Lazaro

What Lazaro does

Lázaro Cuero is an Argentine heritage leather goods brand founded in 1948 in Buenos Aires by Lázaro Nielavitzky and his brother, originally producing kidskin gloves and now operating across three generations of family ownership under Josefina and Román Nielavitzky. The company manufactures handcrafted leather products in Buenos Aires using first-selection Argentine leather (cuero vacuno, napa, gamuza) and selected PU materials, spanning women's handbags (Carteras) across Leather, Soft, and Petit sub-collections, footwear (Calzado) including boots, sneakers, moccasins, and sandals, men's leather goods (Hombre) such as briefcases, travel bags, backpacks, and wallets, plus accessories (belts, keychains, charms, toiletry bags, perfumes, scarves, umbrellas) and apparel (Indumentaria). Distribution is multi-channel and entirely domestic: a direct-to-consumer e-commerce storefront (lazarocuero.com.ar, hosted on Tiendanube), physical retail stores in Buenos Aires (CABA) for in-person purchases and online order exchanges, and a B2B wholesale channel for retail partners contacted via email. Revenue mechanics are unit-pricing in Argentine Pesos (ARS), with products ranging from approximately $19,900 ARS (keychains) to $299,900 ARS (boots), interest-free installment options (3, 6, 9 cuotas sin interés) via major card networks and Mercado Pago, and free shipping thresholds around $189,999-$190,000 ARS.

Customer segmentation is horizontal, targeting Women Consumers as the primary segment and Men Consumers as secondary, with a non-primary B2B wholesale segment for retailers. Lázaro supplements the core retail business with two adjacent commercial initiatives: Lázaro Circular, a 2024-launched circular economy program for buying and selling pre-owned Lázaro products, and a Garage sale section for discounted prior-season inventory. Marketing channels are digital-first (e-commerce site, newsletter/email, Pinterest organic social) supplemented by physical events such as the Super Feria at Paseo del Jockey. Logistics are supported by domestic shipping integrations with OCA (home delivery and branch pickup) and Jipink (same-day/next-day delivery in AMBA for orders placed before 11:00). The business is privately held, founder/family-owned with no disclosed external funding, no international shipping, and no public listing.

Name

Lazaro

Legal name

Lázaro Cuero

Website

https://lazarocuero.com.ar

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Lázaro Cuero is a 76-year-old, family-owned Argentine leather goods brand that handcrafts handbags, footwear, accessories, and apparel in Buenos Aires, selling direct-to-consumer online and through Buenos Aires retail and B2B wholesale channels.

Ownership category

akta.pro rank

Product category

Leather Goods

NAICS

Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (316990), Footwear Manufacturing (3162), Luggage and Leather Goods Retailers (458320)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600), Footwear, (No Rubber) (3140)

akta.pro primary industry

Luxury & Designer Leather Goods Manufacturing (IMAOAHAG)

akta.pro secondary industries

Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Leather Travel Goods & Luggage (CRAKAEAC), Leather Belts & Straps (CRAKAEAD), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)

Keywords

• Handcrafted leather goods
• Premium leather bags
• Leather accessories
• Leather footwear
• Artisan leather workshop

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time sale of leather goods including handbags, accessories, footwear, and clothing through e-commerce and physical retail stores. Primary revenue stream from direct consumer purchases.
2. Wholesale/B2B Sales: Wholesale channel for retailers and businesses interested in selling Lázaro products, contacted via email for bulk purchasing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lazaro manufactures and sells handcrafted leather goods, including bags, wallets, shoes, belts, and small leather accessories, produced in its Buenos Aires workshop using traditional Argentine leather-working methods. The company sells its branded finished products through its own retail and online channels as well as to third-party retailers on a wholesale basis.

Product overview

Lázaro is an Argentine leather goods company with over 76 years of history (founded 1948) specializing in handcrafted leather products. The company operates as a traditional retail operation with a unified product portfolio rather than a platform architecture. The core product lines include women's handbags (Carteras) available in Leather Collection, Soft Collection, and Petit sub-collections; footwear (Calzado) featuring boots, sneakers, moccasins, and sandals; men's leather products (Hombre) including briefcases, backpacks, and wallets; and accessories (Accesorios) comprising belts (Cinturones), keychains and charms (Llaveros y charms), toiletry bags (Necessaires), and lifestyle items like perfumes and scarves. The company also operates seasonal 'Drop' collections (MUTAR, SENTIR, HABITAR), a sustainability initiative called Lázaro Circular for buying/selling pre-owned products, a Gift Card program, and a Garage sale section for discounted items. Products are artisanal, made from Argentine leather, with designs emphasizing organic, contemporary, and timeless aesthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted leather handbags Premium hand-finished leather bags for men and women, produced in the Buenos Aires workshop and sold under the Lazaro brand through own retail, online, and wholesale channels.
• Leather wallets and small leather goods Billfolds, cardholders, and small leather accessories hand-finished in the Buenos Aires workshop and sold to consumers and wholesale accounts.
• Leather footwear Hand-finished leather shoes and boots produced in the Buenos Aires workshop for men and women, distributed through Lazaro's own retail, online, and wholesale channels.
• Leather belts Handcrafted leather belts for men and women, produced in the Buenos Aires workshop and sold under the Lazaro brand through retail, online, and wholesale distribution.
• Leather accessories collection Additional small leather accessories produced in the Buenos Aires workshop and sold alongside the core bag, wallet, footwear, and belt lines.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Liebeskind Berlin: Berlin-based leather handbag and accessory brand with similar accessible-luxury positioning and comparable product breadth across women's bags, belts, and small leather goods.
• Parfois: European accessories brand with growing handbag, wallet, and small leather goods assortment at accessible prices. Overlaps in category and price tier, increasingly relevant as it expands into Latin American markets.

Broad incumbents

• Furla: Italian leather goods house offering handbags, wallets, and accessories in a similar accessible-luxury band. Comparable on category, materials, and price tier; competes for the same aspirational Argentine consumer.
• Coach: Global accessible-luxury leather goods house with broad handbag, wallet, and accessory assortment. Comparable product category and mid-premium price tier, accessible to Argentine consumers via global e-commerce and select regional retail.

Direct peers

• Cardón: Argentine leather and accessories brand with men's and women's bags, backpacks, and wallets. Direct overlap with Lázaro's Hombre and accessories lines and shared Argentine consumer base.
• Jazmín Chebar: Argentine contemporary fashion and leather accessories brand competing in the women's handbag and accessory category with similar price-to-premium positioning and DTC retail presence.
• Prune: Argentine premium leather goods brand offering handbags, wallets, and accessories at comparable price points with similar artisanal positioning. Closest domestic competitor given shared market, customer base, and category mix.
• Rapsodia: Argentine heritage fashion and leather accessories brand offering handbags, belts, and small leather goods. Overlaps with Lázaro on category and Argentine mid-premium consumer segment.
• Ayres Leather: Argentine leather goods manufacturer and retailer producing handbags, travel bags, and small leather accessories. Comparable in category, distribution (DTC + retail), and premium Argentine leather positioning.
• Muaa: Argentine contemporary leather and accessories brand with overlapping women's handbag, wallet, and belt categories. Targets similar mid-to-premium Argentine consumers via DTC and physical retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lazarocuero
• Facebookfacebook.com/lazarocuero
• LinkedInlinkedin.com/company/lazarocuero

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazaro