What Taurus Group does

Taurus Group (legal entity Electrodomésticos Taurus, S.L.) is a privately held, Spain-based multilocal business group founded in 1960 and headquartered in Oliana, Lleida. It designs, manufactures, and markets a broad portfolio of small household appliances through 18+ owned and licensed sub-brands — including Taurus, Solac, Supra, Mycook, RLD, Minimoka, Inalsa, Lucky, WhiteAndBrown, CoffeeMotion, Praktika, Casals, Winsor, Turmix, Tag, Mellerware, Taurus Professional, and a manufacturing license for Black+Decker. The group's products span kitchen appliances, heating solutions (ceramic heaters, oil-filled radiators, tower heaters, wall heaters), air treatment (dehumidifiers, humidifiers), cooling, and professional-grade equipment under Taurus Professional.

The business model is hardware sales: Taurus produces appliances under its owned brand portfolio and under license, then distributes globally through retail partners and resellers. The company does not disclose pricing or revenue; catalogs are publicly available for download but specific pricing requires direct inquiry. Customer segmentation is horizontal and consumer-focused (households), with adjacent commercial exposure through the Taurus Professional line.

Operationally, Taurus Group employs 1,001–5,000 people, is governed under a Spanish corporate policy framework (Quality, Environment, Occupational Risk Prevention), and publishes ongoing corporate disclosures including EINF and an RGPD channel. Enric Tria serves as Director General. No external institutional ownership, funding rounds, M&A activity, or AI/technology differentiation is disclosed in the source material.

Name

Taurus Group

Legal name

Electrodomésticos Taurus, S.L.

Website

https://group-taurus.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Taurus Group is a Spain-based, privately held multilocal manufacturer of small household appliances — including kitchen, heating, air-treatment, and professional equipment — sold globally through 18+ owned and licensed brands such as Taurus, Solac, Supra, Mycook, and Black+Decker.

Ownership category

akta.pro rank

Product category

Small Household Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (33521)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Kitchen Countertop Appliances Retail (CRACADAA)

Keywords

• Small household appliances
• Kitchen appliance manufacturing
• Home heating appliances
• Air treatment equipment
• Professional kitchen equipment

Headquarters

HQ city

Oliana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Appliance Manufacturing and Sales: Taurus Group manufactures and sells household appliances under its owned brands (Taurus, Solac, Supra, Mycook, and others) as well as licensed brands (Black+Decker, Praktika). Products include heating appliances, kitchen appliances, air treatment, and cooling solutions sold through retail and distribution channels worldwide.

Distribution channels1 record

Marketing channels2 records

Core offering

Taurus Group designs, manufactures, and markets small household appliances through a portfolio of owned brands (Taurus, Solac, Supra, Mycook, Minimoka, CoffeeMotion, Mellerware, and others) and licensed brands (Black+Decker, Praktika). The product range covers kitchen appliances, electric heating solutions (ceramic heaters, oil-filled radiators), air treatment (dehumidifiers), and a Taurus Professional line serving commercial kitchen operations.

Product overview

Taurus Group is a multilocal business group with over 60 years of experience specializing in household products. The company operates a multi-brand portfolio strategy under brands including TAURUS (core brand), SOLAC, BLACK+DECKER, TAURUS PROFESSIONAL, SUPRA, RLD, MYCOOK, and others. The product portfolio spans kitchen appliances, heating solutions (heaters, radiators, dehumidifiers, humidifiers), cooling products, and professional equipment. TAURUS PROFESSIONAL serves commercial/professional markets with products like MYCOOK PRO, PRIOR PRO S, and ROWZER PLUS. The brands operate across different product categories: SUPRA focuses on heating/climate control, SOLAC on kitchen appliances, while BLACK+DECKER serves power tools and outdoor categories under license.

Differentiator

Problem solved

Functional benefit

Brands

• TAURUS: Core home appliances brand
• SOLAC
• BLACK+DECKER
• SUPRA
• RLD
• MYCOOK
• TAURUS PROFESSIONAL
• MINIMOKA
• INALSA
• LUCKY
• WHITEANDBROWN
• COFFEEMOTION
• PRAKTIKA
• CASALS
• WINSOR
• TURMIX
• TAG
• MELLERWARE

Products and services

• Small Kitchen Appliances A range of small kitchen appliances (food processors, coffee machines, kitchen robots) sold under Taurus Group brands including Taurus core, Solac, Minimoka, CoffeeMotion, Turmix, Mycook, and WhiteAndBrown, targeting household consumers.
• Electric Heaters Electric ceramic heaters and wall-mounted heating units (including models such as SOUFFLEO NEO, ORION, CERAMINO, CERAMDUO, ORIA, CALMA BOOST, and CERAMBOIS WALL) with digital thermostats, multiple power levels from 600W to 2500W, and tip-over protection, marketed primarily under the Supra brand for home heating.
• Oil-Filled Radiators Oil-filled electric radiators (model NIRA 30+) with multiple power levels and integrated safety features, marketed under the Supra brand for residential heating.
• Dehumidifiers Compressor-based dehumidifiers (model OMNIA) available in 20L and 30L daily capacity variants, marketed under the Supra brand for residential air treatment.
• Taurus Professional Line Professional-grade appliances including the MYCOOK PRO kitchen robot, PRIOR PRO S, and ROWZER PLUS targeted at commercial kitchens, hospitality operators, and food service professionals.
• Licensed Black+Decker Appliances Household and power tool products bearing the Black+Decker brand, manufactured and sold by Taurus Group under a licensing agreement covering Spanish and associated markets.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taurus Group