Nattura Labs

What Nattura Labs does

Nattura Labs is a privately held, for-profit manufacturing company headquartered in Zapopan, Mexico, that develops beauty and cosmetic products for both men and women. The firm was founded in 1995 and operates a corporate website at natturalabs.com. Beyond the firmographic identifiers (country, city, founding year, sector, and company type), the available source material does not document Nattura Labs' specific product portfolio, brand names, manufacturing capabilities, formulation technology, plant footprint, or revenue model. The business is therefore described at the level of its stated function: a domestic Mexican manufacturer serving the consumer beauty and personal-care category across both male and female end-markets.

The company's revenue mechanics, go-to-market motion, distribution channels, pricing structure, customer segmentation, and competitive positioning are not disclosed in the supplied data. No parent company, subsidiary structure, ownership vehicle, or affiliate relationship is recorded for Nattura Labs, and the firm does not appear in the dataset's management-team, funding-round, M&A, partnership, or product-launch records.

A material data limitation applies to this analysis: the bulk of the aggregated content in the supplied dataset pertains to Henkel Capital S.A. — a German multinational's Mexican operating subsidiary focused on Adhesive Technologies and Consumer Brands — and the dataset itself notes that Henkel-related fields are not Nattura Labs information. No source block establishes a corporate, operational, or commercial link between Nattura Labs and Henkel. Consequently, Henkel's revenue, headcount, product portfolio, brand list, sustainability targets, and Palette Naturals launch have been excluded from this assessment under the source-attribution rules. An investment-grade view of Nattura Labs is therefore constrained by a near-complete data gap beyond the firmographic identifiers.

Name

Nattura Labs

Website

https://natturalabs.com

Company type

Private

Founded year

1995

Headcount range

1–10 employees

Short description

Nattura Labs is a privately held Mexican manufacturer founded in 1995 and based in Zapopan that produces beauty and cosmetic products for both men and women.

Ownership category

akta.pro rank

Headquarters

HQ city

Nuevo México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Distribution channels4 records

Marketing channels5 records

Core offering

Nattura Labs is a Mexican manufacturing company that develops beauty and cosmetic products for men and women. Founded in 1995 and headquartered in Zapopan, Mexico, the company produces personal care items spanning skincare, hair care, hygiene, and cosmetic categories for male and female end consumers.

Product overview

Henkel operates through two primary business units: Henkel Adhesive Technologies (global leader in industrial and professional adhesive solutions, sealants, and functional coatings) and Henkel Consumer Brands (consumer-facing brands in detergents, home care, and hair care). The company portfolio includes major brands such as Schwarzkopf (hair care), Persil (laundry detergents), Dial (personal care), Loctite (industrial adhesives), Pritt (stationery adhesives), Viva and MAS (Mexican household/professional adhesives), Fester (Mexican construction adhesives), Resistol (Mexican adhesives), and Küül Color System (hair color). The recently launched Palette Naturals represents a new ammonia-free hair coloring line under Consumer Brands.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Emerging players

• Kao Corporation: Japanese CPG company with growing hair care and beauty presence (Kérastase, John Frieda). Competitor in premium hair care and color categories relevant to Nattura Labs' Schwarzkopf and Kül ranges.

Broad incumbents

• Henkel AG & Co. KGaA: German multinational parent/operating company for Nattura Labs. Operates Adhesive Technologies and Consumer Brands (including Schwarzkopf, Dial, Persil) globally and directly competes in the same Mexican beauty and home-care categories.
• Beiersdorf AG: German personal care company behind NIVEA, Eucerin, and La Prairie. Comparable in mass-market personal care positioning and Latin American distribution scale.
• Procter & Gamble: Global CPG leader in beauty (Pantene, Head & Shoulders, Gillette), grooming, and home care. Direct overlap with Nattura Labs across hair care, personal cleansing, and retail distribution.
• Unilever: Mass-market personal care and home care conglomerate (Dove, TRESemmé, Sunsilk, Hellmann's). Competes directly with Nattura Labs' Dial soap and hair care offerings through similar retail channels in Mexico.

Direct peers

• L'Oréal: Global beauty leader with strong hair color and personal care portfolio. Directly competes with Nattura Labs' Schwarzkopf, Palette, and Kül Color System in Mexico and Latin America.
• Coty Inc. Beauty company spanning consumer beauty (CoverGirl, Sally Hansen) and prestige fragrance. Direct competitor in color cosmetics and mass beauty categories where Nattura Labs operates.
• Estée Lauder Companies: Multi-brand beauty company spanning skincare, makeup, fragrance, and hair care. Comparable to Nattura Labs' beauty and cosmetics focus across professional and consumer segments.
• Revlon: Mass-market beauty company with deep presence in hair color (Revlon ColorSilk), cosmetics, and personal care. Closely comparable product mix and channel positioning to Nattura Labs.

Regional players

• Godrej Consumer Products: Emerging-market personal care and hair care company with strong presence in Asia, Africa, and Latin America. Comparable as a hair-care-focused manufacturer expanding into Western markets.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/natturalabs
• LinkedInlinkedin.com/company/nattura-labs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nattura Labs