Andrews University

What Andrews University does

Andrews University is a private, non-profit Seventh-day Adventist institution of higher education founded in 1874, headquartered in Berrien Springs, Michigan, with 1,001–5,000 employees. The university offers 150+ undergraduate, graduate, and doctoral programs across its residential Berrien Springs campus, the Seventh-day Adventist Theological Seminary, and the Global Campus for online and distance learners. Affiliated sub-brands include Griggs International Academy (K-12 online), the Andreasen Center for Wellness, the James White Library, the Center for Adventist Research, the Institute of Archaeology, the Lifestyle Medicine Clinic & Training Center, and the School of Communication Sciences & Disorders (which operates the SPEAK OUT! Parkinson's therapy program).

The university's core technology stack is a conventional educational-technology portfolio rather than proprietary AI infrastructure. It runs the Ellucian Banner student information system with Degree Works advising, LearningHub (Canvas-based) for the LMS, Ellucian CRM and Analytics for recruitment and institutional research, Zoom for video, Google Workspace for Education and Microsoft 365 for collaboration, and the Vault student/employee portal. Career services run on Handshake with Parker Dewey micro-internships, Forage virtual experiences, and Interstride. The Andreasen Center for Wellness uses Virtuagym, and the Andrews Bookstore runs on BigCommerce. No public APIs, SDKs, or proprietary AI/ML products are offered.

The business model is multi-stream. Primary revenue comes from tuition and fees (per-credit-hour undergraduate and graduate rates with annual billing), room and board for residential students, and auxiliary enterprises including wellness center memberships (e.g., $20/month primary), bookstore sales, continuing-education programs, and ESL/CEU offerings. Secondary revenue includes research grants and contracts (Lilly Endowment $5M in 2023 plus $997,444 in 2021, multiple NSF grants in 2024, National Geographic, NIH, Ardmore Institutes of Health, Parkinson Voice Project $280,000 in 2023, Dollar General Literacy, Hunter Foundation, CIC), alumni donations, and clinical services (speech-language pathology). Go-to-market is a hybrid sales-led admissions model (counselor relationships, campus visits, Open Houses, Shadow Days, career fairs, Homecoming) combined with direct-to-consumer online enrollment via Global Campus.

Name

Andrews University

Legal name

Andrews University

Website

https://andrews.edu

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Andrews University is a private Seventh-day Adventist university founded in 1874 in Berrien Springs, Michigan, offering 150+ undergraduate, graduate, and doctoral programs on campus and through its Global Campus online division, serving students, alumni, and the local community across academic, theological, and clinical programs.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Christian Colleges with Theological Programs (EDAHAKAG)

akta.pro secondary industries

University/College Continuing Education (Extension) Programs (EDAAAEAA), Ministerial Training Institutes (Clergy Formation) (EDAHAKAE)

Keywords

• Higher education
• Undergraduate programs
• Graduate degrees
• Distance learning
• Theological seminary

Headquarters

HQ city

Berrien Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees: Primary revenue stream from undergraduate and graduate tuition, comprehensive fees covering student services, technology, and activity fees. Distance learning programs charge tuition per credit hour.
2. Room and Board: On-campus housing and dining services revenue from residential students, including residence halls and apartment complexes.
3. Research Grants and Contracts: Federal and private foundation grants funding faculty research, including NSF, NIH, Lilly Endowment, Hunter Foundation, and other research sponsors.
4. Alumni Donations and Contributions: Philanthropic giving from alumni, friends, and supporters through annual funds, major gifts, planned giving, and capital campaigns.
5. Wellness Center Memberships: Fitness and wellness facility memberships for community members, alumni, and employees through the Andreasen Center for Wellness.
6. Bookstore Sales: University bookstore revenue from textbooks, apparel, supplies, and merchandise.
7. Continuing Education Programs: Non-credit professional development, CEUs, certification programs, and personal enrichment courses offered through the Center for Continuing Education.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Andrews University is a Seventh-day Adventist institution of higher education offering 150+ undergraduate, graduate, and doctoral degree programs on its residential Berrien Springs, Michigan campus and globally through its Global Campus online division. It also operates the Seventh-day Adventist Theological Seminary, Griggs International Academy for K-12 online education, the School of Communication Sciences & Disorders clinical services (including Parkinson's speech therapy), the Andreasen Center for Wellness, and the James White Library.

Product overview

Andrews University is a Seventh-day Adventist institution of higher education offering a comprehensive portfolio of academic programs and student services. The university operates primarily through its residential campus in Berrien Springs, Michigan, extended by its Global Campus division for online and distance education. Key products include over 150 undergraduate and graduate degree programs, the Griggs International Academy for K-12 online education, the Seventh-day Adventist Theological Seminary for graduate theological studies, and the School of Communication Sciences & Disorders providing speech therapy services. Student services are delivered through integrated platforms including the Vault portal for academic and administrative services, LearningHub for online course delivery, and the Career Center powered by Handshake for employment services. The Andreasen Center for Wellness provides fitness and health services, while the James White Library and Center for Adventist Research support academic research needs. Continuing education and professional development are offered through the Center for Continuing Education, with a separate Andrews University Bookstore for merchandise and textbook sales.

Differentiator

Problem solved

Functional benefit

Brands

• AU: University abbreviation used for athletics (AU Cardinals) and branding purposes
• Seventh-day Adventist Theological Seminary at Andrews University
• James White Library
• Global Campus
• Griggs International Academy
• Andreasen Center for Wellness
• Andrews University School of Communication Sciences & Disorders
• AU Cardinals
• Lamson Hall
• Institute for Prevention of Addictions
• Institute of Archaeology

Products and services

• Global Campus

Quantifiable outcome

• Over 90,000 alumni worldwide
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• W.F. Albright Institute of Archaeological ResearchminorStrategic or Co-development Partner · 1 October 2019Oystein LaBianca served as annual professor fellow at this Jerusalem-based research institute, collaborating on Levantine archaeology research and global history perspectives.
• Parkinson Voice ProjectminorStrategic or Co-development Partner · 11 July 2019Nonprofit organization providing SPEAK OUT! and LOUD Crowd grant program to Andrews University's Speech-Language & Hearing Clinic for Parkinson's therapy services. Includes free training and therapy supplies.
• Griggs International AcademycoreStrategic or Co-development PartnerK-12 online education program affiliated with and administered by Andrews University Global Campus, enabling worldwide enrollment in elementary and secondary education under university oversight.
• Adventist ConsortiumcoreStrategic or Co-development PartnerCollaboration with other Seventh-day Adventist higher education institutions for shared academic resources, cross-enrollment opportunities, and consortium-based degree programs.
• Lake Union Conference of Seventh-day AdventistsminorStrategic or Co-development PartnerRegional Adventist conference collaborating with Andrews on STEM Day professional development events for educators.
• University of OslominorStrategic or Co-development PartnerAcademic partnership with Professor Terje Stordalen for Levantine archaeology research and global history perspective projects.
• Centre for Advanced Study at Norwegian Academy of Science and LettersminorStrategic or Co-development PartnerSponsored international research collaboration resulting in 'Levantine Entanglements' book publication on archaeology and history of the Levant region.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Liberty University: Liberty University is a much larger evangelical Christian university with an expansive online division that competes against Andrews' Global Campus. It is a broad incumbent in the Christian higher education space rather than a direct same-size peer.

Direct peers

• Taylor University: Taylor University is an interdenominational Christian liberal arts university in Indiana with a similar residential, undergraduate-focused profile and faith-based mission.
• Walla Walla University: Walla Walla University is a private Seventh-day Adventist university in the Pacific Northwest offering undergraduate and graduate programs with a similar size and denominational focus as Andrews.
• Calvin University: Calvin University is a private Christian Reformed university in Michigan offering undergraduate and graduate programs with strong liberal arts and professional programs — a similarly sized Midwest Christian peer.
• Oakwood University: Oakwood University is a Seventh-day Adventist HBCU in Alabama offering undergraduate and graduate programs with a similar faith-based identity, theological grounding, and student service model.
• Loma Linda University: Loma Linda University is another flagship Seventh-day Adventist institution offering undergraduate through doctoral programs including a health sciences focus. It is Andrews' closest peer within the Adventist higher education system.
• Biola University: Biola University is an evangelical Christian university in Southern California offering undergraduate, graduate, and Talbot School of Theology programs — directly comparable to Andrews' combination of comprehensive academics and theological seminary.
• Wheaton College: Wheaton College is a leading evangelical Christian liberal arts college and graduate school in Illinois offering a comparable mix of undergraduate residential programs and select graduate/theological training under a faith-based identity.
• Southwestern Adventist University: Southwestern Adventist University is a small Seventh-day Adventist liberal arts university in Texas offering undergraduate and select graduate programs, directly comparable in size and mission to Andrews.
• Pacific Union College: Pacific Union College is a Seventh-day Adventist liberal arts college in California offering associate through master's degrees. It shares Andrews' Adventist identity and small residential college model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCULcNSIicKJBVEpRXn2RATA
• Facebookfacebook.com/andrewsuniversity
• Instagraminstagram.com/AndrewsAlumni

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrews University