OSR Physical Therapy

What OSR Physical Therapy does

OSR Physical Therapy is a privately held, family-owned outpatient physical therapy practice founded in 2002 in Anthem, Arizona by physical therapists Aaron and Kori Williams. The company operates eight clinic locations distributed across the greater Phoenix metropolitan area — Anthem, Phoenix (Moon Valley and N Phoenix), Glendale, Sun City, Scottsdale, Gilbert, and Peoria — delivering hands-on, evidence-based rehabilitation care through licensed physical therapists (PTs) and physical therapist assistants (PTAs). Service delivery centers on 45-60 minute one-on-one patient appointments and spans over 35 specialty treatments beyond core physical therapy, including dry needling, cupping, Graston Technique, ASTYM, LSVT BIG for Parkinson's, vestibular therapy, concussion therapy, geriatric care, youth sports performance, and post-surgical joint replacement rehabilitation.

The company's underlying technology stack is clinical rather than digital: treatment is delivered through manual therapy techniques, modality equipment (ultrasound, electrical muscle stimulation, mechanical traction, decompression), and proprietary instrument-assisted soft tissue systems. Patient engagement is supported by a third-party patient portal (Patient Notebook) for intake, forms, and payments; there is no proprietary software platform, no AI/ML capability, and no mobile app. The business model is a direct professional-services fee-for-visit arrangement, with revenue per patient visit reimbursed through health insurance and supplemented by self-pay, generated through direct consumer demand (DTC) and a formal physician referral program.

GTM is hybrid: top-of-funnel awareness is built via content marketing (blog, educational condition pages), organic social media on LinkedIn, Facebook, and Instagram, and community involvement; mid-funnel conversion leverages physician referrals and published patient testimonials/success stories; bottom-of-funnel growth is driven by a 'Refer a Friend' program and same-day appointment availability. The company has won the Best of Foothills Focus regional recognition four consecutive years (2022-2025) and has built an executive support layer (Director of Billing and Collections, Director of PR and Marketing, Director of Patient Services) beyond the founder-operators to manage the multi-site operation.

Name

OSR Physical Therapy

Legal name

OSR Physical Therapy

Website

https://osrphysicaltherapy.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

OSR Physical Therapy is a family-owned outpatient physical therapy practice operating eight clinics across the greater Phoenix metro area, delivering evidence-based rehabilitation and 35-plus specialty treatments to consumer and physician-referred patients since 2002.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Outpatient physical therapy
• Rehabilitation services
• Manual therapy
• Sports injury rehabilitation
• Pain management therapy

Headquarters

HQ city

Anthem

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Outpatient Physical Therapy Services: Direct patient care revenue from physical therapy treatments including manual therapy, exercise therapy, and specialized rehabilitation programs. Services covered by insurance and self-pay.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

OSR Physical Therapy delivers outpatient physical therapy and rehabilitation services through eight clinic locations in the greater Phoenix, Arizona metropolitan area. Its core offering centers on hands-on physical therapy supplemented by 35+ specialty treatment modalities—including dry needling, cupping, Graston technique, vestibular therapy, concussion therapy, LSVT Big, sports performance, and post-surgical rehabilitation—serving patients with musculoskeletal pain, sports injuries, balance disorders, post-surgical recovery, and age-related conditions. Services are provided by licensed physical therapists and physical therapist assistants, accepted across multiple insurance plans with self-pay options via Patient Notebook.

Product overview

OSR Physical Therapy is an outpatient physical therapy healthcare provider offering a comprehensive range of rehabilitation services across eight clinic locations in the Phoenix, Arizona metropolitan area. The company provides physical therapy as its core service, supplemented by over 35 specialty treatment services including dry needling, cupping therapy, Graston technique, vestibular therapy, sports rehabilitation, and geriatric care. Services are delivered through physical therapists and physical therapist assistants at clinic facilities in Anthem, Moon Valley, Glendale, Gilbert, Sun City, Scottsdale, N Phoenix, and Peoria, AZ. The company was founded in 2002 and is family-owned by Aaron and Kori Williams.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Core outpatient service providing hands-on care, patient education, and prescribed movement-based exercises for pain relief and mobility restoration, offered to patients across all clinic locations.
• Geriatric Physical Therapy Specialized physical therapy for older adults addressing age-related issues including arthritis, osteoporosis, balance disorders, and mobility limitations.
• Dry Needling Treatment method using fine needles to reduce pain and muscle tension while improving mobility, delivered by trained physical therapists.
• Cupping Therapy Therapeutic treatment involving placement of round cups on the skin to relieve pain and tension in affected areas.
• Ultrasound Physical Therapy Therapeutic ultrasound treatment used for soft tissue healing and pain management.
• Massage Therapy Therapeutic massage treatment addressing muscle tension, circulation, and relaxation.
• Soft Tissue Mobilization Manual therapy technique to release muscle tension and restore mobility in soft tissues.
• Electrical Muscle Stimulation Therapeutic treatment using electrical currents to stimulate muscles and reduce pain.
• Concussion Therapy Specialized rehabilitation program for concussion recovery and return-to-activity protocols.
• Kinesio Taping Therapeutic taping technique that supports muscles and joints while allowing full range of motion.
• Functional Movement Screening Standardized screening tool to assess movement patterns and identify injury risk factors.
• Graston Technique Instrument-assisted soft tissue mobilization for scar tissue breakdown and fascial restrictions.
• LSVT Big Certified LSVT BIG treatment program for Parkinson's disease patients to improve movement and function.
• Total Joint Replacement Rehabilitation Post-surgical rehabilitation program for hip, knee, and other joint replacement recovery.
• McKenzie Technique Mechanical diagnosis and therapy approach for back, neck, and extremity problems.
• Mulligan Technique Manual therapy mobilization technique with movement for pain relief and improved function.
• Joint Mobilization Manual therapy technique to restore joint mobility and reduce pain through skilled joint movements.
• Return to Sports Program Sport-specific rehabilitation and training program for safe return to athletic activities.
• Orthotics Custom orthotic devices and gait analysis for foot and lower extremity support.
• Vestibular Therapy Specialized balance and dizziness treatment including BPPV management and vestibular rehabilitation.
• Youth Sports Performance Sports performance training program for young athletes to improve strength, agility, and prevent injuries.
• McConnell Taping Specialized taping technique for patellar and other joint stabilization.
• Neuromobilization Neural mobilization technique to restore nerve mobility and reduce nerve-related pain.
• Peripheral Neuropathy Treatment Therapeutic treatment program for peripheral neuropathy symptoms and nerve function improvement.
• Neuromuscular Re-education Therapeutic exercises to restore normal movement patterns and muscle coordination.
• Performing Arts Injury Treatment Specialized rehabilitation for dancers, musicians, and other performing artists.
• Muscle Conditioning Therapeutic muscle strengthening and conditioning program for rehabilitation and performance.
• Deep Muscle Stimulation Therapy Therapeutic treatment using specialized equipment for deep muscle tissue release.
• Decompression Therapy Spinal decompression treatment for disc-related pain and nerve compression.
• Torticollis Treatment Specialized treatment for congenital and acquired torticollis, particularly in infants.
• Strain/Counterstrain Gentle manual therapy technique to release muscle spasms and tender points.
• Osteoporosis Therapy Specialized exercise and education program for osteoporosis management and fracture prevention.
• ASTYM Evidence-based soft tissue treatment system for scarring, adhesions, and tendinopathies.
• Functional Training Exercise program focused on movements that mimic real-world activities for daily function improvement.
• Mechanical Traction Traction therapy using mechanical devices for spinal decompression and pain relief.
• Trigger Point Massage Therapy (Myofascial Release) Manual therapy targeting trigger points and myofascial restrictions for pain relief.

Quantifiable outcome

• Average appointment duration: 45-60 minutes for 1-on-1 patient care
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Foothills FocusminorOthersLocal regional publication that recognizes businesses in the community through annual Best of Foothills Focus awards. OSR Physical Therapy has received this recognition for four consecutive years (2022-2025).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ATI Physical Therapy: National outpatient PT operator with hundreds of clinic locations across the U.S. Direct service-line overlap with OSR (orthopedic, sports, geriatric PT) and the most relevant benchmark for multi-site private PT practices considering scale.
• Select Physical Therapy (Select Medical): Subsidiary of Select Medical, one of the largest U.S. outpatient PT networks. Comparable in offering orthopedic, sports, hand, and geriatric rehabilitation with a clinic-based delivery model that competes for insurer contracts and physician referrals.
• Athletico Physical Therapy: Large national outpatient PT chain offering orthopedic, sports, work injury, and post-surgical rehab. Directly comparable service portfolio and patient segments to OSR; relevant benchmark for clinic-economics and roll-up valuation.
• U.S. Physical Therapy: Public operator of ~600+ outpatient PT clinics through partnership/sale-leaseback model. Public-market proxy for valuing multi-clinic PT practices and for understanding roll-up economics in this category.
• Concentra (Select Medical): National occupational health and physical therapy provider with strong Arizona presence. Overlap with OSR's work-injury, post-surgical, and orthopedic rehab services, and competes for employer and insurer channels.

Direct peers

• Ivy Rehab Network: Multi-state outpatient PT and pediatric therapy platform with similar multi-clinic footprint and orthopedic/sports specialty focus. Closely comparable business model (clinic-based, multi-specialty PT, physician referral GTM) at slightly larger scale.
• Foothills Sports Medicine Physical Therapy: Arizona-based multi-clinic outpatient PT group with orthopedic and sports rehab specialty focus. Same primary market and same multi-clinic Arizona footprint, making it one of OSR's closest direct peer comparisons.

Regional players

• Banner Physical Therapy (Banner Health): Arizona-headquartered health system-affiliated outpatient PT network. Same primary service area as OSR with overlapping orthopedic and post-surgical rehab, representing the strongest in-market direct competitor.

Emerging players

• H2 Health: Multi-state outpatient rehab platform expanding via acquisition in PT, OT, and SLP. Comparable in being a clinic-roll-up story in adjacent rehab services; emerging PE-backed aggregator competing for the same tuck-in opportunities.

Others

• RehabCare (Kindred/Encompass Health): Large post-acute and outpatient rehab services provider under Encompass Health. Adjacent rather than direct competitor, but a relevant buyer and benchmark for rehabilitation-clinic valuation across PT/OT/SLP services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/osrpt
• LinkedInlinkedin.com/company/osr-physical-therapy
• Instagraminstagram.com/osrptaz
• Xx.com/osrpt

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSR Physical Therapy