Francini
Francini, Inc. is a privately held US importer and distributor of premium natural stone slabs and proprietary porcelain collections, sourcing directly from quarries in Italy, Brazil, and India, and selling through nine showrooms across six states to designers, fabricators, builders, and homeowners.
- Company typePrivate
- Founded1996
- HeadquartersSun Valley, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Francini does
Francini, Inc. is a US-based importer and distributor of premium natural stone slabs and proprietary porcelain collections, founded in 1996 and headquartered in Sun Valley, California. The company sources directly from quarries in Italy, Brazil, and India — including an exclusive Brazilian soapstone arrangement — and distributes a portfolio spanning marble, granite, quartzite, soapstone, limestone, travertine, exotic stones, and the Vetrite specialty line. Its proprietary porcelain brands, FORTE (large-format 10-foot slabs including Basaltina Dark, Capri, and Lucca) and Diamante (Agata Acqua, Calacatta Panda, Agata Terra), are offered exclusively through its own channel.
The business operates nine company-owned showrooms across six states (California, Idaho, Utah, Colorado, Texas, and North Carolina), with additional distribution capability through a live online inventory and virtual meeting program. Francini does not perform in-house fabrication; instead it supplies stone fabricators, while serving architects, interior designers, builders, contractors, and homeowners directly through its showroom network and Trade Partner program. The Designer Spotlight blog program, with twelve-plus named design firm features, functions as a community-building and referral channel within the design trade. Revenue is generated on a per-slab basis with quote-based pricing, and the company is privately held with no disclosed external investors, funding rounds, or M&A activity.
The company employs 51-100 people and is described in source material as one of the largest importers and distributors of natural and engineered stone in the United States. Operational differentiation rests on direct quarry relationships, exclusive material access, a multi-state physical showroom footprint, and proprietary porcelain lines — a model that is asset-heavy in inventory and real estate but light in technology, with no disclosed AI/ML capabilities, APIs, or digital product surface beyond the live inventory system.
Francini firmographics
Firmographics- Name
- Francini
- Legal name
- Francini, Inc.
- Website
- https://francinimarble.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Francini, Inc. is a privately held US importer and distributor of premium natural stone slabs and proprietary porcelain collections, sourcing directly from quarries in Italy, Brazil, and India, and selling through nine showrooms across six states to designers, fabricators, builders, and homeowners.
- Ownership category
- akta.pro rank
Francini industry classification
Industry- Product category
- Natural and Engineered Stone Distribution
- NAICS
- Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Brick, Stone, and Related Construction Material Merchant Wholesalers (423320)
- SIC
- Wholesale-Durable Goods, Nec (5099), Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)
- akta.pro secondary industry
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
Keywords
Where Francini is headquartered
LocationHeadquarters
- HQ city
- Sun Valley
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Francini business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Natural and Engineered Stone Slab Sales: Francini generates revenue primarily through the sale of natural stone slabs (marble, granite, quartzite, soapstone, limestone, travertine, exotic stones) and proprietary porcelain collections (FORTE and Diamante) to architects, interior designers, stone fabricators, builders, and homeowners. Sales occur through nine physical showroom locations and a live online inventory system. The company sources directly from quarries in Italy, Brazil, and India and distributes across California, Idaho, Utah, Colorado, Texas, and North Carolina.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Natural stone slabs - pricing varies by material type, rarity, origin, size, and finish |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Francini product offering
Product offeringCore offering
Francini imports and distributes natural stone slabs (marble, granite, quartzite, soapstone, limestone, travertine, vetrite, and exotic stones) sourced directly from quarries in Italy, Brazil, and India, along with two proprietary porcelain collections branded FORTE and Diamante. Products are sold per slab through nine company-owned showrooms across six U.S. states and via a live online inventory to architects, interior designers, stone fabricators, builders, and homeowners. The company does not perform in-house fabrication but supplies the fabrication trade with technical documentation, safety data, and sample-request support through its Trade Partner program.
Product overview
Francini Inc. is a stone distributor offering a portfolio of natural stone slabs and proprietary porcelain collections. The core offerings consist of natural stones including Granite, Marble, Quartzite, Soapstone (sourced exclusively from Brazil), Limestone, Travertine, Vetrite, and Exotic Stones. Complementing the natural stone portfolio are two proprietary porcelain brands: FORTE Porcelain (large-format tiles like Basaltina Dark, Capri, Lucca) and Diamante Porcelain (including Agata Acqua, Calacatta Panda, Agata Terra). The company operates nine showroom and distribution locations across the U.S. (California, Idaho, Utah, Colorado, Texas, North Carolina) and sources directly from quarries in Italy, Brazil, and India. Francini serves architects, interior designers, stone fabricators, and homeowners.
Differentiator
Problem solved
Functional benefit
Brands
- FORTE Porcelain: Proprietary porcelain collection by Francini featuring large format slabs
- Diamante Porcelain
Products and services
- Granite Slabs Natural granite slabs quarried from locations worldwide, known for durability and distinctive color patterns, sold to architects, interior designers, fabricators, builders, and homeowners for kitchen countertops, bathroom vanities, and high-traffic surfaces.
- Marble Slabs Natural marble slabs featuring elegant veining and luxury appeal, including varieties such as Carrara, Calacatta, Rhino White, and Arabescato, used for vanities, flooring, fireplace surrounds, and decorative accents in residential and commercial projects.
- Quartzite Slabs Natural quartzite slabs offering the visual appearance of marble with strength comparable to granite, featuring heat and scratch resistance suitable for kitchen and bathroom applications.
- Soapstone Slabs (Exclusive Brazilian Sourcing) Smooth, non-porous metamorphic rock sourced exclusively from Brazilian quarries, naturally resistant to stains, heat, and bacteria, and developing a rich patina over time, available in black and grey varieties.
- Limestone Slabs Natural limestone slabs with soft, earthy appeal commonly used in rustic or Mediterranean-style designs, best suited for low-traffic areas, bathrooms, and outdoor patios with proper sealing.
- Travertine Slabs Natural travertine slabs suitable for outdoor applications including patios, outdoor kitchens, and decorative garden elements, holding up well to outdoor elements when properly sealed.
- Vetrite Specialty Stone Specialty natural stone collection featured in Francini's product offerings, used for unique architectural applications.
- Exotic Stones Premium, rare natural stone slabs sourced from international quarries, featuring unique patterns, colors, and veining not found in standard stone varieties, for designers and luxury residential projects.
- FORTE Porcelain Collection Proprietary porcelain slab collection offered exclusively through Francini in large-format sizes (10 feet long in most cases), with designs such as Basaltina Dark, Capri, and Lucca, suitable for kitchen islands, fireplaces, walls, and other applications with minimal seams.
- Diamante Porcelain Collection Proprietary porcelain slab collection offered exclusively through Francini, featuring designs such as Agata Acqua, Calacatta Panda, and Agata Terra, for premium interior applications.
Quantifiable outcome
- Francini sources stone directly from quarries in Italy, Brazil, and India, ensuring ethically sourced, expertly cut, and inspected slabs
- +1 more outcomes
Companies that use Francini
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Francini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Francini partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Francini competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Francini social profiles
Digital presenceFrancini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Francini leadership team
Management profileNumber of profiles
Francini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Francini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Francini
What does Francini do?
Francini imports and distributes natural stone slabs (marble, granite, quartzite, soapstone, limestone, travertine, vetrite, and exotic stones) sourced directly from quarries in Italy, Brazil, and India, along with two proprietary porcelain collections branded FORTE and Diamante. Products are sold per slab through nine company-owned showrooms across six U.S. states and via a live online inventory to architects, interior designers, stone fabricators, builders, and homeowners. The company does not perform in-house fabrication but supplies the fabrication trade with technical documentation, safety data, and sample-request support through its Trade Partner program.
Is Francini a public or private company?
Francini is a private company. It is classified as unknown and is currently operating.
When was Francini founded?
Francini was founded in 1996. It employs 51 to 100 people.
Where is Francini based?
Francini is headquartered in Sun Valley, United States, in the North America region.
How does Francini make money?
One revenue line is on record: natural and Engineered Stone Slab Sales.
Does Francini have an API?
No public API is recorded for Francini.
What industry is Francini in?
Francini's product category is Natural and Engineered Stone Distribution. Its primary akta.pro industry code is IMAKAJAG, Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble), with a secondary code of IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone). Its NAICS code is 42332 and its SIC code is 5099.