HIGHLAND PLANNING
- Company typePrivate
- Founded2007
- HeadquartersRochester, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
HIGHLAND PLANNING firmographics
Firmographics- Name
- HIGHLAND PLANNING
- Legal name
- Highland Planning LLC
- Website
- https://highland-planning.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HIGHLAND PLANNING industry classification
Industry- Product category
- Urban Planning and Public Engagement Consulting
- NAICS
- Landscape Architectural Services (541320), Landscape Architectural Services (54132)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
- akta.pro secondary industries
- Regional & Land Use Planning (BPAHAKAE), Landscape Architecture & Site Design (BPAHAKAC)
Keywords
Where HIGHLAND PLANNING is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
HIGHLAND PLANNING business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Planning and Urban Design Consulting Services: Professional consulting services for planning and urban design projects including comprehensive planning, transportation planning, urban design, and landscape architecture. Projects are delivered through collaborative partnerships with municipalities and public sector agencies across New York State.
- Public Engagement Services: Community engagement consulting services including stakeholder outreach, public meetings facilitation, ambassador programs, and participatory planning processes. Services support government agencies in gathering community input for planning decisions.
- Technical Assistance and Grant Administration: Administrative consulting and technical assistance for grant programs including program management, outreach support, and application assistance for economic development and revitalization initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional consulting services for municipalities and government agencies |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
HIGHLAND PLANNING product offering
Product offeringCore offering
Highland Planning is a planning and urban design consulting studio that delivers comprehensive planning, transportation planning, climate resilience planning, and urban design services to municipalities and public sector agencies. The firm also provides public engagement services, including community ambassador programs, walk audits, pop-up events, and digital surveys, along with marketing communications and creative services. Its primary clients are government agencies across New York State seeking to integrate authentic community input into planning decisions and secure state/federal grant funding.
Product overview
Highland Planning is a planning and design studio offering three integrated service areas: Planning and Urban Design, Public Engagement, and Marketing Communications and Creative. Founded in 2007, the firm operates as a certified women-owned business with offices in Buffalo, Rochester, and Albany, NY. The company's approach is encapsulated in its tagline 'Listen. Design. Transform.' and focuses on helping governments and public sector agencies make better decisions through collaborative community partnerships. Key offerings include comprehensive planning, transportation planning, climate resilience planning, community engagement with innovative methods like ambassador programs and walk audits, and creative marketing services. The firm works across New York State with municipalities and organizations on downtown revitalization, transportation studies, hazard mitigation, economic development, and urban forestry projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Planning and Urban Design Services Professional planning and urban design consulting services including comprehensive planning, transportation planning, climate resilience planning, zoning updates, and urban design for municipalities, counties, and public sector agencies across New York State.
- Public Engagement Services Community engagement and public outreach consulting including ambassador programs, pop-up events, door-to-door outreach, surveys, focus groups, and public meetings to ensure inclusive participation in planning processes for government clients.
- Marketing Communications and Creative Services Creative marketing communication strategies including branding, visual storytelling, website content, outreach materials, case studies, and reports for non-profit, government, and public sector clients.
- Instant Input Digital Engagement Platform Digital survey and engagement platform enabling convenient online participation in community planning processes, featuring project pages and instant input surveys for community engagement projects.
- Technical Assistance and Grant Administration Services Administrative consulting and technical assistance for grant programs including program management, outreach support, and application assistance for economic development and revitalization initiatives.
Quantifiable outcome
- 64% of RTS current customers access new, more frequent service network after Reimagine RTS redesign
- +4 more outcomes
Companies that use HIGHLAND PLANNING
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
HIGHLAND PLANNING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HIGHLAND PLANNING partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Fourth EconomycoreHighland Planning collaborated with Fourth Economy to design and implement comprehensive community engagement for Micron's $100 billion Central New York investment. Worked together on the Community Engagement Committee to reach historically underrepresented communities and shape the Community Priorities Document.
- MIGcoreSub-consultant partner for Mohawk Valley REDC ACHIEVE Competition proposal. Also partnered with Highland Planning on $400 million Downtown Albany revitalization initiative (Championing Albany's Potential - CAP). Interdisciplinary expertise strengthened proposals and implementation frameworks.
- AZAR Design CosupportingSub-consultant partner for Mohawk Valley REDC ACHIEVE Competition proposal. Provided design expertise for regional initiative.
- MUD WorkshopsupportingSub-consultant partner for Mohawk Valley REDC ACHIEVE Competition proposal. Contributed interdisciplinary expertise to proposal development.
- Insight OpssupportingSub-consultant partner for Mohawk Valley REDC ACHIEVE Competition proposal.
- Albany Visualization and Informatics Lab (AVAIL) University at Albany, SUNYcoreCollaboration partner on MitigateNY 2.0 project. Conducted structured discovery process with NYS DHSES and AVAIL to assess MitigateNY digital platform and identify opportunities for local planning integration.
- Colliers Engineering & DesignsupportingProject partner for Village of Dolgeville North Main Street Waterfront Park. Collaborated on preliminary construction document set and 50% design development.
- LAndArt StudiosupportingProject partner for Village of Dolgeville North Main Street Waterfront Park design.
- Community Organizations and StakeholderscoreBuilds partnerships with neighborhood associations, local businesses, community organizations, schools, and municipal staff for community engagement projects.
- USA Niagara Development CorporationcoreClient partner for Niagara Falls Small Business Property Improvement Program. Highland Planning serves as administrative consultant for the $5 million revitalization program.
Scale indicators9 records
Recent moves1 record
HIGHLAND PLANNING competitors and assessment
Company assessmentDirect peers
- Camiros: Planning and zoning consultancy serving municipalities nationwide with comprehensive plans, zoning updates, and public engagement; similar boutique scale and government-only client base.
- MIG: National planning, urban design, and public engagement consultancy; a documented strategic partner of Highland Planning on the $400M Albany CAP and Mohawk Valley REDC ACHIEVE proposal, competing for the same NY government planning contracts.
- LandDesign: Multi-disciplinary planning, landscape architecture, and urban design firm with significant Northeast presence; directly comparable in size, services, and government client base.
- Fourth Economy: Community and economic development consulting firm that partnered with Highland on the $100B Micron Central NY Community Engagement Committee; directly comparable as a small-to-mid economic development consultancy competing for similar government engagement work.
Broad incumbents
- Sasaki Associates: International planning, urban design, and landscape architecture firm with strong public sector work; comparable in its integrated planning/design/engagement model and academic-grade expertise.
- HR&A Advisors: National economic development and public advisory firm active in NY's major redevelopment initiatives (including Micron); competes for the same large-scale public sector strategic advisory mandates Highland targets.
- Stantec (Planning Practice): Large multi-disciplinary design and consulting firm with urban planning and community development practices across the Northeast; competes for similar government planning RFPs but as part of a broader portfolio of services.
- WSP USA (Planning Practice): Global professional services firm with a substantial urban planning and community engagement practice; offers similar transportation planning, comprehensive planning, and public outreach services to NY public sector clients, but at much greater scale.
Emerging players
- EBP US: Economic development and planning consultancy with focus on community engagement and equity-centered planning; comparable methodology and emerging presence in NY public sector work.
- RKG Associates: Economic and community development consulting firm providing planning, market analysis, and grant administration services to municipalities; overlapping with Highland's economic development and grant administration capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HIGHLAND PLANNING social profiles
Digital presenceHIGHLAND PLANNING compliance and trust
Trust signalCompliance4 records
HIGHLAND PLANNING financial estimates
Financial estimateRevenue estimate
Valuation estimate
HIGHLAND PLANNING leadership team
Management profileNumber of profiles
Profiles11 records
HIGHLAND PLANNING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HIGHLAND PLANNING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HIGHLAND PLANNING
What does HIGHLAND PLANNING do?
Highland Planning is a planning and urban design consulting studio that delivers comprehensive planning, transportation planning, climate resilience planning, and urban design services to municipalities and public sector agencies. The firm also provides public engagement services, including community ambassador programs, walk audits, pop-up events, and digital surveys, along with marketing communications and creative services. Its primary clients are government agencies across New York State seeking to integrate authentic community input into planning decisions and secure state/federal grant funding.
Is HIGHLAND PLANNING a public or private company?
HIGHLAND PLANNING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HIGHLAND PLANNING founded?
HIGHLAND PLANNING was founded in 2007. It employs 1 to 10 people.
Where is HIGHLAND PLANNING based?
HIGHLAND PLANNING is headquartered in Rochester, United States, in the North America region.
How does HIGHLAND PLANNING make money?
Three revenue lines are on record. Planning and Urban Design Consulting Services are the primary driver. The others are public Engagement Services and technical Assistance and Grant Administration.
Who are HIGHLAND PLANNING's main competitors?
Direct peers on record are Camiros, MIG, LandDesign and Fourth Economy. Broad incumbents are Sasaki Associates, HR&A Advisors, Stantec (Planning Practice) and WSP USA (Planning Practice). Emerging players are EBP US and RKG Associates.
Does HIGHLAND PLANNING have an API?
No public API is recorded for HIGHLAND PLANNING.
What industry is HIGHLAND PLANNING in?
HIGHLAND PLANNING's product category is Urban Planning and Public Engagement Consulting. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning, with a secondary code of BPAHAKAE, Regional & Land Use Planning. Its NAICS code is 541320.