What Simpson Technologies does

Simpson Technologies designs, manufactures, and services industrial equipment for foundry sand preparation, mixing, cooling, reclamation, testing, and process control, serving metal casting foundries producing iron, steel, brass, aluminum, and other metal castings. Core products include the Speedmullor high-intensity batch mixer, the Multi-Mull continuous muller-type mixer, the Multi-Cooler evaporative sand cooling and pre-conditioning system, the Pro-Claim pneumatic continuous sand reclaimer, the Hartley Online Control System (installed on 1,000+ mixers across 35+ countries), the BFS Dosing Systems for bond addition, and the KSS Gyra Screen for coated sand screening. The technology stack also integrates Allen Bradley and Siemens controllers, with the Monitizer IIoT platform providing real-time monitoring and AI-driven process optimization via Monitizer | PRESCRIBE. Underlying technical differentiators include evaporative cooling that achieves sand discharge moisture of 2.0% ±0.2%, pneumatic reclamation with no moving parts in contact with sand, and precise compactability control to ±3 points in 90%+ of tests.

Simpson operates as a wholly-owned subsidiary of Norican Group following its October 2022 acquisition, with corporate engineering and technology development anchored at the LEED-certified Simpson Global Tech Center in Naperville, IL, North American headquarters in LaGrange, GA, manufacturing in Euskirchen, Germany and Bangalore, India, and regional offices in Shanghai, Taastrup, and Bangalore. The business monetizes through quote-based capital equipment sales, aftermarket spare parts and service contracts, modernization upgrades for installed equipment, and laboratory testing services, distributed via direct enterprise field sales and the broader Norican network of 80 countries and 8,000+ active customers. End markets span foundry, automotive and heavy truck, and industrial castings, with named enterprise customers including Waupaca Foundry, Grede, Castalloy, Progressive Foundry, Lodge Cast Iron, Charlotte Pipe and Foundry, Aalberts IPS Americas, BCI, and Manufacturer's Brass and Aluminum Foundry.

Pricing is consultative and not publicly disclosed. Distribution combines direct sales with industry events such as Metal China, AFS Metalcasting Congress, CastExpo, IFEX India, and FUNDIEXPO Mexico. The company was founded in 1912 and led historically by the Dienst family, with Bruce W. Dienst currently serving as President & CEO and President of Norican Group North America. Recent strategic moves include the 2022 Norican integration, 2024 Monitizer PRESCRIBE announcement, January 2025 India manufacturing launch for the Multi-Cooler, and senior leadership additions of SVP of Technology Center John Jennings (September 2025) and VP of Engineering Tim McDonald (January 2025).

Name

Simpson Technologies

Legal name

Simpson Technologies Corporation

Website

https://simpsongroup.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Simpson Technologies designs and manufactures industrial equipment for foundry sand preparation, mixing, cooling, reclamation, testing, and process control, serving enterprise metal casting foundries globally as a subsidiary of Norican Group across 65+ countries.

Ownership category

akta.pro rank

Product category

Foundry Sand Preparation Equipment

NAICS

Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

akta.pro secondary industry

Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)

Keywords

• Foundry sand preparation
• Sand reclamation systems
• Industrial mixing equipment
• Sand testing equipment
• Foundry process control

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of industrial foundry equipment including sand mixers, coolers, reclaimers, and testing equipment. Equipment is sold as capital equipment with custom configurations for foundry operations.
2. Parts and Services: Aftermarket parts supply, service contracts, upgrades, and technical support for installed equipment. Includes spare parts, maintenance services, and modernization/upgrades to extend equipment lifetime.
3. Laboratory Testing Services: Laboratory testing services for sand analysis and foundry process optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Simpson Technologies manufactures and sells industrial foundry sand preparation, mixing, cooling, reclamation, and testing equipment for metal casting operations. The product portfolio includes batch and continuous mulling solutions (Speedmullor, Multi-Mull), sand cooling systems (Multi-Cooler), pneumatic sand reclamation (Pro-Claim), inline sand testing/control technology (Hartley Online Control System), and supporting equipment such as dosing systems and sand screens. Equipment is sold as capital equipment with custom configurations, complemented by aftermarket parts, service contracts, modernization upgrades, and laboratory testing services.

Product overview

Simpson Technologies is a manufacturer of industrial mixing and foundry sand technologies, operating as part of Norican Group since October 2022. The company offers a comprehensive portfolio of sand preparation, sand reclamation, sand testing, and process mixer equipment. Core products include the Speedmullor (batch mixer), Multi-Mull (continuous mixer), Multi-Cooler (sand cooling/preconditioning), and Pro-Claim (pneumatic sand reclaimer). Supporting products include the Hartley Online Control System for automation, BFS Dosing Systems for bond addition, Gyra Screen for sand screening, and HD Max Gearbox for Speedmullors. The company also provides spare parts, service programs, and various equipment upgrades. Simpson equipment is complemented by the Monitizer IIoT digital platform for real-time sand system monitoring and optimization. Products are sold globally across 65+ countries with manufacturing in the USA, Europe, and India.

Differentiator

Problem solved

Functional benefit

Brands

• Pro-Claim: Continuous sand reclaimer working on the principle of pneumatic scrubbing for reclaiming green sand and chemically bonded sand for reuse in foundry molding systems.
• Multi-Cooler
• Multi-Mull
• Speedmullor
• Hartley
• KSS Gyra Screen
• HD Max Gearbox
• BFS Dosing Systems

Products and services

• Simpson Speedmullor High-intensity batch mixer combining high-speed, high-intensity mulling with energy-efficient batch operation for medium- to large-sized foundry sand systems. Originally developed as Beardsley & Piper Speedmullor, the equipment combines mixing performance and energy efficiency with productivity of high-speed mixers, and features horizontally mounted muller wheels compressing sand against the mixer wall with high-speed plows for full bentonite and additive development.
• Simpson Multi-Mull Medium-speed, high-intensity muller-type mixer for continuous operation, delivering up to 50% more hourly production than two batch mixers of equivalent diameter. Designed for medium to very large volumes of high-quality molding sand on a continuous basis, with synchronized dual muller and overlapping dual plow design enabling figure-8 sand movement and maximum mulling action.
• Simpson Multi-Cooler Continuous sand cooler and pre-conditioning system operating on the principle of evaporative cooling. Provides mixer groups with sand cooled to temperatures allowing optimal mulling, premixed to eliminate return sand variations, with moisture content controlled within tight tolerances (2.0% +/-0.2%). Achieves discharge moisture of 2.0% and cools sand to below 120°F (49°C) or 10°C over ambient.
• Simpson Pro-Claim Continuous sand reclaimer working on the principle of pneumatic scrubbing for reclaiming green sand and chemically bonded sand for reuse in foundry molding systems. Offers no moving parts in contact with sand, continuous operation requiring no operator, minimal maintenance, and high throughput with small footprint, with potential cost savings of 75-90% of new sand costs.
• Simpson Hartley Online Control System Complete green sand mixer group control and automation system installed on over 1,000 mixers in more than 35 countries. Controls compactability to +/-3 points in 90%+ of tests with models available for batch and continuous mixing applications, featuring data acquisition, reporting, and complete automation of all mixer group functions. Uses Allen Bradley and Siemens controllers as standard components.
• Simpson BFS Dosing Systems Calculated weight-based bond addition system providing continuous dosing of dry materials (primarily bentonite clay) to continuous coolers or continuous mullers. Features 50 ft3 storage hopper on load cells, rotary valve unit, and screw feeder for fully automated operation.
• Simpson KSS Gyra Screen Rugged sand screening system designed for sieving of coated sand and crushing of lumps. Features three-layer sieve with different mesh sizes, quick-release fasteners for sieve replacement, vibratory supports with universal joints, and eccentric shaft driven by V-belt drive and three-phase motor.
• HD Max Gearbox High-durability gearbox designed for maximum performance and efficiency with longer service life for Simpson Speedmullors. Features contactless sealing system for input shaft, optimized heat dissipation, and improved reliability through optimized gearing topology.
• Simpson Sand Testing Equipment Comprehensive line of sand testing equipment including Universal Sand Strength Machine (Model 42104), Digital Absolute Permeameter (Model 42105), Digital Pneumatic Sand Squeezer (Model 42160), Wet Tensile Tester (Model 42112), Mold Strength Tester (Model PFP), and Gas Pressure Measuring Device (Model PGD) for measuring and validating foundry sand properties.
• Spare Parts Engineered and designed spare parts providing maximum performance and efficiency with right specifications made from original designs for Simpson equipment.
• Service & Maintenance Simpson Performance Partnership program offering service to maximize equipment performance and avoid unexpected downtimes, with discounted rates available and global Simpson Service backed by trained technicians.
• Laboratory Testing Services Laboratory testing services for sand analysis and foundry process optimization, providing analytical support for sand system performance.
• PLC Upgrade Modern PLC upgrade extending lifetime of Simpson Hartley and Multi-Cooler equipment. Replaces obsolete Allen Bradley PLC-5 controllers with contemporary components to prevent unplanned production downtime.
• Multi-Cooler Discharge Door Upgrade Performance enhancement upgrade replacing obsolete Rotork actuated door with electro-mechanical actuator for improved operation and precision on Simpson Multi-Cooler models MC-50 through MC-300.
• Multi-Mull Discharge Door Controls Upgrade Performance upgrade replacing original flop gate style door or obsolete Rotork actuated door with power-based control method and electro-mechanical actuator for improved operation and precision on Simpson Multi-Mull models 21G through 23G.

Quantifiable outcome

• 83% reduction in sand-related downtime
• +9 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Norican GroupflagshipStrategic or Co-development Partner · 1 October 2022On October 1, 2022, Simpson Technologies became part of Norican Group, joining DISA, StrikoWestofen, Wheelabrator, and Monitizer. This acquisition provides Simpson with access to Norican's global support network across 80 countries, 8000+ active customers, and IIoT digital expertise through the Monitizer platform. Bruce Dienst, Simpson's President & CEO, assumed additional role of President of Norican North America.

Scale indicators18 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Wheelabrator Group: Norican sister brand and global leader in shot blasting and surface preparation equipment for foundries. Adjacent product line serving the same foundry customers; relevant because Simpson's sand preparation equipment sits upstream of Wheelabrator's surface finishing in the casting process.
• Inductotherm Group: US-based global leader in induction melting and heating equipment serving foundries and metals producers. Comparable as a foundry process equipment incumbent with overlapping customer base and complementary process coverage.
• StrikoWestofen: Norican sister brand specializing in melting, holding, and dosing furnaces for foundries. Comparable because StrikoWestofen's dosing and holding equipment serve the same metalcasting customers as Simpson, with overlap in material dosing technology.

Direct peers

• DISA: Sister company under Norican Group and the global leader in foundry molding lines and shot blasting. DISA competes and collaborates with Simpson across the green sand foundry line, making it the closest direct comparable in product portfolio and customer base.
• Sintokogio: Japanese industrial group and parent of Omega Sinto, one of the largest foundry equipment manufacturers globally. Directly competes with Simpson in sand preparation, molding, and sand reclamation systems across Asia, Europe, and the Americas.
• Vulcan Engineering: US-based designer and manufacturer of complete foundry systems including sand preparation, molding, and casting handling equipment. Direct competitor to Simpson in North American iron and steel foundries.
• Loramendi: Spanish manufacturer of core-making and sand preparation equipment for foundries. Direct European competitor to Simpson's sand processing and molding equipment, particularly for chemically bonded sand systems.
• Omega Sinto Foundry Machinery: UK-based subsidiary of Sintokogio manufacturing sand molding and preparation equipment for foundries. A direct competitor to Simpson's Speedmullor and Multi-Mull product lines, particularly in European markets.
• Küttner: German engineering company supplying complete foundry and metallurgical plants, including sand preparation and reclamation technology. A direct European competitor to Simpson's sand processing equipment portfolio.
• Didion Manufacturing: US manufacturer of sand processing, casting, and metal recovery equipment for foundries. Directly competes with Simpson's Pro-Claim reclamation and Multi-Cooler product lines in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simpson-technologies
• Xx.com/simpson_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpson Technologies