Tapper's Diamonds & Fine Jewelry

What Tapper's Diamonds & Fine Jewelry does

Tappers is a company based out of 1702 S 17th St, Sheboygan, Wisconsin, United States.

Name

Tapper's Diamonds & Fine Jewelry

Legal name

Tapper's

Website

http://www.tappers.com/

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Tappers is a company based out of 1702 S 17th St, Sheboygan, Wisconsin, United States.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Fine Jewelry & Precious Metal Repair (CRAKALAA), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Fine jewelry retail
• Loose diamond sales
• Luxury timepieces
• Engagement ring store
• Jewelry repair services

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of engagement rings, loose diamonds (natural and lab grown), fine jewelry, watches including luxury brands like Rolex, TUDOR, Cartier, Breitling, and estate/pre-owned jewelry.
2. Jewelry Repair Services: On-site jewelry repair and restoration services including watch repairs, ring resizing, stone setting, polishing, and cleaning performed by master jewelers with 20+ years experience.
3. Gold Exchange: Purchase of gold, estate jewelry, diamonds, and timepieces from customers at competitive rates. Also offers 90-day collateralized luxury loans at 3% monthly interest plus storage fees.
4. Custom Design Services: Bespoke jewelry design services where customers work with designers to create unique, one-of-a-kind pieces from concept sketches to finished products.
5. Appraisal Services: Comprehensive jewelry appraisals by in-house CGA (Certified Gemologist Appraiser) for insurance, estate, tax, and divorce proceedings. Laboratory reports and grading reports provided for diamonds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tapper's Diamonds & Fine Jewelry is a family-owned jewelry retailer operating physical showrooms and an e-commerce site, selling natural and lab-grown loose diamonds, engagement rings, wedding bands, fine jewelry, and authorized luxury timepieces (Rolex, TUDOR, etc.). The business is supplemented by in-store services including custom jewelry design, jewelry repair, watch repair, appraisals, a dedicated Gold Exchange, and consumer financing.

Product overview

Tapper's Diamonds & Fine Jewelry is a multi-generational family-owned jeweler serving Metro Detroit since 1977, operating as Michigan's largest direct diamond importer. The company offers a unified retail platform combining physical showrooms with e-commerce, centered on diamonds (natural and lab grown) and fine jewelry, supplemented by luxury timepieces (Rolex and other premium watch brands), custom design services, and complementary services including gold exchange, jewelry care/restoration, appraisals, and financing. The product portfolio includes engagement rings and wedding bands (both natural and lab grown diamonds), loose diamonds, designer jewelry across multiple brands (David Yurman, Roberto Coin, Marco Bicego, Mikimoto, Lagos, and others), and luxury watches. Services like the Platinum Rewards loyalty program, Diamond Trade-In/Trade Up program, and Custom Design Service extend the core jewelry retail offering. The company positions itself as a full-service jeweler with in-house gemological expertise (GIA Graduate Gemologists), on-site master craftsmen, and direct mine-to-showroom sourcing enabling competitive pricing backed by a 110% best price guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Tapper's Gold Exchange: Gold and estate buying service with luxury pawn/loan offerings. Operates as a separate brand with dedicated locations for selling gold, diamonds, estate jewelry, and timepieces.
• Rolex Boutique Tapper's Detroit
• Spark'd Permanent Bracelets by Tapper's
• LKT Collection
• LKT Bridal
• LKT Gold
• LKT Essentials
• Tapper's Select
• Flexie
• Prism Collection
• Sea Gems
• Estate
• Tiny Tapper's

Products and services

• Rolex Timepieces
• Luxury Timepieces (TUDOR and other brands)
• Custom Jewelry Design
• Tapper's Gold Exchange
• Jewelry Repair and Restoration
• Watch Repair
• Appraisal Services
• Diamond Trade-In, Trade Up Program
• Platinum Rewards Program
• Spark'd Permanent Bracelets
• Consumer Financing
• Natural Loose Diamonds
• Lab-Grown Loose Diamonds
• Engagement Rings
• Wedding Bands
• Fine Jewelry

Quantifiable outcome

• 110% best price guarantee: refund 110% of difference if same diamond found cheaper elsewhere within 30 days
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• RolexcoreChannel Partner/ Reseller/ DistributorTapper's is an authorized Rolex retailer and operates a dedicated Rolex Boutique (Rolex Boutique Tapper's Detroit) at Somerset Collection South. The company offers Rolex watches including Oyster Perpetual, Datejust, Day-Date, Submariner, GMT-Master II, and other collections. Also offers Rolex Certified Pre-Owned watches.
• TUDORcoreChannel Partner/ Reseller/ DistributorTUDOR Boutique operated at Somerset Collection North second floor. Authorized TUDOR retailer offering the full range of TUDOR timepieces including Black Bay, Pelagos, and Royal collections.
• PaneraicoreChannel Partner/ Reseller/ DistributorPanerai Boutique at Somerset Collection North second floor. Authorized Panerai retailer.
• IWC SchaffhausencoreChannel Partner/ Reseller/ DistributorIWC Boutique at Somerset Collection North second floor. Authorized IWC Schaffhausen retailer.
• Jaeger-LeCoultrecoreChannel Partner/ Reseller/ DistributorJaeger-LeCoultre Boutique at Somerset Collection North second floor. Authorized Jaeger-LeCoultre retailer.
• David YurmanminorChannel Partner/ Reseller/ DistributorDavid Yurman designer jewelry collection offered through Tapper's retail locations. Promotional partnership for women's designs featured on website homepage.
• BreitlingminorChannel Partner/ Reseller/ DistributorBreitling luxury watches available through Tapper's timepiece collection.
• CartierminorChannel Partner/ Reseller/ DistributorCartier luxury watches and jewelry available through Tapper's. Featured promotional space on homepage.
• ShinolaminorChannel Partner/ Reseller/ DistributorDetroit-based Shinola watches available at Tapper's. Wide selection including Runwell, Canfield, Detrola, and Duck collections ranging from $495 to $1,475.
• MikimotominorChannel Partner/ Reseller/ DistributorMikimoto pearl jewelry collection available at Tapper's locations.
• Roberto CoinminorChannel Partner/ Reseller/ DistributorRoberto Coin designer jewelry available through Tapper's.
• Marco BicegominorChannel Partner/ Reseller/ DistributorMarco Bicego designer jewelry available through Tapper's.
• OmegaminorChannel Partner/ Reseller/ DistributorOmega luxury watches available through Tapper's timepiece collection.
• LagosminorChannel Partner/ Reseller/ DistributorLagos designer jewelry collection available at Tapper's.
• BellarriminorChannel Partner/ Reseller/ DistributorBellarri fine jewelry featuring colorful gemstone pieces available at Tapper's.
• BuccellatiminorChannel Partner/ Reseller/ DistributorBuccellati luxury jewelry available through Tapper's.
• Jewelers of AmericaminorStrategic or Co-development PartnerAppraisal team follows code of ethics governed by Jewelers of America. Company references JA standards for professional practices.
• Jewelers Vigilance CommitteeminorStrategic or Co-development PartnerAppraisal team follows code of ethics governed by Jewelers Vigilance Committee for professional standards.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Shane Co. Privately held direct diamond importer with company-operated showrooms across the U.S. The closest peer to Tapper's on the direct-from-source diamond model, broad bridal assortment, and in-house master jewelers doing repairs and custom work.
• Borsheims: Family-owned independent luxury jeweler (Berkshire Hathaway–affiliated) operating a flagship showroom plus online. Comparable as a multi-generational, family-run independent jeweler with strong authorized luxury watch brand relationships and bridal focus.
• Reeds Jewelers: Family-rooted regional jewelry chain operating showrooms across the U.S. Southeast and beyond with bridal, designer jewelry, and luxury watches including authorized Rolex dealer status. Closely comparable family heritage, regional showroom model, and luxury watch boutique strategy.

Broad incumbents

• Helzberg Diamonds: National mall-based fine jewelry chain offering bridal, fashion jewelry, and watches across ~200 stores. Comparable assortment, mall showroom model, and bridal focus, though at much greater scale and as a Berkshire Hathaway subsidiary.
• Kay Jewelers: Largest U.S. specialty jewelry brand (Signet Jewelers) operating mall and off-mall showrooms with broad bridal, fashion, and watch assortments. Directly comparable mall-based showroom footprint and bridal/wedding customer base.
• Jared The Galleria Of Jewelry: Signet's upscale-format jewelry chain positioned on larger-format showrooms with broader bridal and watch selection. Comparable as a higher-AOV mall/standalone jewelry retailer targeting bridal and luxury watch buyers.
• Zales: National mall-based Signet chain specializing in bridal and fashion jewelry. Comparable mall showroom footprint and bridal core, though skewed toward lower-AOV than Tapper's.
• Tiffany & Co. Iconic luxury jewelry brand (LVMH) operating showrooms worldwide. Comparable on luxury positioning, bridal heritage, and fine jewelry assortment, though at far greater scale and brand prestige.

Emerging players

• Blue Nile: Online-first diamond and fine jewelry retailer (now part of Signet). Comparable as a direct-to-consumer diamond and bridal jewelry competitor, representing the e-commerce model Tapper's omnichannel strategy must defend against.

Regional players

• Ritchie Jewelers / Greenstein's (representative Detroit-area independent): Long-standing Metro Detroit-area independent fine jeweler offering bridal, designer jewelry, and luxury watches. Direct local competitor to Tapper's in the same Michigan market with comparable brand mix and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TappersJewelry
• Instagraminstagram.com/TappersJewelry
• Xx.com/TappersJewelry
• LinkedInlinkedin.com/company/1682168

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapper's Diamonds & Fine Jewelry