Nabadab LLC

What Nabadab LLC does

Nabadab LLC, doing business as ThriftCart, is a US-based vertical SaaS company that provides a cloud point-of-sale and operations platform purpose-built for nonprofit thrift stores. The platform combines POS, inventory management with color-based discounting, donation tracking (drop-off, pickup scheduling with route optimization, donor tax receipts), marketing automation (SMS, email, roundup donations, birthday marketing), real-time in-store and online inventory sync, and integrated payment processing under a sub-brand called ThriftCart Pay. A suite of four AI assistants (Marketing, Support, Site, Commerce) and AI-powered suggested pricing automate campaign building, donor communications, SEO descriptions, fraud detection, and demand-based donation requests. The product is hardware-agnostic and integrates with Shopify, Avalara, Zapier, Shogo (QuickBooks Online), Charityproud, and In the Loop. ThriftCart's pricing is a three-tier monthly subscription — Startup ($99/month, publicly listed), Core, and Plus — with multilocation, multi-channel marketing, and advanced integrations available in the Plus tier. The company reports more than 500 thrift store customers, including Goodwill, The Salvation Army, Society of St. Vincent de Paul, and Habitat for Humanity ReStore, and operates with a lean team of 1-10 employees from its headquarters in Springville, Utah. The go-to-market is product-led: free demos, an SEO-driven blog and POS-comparison content, a podcast, social channels, and a fully rebated $750 setup fee that lowers acquisition friction once the customer goes live and processes payments.

Name

Nabadab LLC

Legal name

ThriftCart

Website

https://thriftcart.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Nabadab LLC (dba ThriftCart) is a vertical SaaS company providing a cloud point-of-sale and operations platform purpose-built for nonprofit thrift stores, serving 500+ customers including Goodwill, Salvation Army, SVdP, and Habitat ReStore through subscription tiers and thrift-specific AI assistants.

Ownership category

akta.pro rank

Headquarters

HQ city

Langley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Starter Plan: Entry-level subscription plan at $99/month providing basic POS functionality, built-in reports, SMS marketing, and integrated payments. Originally priced at $150/month but offered at promotional rate.
2. Subscription SaaS - Core Plan: Mid-tier plan including website integration, unlimited phone and email support, roundup donations, integrated barcoding and labeling, donation scheduling and management, color-based discounting, and sell by weight. Pricing requires contacting sales.
3. Subscription SaaS - Plus Plan: Enterprise-level plan for multilocation operations including everything in Core plus multi-location functionality, text messaging, scheduled promotions, email marketing, birthday marketing, Avalara integration, Zapier integration, and Shogo integration. Pricing requires contacting sales.
4. Setup Fee (Rebated): $750 setup fee covering data migration and system configuration, rebated in full after customer goes live and processes payments with ThriftCart. Functions as a customer acquisition incentive rather than revenue generator.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Nabadab LLC operates ThriftCart, a cloud-based point-of-sale system purpose-built for nonprofit thrift stores. The platform combines POS, donation intake and pickup scheduling with route optimization, color-based automated discounting, real-time inventory sync across physical and online stores, integrated payments (ThriftCart Pay), and AI workflow assistants for marketing, support, site content, and commerce. It is sold as subscription SaaS to nonprofit thrift stores, with tiered plans (Startup, Core, Plus) and a $750 setup fee that is fully rebated after go-live.

Product overview

ThriftCart is an all-in-one nonprofit thrift store point of sale system built specifically for thrift stores and resale shops. The platform consists of a core POS system integrated with inventory management, donation tracking, marketing tools, and payment processing modules. The product ecosystem includes AI-powered assistants for workflow automation, route optimization for donation pickups, and color-based discounting features. Three pricing tiers are offered: Startup ($99/month for basic needs), Core (mid-tier with website integration and roundup donations), and Plus (enterprise with multi-location support and advanced integrations). All plans include onboarding with customer success team, inventory setup assistance, integrations, and hardware support.

Differentiator

Problem solved

Functional benefit

Brands

• ThriftCart Pay: Payment processing service for merchants in Canada, US, UK, and Australia

Products and services

• ThriftCart POS All-in-one cloud-based point-of-sale system designed specifically for nonprofit thrift stores, bundling sales transactions (credit, debit, mobile, gift cards), receipt printing, customer loyalty, real-time inventory sync, donation tracking, color-based discounting, pickup scheduling with route optimization, integrated marketing (SMS, email, birthday, scheduled promotions), and AI-powered Assistants for marketing, support, site content, and commerce workflows. Sold via subscription SaaS plans (Startup, Core, Plus) on a per-location basis.

Quantifiable outcome

• $12.3M+ raised for thrift store missions
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: Horizontal retail/restaurant POS from a well-funded incumbent; relevant as an adjacent SaaS POS competitor expanding into retail verticals where ThriftCart operates.
• Square (Block): Dominant general-purpose small-business POS used widely in retail including some thrift stores; competes on the low end of ThriftCart's Starter tier and routinely cited as a comparison page.
• Shopify POS: Shopify provides integrated online and in-store POS plus an integration partnership with ThriftCart; serves as the alternative omnichannel retail stack for thrift stores.
• Lightspeed Retail: Established omnichannel retail POS platform used by specialty and thrift stores; competes for the same retail-software wallet with broader feature breadth but less thrift-specific workflows.
• QuickBooks Point of Sale (Intuit): General small-business POS and accounting platform bundled with QuickBooks; competes for thrift stores' retail-software budget and integrates adjacent to ThriftCart's Shogo/QuickBooks integration.
• Clover (Fiserv): General SMB POS and payments platform positioned as a ThriftCart comparison alternative for thrift stores seeking out-of-the-box retail functionality rather than vertical workflows.

Direct peers

• ThriftWorks: Thrift store retail management software aimed at nonprofit and for-profit thrift operators; directly competes for the same vertical SaaS budget as ThriftCart.
• Resaleworld: Consignment and resale management platform used by thrift, consignment, and resale shops. Provides point-of-sale, inventory, and consignor tracking for the same secondhand retail customer segment.
• ConsignPro: Consignment shop management software serving resale and consignment retailers with POS, inventory, and consignor tracking features comparable to ThriftCart's vertical workflows.
• ThriftTrac: Thrift store inventory and donation-tracking software vendor serving the same nonprofit thrift vertical. Closest direct competitor to ThriftCart given overlapping thrift-specific workflow focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ThriftCart
• Facebookfacebook.com/ThriftCartPOS
• LinkedInlinkedin.com/company/thriftcart
• Instagraminstagram.com/thriftcartpos/?igsh=MTgwemMyaTQyZmtpcw%3D%3D&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nabadab LLC