WAGNER SOLAR GMBH

What WAGNER SOLAR GMBH does

Wagner Solar GmbH is a Kirchhain-headquartered, German solar energy system provider founded in 1979 and operating continuously for over 45 years, now a privately held subsidiary of Dutch Sanderink Holding since September 2014. The company functions as an integrated systems provider across three divisions: photovoltaic (solar electricity), solar thermal (solar heat including PVT hybrid), and mounting systems, manufacturing solar collectors and TRIC mounting hardware in its own 3,000 m² Kirchhain factory while distributing complementary components from brand partners (modules from LONGi/Trina/AIKO/Jonsol etc., inverters, batteries from BYD/Huawei/Fenecon/SMA, EV chargers from EVBox/Hardy Barth). Its proprietary technology stack centers on TÜV-certified TRIC modular mounting with patented detail components, a high-efficiency absorber coating claimed to reduce long-wave back-radiation loss to ~5% (vs. ~88% standard), anti-reflective collector glass, and the in-house SUNoptimo design and sizing software used by installer partners. The company also markets a climate-friendly LOW CO2 mounting line.

Wagner Solar's business model is B2B channel-led: revenue is generated primarily through hardware sales to a dense network of certified installer partners (electricians, HVAC companies) who purchase via a 24/7 B2B online shop offering 1,750+ SKUs at partner-tiered pricing, augmented by direct sales and custom engineering for commercial/institutional projects (e.g., a 560 kWp stadium rooftop at Waldstadion Frankfurt) and by international distribution partners covering Europe and beyond. End-customer leads from the corporate website are systematically routed to nearby certified installers, reinforcing the partner-channel flywheel. Revenue streams are therefore dominated by one-time hardware sales plus ancillary professional services (system integration, consulting, custom engineering).

The company serves four primary customer segments: (1) residential end-customers seeking grid independence and reduced energy bills, (2) commercial and industrial users pursuing large-scale PV/thermal installations, (3) certified installer/HVAC/electrical trade partners (the principal buyer), and (4) engineering offices, planners, and architects specifying Wagner systems in building projects. Multilingual marketing (German/English/French), trade-fair presence at Intersolar Europe, social channels, and Brevo-powered newsletters support both top-of-funnel demand generation and partner education. With ~110 employees consolidated at the Kirchhain site and no external funding rounds, Wagner Solar operates as a mature, owner-controlled European solar distribution and light-manufacturing specialist.

Name

WAGNER SOLAR GMBH

Legal name

Wagner Solar GmbH

Website

https://wagner-solar.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Wagner Solar GmbH is a German, Kirchhain-based solar systems provider manufacturing solar collectors and TRIC mounting hardware, distributing PV, storage, and EV-charging components, and selling primarily via a certified installer partner network.

Ownership category

akta.pro rank

Product category

Solar Energy Systems

NAICS

Solar Electric Power Generation (221114)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Solar Mounting, Racking, Trackers & Structural BOS Manufacturing (EUAMAHAC)

akta.pro secondary industries

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ)

Keywords

• Solar thermal systems
• Photovoltaic mounting hardware
• Solar collector manufacturing
• Renewable energy distribution
• Solar installation wholesale

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Product Sales: Sale of solar thermal collectors, photovoltaic modules, mounting systems, and components through direct sales and partner network.
2. Online Shop E-commerce: B2B e-commerce platform offering 1750+ solar products for registered artisan partners with 24/7 ordering capability.
3. System Integration and Consulting: Complete solar system solutions with consultation services, custom engineering for specialized installations such as stadium rooftops.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wagner Solar GmbH is a German system provider for solar energy that manufactures flat-plate solar collectors and TRIC mounting systems in-house while distributing complementary solar modules, inverters, battery storage, EV charging stations, and solar tanks from brand partners. Products are sold to installers and commercial customers through a B2B distribution partner network and a dedicated online shop restricted to registered trade partners. End-customer reach to residential users is delivered via partner referrals rather than direct consumer sales.

Product overview

Wagner Solar GmbH is a system provider offering integrated solar energy solutions across three core divisions: solar electricity (photovoltaic), solar heat (solar thermal), and mounting systems. Their product portfolio includes both manufactured products (solar collectors produced in their own Kirchhain factory, TRIC mounting systems TÜV-certified in Germany) and distributed products from brand partners (solar modules, inverters, battery storage systems, EV charging stations). They operate an online shop with over 1750 products and provide SUNoptimo design software for system sizing. The TRIC mounting system family offers solutions for pitched roofs, flat roofs, ground-mounted installations, green roofs, and PV fences, with recent launches including TRIC F duo LS, TRIC F green, TRIC flex P, and the award-winning TRIC fence home.

Differentiator

Problem solved

Functional benefit

Brands

• TRIC: TÜV-certified solar mounting systems developed and manufactured by Wagner Solar in Germany, covering pitched roofs, flat roofs, and ground-mounted installations.
• SUNoptimo
• Wagner Solar GmbH Onlineshop

Products and services

• TRIC Mounting Systems TÜV-certified proprietary mounting system family for photovoltaic and solar thermal installations, available in variants for pitched roofs (TRIC F duo), flat roofs (TRIC F duo LS, TRIC F green), ground mounts (TRIC flex P), and balcony/fence applications (TRIC fence home). Manufactured in-house at Kirchhain and sold through Wagner's trade-partner network.
• Flat-Plate Solar Collectors (Euro F-series) In-house manufactured flat-plate solar thermal collectors (Euro F-series) featuring a high-efficiency absorber coating and anti-reflective glass for solar thermal water and space heating applications. Sold to installers and commercial customers.
• Solar Storage Tanks (ARCA / SOLARIS) Stratified solar storage tanks in the ARCA and SOLARIS ranges for buffering thermal energy from solar collector installations in residential and commercial systems.
• Solar Modules (Photovoltaic) Photovoltaic modules distributed (rather than manufactured) from brand partners, supplied as part of complete PV system kits for installers and commercial customers.
• Inverters PV inverters from brand partners distributed by Wagner Solar as part of integrated PV system packages for residential, commercial, and industrial installations.
• Battery Storage Systems Battery storage solutions, including residential and commercial-scale storage, distributed from brand partners and integrated into PV and combined PV/thermal systems.
• EV Charging Stations EV charging stations from brand partners distributed by Wagner Solar, supplied to installers and commercial customers as part of integrated PV + storage + e-mobility systems.
• PVT Hybrid Systems Photovoltaic-thermal hybrid (PVT) systems that combine electricity generation with thermal energy extraction in a single collector, for combined heat-and-power residential and commercial applications.
• SOLARvent Ventilated Facade Collectors Ventilated facade solar thermal collectors for flat facades, including the SOLARvent climate facade variant for solar-thermal heating support and ventilation in commercial/industrial buildings.
• SUNoptimo Design Software Proprietary design and yield-projection software used by installers to size solar thermal and PV systems, with output used to specify components from Wagner Solar's catalogue.
• Solar Thermal Kits Pre-packaged solar thermal kits combining collectors, tanks, mounting, and hydraulic components for residential and small commercial installations; sized via SUNoptimo and supplied through trade partners.

Quantifiable outcome

• Solar thermal systems can reduce oil or gas consumption significantly, with up to 60-70% of hot water energy coming from the sun annually
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SUNoptimocoreTechnology or IntegrationSUNoptimo provides online design and sizing software for solar installations. Wagner Solar uses this platform to enable partners to configure optimal solar systems and offers a link to the SUNoptimo configurator (sunoptimo.wagner-solar.com) on their website and shop.
• Specialized Installer Partners (Electricians, HVAC Companies)coreChannel Partner/ Reseller/ DistributorNetwork of certified specialist partners including electrical companies and heating/plumbing companies who install Wagner Solar products. Partners receive 24/7 online shop access, training, technical documentation, and referral of customer inquiries.
• LORENZ ENERGIE GmbHminorChannel Partner/ Reseller/ DistributorSolar installation partner that installed the 560 kWp PV system at Frankfurt Waldstadion using Wagner Solar's TRIC mounting systems.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Vaillant Group: European heating manufacturer with solar thermal and hybrid heat pump products sold through installer networks across DACH. Comparable end-market and channel model, with overlapping solar thermal technology.
• Stiebel Eltron: German heating and hot water specialist with solar thermal and heat pump offerings for residential and commercial customers. Competes in the same installer channel and overlapping solar thermal + system integration segments as Wagner.
• Bosch Thermotechnology: Large manufacturer of heating, hot water, and solar thermal systems sold via installer networks in Europe. Comparable in solar thermal collector manufacturing and installer-channel distribution, though part of a much broader portfolio.
• Viessmann (now part of Carrier): Major German heating technology group with solar thermal, heat pumps, and PV/storage solutions. Directly overlaps with Wagner's solar thermal and integrated heating offerings, but at significantly larger scale and broader product portfolio.

Direct peers

• Schletter Group: Manufacturer of solar mounting systems for residential, commercial, and utility-scale projects, with strong European footprint. Directly comparable to TRIC's mounting-system focus, including structural certification and installer distribution.
• IBC Solar: Germany-based PV system provider and distributor of modules, inverters, storage, and mounting systems, serving installers and commercial customers. Closely comparable to Wagner's PV-side system integration and installer-channel model.
• K2 Systems: German manufacturer of solar mounting systems for pitched, flat, and ground-mounted installations. Closely comparable to Wagner's TRIC mounting product line in technology, customer base, and competitive positioning.

Regional players

• Solar-Info-Zentrum / Solarwärme-Branche (e.g., Ritter XL Solar): European solar thermal collector manufacturers with German manufacturing footprint serving installer channels. Comparable in solar thermal collector production and heating-system integration, though with smaller product breadth than Wagner.

Emerging players

• 1Komma5° (1point5 degrees): Fast-growing German installer and system provider for residential PV, storage, heat pumps, and EV charging. Comparable end-customer offering and one-stop-shop positioning, though built around a franchise installer model rather than manufacturing.
• Enerix Franchise: German solar specialist franchise network offering PV, storage, and EV charging to residential customers via regional partner installers. Comparable installer-channel structure and integrated system offering, though without Wagner's in-house collector manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WagnerSolar
• Facebookfacebook.com/WagnerSolar
• LinkedInlinkedin.com/company/wagner-solar
• Instagraminstagram.com/wagner_solar_gmbh
• Xx.com/WagnerSolar

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAGNER SOLAR GMBH