Mikkeller ApS
Mikkeller ApS is a Copenhagen-based independent craft brewery founded in 2006 that produces and sells craft beer through owned bars, a licensed Bar Partner program, wholesale/B2B distribution, and festivals and events for consumers, hospitality operators, and trade distributors.
- Company typePrivate
- Founded2006
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mikkeller ApS does
Mikkeller ApS is an independent craft brewery founded in Copenhagen in 2006 and registered as a Danish private limited company (ApS, CVR DK 3460 2824). The company produces and markets a portfolio of craft beer products — including year-round staples, seasonal releases, and limited-edition brews — sold through a multi-channel route-to-market comprising owned bars and restaurants, a licensed Bar Partner program, wholesale/B2B distribution, festivals, and private/corporate events. A dedicated distribution warehouse in Køge is operated in partnership with Bring Shelfless Danmark, while the company headquarters sits at Skelbækgade 2 in Copenhagen.
The business model blends several revenue streams: direct beer and beverage sales through hospitality and retail, licensing royalties from the Bar Partner franchise-style program, transaction-based wholesale/B2B distribution, and revenue from company events, festivals, and private event bookings. Customer segmentation is horizontal, with two primary groups — individual craft beer consumers and bar/restaurant operators — and a secondary wholesale and retail distributor segment. Marketing and community engagement are driven by the company website, an email newsletter, the Mikkeller Podcast, press relations, and event-led brand building.
Operationally, Mikkeller maintains Danish food-safety registrations (Smiley reports) at both its Copenhagen HQ and Køge warehouse, and has formalized governance through a published Responsibility/ESG page and Whistleblower channel. The firm is privately held with no disclosed parent company, no public listing, and limited disclosed capital history beyond a 2016 funding event referencing Orkila Capital. Headcount is reported in the 11–50 range, and the company serves markets primarily in Europe while explicitly positioning its Bar Partner program for global expansion.
Mikkeller ApS firmographics
Firmographics- Name
- Mikkeller ApS
- Legal name
- Mikkeller ApS
- Website
- https://mikkeller.dk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mikkeller ApS is a Copenhagen-based independent craft brewery founded in 2006 that produces and sells craft beer through owned bars, a licensed Bar Partner program, wholesale/B2B distribution, and festivals and events for consumers, hospitality operators, and trade distributors.
- Ownership category
- akta.pro rank
Where Mikkeller ApS is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Mikkeller ApS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer and beverage sales: Sale of Mikkeller's craft beer products through various channels including bars, restaurants, wholesale, and retail.
- Bar partnership and franchise revenue: Revenue from licensing the Mikkeller Bar brand to partners who operate establishments under the Mikkeller name.
- Event and festival revenue: Revenue generated from organizing and participating in beer festivals and events.
- Wholesale/B2B distribution: B2B sales of Mikkeller products to wholesale customers and distributors.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Mikkeller ApS product offering
Product offeringCore offering
Mikkeller ApS is an independent craft brewery founded in Copenhagen in 2006 that produces and markets its own branded craft beer portfolio (year-round staples, seasonal releases, and limited-edition brews). The company distributes and sells these beverages through its own network of bars and restaurants, a global Bar Partner franchise/licensing program, wholesale/B2B distribution to retailers, and direct consumer engagement via beer festivals, company events, and private event bookings.
Product overview
Mikkeller ApS is a craft beer company founded in Copenhagen in 2006, operating as a multi-channel beverage and hospitality business. The core offering consists of Mikkeller-branded craft beer products distributed through owned bars/restaurants, wholesale channels, and retail partnerships. The portfolio includes the core beer products (year-round and seasonal offerings) supplemented by experiential offerings such as festivals, company events, and private event bookings. The business also operates a bar partner/franchise program for third-party venues, a wholesale B2B distribution channel, and a podcast as brand content. The various products and services work together as an integrated craft beer ecosystem spanning production, distribution, hospitality, and consumer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Mikkeller Beer Products
Companies that use Mikkeller ApS
Customer profileSegments3 records
Ideal customer profiles3 records
Mikkeller ApS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mikkeller ApS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bring Shelfless DanmarkcoreWarehouse partnership with Bring Shelfless Danmark for product storage and distribution operations at their facility in Køge, Denmark.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mikkeller ApS competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mikkeller ApS social profiles
Digital presenceMikkeller ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mikkeller ApS leadership team
Management profileNumber of profiles
Profiles2 records
Mikkeller ApS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mikkeller ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mikkeller ApS
What does Mikkeller ApS do?
Mikkeller ApS is an independent craft brewery founded in Copenhagen in 2006 that produces and markets its own branded craft beer portfolio (year-round staples, seasonal releases, and limited-edition brews). The company distributes and sells these beverages through its own network of bars and restaurants, a global Bar Partner franchise/licensing program, wholesale/B2B distribution to retailers, and direct consumer engagement via beer festivals, company events, and private event bookings.
Is Mikkeller ApS a public or private company?
Mikkeller ApS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mikkeller ApS founded?
Mikkeller ApS was founded in 2006. It employs 11 to 50 people.
Where is Mikkeller ApS based?
Mikkeller ApS is headquartered in Copenhagen, Denmark, in the Europe region.
How does Mikkeller ApS make money?
Four revenue lines are on record. Beer and beverage sales are the primary driver. The others are bar partnership and franchise revenue, event and festival revenue and wholesale/B2B distribution.
Does Mikkeller ApS have an API?
No public API is recorded for Mikkeller ApS.