare retailer network, a separate B2B portal for wholesale customers, and a LivNordic-exclusive sub-brand partnership. Multi-currency support covers SEK, EUR, USD, GBP, DKK, NOK, and PLN, with global shipping to approximately 100+ countries; active brand channels exist on Instagram, Facebook, and TikTok. The company is led by Founder/Vice President Anna-Lena Wiklund Rippert and CEO/Owner Johan Wiklund, with a 1–10 employee footprint, and received a regional funding round in 2014 from Almi Invest and Partnerinvest Norr.

Name

c/o GERD

Legal name

Care of Gerd

Website

https://careofgerd.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Care of Gerd (c/o GERD) is a privately held Swedish Lapland-based DTC brand that manufactures and sells natural skincare, haircare, and body care products formulated with Nordic berries, selling direct-to-consumer via Shopify in seven currencies to 100+ countries.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)

Keywords

• Natural skincare products
• Organic haircare products
• Nordic beauty brand
• Botanical body care
• Eco-friendly cosmetics

Headquarters

HQ city

Jokkmokk

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for skincare, haircare, and body care products sold through owned e-commerce platform. Products available in multiple size variants (30ml to 1000ml) with unit-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

c/o GERD manufactures and sells natural, organic skincare, haircare, body care, hand care, and massage products formulated with Nordic berries and botanical ingredients sourced from Swedish Lapland. Products are sold globally through a proprietary Shopify e-commerce site and a separate B2B reseller portal, with shipping to more than 100 countries and pricing in SEK, EUR, USD, GBP, DKK, NOK, and PLN.

Product overview

c/o GERD is a Swedish skincare and haircare brand from Lappland founded in 2008, offering a unified portfolio of eco-certified personal care products. The product range centers on Nordic berry extracts (blueberry, cloudberry, lingonberry) combined with natural ingredients. Core offerings include: (1) Haircare products spanning shampoos (Blueberry Moisture, Cloudberry Volume, Lingonberry Balance), conditioners (Deep Impact, Shine & Volume, 24/7 Fragrance Free), styling (10/10 Hair Wax), and specialized serums (B2 Hair Serum, B2 Hair Serum Blonde); (2) Skincare products including facial treatments (Blueberry Queen Cream, Hyaluronic Serum, Blueberry Queen Facial Oil, Night Elixir Bio-Retinol 1%), eye creams (Eco Sensitive, Eco Intense), cleansers (Eco Facial Scrub, Hyaluronic Facial Mist), and bundled routines for specific concerns; (3) Body care including deodorants, body oils (Vanilla Kiss), body lotions, body washes, and balms; (4) Hand care products. The company also offers curated "bundled routines" organized by skin type (dry/mature, rosacea, perioral dermatitis, sensitive, combination, oily, acne-prone) and hair type (fragrance-free, volumizing, unbalanced, dry), as well as a loyalty program (Club Gerd), content platform (c/o Gerd Magazine), and exclusive LivNordic sub-brand collection.

Differentiator

Problem solved

Functional benefit

Brands

• Club Gerd: Loyalty/rewards program where members collect points and receive exclusive offers when shopping.
• c/o Gerd Magazine
• LivNordic

Products and services

• Natural Skincare

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LivNordicminorStrategic or Co-development PartnerExclusive distribution partnership where c/o GERD offers LivNordic's product collection exclusively through their platform. LivNordic is a separate Nordic beauty brand whose products are only available through c/o GERD's storefront.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Björk & Berries: Swedish natural beauty brand built around Nordic berries and botanicals with a DTC storefront and global shipping, operating in the same niche as c/o GERD with a closely overlapping ingredient and brand narrative.
• L:A Bruket: Swedish natural skincare and body-care brand from the west coast of Sweden with a similar DTC-led model, eco/handcrafted positioning, and global shipping — directly comparable in product mix and price band.
• Maria Åkerberg: Swedish organic skincare and haircare brand with a direct-sales/professional and DTC model. Comparable in eco-certification narrative, Swedish origin, and full skincare/haircare catalogue.
• Lumene: Finnish natural-beauty brand built on Nordic raw ingredients (similar Lapland/boreal sourcing story) with a broad skincare/makeup portfolio and global retail + DTC presence — a natural mid-sized peer.
• Verso Skincare: Swedish premium skincare brand with a strong ingredient/transparency narrative and international DTC distribution. Comparable in Swedish origin and active-ingredient positioning against c/o GERD's retinol and hyaluronic serums.

Broad incumbents

• Weleda: Established global natural cosmetics and personal-care incumbent with a much broader portfolio and global retail footprint. Competes in the same natural-beauty shelf space at scale.
• Dr. Hauschka: Long-established natural skincare brand with global retail distribution and a strong routine-based merchandising approach. Comparable in naturals positioning and routine-led merchandising.

Emerging players

• Evolve Organic Beauty: UK-based indie organic skincare brand with a DTC-first model and small-batch natural formulations. Comparable as a similarly sized eco-beauty indie competing in the same consumer segment.
• REN Clean Skincare: Clean-beauty skincare brand with strong DTC and selective retail distribution and a bio-actives/transparency narrative. Comparable as a clean-beauty DTC peer targeting similar eco-conscious consumers.
• Tata Harper: US-based luxury natural skincare brand with a farm-sourced ingredient story and global DTC. Comparable in farm/provenance-led narrative and natural-positioning DTC playbook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/careofgerd
• Instagraminstagram.com/careofgerd
• TikToktiktok.com/@careofgerd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about c/o GERD