The Retail Odyssey Company

What The Retail Odyssey Company does

The Retail Odyssey Company is a Cincinnati-based private B2B services firm that operates as the exclusive strategic partner of The Kroger Co., providing dedicated in-store merchandising, retail execution, and technology services. The company mirrors Kroger's organizational geography with regional Vice Presidents overseeing divisions such as Kroger North, South, Northwest, Southwest, Central, Cincinnati, Columbus, Louisville, Michigan, and Mid Atlantic, and Directors dedicated to each Kroger banner including Harris Teeter, Smith's, Dillon's, King Soopers, Fry's, Fred Meyer, Ralph's, Food 4 Less, QFC, and Roundy's. Service delivery is concentrated on field-based execution across 35 U.S. states, with a deployed workforce of traveling retail merchandisers, part-time retail merchandisers, bilingual overnight team leads, and regional leadership. The firm is a division of SAS Retail Services LLC, with operational contact channels routed through the broader Advantage Solutions / Daymon ecosystem ([email protected]), suggesting a shared back-office and corporate parent rather than standalone corporate infrastructure.

Name

The Retail Odyssey Company

Legal name

SAS Retail Services LLC

Website

https://retailodyssey.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

The Retail Odyssey Company is the exclusive strategic partner of The Kroger Co., providing dedicated in-store merchandising, execution, and analytics services across 35 U.S. states. A division of SAS Retail Services LLC, the company combines proprietary mobile technology with AI-powered image recognition for shelf compliance.

Ownership category

akta.pro rank

Product category

Retail Merchandising Services

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Retail merchandising services
• In-store execution
• Category management
• Planogram development
• Retail analytics

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Merchandising and Execution Services: Revenue generated through providing dedicated merchandising and retail services to Kroger. Services include in-store execution, technology and analytics, planogram development, floor planning, product development, and project management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Retail Odyssey Company provides dedicated in-store merchandising, retail execution, and technology services exclusively to The Kroger Co. across 35 U.S. states. Its offering combines a deployed field workforce of traveling and local retail merchandisers with proprietary technology (KOMPASS, mobile platform, AI-powered image recognition) to handle category updates, new item introductions, display compliance, audits, planogram development, floor planning, and shopper-insight analytics. The company functions as the embedded execution arm for Kroger and its regional banners and subsidiaries.

Product overview

The Retail Odyssey Company is a service-based company and exclusive strategic partner of The Kroger Co., providing dedicated merchandising and retail services, technologies, and solutions. The company operates three interconnected service pillars: In-Store Execution (featuring KOMPASS for category updates and new item introductions, new store/remodel support, display compliance, audits, and product verification), Technology & Analytics (proprietary mobile technology and AI-powered image recognition platform for out-of-stock benefits, reporting, and shopper insights), and Additional Services & Support (planogram development, floor planning, project management). Together, these services enable Kroger to drive sales, ensure product availability, and maintain store standards across 35 states.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Execution

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• The Kroger Co.coreStrategic or Co-development PartnerThe Retail Odyssey Company is an exclusive strategic partner of The Kroger Co., providing dedicated merchandising and retail services, technologies, and solutions. They deliver a team of dedicated associates supporting Kroger's efforts to achieve differentiation in the market, drive profitable sales growth, and win customer loyalty. The company aims to be recognized as Kroger's leading partner based on their team's united mission to consistently deliver both strategic and tactical results.
• SAS Retail ServicescoreStrategic or Co-development PartnerThe Retail Odyssey Company is a division of SAS Retail Services. SAS Retail Services is the parent organization that operates the Retail Odyssey division, providing the organizational structure and resources for the retail merchandising and execution services provided to Kroger.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SPAR Group: Public national provider of in-store merchandising, brand representation, and retail services. Operates the same model of deploying field associates to grocery and mass retail locations for resets, planograms, and audits — a direct functional peer to Retail Odyssey.
• Daymon: Retail services company (now part of Advantage Solutions) providing private label development, retail merchandising, and shopper marketing. Sister entity within the same corporate ecosystem and directly comparable in retail execution services for grocery customers.
• Mosaic Sales Solutions: North American retail services company providing merchandising, retail execution, and shopper marketing. Operates the same dedicated field-team model serving large-format grocery and mass retail customers, directly comparable in business model and tech-enabled service delivery.
• Premium Retail Services: Specialized retail merchandising services provider focused on new-store openings, remodels, resets, and in-store execution for grocery and CPG clients. Highly comparable service line and customer profile to Retail Odyssey's In-Store Execution pillar.
• Acosta: Large retail sales and marketing services company providing merchandising, retail execution, and category management to CPG clients and retailers. Directly comparable in service mix (in-store execution, retail technology) and customer overlap (major US grocers and mass retailers).
• BDS Marketing: Retail merchandising and marketing services firm specializing in in-store execution, product launches, and display compliance for major retailers and CPG brands. Comparable service offering and dedicated-retailer operating model.
• SAS Retail Services: Parent organization of Retail Odyssey and itself a national retail merchandising and execution services provider serving multiple retailers. Directly comparable as both share the same operating model, customer base category (grocery and mass retail), and field-services backbone.
• Crossmark: National retail services provider offering in-store merchandising, retail execution, and shopper insights to CPG brands and retailers. Comparable business model (field execution services + analytics) and similar enterprise-grocer and mass-retail customer base.

Broad incumbents

• Advantage Solutions: Public parent / corporate ecosystem owner (NYSE: ADV) that includes Daymon and SAS Retail Services. Provides the broader shared-services and corporate backbone for Retail Odyssey and operates overlapping retail execution, category management, and shopper marketing services at scale across many retailers.

Emerging players

• CPM (in-store marketing): International retail and in-store marketing services firm with a growing US presence. Comparable in-store execution, merchandising, and brand activation services for retailers and CPG manufacturers; a relevant emerging competitor in the same service category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RetailOdyssey
• Facebookfacebook.com/RetailOdyssey

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Retail Odyssey Company