Hubbi

What Hubbi does

Hubbi is a privately held Brazilian company (HUBBI, LTDA), founded in 2018 and headquartered at the IMD innovation center in Natal, Brazil, that operates a B2B digital marketplace for the automotive aftermarket. The platform connects automotive parts manufacturers, distributors, workshops, fleet operators, insurance companies, rental companies, and public entities through a single environment that combines a parts catalog of over 1.4 million SKUs from 2,600+ manufacturers, including Bosch, Continental, Cofap, Contitech, Frasle, and Magneti Marelli, with license plate-based vehicle identification that cross-references vehicle data against catalogued parts to reduce procurement errors. A separate "data intelligence" layer aggregates marketplace activity to help participants anticipate demand.

The company's core technology is a web-based marketplace accessible at app.hubbi.app, offering unified catalog search, license plate lookup, and a corruption-resistant procurement and bidding workflow targeted at fleet operators and public entities seeking to replace phone-, email-, and message-based quotation processes. Hubbi monetizes via marketplace commissions or transaction fees on completed buyer-seller transactions, with on-boarding handled through self-serve registration and WhatsApp-based sales contact. Its go-to-market is digital-first and Brazil-only, with primary customer segments being auto parts distributors and workshops, supported by secondary segments in manufacturing supply-chain distribution and institutional procurement. The company employs 11-50 staff and has disclosed a single accelerator-stage funding round from WOW Aceleradora dated 2023-09-15, with no public revenue, ARR, or ownership structure disclosed.

Name

Hubbi

Legal name

HUBBI, LTDA

Website

https://hubbi.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hubbi operates a B2B digital marketplace for the Brazilian automotive aftermarket, connecting parts manufacturers, distributors, workshops, fleet operators, insurers, and public entities. Its platform offers license plate-based part identification across 1.4M+ SKUs from 2,600+ manufacturers, monetizing via transaction commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Natal

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Marketplace Commission/Transaction Fees: Hubbi operates as a marketplace connecting automotive parts buyers (distributors, workshops, fleet operators) with sellers (manufacturers, distributors). The platform facilitates the purchase flow transparently and charges transaction-based fees on completed marketplace transactions between buyers and sellers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hubbi operates a B2B digital marketplace for the Brazilian automotive aftermarket, connecting parts manufacturers, distributors, workshops, fleet operators, insurers, and rental companies through a single platform. The marketplace combines a unified parts catalog with over 1.4 million SKUs from 2,600+ manufacturers and a license plate-based vehicle identification system that matches vehicles to compatible parts, enabling accurate procurement and transparent transactions across the supply chain.

Product overview

Hubbi is a single unified marketplace platform for the Brazilian automotive parts industry. The core platform combines a B2B marketplace connecting manufacturers, distributors, workshops, insurers, fleet owners, and rental companies, with an integrated data intelligence layer that analyzes and stores information to help the market anticipate demands. The platform features a parts catalog database with over 1.4 million SKUs, a vehicle search function that cross-references license plate data with catalogued parts, and serves the entire automotive supply chain including distributors, workshops, retailers, manufacturers, fleet operators, public entities, insurers, and rental companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Hubbi Marketplace

Quantifiable outcome

• Reduced procurement errors through license plate-based part identification
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Webmotors: Webmotors is the leading Brazilian online automotive marketplace, primarily for vehicle sales but increasingly expanding into parts and services. It is directly comparable to Hubbi as a Brazilian digital marketplace intermediating automotive transactions, though it is more vehicle-focused than parts-focused.
• Autodoc: Autodoc is a leading European B2B/B2C online marketplace for automotive parts with deep catalog coverage and a similar multi-sided platform connecting parts suppliers with workshops and consumers. It is the closest international analog to Hubbi's marketplace-plus-catalog model.
• RockAuto: RockAuto is a US online auto parts retailer known for its deep multi-brand catalog and precise vehicle-to-part matching. It is comparable to Hubbi in its catalog-first, vehicle-identification-driven parts ecommerce model, though it is a retailer rather than a marketplace.

Broad incumbents

• Mercado Livre (MercadoLibre): Mercado Livre operates the dominant generalist marketplace in Brazil with a substantial automotive parts and accessories category. It is comparable to Hubbi as a Brazilian B2C/B2B marketplace intermediating auto parts transactions, though it is a broad incumbent rather than a vertical specialist.
• OLX Brasil: OLX Brasil is a major Brazilian classifieds marketplace with significant auto parts and accessories listings. It is comparable as a Brazilian digital platform intermediating auto parts transactions, though it operates a C2C model rather than Hubbi's B2B vertical marketplace.
• AutoZone: AutoZone is the largest US specialty retailer/distributor of automotive replacement parts, serving both DIY consumers and professional workshops. It is comparable to Hubbi as a scaled parts distribution platform serving workshops and fleet customers, though US-focused and retail-led.

Emerging players

• CarParts.com: CarParts.com is a US online auto parts retailer with a large SKU catalog and vehicle-fitment search. It is comparable to Hubbi as a digital parts platform with vehicle matching, though it is retail-direct rather than multi-sided.

Others

• Alibaba: Alibaba is the global generalist B2B marketplace with significant automotive parts categories. It is comparable to Hubbi as a B2B marketplace intermediating parts transactions between manufacturers and buyers, but is a broad horizontal platform rather than a vertical specialist.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hubbi.tec
• LinkedInlinkedin.com/company/hubbiapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubbi