Wedia
Wedia (Euronext Paris: ALWED) is a Paris-based software company that sells Lyvio, an AI-native Digital Asset Management platform for centralizing, generating, governing, and measuring marketing content. It serves 250+ global enterprise brands across retail, life sciences, manufacturing, energy, automotive, and financial services.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wedia does
Wedia S.A. is a publicly traded French software company (Euronext Paris: ALWED) that develops and sells Lyvio, an AI-native Digital Asset Management (DAM) and Marketing Resource Management (MRM) platform. Founded in 2001 and headquartered in Paris, the company serves more than 250 global brands across industries including retail, life sciences, manufacturing, energy, consumer goods, financial services, insurance, and automotive. Named customers include Decathlon, Bayer, Michelin, TotalEnergies, Volkswagen Commercial Vehicles, Hermès, Estée Lauder, Crédit Agricole, Canon, and ENGIE.
The Lyvio platform is organized around five proprietary AI-native blocks: Smart Library (AI-powered indexing, tagging, translation, and semantic search), Creative Engine (content variation generation including a GenAI Toolkit that produces dozens of brand-safe variations from a single master asset), Brand Control (AI-driven governance and compliance enforcement against a Brand DNA), Media Delivery (omnichannel distribution with dynamic rendition and CDN optimization), and Content Scoring (performance measurement that feeds back into creation). The platform processes approximately 25 billion visuals monthly, supports image, video, text, and structured data modalities, and exposes APIs and pre-built integrations with Adobe Creative Cloud, CMS, PIM, e-commerce, and marketing automation systems. The company holds ISO 27001, TISAX, and GDPR certifications and has obtained Forrester, Gartner, and Constellation Research recognition.
Wedia generates revenue primarily through enterprise SaaS subscriptions to Lyvio on annual quote-based contracts, supplemented by professional services covering implementation, integration, and expert support. Go-to-market is consultative direct enterprise sales supported by a "Book a Demo" motion and a channel of implementation/SI partners (e.g., DATASOLUTION). The company has executed nine acquisitions since 2007 — including Noheto, iBrams GmbH, Damdy, Galilée, and Tripnity (creator of the Iconosquare social media analytics platform, acquired May 2022) — to extend product surface and geographic reach, and has raised capital historically from NextStage, BNP Paribas Private Equity, and XAnge.
Wedia firmographics
Firmographics- Name
- Wedia
- Legal name
- Wedia S.A.
- Website
- https://wedia-group.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wedia (Euronext Paris: ALWED) is a Paris-based software company that sells Lyvio, an AI-native Digital Asset Management platform for centralizing, generating, governing, and measuring marketing content. It serves 250+ global enterprise brands across retail, life sciences, manufacturing, energy, automotive, and financial services.
- Ownership category
- akta.pro rank
Wedia industry classification
Industry- Product category
- Digital Asset Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Asset Management (DAM) (HDAEAGAE)
- akta.pro secondary industries
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)
Keywords
Where Wedia is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Wedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/DAM Platform Subscription: Core revenue from AI-native DAM platform subscription (Lyvio). Delivered as SaaS with cloud hosting, featuring modular blocks (Smart Library, Creative Engine, Brand Control, Media Delivery, Content Scoring). Revenue is recurring from enterprise license subscriptions.
- Professional Services: Implementation, onboarding, integration, and expert services including tailored onboarding, migration support, system audits, and strategic guidance. Sold alongside the core platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription model with tailored pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Wedia product offering
Product offeringCore offering
Wedia sells Lyvio, an AI-native Digital Asset Management (DAM) platform that helps international brands centralize, create, deliver, govern, and score marketing content from a single environment. The platform combines five proprietary blocks (Smart Library, Creative Engine, Brand Control, Media Delivery, Content Scoring) with generative AI, computer vision, NLP, and a configurable API, and is sold to enterprises on annual subscriptions with attached professional services for implementation, integration, and ongoing optimization.
Product overview
Wedia offers Lyvio, an AI-native Digital Asset Management platform built around a platform-plus-modules architecture. The core Lyvio platform orchestrates five proprietary AI blocks: Smart Library (AI-native asset indexing and discovery), Creative Engine (content generation and variation management), Brand Control (governance and compliance enforcement), Media Delivery (omnichannel distribution), and Content Scoring (performance measurement). Supporting these core modules are features including Smart Search & Recognition, AI Content Intelligence, GenAI Toolkit, Digital Templates, Creative Workflow, Approval Workflows, Portals, Dynamic Media Rendition, High Performance Delivery, Content Picker, Usage Monitoring, Content Accuracy, and Web-to-Print. The platform is designed for global brands across industries including retail, automotive, life sciences, manufacturing, energy, consumer goods, financial services, and insurance. Wedia provides expert services including project delivery, integration support, and ongoing optimization, powered by a 16-year industrial foundation serving more than 250 global brands with 25 billion visuals processed monthly.
Differentiator
Problem solved
Functional benefit
Brands
- Lyvio: Wedia's AI-native Digital Asset Management platform, embedded at its core, designed for brand governance, content generation, contextualization, and measurement. Features five proprietary blocks: Smart Library, Creative Engine, Brand Control, Media Delivery, and Content Scoring.
Products and services
- Lyvio Wedia's AI-native Digital Asset Management platform that integrates generative AI, computer vision, and NLP at its core to govern, generate, contextualize, distribute, and measure content for enterprise marketing teams.
- Iconosquare SaaS social media analytics platform operated by Wedia subsidiary Tripnity, extending the group's marketing technology offering beyond DAM.
- Project Delivery Expert-led implementation service ensuring successful DAM projects from onboarding through ongoing optimization for enterprise customers.
- Expert Services Premium client services including dedicated success contacts, SLA-backed support, strategic roadmap workshops, and exclusive client events for DAM customers.
- Integrations & API Service offering to seamlessly connect the Wedia DAM to the customer's tech stack through flexible APIs, customizable connectors, and expert support.
Quantifiable outcome
- 434% ROI over 3 years
- +4 more outcomes
Companies that use Wedia
Customer profileNamed customers24 records
Segments10 records
Ideal customer profiles1 record
Wedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature5 records
Wedia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DATASOLUTIONcoreImplementation partner that helped Groupe COFEL implement Wedia's DAM solution. DATASOLUTION supports deployment, configuration, and integration of the DAM platform with customer systems including PIM and CMS.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Wedia competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Wedia social profiles
Digital presenceWedia compliance and trust
Trust signalCompliance3 records
Wedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wedia leadership team
Management profileNumber of profiles
Profiles4 records
Wedia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wedia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wedia M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wedia
What does Wedia do?
Wedia sells Lyvio, an AI-native Digital Asset Management (DAM) platform that helps international brands centralize, create, deliver, govern, and score marketing content from a single environment. The platform combines five proprietary blocks (Smart Library, Creative Engine, Brand Control, Media Delivery, Content Scoring) with generative AI, computer vision, NLP, and a configurable API, and is sold to enterprises on annual subscriptions with attached professional services for implementation, integration, and ongoing optimization.
Is Wedia a public or private company?
Wedia is a private company. It is classified as public and is currently operating.
When was Wedia founded?
Wedia was founded in 2010. It employs 51 to 100 people.
Where is Wedia based?
Wedia is headquartered in Paris, France, in the Europe region.
How does Wedia make money?
Two revenue lines are on record. SaaS/DAM Platform Subscription is the primary driver. The others are professional Services.
Does Wedia have an API?
Yes. Wedia offers a DAM API service that allows users to connect and integrate the Wedia DAM to their tech stack. The API has configurable limits: a maximum of 5 simultaneous API connections allowed per account, and the service warns that exceeding reasonable API usage limits may degrade performance for other clients. Authentication uses the x-wedia-api-token session token.
What industry is Wedia in?
Wedia's product category is Digital Asset Management Software. Its primary akta.pro industry code is HDAEAGAE, Digital Asset Management (DAM), with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 5132 and its SIC code is 7372.