Santa Cruz Animal Health

What Santa Cruz Animal Health does

Santa Cruz Animal Health (SCAH) is a US-based specialty animal health products retailer and distributor that develops, markets, and sells the UltraCruz premium brand of supplements, grooming products, and critical care items for horses, livestock (cattle, goats, sheep, swine, poultry), and companion animals (dogs, cats), alongside a broad catalog of third-party veterinary supplies including antibiotics, vaccines, dewormers, insecticides, diagnostics, and reproduction supplies. The company distributes through a multi-channel structure: a full-featured e-commerce storefront at scahealth.com, three company-owned retail locations in Dallas TX, Weatherford TX, and Paso Robles CA, toll-free phone ordering, and a two-tier channel partner network comprising UltraCruz Feed Store Partners and UltraCruz Veterinary Partners with public store/vet locators.

The business operates a licensed veterinary pharmacy at its Weatherford and Paso Robles locations, enabling distribution of prescription medications across species — a regulated capability that distinguishes it from typical feed-store competitors. The proprietary UltraCruz product line is developed in-house and tested daily at the affiliated San Juan Ranch prior to commercial release. SCAH supports customer retention through two programs: the Cruz Credit loyalty rewards program and an Autoship subscription program offering 5% off recurring UltraCruz orders. Marketing is layered across the e-commerce site, email, live chat, sponsored-trainer relationships (Team UltraCruz), horse show and event presence, and gift card distribution.

The company is a subsidiary brand of Santa Cruz Biotechnology Inc., which holds the UltraCruz, Supplement of Champions, San Juan Ranch, Cruz Credit, and Santa Cruz Animal Health trademarks. It operates as a private, US-domiciled entity (Delaware) with no public ticker, no disclosed funding rounds, and no disclosed headcount. Geographic footprint is contained within the United States; no international operations are signaled in the source data.

Name

Santa Cruz Animal Health

Legal name

Santa Cruz Biotechnology Inc.

Website

https://scahealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Santa Cruz Animal Health is a US specialty retailer and distributor of animal health products, operating the UltraCruz supplements brand plus a licensed veterinary pharmacy across e-commerce, three retail stores in TX and CA, and feed-store and vet-clinic partner networks.

Ownership category

akta.pro rank

Product category

Animal Health and Veterinary Supplies

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Animal Food Manufacturing (31111), Animal Food Manufacturing (3111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Pharmaceutical Preparations (2834)

akta.pro primary industry

Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK)

akta.pro secondary industries

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG), Compounding Pharmacies (Veterinary) (HLAMAIAD)

Keywords

• Animal health products
• Equine supplements
• Livestock veterinary supplies
• Veterinary pharmacy
• Pet health supplies

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Direct online sales through scahealth.com website, offering animal health products including supplements, medications, grooming supplies, and equipment across multiple animal categories (horses, cattle, goats, sheep, swine, poultry, dogs, cats).
2. Retail Store Sales: Sales through three company-owned retail store locations in Dallas (TX), Weatherford (TX), and Paso Robles (CA), including a pharmacy in Weatherford.
3. Channel Partner Distribution: Sales through network of UltraCruz Feed Store Partners and Veterinary Partners who resell/distribute the company's products.
4. Autoship Recurring Program: Subscription-style recurring revenue through Autoship program offering 5% discounts on UltraCruz products for customers who enroll in automatic recurring orders.
5. Phone Orders: Telephone-based sales through toll-free number 1-800-457-3801, serving customers who prefer phone ordering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Santa Cruz Animal Health develops, manufactures, and distributes the UltraCruz premium brand of supplements, grooming, and critical care products for horses, livestock, and companion animals, supplemented by a broad catalog of third-party veterinary pharmaceuticals, vaccines, dewormers, insecticides, diagnostic supplies, and reproduction products. The company operates a licensed veterinary pharmacy dispensing prescription medications, three company-owned retail stores in Texas and California, and a national e-commerce platform serving horse owners, livestock producers, and pet owners in the United States.

Product overview

Santa Cruz Animal Health operates a multi-category e-commerce platform offering animal health products across multiple species (horses, cattle, goats, sheep, swine, poultry, dogs, cats). The core product line centers on the UltraCruz premium brand of supplements, grooming, and critical care products, supplemented by a comprehensive range of third-party pharmaceuticals, vaccines, dewormers, and medical supplies. The company also operates licensed veterinary pharmacies at retail locations. The platform does not function as a unified software product but rather as a catalog-based online store with supporting services including quick order upload capabilities and the Cruz Credit loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• UltraCruz: Premium brand of supplements, grooming, and critical care products for horses, livestock, and dogs.
• San Juan Ranch
• Cruz Credit

Products and services

• UltraCruz Premium Animal Supplements Brand
• Veterinary Pharmacy (Prescription Medications)
• Antibiotics and Antifungal Products
• Vaccines
• Dewormers
• Critical Care and Liniments
• Grooming Products
• Hoof Care Products
• Insecticides and Fly Control
• Reproduction and Neonatal Products
• Diagnostic Supplies

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and moderate.

• UltraCruz Feed Store PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of independent feed stores across the United States that carry and resell UltraCruz animal health products. Partners listed on website with store locator functionality. These retailers serve as important distribution points for reaching local livestock and horse owners.
• UltraCruz Veterinary PartnerscoreChannel Partner/ Reseller/ DistributorVeterinary clinics and animal health professionals who dispense UltraCruz products and prescription medications. Find-a-vet-partner locator available on website. These partners provide access to prescription drugs and professional recommendations.
• San Juan RanchcoreStrategic or Co-development PartnerCompany-owned ranch operation where UltraCruz products are developed and tested. Products are used daily at the ranch before commercial release, ensuring real-world efficacy validation. The ranch is also associated with Triple Crown Futurity Champions.
• Team UltraCruz Sponsored TrainersmoderateGTM or Marketing PartnerProfessional horse trainers sponsored by UltraCruz who use and endorse the products. These trainers compete successfully (including Triple Crown Futurity Champions) and promote the brand through their activities and associations.
• Santa Cruz BiotechnologycoreOthersParent company of Santa Cruz Animal Health. Owns all trademarks including UltraCruz, Santa Cruz Animal Health, San Juan Ranch, and Cruz Credit. Website links to scbt.com for Santa Cruz Biotechnology.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/SCA_Health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Cruz Animal Health