What Red Devil does

Red Devil, Inc. is a privately held, family-owned American manufacturer of construction sealants, caulks, spackling compounds, adhesives, and finishing tools, founded in 1872 as Smith & Hemenway Company, Inc. in Hill, New Hampshire and currently headquartered in Pryor, Oklahoma with 101-250 employees. The company operates a portfolio of branded product lines including ONETIME® lightweight spackling (sold in more than 160 countries), Fix-A-Floor®, Foam & Fill®, Create-A-Color®, LIFETIME®, Quickpaint®, D-Seal®, MAX STRETCH™, Caulk Devil®, and Speed Demon™, alongside a complete range of silicone sealants, acrylic caulks, PU foam sealants, specialty products, and finishing tools such as caulk guns, joint knives, paint scrapers, wire brushes, glass scrapers, steel wool, and utility knives. The 2026 product catalog is actively distributed and the website is operational as of 2026.

The company's product technology centers on specialty chemical formulations including paintable silicone hybrids, water-based duct sealants compliant with SMACNA, LEED, and UL standards, lightweight spackling compounds, and foam sealants engineered for sustainability and reusability. Professional product lines such as Quickpaint, Paintable Silicone, and the LIFETIME® sealant carry extended durability guarantees (30-40 years to lifetime) and meet specific performance certifications (ASTM C920 Class 25, TT-S-00230C). Tools in the portfolio emphasize application ergonomics and finishing precision (e.g., Extreme Duty Drip-Free Caulk Gun, EZ Grip™ knives, Dual-Edge Painter's Trim Guard, Caulk Devil® smoother/remover).

The company operates a hybrid B2B/B2C distribution model, selling through hardware stores, home improvement centers, and dealer/distributor networks across more than 160 countries, with direct e-commerce via reddevil.com. Customer segments span DIY homeowners, professional painters and contractors, HVAC professionals, and industrial/commercial users; segments are addressed through a horizontal segmentation approach by use-case (Window & Door, Kitchen & Bath, Patch & Repair, Roof & Gutter, etc.). The company supports channels through content marketing (blog, Dealer Resources portal, Product Resource Center, downloadable 2026 product catalog) and a Where-to-Buy locator. Pricing is not publicly disclosed on the website; product pages require login for pricing details. The company is led by CEO Bill Lee, is incorporated in the United States, and has no disclosed parent company, subsidiaries, or institutional investment.

Name

Red Devil

Legal name

Red Devil, Inc.

Website

https://reddevil.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

101–250 employees

Short description

Red Devil, Inc. is a privately held, family-owned American manufacturer founded in 1872, producing construction sealants, caulks, spackling compounds, adhesives, and finishing tools for DIY homeowners, professional contractors, HVAC professionals, and industrial users, distributed across more than 160 countries.

Ownership category

akta.pro rank

Product category

Construction Sealants & Tools

NAICS

Cutlery and Handtool Manufacturing (3322)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

akta.pro secondary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Construction sealants
• Caulks and adhesives
• Spackling compounds
• Caulking tools
• Drywall finishing

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Sealants and Caulks: Direct sales of branded construction sealants, caulks, spackling compounds, adhesives, and related tools to consumers and professionals through retail and dealer channels
2. Product Sales - Tools and Accessories: Sales of caulk guns, joint knives, paint scrapers, wire brushes, utility knives, and other finishing tools
3. Specialty Products and Kits: Sales of specialty sealants, tile grout, duct sealants, and combination products like the ONETIME Patch-A-Wall Kit and Create-A-Color coloring kits

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Red Devil manufactures and sells construction sealants, caulks, spackling compounds, construction adhesives, and finishing tools under its own brand. The portfolio serves two distinct audiences through tailored product lines: DIY homeowners (e.g., ONETIME Patch-A-Wall Kit, Brush & Paint Roller Cleaner, painter's tools) and professional contractors/painters (e.g., Quickpaint Acrylic Caulk, MAX STRETCH adhesive, 100% Silicone Perimeter Sealant, Foam & Fill Subfloor Construction Adhesive, Drip Free Caulk Gun). Products are distributed across 160+ countries via retailers, dealer/distributor networks, and the company's direct e-commerce site.

Product overview

Red Devil is a manufacturer of construction/home improvement products offering a portfolio of sealants, caulks, spackling compounds, construction adhesives, specialty products, tools, and accessories. The core product lines include silicone and acrylic sealants, PU foam sealants, and water-based duct sealants. The tool portfolio encompasses caulk guns, joint/putty knives, paint scrapers, wire brushes, glass scrapers, steel wool, and utility knives. Key product brands include ONETIME® lightweight spackling (sold in 160+ countries), Fix-A-Floor®, Foam & Fill®, Create-A-Color®, and LIFETIME® sealants. The company was founded in 1872 and is headquartered in Pryor, Oklahoma.

Differentiator

Problem solved

Functional benefit

Brands

• ONETIME®: Lightweight spackling product line sold in more than 160 countries.
• Fix-A-Floor®
• Foam & Fill®
• Create-A-Color®
• LIFETIME®
• Caulk Devil®
• Speed Demon™
• Quickpaint®
• D-Seal®
• MAX STRETCH™

Products and services

• Silicone Ultra Premium 100% silicone sealant positioned for high-performance sealing applications, marketed to professional contractors and demanding DIYers.
• Paintable Silicone Silicone sealant formulated to be paintable, allowing topcoat application; targeted at professional painters and DIY homeowners who want silicone performance with paint-ready finish.
• 100% Silicone Perimeter Sealant 100% silicone perimeter sealant for window, door, and construction joint sealing; suited to professional contractors and DIY homeowners needing durable perimeter seals.
• Quickpaint Acrylic Caulk Professional-grade acrylic caulk formulated for paint contractors needing fast, clean paint-over performance on interior and exterior jobs.
• Painter's Caulk Paintable acrylic caulk for trim, baseboards, and interior surfaces; targeted at DIY painters and pro painters for clean paint-ready joints.
• MAX STRETCH High-performance construction adhesive for heavy-duty bonding and gap-filling applications; intended for construction contractors and trade users.
• Foam & Fill Subfloor Construction Adhesive Construction adhesive engineered for subfloor and framing applications; targeted at professional contractors and builders installing subfloor decking and framing systems.
• Pre-Mixed Stucco Patch Pre-mixed patch compound for repairing cracks and damage in stucco surfaces; serves DIY homeowners and trade stucco repair applications.
• ONETIME Patch-A-Wall Kit All-in-one DIY drywall patch kit using proprietary ONETIME Lightweight Spackling compound for fast, low-mess wall repairs; targeted at homeowners and renters.
• D-Seal Water Based Duct Sealant Water-based duct sealant for HVAC and mechanical duct sealing; targeted at HVAC contractors and mechanical trades needing low-VOC, water-based chemistry.
• 9" Extreme Duty Drip Free Caulk Gun Heavy-duty dripless caulk gun for clean bead control on professional and DIY jobs; targeted at trade painters and experienced DIYers.
• EZ Grip Flex Blade Spackling Knife Flexible-blade spackling/applicator knife with ergonomic EZ-grip handle for patching and finishing; targeted at DIY homeowners and trade finishers.
• Dual-Edge Painter's Trim Guard 18" 18-inch dual-edge trim guard for protecting surfaces during paint cutting-in; serves DIY painters and trade painters.
• Brush & Paint Roller Cleaner Cleaning solution/product for paint brushes and rollers; aimed at DIY consumers for paint tool cleanup and reuse.
• 5 Gallon Bucket Lid & Cap Opener Tool accessory for opening 5-gallon bucket lids and caps; serves DIY consumers, contractors, and tradespeople.
• 5 Gallon Pail Opener Tool accessory for opening 5-gallon pails of joint compound, paint, and construction materials; serves painters and contractors.
• Caulk Devil Smoother & Remover Hand tool for smoothing caulk beads and removing old/dried caulk; targeted at DIY homeowners doing renovation projects.
• Cartridge Caps (2 Pack) Reusable caps for sealant/caulk cartridges to keep partially used product from curing out; serves DIY consumers and trade users.
• Caulk Finishing Tool Tool for finishing/profiling caulk beads cleanly; targeted at professional painters and DIY users applying caulk.
• Sealant Smoothing Kit Kit of tools for smoothing and finishing sealant beads after application; serves DIY and trade users applying silicone or latex sealants.

Quantifiable outcome

• Onetime Lightweight Spackling used in 160+ countries globally
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sika AG: Global specialty chemicals company with a substantial construction sealants and adhesives portfolio targeting contractors and commercial projects; overlaps with Red Devil's pro and industrial segments.
• Bostik (Arkema): Global adhesives and sealants business of Arkema serving construction, DIY, and industrial markets; comparable product mix with substantially larger geographic and R&D footprint.
• OSI (Henkel): Henkel-owned construction sealants and adhesives brand focused on professional window, door, and siding installations; directly competes with Red Devil's pro-grade sealant lines but is backed by a global chemical major.
• Tremco (Tremco CPG): Construction sealants, waterproofing, and glazing manufacturer within the RPM International portfolio; comparable specialty sealants portfolio serving commercial construction and repair.
• Momentive Performance Materials (GE Silicones): Specialty silicones producer (formerly GE Silicones) supplying sealants and adhesives to construction and industrial markets; comparable silicone chemistry, with materially larger scale and B2B orientation.
• Henkel (Loctite / Pattex): Global consumer and industrial adhesives/sealants portfolio (Loctite, Pattex) overlapping with Red Devil's DIY sealants and construction adhesives; competes primarily on brand and distribution scale.

Direct peers

• Sashco: Specialty US manufacturer of high-performance sealants and caulks (including log-home and construction sealants) sold through retail and dealer channels; comparable niche positioning and contractor/DIY dual GTM.
• Albion Engineering: Manufacturer of professional caulking guns, dispensers, and sealant application tools; directly comparable to Red Devil's caulk gun and finishing tool portfolio.
• DAP Products: Largest US specialty manufacturer of caulks, sealants, spackling, and adhesives sold through hardware and home improvement channels; closest direct overlap to Red Devil's core product categories and DIY/pro customer base.

Emerging players

• ChemLink: US-based manufacturer of sealants, adhesives, and roof coatings focused on sustainable formulations; competes with Red Devil in select commercial and roofing sealant categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reddevil_inc
• Facebookfacebook.com/RedDevil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Devil