Bulk Apothecary
Bulk Apothecary is a privately held U.S. wholesale e-commerce supplier, founded in 2010 and based in Aurora, selling essential oils, fragrance oils, soap and candle making supplies, packaging, and private-label bath bomb and personal care products to DIY crafters, small business owners, and retailers across North America.
- Company typePrivate
- Founded2010
- HeadquartersAurora, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bulk Apothecary does
Bulk Apothecary is a privately held U.S. wholesale supplier, founded in 2010 and headquartered in Aurora, that operates a single BigCommerce-powered e-commerce storefront (bulkapothecary.com) selling essential oils, fragrance oils, soap and candle making supplies, cosmetic clays, packaging, and finished private-label-ready products such as its proprietary Crystal Geode bath bombs. The company self-describes as "the nation's largest online supplier" of soap making supplies and specialty ingredients, and is the exclusive U.S. distributor of Stephenson Brand personal care bases including the trademarked Crystal OPC Foaming Bath Butter (Sugar Whip). In-house manufacturing capacity is anchored by a 10,000-unit-per-day bath bomb line, with stated growing capacity.
The business generates revenue through three primary streams: (1) tiered bulk wholesale sale of raw materials and ingredients (fragrance oils, essential oils, soap bases, cosmetic clays, hydrosols, butters, botanicals) with an automatic 15% discount on orders over $250; (2) private label and contract manufacturing/co-packing services for bath bombs, cold process soaps, candles, and personal care products; and (3) wholesale finished goods such as bath bombs and lip balms sold ready-to-label. Customers span three primary segments — DIY crafters/hobbyists, small business owners and entrepreneurs (including Etsy sellers), and retailers/distributors — served exclusively through the direct e-commerce channel across the U.S., Canada, and Mexico, supported by content marketing (DIY recipe blog, fragrance/wick guides), SEO, email, and an active social presence on Facebook, Pinterest, Instagram, and TikTok.
The company holds no disclosed patents, certifications, regulatory actions, funding rounds, acquisitions, or leadership changes, and operates as a bootstrapped, founder-controlled private business. While the firmographic headcount is reported as 1-10 employees, this figure is internally inconsistent with the disclosed scale signals (millions of customers, 10,000/day manufacturing, 15-year operating history, and a top-tier position in a $10B+ end market), suggesting a data gap rather than a true reflection of total workforce.
Bulk Apothecary firmographics
Firmographics- Name
- Bulk Apothecary
- Legal name
- Bulk Apothecary
- Website
- https://bulkapothecary.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bulk Apothecary is a privately held U.S. wholesale e-commerce supplier, founded in 2010 and based in Aurora, selling essential oils, fragrance oils, soap and candle making supplies, packaging, and private-label bath bomb and personal care products to DIY crafters, small business owners, and retailers across North America.
- Ownership category
- akta.pro rank
Bulk Apothecary industry classification
Industry- Product category
- Wholesale Specialty Ingredients
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)
Keywords
Where Bulk Apothecary is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Markets served
Bulk Apothecary business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Raw Materials and Ingredients: Bulk sale of fragrance oils, essential oils, soap bases, cosmetic clays, and specialty ingredients to DIY crafters and small manufacturers. Revenue generated through tiered bulk pricing with volume discounts.
- Private Label Manufacturing: Contract manufacturing and private labeling services for bath bombs, cold process soaps, candles, and personal care products. They manufacture 10,000 bath bombs/day with growing capacity and offer co-packing services.
- Wholesale Finished Products: Sale of ready-to-label or package finished products including bath bombs, lip balms, and body care items for retailers and small businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wholesale tiered pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bulk Apothecary product offering
Product offeringCore offering
Bulk Apothecary is a wholesale supplier of essential oils, fragrance oils, soap bases, candle making supplies, cosmetic clays, packaging, and other specialty ingredients sold in bulk quantities to DIY crafters, small businesses, and entrepreneurs. The company also operates in-house manufacturing of bath bombs and offers private label and contract manufacturing services for bath bombs, soaps, candles, and personal care products.
Product overview
Bulk Apothecary is a wholesale supplier of soap making supplies, essential oils, fragrance oils, and specialty ingredients for the craft and personal care industry. Founded in 2010, it has grown to become the nation's largest online supplier in its category. The company offers a comprehensive product portfolio organized into distinct categories: Essential Oils (pure therapeutic grade, certified organic, blends, dilutions), Fragrance Oils (for candles, soap, personal care, diffusers), Soap Making Supplies (melt and pour bases, molds, colors, additives), Candle Making Supplies (waxes, wicks, jars, dyes), Lip Balm Products (bases, flavors, filling equipment), Beard Care Products (shampoo, balm, butter, oil bases), Bath Bombs (including proprietary Crystal Geode line), Packaging Solutions (bottles, jars, labels, boxes), Raw Ingredients (oils, clays, herbs, butters, colors), and Private Label Services. The company also distributes branded products including Foaming Bath Butter from Stephenson Brand and Himalayan Salt Lamps from Linnea. Products are sold in bulk quantities for both small crafters and large-scale manufacturers, with private labeling options available for businesses seeking to create branded products.
Differentiator
Problem solved
Functional benefit
Products and services
- Essential Oils
- Fragrance Oils
- Soap Making Supplies
- Candle Making Supplies
- Lip Balm Products
- Beard Care Products
- Crystal Geode Bath Bombs
- Bath Bomb Supplies
- Packaging Solutions
- Raw Ingredients
- Foaming Bath Butter (Crystal OPC)
- Himalayan Salt Lamps
- Private Label Manufacturing Services
- Personal Care Bases
Quantifiable outcome
- Key player in bath bomb market representing approximately 40% market share along with Lush, Da Bomb, Pearl Bath Bombs, and Hugo Naturals
Companies that use Bulk Apothecary
Customer profileSegments3 records
Ideal customer profiles3 records
Bulk Apothecary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bulk Apothecary partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stephenson BrandcoreExclusive U.S. partner of Stephenson Brand for personal care bases and cosmetic ingredients. They are the exclusive U.S. partner offering Stephenson Personal Care products including Foaming Bath Butter (Crystal OPC), melt and pour soap bases, and specialty cosmetic ingredients at competitive U.S. pricing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bulk Apothecary competitors and assessment
Company assessmentDirect peers
- Lotion Crafter: Lotion Crafter is a wholesale supplier of cosmetic ingredients, emulsifiers, preservatives, and bases used by small-scale formulators of lotions, creams, and personal care products. Overlaps with Bulk Apothecary on raw ingredients, unscented bases, and DIY cosmetic supplies.
- Wholesale Supplies Plus: Wholesale Supplies Plus sells soap, candle, and cosmetic making supplies in bulk to small businesses and crafters, mirroring Bulk Apothecary's B2B wholesale e-commerce model. They overlap directly on melt-and-pour bases, fragrance oils, colorants, and packaging, and target the same Etsy/reseller customer base.
- Mountain Rose Herbs: Mountain Rose Herbs is a major supplier of bulk organic herbs, essential oils, and botanical ingredients for personal care and aromatherapy use. Directly comparable on bulk essential oils, herbs, clays, and natural ingredients serving the same DIY and small-formulator customer.
- Bramble Berry: Bramble Berry is one of the largest U.S. suppliers of soap making supplies, including bases, fragrances, colors, and equipment, serving both hobbyists and small manufacturers. Directly comparable to Bulk Apothecary across soap/candle crafting ingredients, customer segments (DIY crafters and small businesses), and business model (wholesale e-commerce).
- From Nature With Love: From Nature With Love is a wholesale supplier of natural ingredients, essential oils, butters, clays, and packaging for personal care and cosmetic formulation. Directly competes with Bulk Apothecary on raw ingredients, bases, and packaging sold in bulk to small manufacturers and crafters.
- Nature's Garden: Nature's Garden is a wholesale supplier of candle and soap fragrance oils, cosmetic bases, and bath/body ingredients, selling to small manufacturers and crafters. Directly competes with Bulk Apothecary in the fragrance oils and soap/candle supplies category with a similar pricing and distribution approach.
- New Directions Aromatics: New Directions Aromatics is a wholesale supplier of essential oils, carrier oils, cosmetic ingredients, and raw materials to the personal care industry. Directly competes on essential oils, cosmetic bases, and specialty ingredients sold in bulk to small businesses and manufacturers.
- Soap Queen's (Bramble Berry) Cold Process Supplies: Soap Queen (operated by Bramble Berry) is a content-driven resource and supplier of cold-process soap making ingredients and supplies. While content-focused, it competes directly with Bulk Apothecary's blog and DIY recipe library as well as ingredient offerings.
- CandleScience: CandleScience supplies candle making waxes, wicks, fragrance oils, and equipment to DIY chandlers and small candle brands. Overlaps significantly with Bulk Apothecary's candle making supplies segment and shares the same customer base of hobbyist and small commercial chandlers.
Emerging players
- Aztec Secret: Aztec Secret is a supplier of cosmetic clays (notably bentonite clay) and natural personal care ingredients, listed alongside Bulk Apothecary as a key player in the cosmetic clay skincare category. Partial overlap on raw ingredients (clays) but narrower product focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bulk Apothecary social profiles
Digital presenceBulk Apothecary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulk Apothecary leadership team
Management profileNumber of profiles
Bulk Apothecary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulk Apothecary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulk Apothecary
What does Bulk Apothecary do?
Bulk Apothecary is a wholesale supplier of essential oils, fragrance oils, soap bases, candle making supplies, cosmetic clays, packaging, and other specialty ingredients sold in bulk quantities to DIY crafters, small businesses, and entrepreneurs. The company also operates in-house manufacturing of bath bombs and offers private label and contract manufacturing services for bath bombs, soaps, candles, and personal care products.
Is Bulk Apothecary a public or private company?
Bulk Apothecary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bulk Apothecary founded?
Bulk Apothecary was founded in 2010. It employs 1 to 10 people.
Where is Bulk Apothecary based?
Bulk Apothecary is headquartered in Aurora, United States, in the North America region.
How does Bulk Apothecary make money?
Three revenue lines are on record. Wholesale Raw Materials and Ingredients are the primary driver. The others are private Label Manufacturing and wholesale Finished Products.
Who are Bulk Apothecary's main competitors?
Direct peers on record are Lotion Crafter, Wholesale Supplies Plus, Mountain Rose Herbs, Bramble Berry, From Nature With Love, Nature's Garden, New Directions Aromatics, Soap Queen's (Bramble Berry) Cold Process Supplies and CandleScience. Aztec Secret is listed as an emerging player.
Does Bulk Apothecary have an API?
No public API is recorded for Bulk Apothecary.
What industry is Bulk Apothecary in?
Bulk Apothecary's product category is Wholesale Specialty Ingredients. Its primary akta.pro industry code is CRAHAMAF, Natural/Organic Bulk & Supplement Grocers. Its NAICS code is 32561 and its SIC code is 5190.