Rovers Medical Devices
- Company typePrivate
- Founded1982
- HeadquartersOss, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Rovers Medical Devices firmographics
Firmographics- Name
- Rovers Medical Devices
- Legal name
- Rovers Medical Devices B.V.
- Website
- https://roversmedicaldevices.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rovers Medical Devices industry classification
Industry- Product category
- Cancer Screening Medical Devices
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)
- akta.pro secondary industries
- Oral Cancer Screening (HLABAHAF), Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)
Keywords
Where Rovers Medical Devices is headquartered
LocationHeadquarters
- HQ city
- Oss
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rovers Medical Devices business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medical Device Sales: Rovers Medical Devices designs, develops, manufactures, and markets cell sampling devices for cancer screening. The company sells its products (brushes, samplers, and accessories) to healthcare providers, national screening programs, hospitals, and laboratories globally. Revenue is generated through direct sales and distribution partnerships.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Rovers Medical Devices product offering
Product offeringCore offering
Rovers Medical Devices designs, develops, and manufactures single-use cell sampling medical devices used in cancer screening. Its portfolio includes brushes for cervical (Cervex-Brush family, EndoCervex-Brush), oral (Orcellex Brush), and anal (Anex Brush) cancer screening, along with self-sampling devices (Evalyn Brush, Viba-Brush) for HPV testing, plus accessories such as the Remover Tube. Devices are sold to hospitals, laboratories, HMOs, and national cervical cancer screening programs across more than 50 countries.
Product overview
Rovers Medical Devices is a designer and manufacturer of cell sampling medical devices for cancer screening applications. The product portfolio includes cervical cancer screening devices (Cervex-Brush, Cervex-Brush Combi, EndoCervex-Brush, EndoCervex-Brush-S), oral cancer screening (Orcellex Brush), anal cancer screening (Anex Brush), and self-sampling solutions (Evalyn Brush, Viba-Brush). All devices are based on proprietary fine bristle technology with soft, flexible hairs for optimal sample collection without tissue damage. The products support cytological analysis, liquid-based cytology, HPV testing, bacteriological testing, viral testing, and DNA analysis. The company also offers accessories including the Remover Tube for contamination-free sample processing.
Differentiator
Problem solved
Functional benefit
Brands
- Cervex-Brush: Cervical cancer screening device with semi-circular soft, flexible hairs for optimal sample collection, enabling simultaneous collection of ectocervical, endocervical and transformation-zone cells.
- Evalyn Brush
- Viba-Brush
- Orcellex Brush
- Anex Brush
- EndoCervex-Brush
Products and services
- Cervex-Brush The most widely used cervical cancer screening device, with semi-circular soft, flexible hairs that enable simultaneous collection of ectocervical, endocervical, and transformation-zone cells for cytology and HPV testing. Marketed to clinicians and national cervical cancer screening programs.
- Cervex-Brush Combi Cervical cancer screening device that simultaneously collects ectocervical, endocervical, and transformation-zone cells, collecting 2-3 times more endocervical cells and showing significantly higher HPV viral load than standard samplers. Used by clinicians and screening programs for cytology and HPV workflows.
- EndoCervex-Brush Endocervical sampler with an integrated protective tip and 600 soft, flexible bristles designed for optimal endocervical sampling with reduced tissue damage. Targeted at gynecologists and diagnostic laboratories performing endocervical cytology.
- EndoCervex-Brush-S Small endocervical brush with over 246 soft, flexible bristles, developed specifically for endocervical sampling when the entrance of the endocervical canal is narrow or stenotic. Marketed to clinicians performing targeted endocervical cytology.
- Orcellex Brush Oral cancer screening device that enables easy collection of cells from all layers of the oral epithelium, achieving on average 55,000 cells per slide with liquid-based cytology and supporting PCR testing. Used by dentists, oral surgeons, and OraLiva's AI-powered oral cancer screening service.
- Anex Brush Anal cancer screening device that samples the entire anal canal including the anal transformation zone without requiring a proctoscope or anoscope, providing a single sample for HPV testing, cytology, and protein testing. Marketed to HIV clinics and specialized screening programs for high-risk populations.
- Viba-Brush Economic self-sampling device for HPV testing, designed for low- and middle-income countries using flexible bristle technology with high concordance for CIN 3+ and CIN 2+ based on hrHPV positivity. Used in cervical cancer screening campaigns such as the Rwanda Biomedical Center program in Bugesera district.
- Evalyn Brush Self-sampling device for HPV cervical cancer screening, designed for women to collect vaginal/cervical specimens at home; features insertion indicator wings and click feedback to ensure correct sample taking and an integrated RFID chip for sample identification. Selected by the Dutch and Danish national cervical screening programs and used by Mayo Clinic for HPV self-collection in the United States.
- Delphi Screener Legacy cervical self-sampling device using a unique lavage method designed for the anatomy of the vagina with no risk of breakage; now discontinued in favor of the Evalyn Brush but retained on the company website for reference.
- Remover Tube Accessory tube with an inbuilt automatic stop that detaches the brush head while the tube stays on the handle, enabling contamination-free brush detachment for PCR and other sensitive diagnostic test methods. Sold to diagnostic laboratories and HPV testing workflows.
Quantifiable outcome
- 99.69% valid sample rate demonstrated in large-scale Danish screening implementation
- +3 more outcomes
Companies that use Rovers Medical Devices
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Rovers Medical Devices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Rovers Medical Devices partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- OraLivacoreCollaboration announced March 2026 for new clinical application of Rovers' patented Orcellex brush in OraLiva's AI-powered oral cancer screening test. The test leverages cytological risk assessment for early detection of oral cancer using proprietary algorithms evaluating nuclear morphology, biomarker expression, and cellular phenotype frequencies.
- Mayo CliniccoreMayo Clinic introduced HPV self-collection services using Evalyn Brush starting February 2025. The world's No. 1 hospital (per Newsweek) announced availability at Mayo Clinic practices in the Midwest, expanding to Arizona and Florida. This supports improved cervical cancer screening access.
- HealthtrackacorePartnership launched October 2023 to provide HPV testing services in Nigeria using the Evalyn Brush. Healthtracka, a Lagos-based healthcare diagnostics company, offers advanced HPV testing with accessible testing at healthcare centers. Uber partnered with Healthtracka providing HPV Self-Sampling Kits to female drivers.
- BIO Ventures for Global Health (BVGH)minorCooperation to supply screening devices to Rwanda Biomedical Center for cervical cancer screening campaign in Bugesera district. The campaign targets women aged 30-49 and uses Viba-Brush for HPV testing in local laboratories.
- Maccabi HMO (Israel)minorConducted pilot with Evalyn Brush for women who had not been tested for cervical cancer for more than three years. 7 out of 100 participants diagnosed HPV positive. Implementation through local partner Gamidor Diagnostics.
- Gamidor Diagnostics (Israel)minorLocal distribution partner in Israel responsible for distributing Evalyn Brush and implementing HPV self-sampling programs with Maccabi HMO and other Israeli healthcare organizations.
- FSB (Collaboration Facility Population Screening, Netherlands)coreAwarded 5-year contract by FSB for supply of Evalyn Brush self-collection sets for hrHPV testing for non-responders to the Netherlands national cervical cancer screening program. Non-responders account for over 50% of all cervical cancer cases in Netherlands.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rovers Medical Devices competitors and assessment
Company assessmentBroad incumbents
- Becton Dickinson (BD): Diversified medical technology company with BD Diagnostic Systems, including the SurePath cervical cancer screening platform. Competes in the same cervical screening workflow at much greater scale.
- CooperSurgical: Women's health and reproductive medicine device company (Wallach surgical instruments, fertility, OB/GYN). Operates in the same physician office and screening workflows as Rovers' brushes.
- Hologic: US diagnostics leader with ThinPrep Pap Test and extensive women's health/cervical cancer screening franchise. Vertically integrated competitor spanning collection through molecular diagnostics; broader portfolio than Rovers.
- Qiagen: Global molecular diagnostics provider with HPV testing products (e.g., digene HC2) and sample-preparation technologies. Adjacent to Rovers as the downstream assay provider often paired with collection devices.
Direct peers
- Femasys: US women's health medical device company developing in-office products for reproductive health, including cervical and uterine diagnostics. Smaller, emerging direct peer in the same gynecologic screening procedure suite.
- Copan Diagnostics: Italy/US-based manufacturer of sample collection swabs, flocked brushes and transport media for clinical diagnostics and microbiology. Closest direct peer in disposable cell/sample collection devices for diagnostic workflows.
- Puritan Medical Products: US manufacturer of single-use specimen collection devices (swabs, brushes, transport systems) for diagnostic and forensic applications. Comparable in product category and customer base.
- Greiner Bio-One: Manufacturer of pre-analytical and sample collection products (vacuum tubes, swabs, cyto brushes) for clinical laboratories and diagnostics. Overlaps with Rovers on disposable cervical and specimen-collection consumables.
- Medical Wire & Equipment (MWE): UK manufacturer of specialist swabs, collection and bacteriological sampling devices used in clinical diagnostics and laboratory workflows. Direct peer in disposable sample-collection consumables.
Emerging players
- Daye: UK-based consumer health startup offering at-home HPV/cervical screening kits and vaginal health diagnostics. Emerging direct competitor in the DTC and self-sampling segment Rovers leads clinically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Rovers Medical Devices social profiles
Digital presenceRovers Medical Devices compliance and trust
Trust signalCompliance3 records
Rovers Medical Devices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rovers Medical Devices leadership team
Management profileNumber of profiles
Profiles3 records
Rovers Medical Devices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rovers Medical Devices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rovers Medical Devices
What does Rovers Medical Devices do?
Rovers Medical Devices designs, develops, and manufactures single-use cell sampling medical devices used in cancer screening. Its portfolio includes brushes for cervical (Cervex-Brush family, EndoCervex-Brush), oral (Orcellex Brush), and anal (Anex Brush) cancer screening, along with self-sampling devices (Evalyn Brush, Viba-Brush) for HPV testing, plus accessories such as the Remover Tube. Devices are sold to hospitals, laboratories, HMOs, and national cervical cancer screening programs across more than 50 countries.
Is Rovers Medical Devices a public or private company?
Rovers Medical Devices is a private company. It is classified as corporate owned and is currently operating.
When was Rovers Medical Devices founded?
Rovers Medical Devices was founded in 1982. It employs 11 to 50 people.
Where is Rovers Medical Devices based?
Rovers Medical Devices is headquartered in Oss, Netherlands, in the Europe region.
How does Rovers Medical Devices make money?
One revenue line is on record: medical Device Sales.
Who are Rovers Medical Devices's main competitors?
Broad incumbents on record are Becton Dickinson (BD), CooperSurgical, Hologic and Qiagen. Direct peers are Femasys, Copan Diagnostics, Puritan Medical Products, Greiner Bio-One and Medical Wire & Equipment (MWE). Daye is listed as an emerging player.
Does Rovers Medical Devices have an API?
No public API is recorded for Rovers Medical Devices.
What industry is Rovers Medical Devices in?
Rovers Medical Devices's product category is Cancer Screening Medical Devices. Its primary akta.pro industry code is HLAHACAL, Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers), with a secondary code of HLABAHAF, Oral Cancer Screening. Its NAICS code is 339112 and its SIC code is 3841.