Gira

What Gira does

Gira (legal entity Giersiepen GmbH & Co. KG) is a privately held German manufacturer of electrical installation and building automation products, headquartered in Radevormwald, Germany. Founded in 1905, the company operates a portfolio spanning traditional switches and sockets (System 55 and successor design lines such as E2, E3, Esprit, Studio across more than seven design lines and 35 colourways), KNX-based wired building automation, the entry-level Gira One system, the wireless eNet SMART HOME platform, IP-based door communication (System 106 IP), and smart-home servers and control devices (HomeServer, X1, L1, G1, S1). Gira develops its own configuration software (Gira Project Assistant / GPA) and exposes IoT REST APIs, remote-access APIs, and SDKs (Python and C#) for system integrators through its developer portal. All hardware is manufactured in Germany.

The company sells through a multi-channel model: a certified electrical contractor network (Fachhandwerk), electrical wholesalers (Elektrogroßhändler), system integrators, Gira Studios and showrooms, and direct B2C e-commerce with an online Home Assistant configurator. Customer segments span residential end consumers, architects and electrical planners, electrical trade professionals, project developers, and wholesalers, primarily across DACH, Benelux, Spain, Italy, Poland, Switzerland, the UK, and China — covering 38 countries. Revenue is generated predominantly through hardware sales of devices, switches, and systems, supplemented by professional training through Gira Akademie and developer tooling/licensing.

Gira holds the VDE Smart Home Information Security certification for the S1 module, Cradle to Cradle Certified product certification, and PEFC-certified sustainable sourcing for its linoleum-multiplex materials. It maintains an active subsidiary, Insta GmbH (50+ years in smart-home/building automation), and is led by four Managing Directors. It is a family/management-controlled GmbH & Co. KG with no disclosed external investors or parent company.

Name

Gira

Legal name

Giersiepen GmbH & Co. KG

Website

https://gira.de

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

251–500 employees

Short description

Gira is a German manufacturer of smart-home and building automation systems — KNX servers, switches, door intercoms, and control devices — sold primarily through certified electrical contractors, wholesalers, and showrooms across 38 countries, serving residential consumers, architects, installers, and project developers.

Ownership category

akta.pro rank

Product category

Building Automation and Smart Home Systems

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), System Testing, Inspection, Compliance & Certification (e.g., fire/alarm permits where applicable) (HSAHABAH), Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs) (HSAOADAJ), Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)

Keywords

• Smart home systems
• Building automation
• Electrical switches
• Door intercom systems
• KNX technology

Headquarters

HQ city

Radevormwald

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart Home Products and Systems: Gira generates revenue primarily through the sale of physical products including smart home systems (Gira One, KNX, eNet), control devices (G1, touch sensors, buttons), servers (HomeServer, X1, L1), remote access modules (S1), and related smart home components for residential and commercial buildings.
2. Switches and Sockets: Traditional electrical installation products including switches, sockets, and related components sold through multiple design lines (System 55, E1, E2, E3, Studio, Event, TX_44, Flächenschalter) in various materials (plastic, aluminum, stainless steel, bronze, glass, linoleum-multiplex, recycled materials).
3. Door Communication Systems: Video door intercom systems, door stations, apartment stations, keyless entry solutions (fingerprint, code keypad), and related door communication products under System 106 and TKS systems.
4. Professional Services and Training: Gira Akademie provides online seminars and training for professional partners including electrical contractors and planners, generating revenue through professional education services.
5. Developer Tools and SDKs: Software Development Kits and APIs for developers to create extensions and integrations for Gira smart building products, including HomeServer SDK, X1/L1 Logic Node SDK, IoT REST API, and remote access API.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Gira designs, manufactures, and sells intelligent system solutions for electrical and networked digital building control. Its portfolio spans smart home systems (Gira One, KNX, eNet, System 3000), central servers and control devices (HomeServer, X1, G1, S1), IP-based door communication systems (System 106 IP), and a modular switch and socket program (System 55 with E2, E3, Esprit, Studio design lines) in plastic, aluminum, stainless steel, bronze, glass, linoleum-multiplex, and recycled materials. Products are manufactured in Radevormwald, Germany, and sold through certified electrical contractors, wholesalers, system integrators, and showrooms.

Product overview

Gira is a German smart home and building technology company offering a comprehensive portfolio of interconnected products organized into smart home systems, door communication systems, switches and sockets, and security devices. The core smart home systems include Gira One (entry-level), Gira KNX System (professional wired), Gira System 3000 (modular basic), and Gira eNet (wireless retrofit). Central control is provided by Gira HomeServer and Gira X1 servers, with Gira G1 as the universal control panel and Gira S1 for secure remote access. Door communication is handled by Gira System 106 IP. The switch portfolio centers on System 55, featuring design lines including E2, E3, Esprit, and Studio, available in 7 design lines and 35 colors with materials such as aluminum, stainless steel, bronze (PVD), chrome, glass, linoleum-multiplex, and recycled plastic. Configuration is supported by the Gira Home Assistent (online planning tool) and Gira Projekt Assistent (GPA) software. All products are manufactured in Germany (Radevormwald).

Differentiator

Problem solved

Functional benefit

Products and services

• Gira One

Quantifiable outcome

• Smart home automation can reduce energy costs through intelligent heating, cooling, and lighting control
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KNX AssociationcoreTechnology or IntegrationGira is a member and active supporter of the KNX standard, the worldwide standard for home and building automation. Gira develops and manufactures KNX-certified products including System 55, touch sensors, servers (HomeServer, X1), and provides KNX RF Multi for wireless retrofit solutions.
• raumprobe (materialPREIS)minorStrategic or Co-development PartnerGira partnered with raumprobe for the materialPREIS award, sponsoring a special prize for material innovation and outstanding material usage in architecture. This partnership supports Gira's focus on design and material excellence.
• Amazon AlexacoreTechnology or IntegrationGira smart home systems integrate with Amazon Alexa for voice control of lighting, heating, blinds, and security devices.
• Google AssistantcoreTechnology or IntegrationGira smart home systems integrate with Google Assistant for voice control of building automation functions.
• VDE InstitutecoreOthersVDE Institute tested and certified the Gira S1 for Smart Home Information Security, confirming protection against eavesdropping and manipulation.
• Solar Decathlon Europe 21/22minorStrategic or Co-development PartnerGira was a partner of the Solar Decathlon Europe 21/22 competition, supporting sustainable building innovation.
• PEFC (Programme for the Endorsement of Forest Certification)minorOthersPEFC certifies that the birch wood used in Gira's linoleum-multiplex products comes from sustainable forestry in Finland.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Berker (Hager): Hager Group's German premium switch and KNX automation brand; competes with Gira in design-grade switches and KNX smart home installations in DACH.
• Jung: German premium manufacturer of switches, sockets, and KNX-based building automation; closest direct comparable in positioning, materials, and channel (electrician-led).
• Busch-Jaeger (ABB): ABB-owned German premium switch and smart home brand (KNX) with similar System/Design line approach; competes head-to-head with Gira via the same electrician and architectural channels.
• Merten (Schneider Electric): Schneider Electric's German premium switch and KNX system brand; direct head-to-head in switches, sockets, and KNX-based building control across the same Fachhandwerk channel.
• Loxone: Austrian-based specialist in KNX-compatible and proprietary smart home/building automation; an emerging direct peer in European residential and light-commercial projects.

Broad incumbents

• Legrand: Global incumbent in electrical and digital building infrastructure with broad switch/socket and home automation portfolios; competes with Gira in commercial and premium residential segments.
• Schneider Electric: Global building automation giant via Wiser, Merten, and KNX offerings; competes broadly across residential and commercial connected building categories.
• Siemens Smart Infrastructure: Large incumbent in building automation (KNX, Desigo) with deep commercial focus; competes with Gira in larger-scale projects and adjacent infrastructure categories.
• Bosch Smart Home: Bosch's consumer smart home platform across lighting, heating, security, and appliances; broader but less premium-positioned than Gira.

Emerging players

• Lutron Electronics: US-based premium lighting and shading control specialist (Caseta, RA, HomeWorks); partial overlap with Gira in lighting control and premium projects though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gira-giersiepen-gmbh-&-co-kg/mycompany
• Xx.com/gira
• Facebookfacebook.com/gira.de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gira