Ecoco

What Ecoco does

Eco Style (legal entity Estyle Corp LLC) is a private consumer hair care company headquartered in Jacksonville, Florida, that develops and sells styling gels for textured hair types including coily, tightly coiled, curly, and wavy hair. The company's core technology centers on clean ingredient formulations — all products are free from parabens, sulfates, DEA, TEA, and drying alcohol — and are infused with natural ingredients such as olive oil, argan oil, black castor oil, flaxseed oil, coconut oil, biotin, panthenol, and aloe. The product portfolio is organized along three axes: hold level (soft, firm, max, extreme), hair type, and ingredient variant, with flagship offerings including the Olive Oil Styling Gel, Argan Oil Styling Gel, Black Castor & Flaxseed Oil Styling Gel, and Coconut Oil Styling Gel, alongside newer Extreme Sculpt (24-hour) and Extreme Stiff (48-hour) maximum-hold variants and the Flex soft-hold gel.

The company operates a multi-channel go-to-market combining direct-to-consumer e-commerce at ecostyle.com, wholesale distribution through [email protected] for retailers and resellers, and physical retail presence supported by a store locator tool. Revenue is generated through one-time product purchase transactions of low-ticket consumer goods (e.g., $12.98 for a 2oz travel pack). Marketing is digital-first across Instagram, TikTok, and Facebook, supplemented by email newsletters and on-site content. The brand positions itself as the #1 styling gel brand with stated cumulative sales of over 100 million gels, targeting primarily textured hair consumers and protective style wearers in the North American market. No public financials, funding rounds, or M&A activity are disclosed.

Name

Ecoco

Legal name

Estyle Corp LLC

Website

https://ecocoinc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco Style (Estyle Corp LLC) is a private Jacksonville, Florida-based hair care company that formulates and sells clean-ingredient styling gels for textured hair types (coily, curly, wavy), distributed via DTC e-commerce, wholesale, and physical retail channels to individual consumers in North America.

Ownership category

akta.pro rank

Product category

Hair Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABABAC

Styling Products (Gels, Sprays, Mousses, Creams)

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABABAM

Hair Fragrance & Finishing (Mists, Shine, Anti-frizz)

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Styling gel products
• Textured hair care
• Natural hair styling
• Clean ingredient cosmetics
• Curl defining gel

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Eco Style generates revenue through one-time purchase transactions of styling gels and hair care products sold directly to consumers via e-commerce and through wholesale/retail distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eco Style manufactures and sells hair styling gels formulated for textured hair types (coily, tightly coiled, curly, wavy), using clean ingredients such as Olive Oil, Argan Oil, Black Castor Oil, Flaxseed Oil, Coconut Oil, Biotin, Panthenol, and Aloe, free from parabens, sulfates, DEA, TEA, and drying alcohol. The portfolio is organized by hold level (Max, Firm, Soft, Extreme) and includes a Braids & Beyond sub-line for protective styles. Products are sold directly to consumers through e-commerce, wholesale to retailers, and through physical retail locations.

Product overview

Eco Style is a hair care company offering a unified portfolio of styling gels organized by hold level (Max, Firm, Soft), hair type (Coily, Tightly Coiled, Curly, Wavy), and key ingredients (Olive Oil, Argan Oil, Black Castor, Coconut Oil, Flaxseed Oil). The core product line includes award-winning styling gels with ingredient-specific formulations, the Extreme Styling line for maximum-hold needs, and the Braids & Beyond sub-brand for protective styles. Products are marketed as free from parabens, sulfates, DEA, TEA, and drying alcohol.

Differentiator

Problem solved

Functional benefit

Products and services

• Olive Oil Styling Gel Max hold styling gel infused with olive oil for moisture that lasts and curls that pop; flagship best-selling product for textured hair consumers.
• Argan Oil Styling Gel Styling gel formulated with Moroccan argan oil for styling and shine; best seller for textured hair consumers.
• Black Castor & Flaxseed Oil Styling Gel Styling gel with a black castor and flaxseed oil blend offering strong hold; best seller targeted at textured hair consumers.
• Coconut Oil Styling Gel Award-winning styling gel with coconut oil providing hold and brilliant shine for textured hair consumers.
• Curl & Wave Styling Gel Firm hold styling gel designed for curl and wave textures; featured product for wavy and curly hair consumers.
• Extreme Sculpt (24 Hour) Styling Gel Maximum hold extreme styling gel with biotin providing 24-hour all-day control without crunch or buildup for textured hair consumers.
• Extreme Stiff (48 Hour) Styling Gel Maximum hold extreme styling gel with panthenol providing 48-hour maximum control for textured hair styles requiring the strongest hold.
• Flex Soft Hold Styling Gel with Aloe Soft hold styling gel with aloe for flexible, natural-looking styles suited to textured hair consumers preferring lighter hold.
• Olive Oil Styling Gel Travel Pack Travel-sized 2oz version of the flagship Olive Oil Styling Gel for on-the-go use, priced at $12.98 (sale).
• Braids & Beyond Collection Sub-brand product line designed to support protective style routines including knotless braids, box braids, twists, and locs.

Quantifiable outcome

• Over 100 million gels sold

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mielle Organics: Independent textured-hair care brand with a similar clean-ingredient, oil-infused formulation approach targeting coily/curly consumers; directly competes with Eco Style in styling and adjacent hair-care SKUs.
• Cantu: Mass-market textured-hair care brand with strong retail distribution and a similarly oil-based, sulfate-free positioning; competes head-to-head with Eco Style in the styling-gel and broader textured-hair category.
• Carol's Daughter: Heritage textured-hair care brand (now owned by L'Oréal) offering oils, gels, and treatments for natural hair; directly comparable on target consumer, ingredient philosophy, and product-format mix.
• Pattern Beauty: Textured-hair care brand founded by Tracee Ellis Ross targeting curly and coily consumers with styling and treatment products; overlaps with Eco Style on consumer base and styling-focused merchandising.
• As I Am: Curly and coily hair care brand with a strong styling-gel and treatment portfolio using clean, natural formulations; directly competes in the same product formats and consumer segments.
• TGIN (Thank God It's Natural): Natural hair care brand focused on textured consumers with styling products, oils, and treatments; comparable on distribution channels (mass retail, DTC) and clean-ingredient positioning.
• Camille Rose: Natural hair and body care brand built around oil- and botanical-based formulations for textured hair; overlaps with Eco Style on ingredient philosophy and target consumer.
• Moroccanoil: Oil-infused hair care brand with strong salon and retail presence; comparable on ingredient-led (Argan Oil) positioning and premium hair-styling product formats.

Broad incumbents

• SheaMoisture: Established textured-hair brand owned by Unilever with a broad portfolio beyond gels (shampoos, conditioners, treatments); competes in the same consumer segment with significantly broader scale and distribution.
• Dove (Unilever) — Hair Care: Mass-market hair care portfolio by Unilever that has expanded into textured-hair segments; represents the large-incumbent competitive threat with the resources to out-spend on trade and media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecostyleUS
• Instagraminstagram.com/ecostyle_us
• TikToktiktok.com/@ecostyle_us
• Xx.com/EcocoBeauty
• LinkedInlinkedin.com/company/ecoco-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoco