Homeownership Preservation Foundation

What Homeownership Preservation Foundation does

Homeownership Preservation Foundation (HPF) is a Minneapolis-based nonprofit founded in 2004 and operating under the consumer brand 995Hope. The organization delivers free, confidential housing counseling through the Homeowner's HOPE Hotline (888-995-HOPE), available 24/7 in more than 200 languages, alongside in-person counseling delivered via its contracted agency network. Its service portfolio spans foreclosure prevention (loan modifications, forbearance, repayment plans, short sale, deed-in-lieu), post-modification support, renter counseling, homebuyer preparation, reverse mortgage guidance for seniors aged 62+, and financial wellness coaching covering debt management, budgeting, and credit improvement. All counseling is delivered by HUD-certified housing counselors rather than software.

HPF operates through a strategic affiliation with GreenPath Financial Wellness (established 2017), sharing services and capacity with affiliated entities that include Innovative Financial Solutions LLC, Clarifi (Consumer Credit Counseling Service of Delaware Valley), and Rural Dynamics Inc. The affiliated network collectively delivered more than 121,000 financial counseling services and over $280 million in consumer debt repaid in 2025, illustrating the operating scale behind the 995Hope hotline brand.

The revenue model is that of a HUD-approved nonprofit: services are free to consumers, and operating funding flows from grants (Wells Fargo is acknowledged as a content-development funder), HUD program support, and shared services via the GreenPath affiliation. Distribution is primarily phone-first and referral-driven, with mortgage servicers and government agencies feeding case flow into the hotline. Documented outcomes include a 71% one-year home-retention rate among counseled homeowners, a 2-3x higher likelihood of loan modification among counseled borrowers, and an average $267 lower monthly payment for counseled versus uncounseled modification recipients.

Name

Homeownership Preservation Foundation

Legal name

Homeownership Preservation Foundation

Website

https://995hope.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Homeownership Preservation Foundation (995Hope) is a Minneapolis-based HUD-approved nonprofit that delivers free, confidential housing and financial counseling via the national HOPE Hotline (24/7, 200+ languages), serving homeowners facing foreclosure, renters, homebuyers, and seniors considering reverse mortgages.

Ownership category

akta.pro rank

Product category

Nonprofit Housing Counseling Services

NAICS

Individual and Family Services (6241), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Counseling, Foreclosure Prevention & Loss Mitigation Programs (FSALAKAM)

akta.pro secondary industries

Reverse Mortgage Counseling & Consumer Education (HUD-Approved) (FSALAIAG), Mortgage Delinquency & Foreclosure Prevention Counseling (FSAEAFAF)

Keywords

• Housing counseling services
• Foreclosure prevention counseling
• Renter counseling
• Financial wellness coaching
• Nonprofit credit counseling

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Grants and Charitable Funding: Homeownership Preservation Foundation operates as a nonprofit organization funded primarily through grants from financial institutions (e.g., Wells Fargo grant acknowledged on renter counseling page) and program partnerships. Services to consumers are provided free of charge.
2. Strategic Affiliation with GreenPath Financial Wellness: In 2017, HPF entered into a strategic affiliation with GreenPath Financial Wellness, expanding services, providing added efficiencies, and extending reach and capacity. GreenPath and HPF share services and resources to support consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Homeownership Preservation Foundation (operating as 995Hope) is a nonprofit organization that delivers free, confidential HUD-certified housing counseling through the national Homeowner's HOPE Hotline (888-995-HOPE) available 24/7 in 200+ languages. Its services cover foreclosure prevention, alternatives to foreclosure, renter counseling, homebuyer and reverse mortgage guidance, and broader financial wellness coaching delivered by certified counselors under a strategic affiliation with GreenPath Financial Wellness.

Product overview

995Hope, operated by the Homeownership Preservation Foundation (HPF), offers a comprehensive housing counseling ecosystem. The core offering is the Homeowner's HOPE Hotline providing free, confidential HUD-certified counseling in 200+ languages available 24/7. The product portfolio includes: (1) Homeowners & Renters Counseling with foreclosure prevention, alternatives to foreclosure, post modification support, and rental counseling; (2) Homebuyers & Reverse Mortgages counseling for first-time and existing homebuyers plus reverse mortgage guidance for seniors; (3) Financial Wellness Services via GreenPath affiliation offering debt counseling and financial coaching; (4) Self-service Tools including Mortgage Calculators, Debt Payoff Calculator, and a Mortgage Terms Glossary; and (5) Worksheets & Guides with interactive budgeting tools and financial self-help resources. The services are free to consumers and funded through partnerships with mortgage servicers and government agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowner's HOPE Hotline A free, confidential national housing counseling hotline (888-995-HOPE) staffed around the clock by HUD-certified counselors to help homeowners facing financial challenges, foreclosure prevention, and mortgage-related issues. Available 24/7 in 200+ languages with TTY/711 access.
• Homeowners & Renters Counseling Comprehensive housing counseling for homeowners and renters covering foreclosure prevention, foreclosure-prevention scams awareness, alternatives to foreclosure, post-modification support, and rental counseling resources.
• Foreclosure Prevention Counseling HUD-certified counselor guidance to help homeowners understand steps to get back on track with mortgage payments and avoid foreclosure.
• Alternatives to Foreclosure Counseling Guidance on mortgage-relief options including forbearance, repayment plans, loan modifications, partial claims, refinancing, short sales, and deed-in-lieu of foreclosure.
• Post Modification Support Support services for homeowners who have received a mortgage modification to help ensure long-term success with the new payment terms.
• Renter Counseling and Resources Free renter counseling and education to support people in addressing housing concerns, with referrals to local, statewide, and national rental assistance resources.
• Homebuyers & Reverse Mortgages Counseling Expert counseling for prospective homebuyers including preparation for homeownership, and specialized guidance on reverse mortgages for seniors aged 62 and older.
• Financial Wellness Worksheets & Guides Downloadable financial resources including interactive budgeting worksheets, spending plan worksheets, guides for understanding credit, rent self-help guides, aligning priorities workbooks, and navigating uncertainty guides.
• Financial Wellness Services (via GreenPath Affiliation) Comprehensive financial well-being services including debt counseling, financial coaching, budgeting support, and long-term financial stability planning delivered through the GreenPath Financial Wellness affiliation.
• Mortgage Calculators Free online calculators to help homeowners calculate loan payments, retirement savings, monthly budgets, and compare debt-management options.
• Debt Payoff Calculator Online calculator to help users understand their current financial situation, estimate loan payments, and compare debt-payoff strategies.
• Mortgage Terms Glossary Comprehensive A-to-Z glossary of mortgage and financial terminology to help homeowners understand key concepts in their housing and loan documents.

Quantifiable outcome

• 71% of homeowners counseled remain in their home one year later
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GreenPath Financial WellnesscoreStrategic or Co-development Partner · 1 January 2017In 2017, HPF entered into a strategic affiliation with GreenPath Financial Wellness, expanding services, providing added efficiencies, and extending reach and capacity. The affiliation enables shared services and resources, combining GreenPath's expertise in consumer debt and financial health with HPF's housing counseling. HPF y su afiliado, GreenPath, son organizaciones nacionales sin fines de lucro confiables, dedicadas a guiar a los consumidores.
• HUD (U.S. Department of Housing and Urban Development)coreOthersHPF operates as a HUD-approved housing counseling agency. HUD sponsors housing counseling agencies, including GreenPath's 995 Hope Hotline, to help people get expert, unbiased advice on buying a home, renting, defaults, foreclosures, and credit issues.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• GreenPath Financial Wellness: Strategic affiliate and parent organization of HPF; a national HUD-approved nonprofit credit and housing counseling agency with a 60+ year history. Highly comparable given shared services, overlapping customer base, and identical HUD-certified counseling model, but broader in scope (debt management, credit counseling, bankruptcy pre-filing).
• NeighborWorks America: Congressionally chartered national nonprofit network supporting affordable housing and community development, including HUD-approved housing counseling. Broadly comparable as a housing-focused nonprofit with counseling and homeowner support, but operates primarily through a network of local affiliates rather than a single national hotline.

Direct peers

• Money Management International (MMI): One of the largest HUD-approved housing and credit counseling nonprofits in the US, offering foreclosure prevention, housing counseling, debt management, and financial education. Directly comparable in mission, service mix, funder base, and target customer (distressed homeowners and renters).
• Navicore Solutions: HUD-approved national nonprofit providing foreclosure prevention counseling, housing counseling, reverse mortgage counseling, and financial wellness education. Direct peer in HUD framework, customer segments, and free-to-consumer service model.
• Clearpoint Credit Counseling Solutions: HUD-approved nonprofit credit and housing counseling agency offering foreclosure prevention, pre-purchase, and reverse mortgage counseling along with debt management. Direct peer given overlapping HUD-approved housing counseling services and similar target demographics.
• Take Charge America: National HUD-approved housing and credit counseling nonprofit providing foreclosure prevention, reverse mortgage counseling, financial education, and debt management. Comparable in service scope, funding model, and target audience of financially distressed consumers.
• Cambridge Credit Counseling: HUD-approved housing and credit counseling agency offering foreclosure prevention, pre-purchase, and reverse mortgage counseling alongside debt management. Direct peer in service catalog and target customer base.
• InCharge Debt Solutions: HUD-approved nonprofit providing housing counseling, foreclosure prevention, credit counseling, and debt management programs. Direct peer in HUD framework, free housing counseling model, and consumer financial wellness positioning.
• American Consumer Credit Counseling (ACCC): HUD-approved national nonprofit offering housing counseling, foreclosure prevention, and credit/debt counseling. Direct peer in regulatory status, service breadth, and target customers facing mortgage and financial distress.

Others

• National Foundation for Credit Counseling (NFCC): National umbrella organization representing HUD-approved credit and housing counseling agencies, of which HPF's CEO Kristen Holt serves as Vice-Chair on the board. Not a direct competitor but a key industry association and ecosystem partner shaping HUD policy, standards, and referral flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/995_Hope
• Facebookfacebook.com/888995HOPE
• LinkedInlinkedin.com/company/homeownership-preservation-foundation
• Instagraminstagram.com/995Hope

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeownership Preservation Foundation