Mövenpick Fine Food
- Company typePrivate
- Founded1948
- HeadquartersBaar, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Mövenpick Fine Food firmographics
Firmographics- Name
- Mövenpick Fine Food
- Legal name
- Mövenpick Holding AG
- Website
- https://moevenpick-finefood.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mövenpick Fine Food industry classification
Industry- Product category
- Premium Consumer Foods
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Bakery Products (2050), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)
- akta.pro secondary industries
- Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where Mövenpick Fine Food is headquartered
LocationHeadquarters
- HQ city
- Baar
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Mövenpick Fine Food business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer Packaged Goods Sales: Mövenpick Fine Food generates revenue through the sale of branded food and beverage products including coffee, dairy products, fruit spreads, hazelnut creams, cakes, fish products, and fruit juices. Products are sold through retail channels and direct-to-consumer online shops.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mövenpick Fine Food product offering
Product offeringCore offering
Mövenpick Fine Food manufactures and distributes a portfolio of premium Swiss-branded food and beverage products sold under the "Geschmackswelt" (World of Taste) umbrella. The range spans roasted coffee (whole bean, ground, capsules, instant, pads), dairy products (yogurt, quark snacks, desserts, ready-to-drink iced coffee), plant-based yogurt alternatives (GenussVoll), sweet products (fruit spreads, hazelnut crème, cakes and baked goods), savory items (smoked salmon, beef tartare), and fruit juices. Products are produced by licensees in Switzerland and Germany and sold through retail grocery chains and partner e-commerce platforms.
Product overview
Mövenpick Fine Food is a Swiss food and beverage company offering a diverse portfolio of premium consumer products organized under the 'Geschmackswelt' (World of Taste) umbrella. The product range spans six main categories: Dairy products (yogurt in Greek Style and Feinjoghurt formats, quark snacks, desserts including mousse and pudding, chilled/iced coffee drinks), Roasted coffee (whole bean, ground, capsule, pad, and instant formats under the Der Himmlische and other lines), Plant-based alternatives (coconut milk yogurt alternatives under the GenussVoll sub-brand), Sweet products (fruit spreads/Gourmet-Frühstück, hazelnut cream spreads, cakes/baked goods), Savory products (smoked salmon, beef tartare), and Fruit juices (newly launched in 2025). The company's heritage dates to 1948 with the Mövenpick restaurant brand, with the first retail product being Mövenpick Kaffee in 1963. The company operates through Mövenpick Holding AG in Switzerland and distributes products primarily in Switzerland, Germany, and other European markets.
Differentiator
Problem solved
Functional benefit
Brands
- GenussVoll: Plant-based yogurt alternative sub-brand made from coconut milk, including variants such as Natur, Stracciatella, and Vanille.
- Mövenpick Geschmackswelt
Products and services
- Röstkaffee (Roast and Ground Coffee) Whole bean and ground roast coffee sold to premium home consumers seeking restaurant-quality coffee. Includes Der Himmlische, Caffè Crema, Espresso, Morning Coffee, and specialty roasts, with some Rainforest Alliance certified variants.
- Kapseln (Coffee Capsules)
Companies that use Mövenpick Fine Food
Customer profileSegments1 record
Ideal customer profiles1 record
Mövenpick Fine Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mövenpick Fine Food partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MLL EU-GDPR GmbHminorEU representative for Mövenpick Holding AG for GDPR compliance purposes. Located at Ganghoferstrasse 33, DE-80339 München, Germany.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Mövenpick Fine Food competitors and assessment
Company assessmentDirect peers
- Emmi Group: Swiss premium dairy company offering yogurt, desserts, cheese, and ice cream under multiple sub-brands. Emmi is the most direct comparison to Mövenpick's dairy, yogurt, quark snack, and dessert categories with a shared Swiss heritage and DACH-anchored retail distribution.
- Hero Group: Swiss-headquartered food company with leadership positions in fruit spreads/jams (Hero, Schwartau) plus adjacent branded food categories. Direct overlap with Mövenpick's fruit spread and hazelnut cream spread lines and similar European mid-market premium positioning.
- Tchibo: German coffee-led branded food company offering roast coffee, capsules, and a broad range of branded food and non-food items through retail and D2C. Comparable to Mövenpick's coffee-led Geschmackswelt, multi-category branded food approach and German retail penetration.
- Bonne Maman: French premium fruit preserves/jam brand competing head-to-head with Mövenpick's Gourmet-Frühstück fruit spreads in European retail. Same heritage-baked positioning, sweet spreads channel, and SKU/format approach.
- Darbo: Austrian premium fruit spread/preserve manufacturer with deep heritage and DACH retail presence. Direct head-to-head competition with Mövenpick Fruchtaufstrich on grocery shelves in Germany, Austria, and Switzerland.
- Lavazza: Italian premium coffee roaster offering roast, ground, capsule, and espresso formats across Europe. Directly comparable to Mövenpick Kaffee's full-format coffee portfolio (beans, capsules, pads, instant) within the European premium coffee category.
Broad incumbents
- Lindt & Sprüngli: Swiss premium chocolate/confectionery multinational with global distribution. Comparable to Mövenpick on Swiss quality heritage, premium pricing, and European/global retail scale, but operates a much larger and more global confectionery-focused portfolio.
- Müller (Unternehmensgruppe Theo Müller): German-headquartered dairy and branded food conglomerate whose Müller Yogurt and Müller Corner lines directly contest Mövenpick's yogurt and quark snack SKUs in German retail. Larger, broader category portfolio makes it a comparable incumbent rather than a pure peer.
- Danone: Global dairy and plant-based leader whose Activia, Danone, and Alpro brands compete with Mövenpick Joghurt and GenussVoll plant-based SKUs in European grocery. Much larger scale and a broad incumbency rather than direct specialization in Mövenpick's specific Swiss-premium niche.
Regional players
- Zweifel Pomy-Chips: Swiss heritage snack brand (chips, salty snacks) operating primarily in the Swiss market with premium positioning. Comparable to Mövenpick as a Swiss heritage CPG brand in the salty/savory set, although Mövenpick's savory line is salmon-led rather than chips.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mövenpick Fine Food social profiles
Digital presenceMövenpick Fine Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mövenpick Fine Food leadership team
Management profileNumber of profiles
Mövenpick Fine Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mövenpick Fine Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mövenpick Fine Food
What does Mövenpick Fine Food do?
Mövenpick Fine Food manufactures and distributes a portfolio of premium Swiss-branded food and beverage products sold under the "Geschmackswelt" (World of Taste) umbrella. The range spans roasted coffee (whole bean, ground, capsules, instant, pads), dairy products (yogurt, quark snacks, desserts, ready-to-drink iced coffee), plant-based yogurt alternatives (GenussVoll), sweet products (fruit spreads, hazelnut crème, cakes and baked goods), savory items (smoked salmon, beef tartare), and fruit juices. Products are produced by licensees in Switzerland and Germany and sold through retail grocery chains and partner e-commerce platforms.
Is Mövenpick Fine Food a public or private company?
Mövenpick Fine Food is a private company. It is classified as corporate owned and is currently operating.
When was Mövenpick Fine Food founded?
Mövenpick Fine Food was founded in 1948. It employs 51 to 100 people.
Where is Mövenpick Fine Food based?
Mövenpick Fine Food is headquartered in Baar, Switzerland, in the Europe region.
How does Mövenpick Fine Food make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Mövenpick Fine Food's main competitors?
Direct peers on record are Emmi Group, Hero Group, Tchibo, Bonne Maman, Darbo and Lavazza. Broad incumbents are Lindt & Sprüngli, Müller (Unternehmensgruppe Theo Müller) and Danone. Zweifel Pomy-Chips is listed as a regional player.
Does Mövenpick Fine Food have an API?
No public API is recorded for Mövenpick Fine Food.
What industry is Mövenpick Fine Food in?
Mövenpick Fine Food's product category is Premium Consumer Foods. Its primary akta.pro industry code is CRADAAAC, Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple), with a secondary code of CRADAAAD, Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin). Its NAICS code is 311520 and its SIC code is 2000.