THB hotels

What THB hotels does

THB hotels is a privately held Spanish hotel group operating 18 three- and four-star properties under the legal entity Turismo y Hoteles de Baleares, S.L., founded in 1987 and headquartered in Ca'n Picafort, Mallorca. The portfolio is concentrated across three Spanish island destinations — 11 hotels in Mallorca, 3 in Ibiza, and 4 in Lanzarote — and is structured around differentiated sub-brands that target distinct consumer segments, including adults-only properties (THB Gran Playa, THB Cala Lliteras, THB Felip, THB Naeco Ibiza, among others), family-oriented hotels (THB Guya Playa, THB Sa Coma Platja), sports-focused hotels with cycling and golf infrastructure (THB Gran Bahía, THB María Isabel, THB El Cid), and nightlife-adjacent properties in Playa de Palma and San Antonio.

The company operates a proprietary direct distribution stack comprising a six-language booking website (thbhotels.com), a dedicated iOS/Android mobile app, online check-in, and 360° interactive virtual hotel tours, supplemented by a white-label portal with Lastminute.com, traditional OTA distribution, a 24/7 central reservations phone line, and a recently launched 24/7 WhatsApp contact channel. Select apartments at THB Gran Bahía feature a domotics system for Bluetooth-based lighting and audio control.

The business model is fundamentally transactional B2C leisure hospitality. Revenue is generated primarily from room night sales under four board-plan tiers (room-only, bed-and-breakfast, half-board, all-inclusive), on-site food and beverage (including à la carte restaurants open to external visitors), and ancillaries such as wellness treatments, bike rental, golf packages, parking, and MICE event hire. Pricing is unit-based with significant variability by hotel, season, and segment; lead-in rates range from €70/night (THB Felip) to €259/night (THB Ocean Beach Ibiza), with direct bookers receiving a best-price guarantee, pay-at-hotel flexibility, free cancellation, and a resident discount of 15% for Balearic and Canary Islands residents. The group markets a sustainability narrative backed by international environmental certifications across 100% of the portfolio, three CO2-neutral properties, salt-treated pools, and PREE-funded energy rehabilitation.

Name

THB hotels

Legal name

Turismo y Hoteles de Baleares, S.L.

Website

https://thbhotels.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

THB hotels is a privately held Spanish hotel group operating 18 three- and four-star properties across Mallorca, Ibiza, and Lanzarote, serving families, adults-only, sports, and wellness leisure travelers via direct booking, OTAs, and a Lastminute.com white-label channel.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Resort Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Hotel accommodation services
• Beach resort operations
• Hospitality group management
• Hotel booking platform
• Sustainable tourism hospitality

Headquarters

HQ city

Ca'n Picafort

HQ country

Spain

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: THB hotels' primary revenue stream is room night sales across its portfolio of 18 hotels in Mallorca, Ibiza, and Lanzarote. Guests can book under multiple rate plans: room-only, bed-and-breakfast, half-board (breakfast and dinner), and all-inclusive. The company incentivizes direct bookings via its website by offering the best rate guarantee, exclusive discounts, pay-at-hotel flexibility, free cancellation, and loyalty discount codes for repeat guests.
2. Gastronomy and F&B: On-site food and beverage revenue from buffet restaurants, à la carte restaurants, pool bars, food trucks, and lounge bars across all properties. Some restaurants (e.g., THB Gran Bahía's Voras Restaurant) are open to external visitors, generating additional transactional revenue.
3. Ancillary Services: Additional revenue from massage and wellness treatments (charged at most properties), bike rental, golf package tee-time arrangements, parking (50% discount for direct bookers), and event/meeting room hire (MICE segment).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

THB hotels operates a portfolio of 18 three- and four-star hotel properties across three Spanish island destinations (11 in Mallorca, 3 in Ibiza, 4 in Lanzarote), selling room nights under multiple board plans (room-only, bed-and-breakfast, half-board, all-inclusive) alongside on-site F&B, wellness, sports, and event services. Distribution is driven by a direct-to-consumer booking engine on thbhotels.com, a dedicated mobile app, 360° virtual tours, and OTA partnerships, supported by a 24/7 central reservations and WhatsApp channel.

Product overview

THB hotels operates a portfolio of 17 hotels and resorts across three Spanish destinations: Mallorca (11 properties), Ibiza (3 properties), and Lanzarote (4 properties). The properties range from 3 to 4 stars and cater to different segments including families, adults-only, sports enthusiasts, and wellness travelers. Key brands include THB Gran Playa, THB Gran Bahía, THB Guya Playa, THB Cala Lliteras, THB Dos Playas, THB Sa Coma Platja, THB Felip, THB Niágara, THB María Isabel, THB El Cid, THB Bamboo Alcudia, THB Los Molinos, THB Ocean Beach, THB Naeco Ibiza, THB Flora, THB Royal, THB Tropical Island, and THB Lanzarote Beach. Supporting services include an online booking engine, online check-in, 360° virtual hotel tours, a mobile app, golf packages, and cycling services. The company emphasizes sustainability with CO2-neutral properties and environmental certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• THB Gran Playa
• THB Gran Bahía 4-star family-friendly hotel in Can Picafort, Mallorca, on the beachfront with cycling services, buffet restaurant, à la carte restaurant (Voras), pool with sea views, sports facilities, and domotics-enabled apartments with Bluetooth-controlled lighting and music.
• THB Guya Playa Aparthotel in Cala Ratjada, Mallorca, offering renovated apartments and studios with adults-only spa, outdoor pool with sea views, miniclub for children, animation services, and food truck.
• THB Cala Lliteras Adults-only hotel in Cala Ratjada, Mallorca, featuring Premium Swim-Up rooms with private pool access, spa, gym, outdoor pool with sea views, food truck, and recently renovated rooms. Known for event celebrations in its garden.
• THB Dos Playas Adults-only 3-star hotel in Cala Ratjada, Mallorca, offering 90 newly renovated rooms, outdoor pool, buffet restaurant, and proximity to Playa de Son Moll (200m). Lead-in rates from €81/night.
• THB Sa Coma Platja 4-star beachfront hotel in Sa Coma, Mallorca, featuring 154 junior suites, outdoor pool with beach access, à la carte restaurant, and proximity to the Punta de n'Amer natural reserve.
• THB Felip Adults-only, year-round, CO2-neutral hotel in Porto Cristo, Mallorca, featuring wellness center with heated pool, sauna, Turkish bath, à la carte restaurant 'Felip 1890', buffet restaurant, cycling facilities, and a conference room for up to 24 people. Less than 1km from the Caves of Drach.
• THB Niágara Adults-only 4-star hotel on Playa de Palma's 'beer street' (calle de la cerveza), 200m from Playa de Palma, featuring outdoor pool with Balinese beds, renovated buffet restaurant, and adjacent to Bamboleo Biergarten. Popular for nightlife-oriented guests.
• THB María Isabel Adults-only 4-star sports hotel in Playa de Palma, Mallorca, 4km from the airport, featuring specialized cycling services (garage, rental, Berner Bikes partnership), wellness zone with heated pool, conference room for 49 people, food truck, and electric bike rental. Also suitable for remote workers.
• THB El Cid Adults-only beachfront 4-star hotel in Can Pastilla, Playa de Palma, Mallorca, 5km from airport, featuring two outdoor pools, indoor heated pool, wellness zone, two restaurants (buffet + El Molino), conference room for 40 people, cycling garage, tennis court, and water sports rental.
• THB Bamboo Alcudia Adults-only sustainable 4-star hotel in Puerto de Alcudia, Mallorca, 100m from the 7km white-sand beach, featuring CO2-neutral operations, two salt-treated pools, gym, food truck, buffet with show cooking, and a sustainable design. Received PREE (European) energy rehabilitation grant.
• THB Los Molinos 4-star hotel in Ibiza town, Ibiza, offering comfortable accommodations with amenities for leisure and relaxation. Lead-in rates from €166/night.
• THB Ocean Beach 4-star hotel in San Antonio, Ibiza, positioned for beach and entertainment access. Lead-in rates from €259/night.
• THB Naeco Ibiza Adults-only 4-star hotel in Sant Josep de sa Talaia, Ibiza, featuring breakfast brunch, gym, and massage services. Lead-in rates from €110/night.
• THB Flora 3-star hotel in Puerto del Carmen, Lanzarote, with animation services and beach access. Lead-in rates from €115/night.
• THB Royal 4-star hotel in Playa Blanca, Lanzarote, featuring sports facilities and amenities for beach vacations. Lead-in rates from €109/night.
• THB Tropical Island 4-star hotel in Playa Blanca, Lanzarote, offering vacation accommodations with standard amenities.
• THB Lanzarote Beach 4-star hotel in Costa Teguise, Lanzarote, offering accommodations near beach areas. Lead-in rates from €119/night.
• Golf Packages Customized golf vacation packages in Mallorca with special tee times at exclusive courses, coordinated through THB hotels. Golf package + hotel from €425.
• Cycling Services Specialized cycling services at select Mallorca properties, including bicycle rental (Clips Mallorca Cycling at THB Gran Bahía; Berner Bikes at THB María Isabel and THB El Cid), storage garages, repair workshops, and route planning. Electric bike rental available.
• Online Check-in Service Digital service allowing guests to complete hotel check-in online to save time upon arrival, integrated with the THB hotels mobile app.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• TriggleminorGTM or Marketing PartnerTriggle provides transfer and excursion booking services integrated into the THB hotels website, allowing guests to reserve airport transfers and island excursions directly through thbhotels.com. This partnership enhances the ancillary services offering and generates referral revenue.
• Clips Mallorca CyclingcoreStrategic or Co-development PartnerClips Mallorca Cycling is THB hotels' primary cycling services partner at THB Gran Bahía (Mallorca). They provide high-end road bike rental, a qualified mechanic, and a perfect tune-up for cycling tourists. THB Gran Bahía offers bicycle storage, a repair workshop, and a wash station as part of the cycling-friendly hotel infrastructure, with Clips serving as the on-demand service provider.
• Berner BikescoreStrategic or Co-development PartnerBerner Bikes provides cycling services for THB María Isabel and THB El Cid hotels in Playa de Palma (Mallorca). Services include bike garage storage, rental for all levels (from leisure to high-performance), and complementary equipment. THB hotels promotes Berner Bikes as its cycling partner for guests seeking to explore Mallorca's cycling routes.
• Cristóbal Colón AssociationminorOthersTHB hotels promotes the Cristóbal Colón Association exhibition in Mallorca as a guest experience complement, directing hotel guests to visit the association's exposition near THB hotels' properties.
• Lastminute.comminorChannel Partner/ Reseller/ DistributorLastminute.com operates a white-label booking portal (thbhotels-es.lastminute.com) that distributes THB hotels inventory to its existing customer base. This arrangement expands THB hotels' reach into the Lastminute.com ecosystem, driving incremental bookings in exchange for commission.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meliá Hotels International: Spain's largest hotel operator with significant overlap in Mallorca, Ibiza, and the Canary Islands. Competes head-to-head with THB across resort, family, and adults-only segments with stronger brand recognition and a public listing.
• Fergus Hotels: Spanish chain with multiple properties in Mallorca and the Canary Islands at 3-4 star tiers. Comparable mid-scale beach resort positioning targeting families and couples.
• Iberostar Hotels & Resorts: Spanish hotel group with strong presence in Mallorca and the Canary Islands, especially family and beach resorts. Closely comparable 4-star full-service resort product offering.
• Valentin Hotels: Smaller Spanish chain with concentrated presence in Mallorca. Similar mid-scale beach resort positioning, family and couples focus, and direct booking-led distribution.
• Palladium Hotel Group: Spanish hotel operator with a substantial Ibiza and Mallorca footprint targeting the same couples, family, and sports-tourism traveler base. Comparable 4-star resort positioning.
• Grupotel Hotels & Resorts: Mallorca-based Spanish hotel operator with comparable 4-star resort inventory in the Balearics. Closely matched family and beach leisure segment in the same island destination.
• H10 Hotels: Spanish chain operating multiple hotels in Mallorca and the Canary Islands. Direct competitor in the 4-star beach resort category with overlapping adults-only and family segments.
• Barceló Hotel Group: Major Spanish family-owned hotel chain operating 4-star beachfront resorts in Mallorca, Ibiza, and Lanzarote. Directly comparable mid-to-upscale positioning and similar family + couples segment focus.
• Riu Hotels & Resorts: Spanish hotel chain with all-inclusive resort presence in Mallorca, Ibiza, and Lanzarote. Competes on the family and adults-only beach resort segments with similar pricing tiers.

Others

• Booking.com: Global OTA distributing THB inventory at scale. Not a direct hotel competitor but a critical commercial counterparty shaping commission economics and direct-booking strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/THBHOTELS
• Facebookfacebook.com/THBHotels
• LinkedInlinkedin.com/company/thb-hotels
• Instagraminstagram.com/thb_hotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THB hotels